The recent case of the Banksy’s painting that self-destructed after being auctioned at Sotheby's for 1.2 million euros brings to the floor the question of ephemeral art and the vocation with which some works are born. Indeed, it seems clear that this bombshell by the Bristol artist was one of his well-known stagings to reopen the debate on the art market and speculation in the sector. Few now believe that the scrupulous auction house had not subjected the piece to a careful analysis to detect that it had installed an electrical device operable remotely. Is this a mockery? Does this work lose its status as an art because it was conceived to make it disappear?

Banksy's artwork "Girl With Ballon" while being shredded after the auction at Sotheby's

The "ephemeral art" as a term makes its appearance in the history of art in recent times to settle in the heat of the performative and installation movements of the second half of the XXth century. To reach this point it was necessary to overcome some deeply rooted ideas of the Western canon about authorship, the durability of the works, personal transcendence, social recognition and the individual's will to leave an imprint, a legacy, artistic in this case, that extended beyond the work itself. In this scheme of thought, the fancy of creating pieces born to last only a short period lacked meaning. However, the concept of the ephemeral was present in the collective ideology, as the very resource of the tempus fugit that so many aesthetic narratives and discourses have nurtured, although the qualitative leap of discourse to the creation of fleeting works rarely occurred.

Ice sculptures by the Brasilian artist Néle Azevedo, installation, 2012

If these ideas channel into Western thought within the framework of philosophy, as a compendium of knowledge and wisdom, in the Eastern world it is a much more natural and widespread notion. With the focus on contemplation and the search for personal balance, the ephemeral manifestations, in the calligraphy of wet brushes on drying mud, in the sand gardens or water circuits, always changing, were momentary expressions that matched perfectly with the way of understanding life and with the "de-thing-making-ness" of manifestations. The important thing is not perpetuity, but the present moment of understanding.

Artwork on beach-sand by Andrés Amador

The ephemeral art seems to drink from both streams of thought and defines as an artistic creation of short duration in time. This way, the materialistic desire of the tangible thing is overcome to focus on the meaning of the message. With these works, in addition, other forms of expression are explored regardless of the established pattern, because that freedom of language does not fit within the preconceived or corseted formats. In the emergence of this movement, there is also a clear belligerent aspect, against the market system, against the imposed channels, against the old school, against the old painting, against the own boring art that does not criticise itself. Perhaps this was the covert motivation of this "show-staging" by Banksy.

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.

First Course on Collecting and Contemporary Art. Avilés, Asturias

The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.

"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.

The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.

PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.

This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.