XTRart Award for the best gallery in Art Madrid\'16

 

 

 

XTRart web pioneer in the communication of art and Spanish culture abroad and main media-partner of Art Madrid'16 has called the XTRart Award for Best Gallery in order to value the work of the gallerist, his involvement in defending artistic project, their commitment and understanding of the works and artists it represents and, ultimately, also their good taste and knowledge of the art market and art fairs.

 

 

 

 

XTRart web pioneer in the communication of art and Spanish culture abroad and main media-partner of Art Madrid'16 has called the XTRart Award for Best Gallery in order to value the work of the gallerist, his involvement in defending artistic project, their commitment and understanding of the works and artists it represents and, ultimately, also their good taste and knowledge of the art market and art fairs.

 

 

 

 

 

The Award for Best Gallery consists of an advertising campaign, communication and dissemination of the gallery and its contents (exhibitions, presentations, artists, ...) in all XTRart media (web, newsletters, bulletins XTRart, etc) for a year, valued at 7,000 euros. XTRart publishes a distinctive label that serves as a visible symbol at the fair.

 

 

XTRart has more than 50,000 subscribers of which 65% are Spanish and the rest are divided in 20% in Latin America, 5% in US and 10% in Europe. The platform makes over 400,000 monthly shipments through two weekly information bulletins and its website receives about 50,000 monthly visits. Their actions are completed on social networks, with more than 16,000 followers on FB and a network of 6,500 Twitter followers.

 

 

 

 

 

To judge the best booth of Art Madrid'16, XTRart will consider:

1- Artists and works presented. Relationship (harmony) between them.

2- Design of the booth. Public presentation (lighting, explanatory texts, prices, etc).

3- How the proposal relates with the general space?

4- Harmony with the general approach of the Fair.

 

 

The proposal's galleries will be assessed by a jury composed by the director of XTRart, Alma Ramas, and an independent curator and art critic whose names will be revealed later.

 

 

The CEART opens this Thursday, November 14th in the room A an exhibition dedicated to this master of photography, which will be open to the public until February 9th. The show includes one of the artist's latest projects, focused on the hard work carried out by the miners of Serra Pelada, an open gold mine in the heart of Brazil where employees daily risked their lives.

Immigration, poverty, marginal life, slave labour, man's relationship with the land, the use of natural resources... are issues that have always fascinated Salgado. From the beginning of his career as a photographer, his work has opted to give visibility to the most disadvantaged groups and to create with his images a vivid and impressive visual story without fakes. With a raw black and white, this author's work transits between photo-reportage and naturalistic photography.

And the idea that permeates all his work is human dignity. Salgado portrays employees, miners and gatherers from a purely humanistic approach that wants to value their integrity, their strength and their resilience.

“If you photograph a human, so that he is not represented in a noble way, there is no reason to take the picture. That is my way of seeing things.”

Salgado entered this discipline long after completing his studies in economics between Brazil and the United States, and a doctorate in statistics in France. But in 1973 his life took a turn, and he decided to start his career as a photographer. He achieved to work at the Gamma Agency and Magnum Photos for more than 15 years until in 1994 he founded his own agency “Amazonas Imagen”.

With the “Gold” project, the photographer portrays a harsh reality that takes place in the Serra Pelada mine, a name given to a totally devastated and anarchically excavated mining enclave, the world's largest open-pit gold mine, through which more than 50,000 people have passed. In the heat of the legends about the mysterious “El Dorado”, the enthusiasm for this precious metal led to the development of strenuous exploitation practices for the workers and to originate tales of grief and glory, of human victory and defeat between the soil, the tunnels and the cargo baskets.

The CEART exhibition brings together Salgado's full portfolio in his characteristical black and white and large-format photographs that leave no one indifferent.