Art Madrid'26 – A NEW DIMENSION FOR ART: THINKING BIG!

One of the attractions of art is the possibility of hosting proposals that exceed the limits of the possible, that allow creations that extend the contours of reality, that play with the implausible, the hypothetical, the impossible and the extraordinary. Many authors follow this impulse because the feasible and the near remain small and need to give way to ambitions that think big.

Anish Kapoor, “Leviathan”, 2011 (via thehardt.com)

In this search for new formats and forms of expression, there are two main challenges, on the one hand, the location of the works, since some great ideas cannot fit within a closed space, and on the other, the choice of execution materials. One of the best-known ways to overcome these barriers is mural art, with no restrictions other than the size of the wall or building to be intervened and with the use of a classical technique such as painting.

JR, “The secret of the great pyramid”, 2019 (via designboom.com)

However, mural painting is intimately connected with urban art and can have connotations that contemporary artists try to avoid. Therefore, new proposals for intervention in the public space arise, which often take advantage of the architectural elements of the cities to develop the pieces. A well-known example of this is the work of the Boa Mistura collective, which disseminates word puzzles on facades, stairs, benches, lampposts and other elements to create optical tricks that encourage the viewer to participate and to look for the correct angle to read the message. With optical illusions also dares Jean René (known as JR) a French urban artist who came to make this spectacular composition for the Louvre Museum. This work, formed with 2,000 sheets of printed paper and placed with a degradable glue, lasted just 24 hours. As JR himself said “The images, like life, are ephemeral. Once pasted, the art piece lives on its own.”

Jeff Koons, “Seated Ballerina”, 2017, ©Photo: Tom Powel (vía www.architecturaldigest.com)

KAWS, Massive Inflatable Sculpture in Hong Kong’s Victoria Harbour (via www.thisiscolossal.com)

Likewise, there are also who want to work with new forms and materials to avoid logistical limitations in the construction of their works. This is what happens with inflatable sculptures, a fashion that many contemporary creators have joined since it is a more affordable method, lightens the weight of the pieces, allows their transportation after disassembly, and also makes it possible to occupy spaces each time Older and more ambitious. In addition to the impressive “Monumenta” that Anish Kapoor installed in 2011 at the Grand Palais (and this is not the only giant inflatable work of this author), we also highlight the proposal of Jeff Koons, for the Rockefeller Center square. Besides, artists like Kaws also dare with this format, with impressive results.

Emmanuelle Moureaux, “‘Universe of Words”, 140,000 Pieces of Paper Form a Colorful Installation for the Tanabata Festival ©Photo: Daisuke Shima

On the other hand, other creators dare to redesign the exhibition halls with immersive installations that completely change the perception of space, and even of reality. A recent trend is to use threads and fabrics to provide volatile networks and structures that expand through the ceiling and the walls. These works produce a diverse effect; some resemble the interior of a living organ, others remind us of the flow of water, and others create a feeling of being somewhere else as if we lived in a parallel dimension.

Chiharu Shiota, “Counting Memories”, installation for the Muzeum Śląskie

All these proposals play with temporality and are designed to produce a passing effect. The ephemeral life of large-scale works never seen before.

 


ABIERTO INFINITO. LO QUE EL CUERPO RECUERDA. CICLO DE PERFORMANCE X ART MADRID'26


Art Madrid, committed to creating a discursive platform for artists working within the field of performance and action art, presents Abierto Infinito: lo que el cuerpo recuerda, a proposal inspired by Erving Goffman’s ideas in The Presentation of Self in Everyday Life (Amorrortu Editores, Buenos Aires, 1997).

The project unfolds within a theoretical framework that directly engages with these premises, conceiving social interaction as a stage of carefully modulated performances designed to influence others’ perceptions. Goffman argues that individuals deploy both verbal and involuntary expressions to guide the interpretation of their behavior, sustaining roles and façades that define the situation for those who observe.

The body — the first territory of all representation — precedes both word and learned gesture. Human experience, conscious and unconscious alike, is inscribed within it. Abierto Infinito: lo que el cuerpo recuerda departs from this premise: representation inhabits existence itself, and life, understood as a succession of representations, transforms the body into a space of constant negotiation over who we are. In this passage, boundaries blur; the individual opens toward the collective, and the ephemeral acquires symbolic dimension. By inhabiting this interstice, performance simultaneously reveals the fragility of identity and the strength that emerges from encounter with others.


PERFORMANCE: OFF LINE. JIMENA TERCERO

March 7 | 7:00 p.m. Galería de Cristal of the Palacio de Cibeles.



OFF LINE is a performance piece that reflects on the fragility of the body in the digital age. Our relationship with the outside world is mediated by a screen, which distances us further and further from physical contact and interpersonal relationships. Focusing on creating a digital identity causes the body to distance itself from the physical world and lose its memory.

Hyperconnectivity and fragmented attention lead to a more passive physical existence, characterised by reduced spontaneous movement and less direct sensory interaction. This raises fundamental questions: how is the concept of presence redefined when our relationship with the world relies on technological mediation? What will the experience of the body be like in a future where virtuality predominates over the physical? There is a risk of progressive bodily passivity: bodies that remain still, whose activity is determined by devices and whose memory is stored digitally. The fragmentation of physical experience and the primacy of technological representation create a scenario in which, although the body is visible, it is displaced from its original function as an agent of perception and action.

This conceptual framework invites reflection on the impact of digitisation on corporeality, memory and social relationships, and on the vulnerability and inertia experienced by bodies in environments that are increasingly mediated by technology.



ABOUT JIMENA TERCERO

Jimena Tercero (Madrid, 1998) is a multidisciplinary artist whose work explores the boundaries of the female body, identity, and the subconscious. She uses performance, video, and painting to address concepts such as memory, tangibility, and play. Tercero trained in painting with Lola Albín and in analog photography at Cambridge in 2014. She studied audiovisual direction from 2018 to 2020 with renowned figures such as Víctor Erice and the production company El Deseo. She is currently pursuing a Master's degree in Creative Direction at ELISAVA. She completed her performance training at La Juan Gallery. In 2011, she was part of the children's jury at the Isfahan Film Festival in Iran.

Her directed works include Private (2016) and Paranoid (2021), which were exhibited at the Aspa Contemporary Gallery. She has also worked on projects such as Yo, mi, me, conmigo (2023, Teatros del Canal), Inside Voices (2021, Conde Duque with Itziar Okariz), and La última regla (La Juan Gallery). She has directed fashion films for publishers and brands such as Puma, Dior, and Dockers. She has also provided art direction for artists such as Sen Senra and Jorge Drexler. Additionally, she directed the documentary Also Here for ArtforChange–La Caixa. She presented Out of View (Nebula Gallery), EDEN (White Lab Gallery), and Navel Bite (Sinespacio). She participates in residencies such as Medialab with Niño de Elche and Miguel Álvarez Fernández. In 2025, she will be part of the Special Jury of the Asian Film Fest in Barcelona and the International Cultural Museum of Assilah Art Residency in Morocco).