Art Madrid'24 – A NEW DIMENSION FOR ART: THINKING BIG!

One of the attractions of art is the possibility of hosting proposals that exceed the limits of the possible, that allow creations that extend the contours of reality, that play with the implausible, the hypothetical, the impossible and the extraordinary. Many authors follow this impulse because the feasible and the near remain small and need to give way to ambitions that think big.

Anish Kapoor, “Leviathan”, 2011 (via thehardt.com)

In this search for new formats and forms of expression, there are two main challenges, on the one hand, the location of the works, since some great ideas cannot fit within a closed space, and on the other, the choice of execution materials. One of the best-known ways to overcome these barriers is mural art, with no restrictions other than the size of the wall or building to be intervened and with the use of a classical technique such as painting.

JR, “The secret of the great pyramid”, 2019 (via designboom.com)

However, mural painting is intimately connected with urban art and can have connotations that contemporary artists try to avoid. Therefore, new proposals for intervention in the public space arise, which often take advantage of the architectural elements of the cities to develop the pieces. A well-known example of this is the work of the Boa Mistura collective, which disseminates word puzzles on facades, stairs, benches, lampposts and other elements to create optical tricks that encourage the viewer to participate and to look for the correct angle to read the message. With optical illusions also dares Jean René (known as JR) a French urban artist who came to make this spectacular composition for the Louvre Museum. This work, formed with 2,000 sheets of printed paper and placed with a degradable glue, lasted just 24 hours. As JR himself said “The images, like life, are ephemeral. Once pasted, the art piece lives on its own.”

Jeff Koons, “Seated Ballerina”, 2017, ©Photo: Tom Powel (vía www.architecturaldigest.com)

KAWS, Massive Inflatable Sculpture in Hong Kong’s Victoria Harbour (via www.thisiscolossal.com)

Likewise, there are also who want to work with new forms and materials to avoid logistical limitations in the construction of their works. This is what happens with inflatable sculptures, a fashion that many contemporary creators have joined since it is a more affordable method, lightens the weight of the pieces, allows their transportation after disassembly, and also makes it possible to occupy spaces each time Older and more ambitious. In addition to the impressive “Monumenta” that Anish Kapoor installed in 2011 at the Grand Palais (and this is not the only giant inflatable work of this author), we also highlight the proposal of Jeff Koons, for the Rockefeller Center square. Besides, artists like Kaws also dare with this format, with impressive results.

Emmanuelle Moureaux, “‘Universe of Words”, 140,000 Pieces of Paper Form a Colorful Installation for the Tanabata Festival ©Photo: Daisuke Shima

On the other hand, other creators dare to redesign the exhibition halls with immersive installations that completely change the perception of space, and even of reality. A recent trend is to use threads and fabrics to provide volatile networks and structures that expand through the ceiling and the walls. These works produce a diverse effect; some resemble the interior of a living organ, others remind us of the flow of water, and others create a feeling of being somewhere else as if we lived in a parallel dimension.

Chiharu Shiota, “Counting Memories”, installation for the Muzeum Śląskie

All these proposals play with temporality and are designed to produce a passing effect. The ephemeral life of large-scale works never seen before.

 

If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

PROGRAMS

Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.

Activities

The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

AWARDS

Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.



Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: info@art-madrid.com until October 7, 2024