Art Madrid'24 – A NEW FORM OF EPHEMERAL ART

The recent case of the Banksy’s painting that self-destructed after being auctioned at Sotheby's for 1.2 million euros brings to the floor the question of ephemeral art and the vocation with which some works are born. Indeed, it seems clear that this bombshell by the Bristol artist was one of his well-known stagings to reopen the debate on the art market and speculation in the sector. Few now believe that the scrupulous auction house had not subjected the piece to a careful analysis to detect that it had installed an electrical device operable remotely. Is this a mockery? Does this work lose its status as an art because it was conceived to make it disappear?

Banksy's artwork "Girl With Ballon" while being shredded after the auction at Sotheby's

The "ephemeral art" as a term makes its appearance in the history of art in recent times to settle in the heat of the performative and installation movements of the second half of the XXth century. To reach this point it was necessary to overcome some deeply rooted ideas of the Western canon about authorship, the durability of the works, personal transcendence, social recognition and the individual's will to leave an imprint, a legacy, artistic in this case, that extended beyond the work itself. In this scheme of thought, the fancy of creating pieces born to last only a short period lacked meaning. However, the concept of the ephemeral was present in the collective ideology, as the very resource of the tempus fugit that so many aesthetic narratives and discourses have nurtured, although the qualitative leap of discourse to the creation of fleeting works rarely occurred.

Ice sculptures by the Brasilian artist Néle Azevedo, installation, 2012

If these ideas channel into Western thought within the framework of philosophy, as a compendium of knowledge and wisdom, in the Eastern world it is a much more natural and widespread notion. With the focus on contemplation and the search for personal balance, the ephemeral manifestations, in the calligraphy of wet brushes on drying mud, in the sand gardens or water circuits, always changing, were momentary expressions that matched perfectly with the way of understanding life and with the "de-thing-making-ness" of manifestations. The important thing is not perpetuity, but the present moment of understanding.

Artwork on beach-sand by Andrés Amador

The ephemeral art seems to drink from both streams of thought and defines as an artistic creation of short duration in time. This way, the materialistic desire of the tangible thing is overcome to focus on the meaning of the message. With these works, in addition, other forms of expression are explored regardless of the established pattern, because that freedom of language does not fit within the preconceived or corseted formats. In the emergence of this movement, there is also a clear belligerent aspect, against the market system, against the imposed channels, against the old school, against the old painting, against the own boring art that does not criticise itself. Perhaps this was the covert motivation of this "show-staging" by Banksy.

 

If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

PROGRAMS

Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.

Activities

The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

AWARDS

Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.



Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: info@art-madrid.com until October 7, 2024