Art Madrid'25 – A NEW DIMENSION FOR ART: THINKING BIG!

One of the attractions of art is the possibility of hosting proposals that exceed the limits of the possible, that allow creations that extend the contours of reality, that play with the implausible, the hypothetical, the impossible and the extraordinary. Many authors follow this impulse because the feasible and the near remain small and need to give way to ambitions that think big.

Anish Kapoor, “Leviathan”, 2011 (via thehardt.com)

In this search for new formats and forms of expression, there are two main challenges, on the one hand, the location of the works, since some great ideas cannot fit within a closed space, and on the other, the choice of execution materials. One of the best-known ways to overcome these barriers is mural art, with no restrictions other than the size of the wall or building to be intervened and with the use of a classical technique such as painting.

JR, “The secret of the great pyramid”, 2019 (via designboom.com)

However, mural painting is intimately connected with urban art and can have connotations that contemporary artists try to avoid. Therefore, new proposals for intervention in the public space arise, which often take advantage of the architectural elements of the cities to develop the pieces. A well-known example of this is the work of the Boa Mistura collective, which disseminates word puzzles on facades, stairs, benches, lampposts and other elements to create optical tricks that encourage the viewer to participate and to look for the correct angle to read the message. With optical illusions also dares Jean René (known as JR) a French urban artist who came to make this spectacular composition for the Louvre Museum. This work, formed with 2,000 sheets of printed paper and placed with a degradable glue, lasted just 24 hours. As JR himself said “The images, like life, are ephemeral. Once pasted, the art piece lives on its own.”

Jeff Koons, “Seated Ballerina”, 2017, ©Photo: Tom Powel (vía www.architecturaldigest.com)

KAWS, Massive Inflatable Sculpture in Hong Kong’s Victoria Harbour (via www.thisiscolossal.com)

Likewise, there are also who want to work with new forms and materials to avoid logistical limitations in the construction of their works. This is what happens with inflatable sculptures, a fashion that many contemporary creators have joined since it is a more affordable method, lightens the weight of the pieces, allows their transportation after disassembly, and also makes it possible to occupy spaces each time Older and more ambitious. In addition to the impressive “Monumenta” that Anish Kapoor installed in 2011 at the Grand Palais (and this is not the only giant inflatable work of this author), we also highlight the proposal of Jeff Koons, for the Rockefeller Center square. Besides, artists like Kaws also dare with this format, with impressive results.

Emmanuelle Moureaux, “‘Universe of Words”, 140,000 Pieces of Paper Form a Colorful Installation for the Tanabata Festival ©Photo: Daisuke Shima

On the other hand, other creators dare to redesign the exhibition halls with immersive installations that completely change the perception of space, and even of reality. A recent trend is to use threads and fabrics to provide volatile networks and structures that expand through the ceiling and the walls. These works produce a diverse effect; some resemble the interior of a living organ, others remind us of the flow of water, and others create a feeling of being somewhere else as if we lived in a parallel dimension.

Chiharu Shiota, “Counting Memories”, installation for the Muzeum Śląskie

All these proposals play with temporality and are designed to produce a passing effect. The ephemeral life of large-scale works never seen before.

 

At the most recent edition of Art Madrid, artist Luis Olaso (Bilbao, 1986), represented by Kur Art Gallery (San Sebastián), received the Residency Prize of the Art Madrid Patronage Program. This award, the result of a collaboration between Art Madrid, DOM Art Residence, and the Italian association ExtrArtis, enabled him to undertake an artistic residency in Sorrento (Italy) in August 2025.

Through initiatives like this, the fair reaffirms its support for contemporary creation—a commitment aimed at increasing artists’ visibility and strengthening art collecting through concrete actions such as acquisition prizes, recognition of emerging talents, and international residencies.


Artists in Residence. DOM & ExtrArtis. Image courtesy of Agata D’Esposito.


The DOM & ExtrArtis 2025 Residency Program took place in Sorrento from August 1 to 31, 2025. The artists lived together at Relais La Rupe, a 16th-century villa surrounded by cliffs and centuries-old gardens, which became an ideal setting for experimentation and exchange.

In this edition, residents worked around the theme “Reimagining Genius Loci”, an invitation to reflect on how the movement of people and traditions transforms the “spirit of place.” During the residency, DOM organized two public group exhibitions: the first to present the artists’ previous work, and the second to showcase the projects developed in Sorrento.


Work by Luis Olaso. DOM & ExtrArtis. Image courtesy of Agata D’Esposito.


Luis Olaso’s work moves between expressionist figuration and abstraction, always employing a pictorial language charged with strength and emotion. Initially self-taught, he later graduated in Fine Arts and has developed a solid international career, with exhibitions at venues including JD Malat (London) and Makasiini Contemporary (Turku, Finland), and participation in fairs such as Untitled Miami, Estampa, and Art Madrid itself.

His work is part of prestigious collections, including the Tokyo Contemporary Art Foundation, Fundación SIMCO, and the Provincial Council of Bizkaia, and has been recognized in competitions such as the Reina Sofía Prize for Painting and Sculpture and the Ibercaja Young Painting Prize.

In Sorrento, Olaso found a unique context to expand his pictorial research, engaging in dialogue with the Mediterranean landscape and the region’s historical heritage. The residency provided him with time, resources, and a framework for exchange with other international artists, fostering the production of new works that were later presented in the group exhibitions organized by DOM.


Luis Olaso working on his project. DOM & ExtrArtis. Image courtesy of DOM.

Luis Olaso’s experience at DOM Art Residence concluded with a public showcase of the works produced, reinforcing his presence on the international circuit and consolidating his position as one of the most prominent Basque artists on the contemporary scene.


Through initiatives such as this, Art Madrid demonstrates its active role as a platform for direct support of contemporary creation, creating opportunities for research, production, and intercultural dialogue that extend beyond the fair itself and accompany artists in their professional development.