Art Madrid'25 – A NEW FORM OF EPHEMERAL ART

The recent case of the Banksy’s painting that self-destructed after being auctioned at Sotheby's for 1.2 million euros brings to the floor the question of ephemeral art and the vocation with which some works are born. Indeed, it seems clear that this bombshell by the Bristol artist was one of his well-known stagings to reopen the debate on the art market and speculation in the sector. Few now believe that the scrupulous auction house had not subjected the piece to a careful analysis to detect that it had installed an electrical device operable remotely. Is this a mockery? Does this work lose its status as an art because it was conceived to make it disappear?

Banksy's artwork "Girl With Ballon" while being shredded after the auction at Sotheby's

The "ephemeral art" as a term makes its appearance in the history of art in recent times to settle in the heat of the performative and installation movements of the second half of the XXth century. To reach this point it was necessary to overcome some deeply rooted ideas of the Western canon about authorship, the durability of the works, personal transcendence, social recognition and the individual's will to leave an imprint, a legacy, artistic in this case, that extended beyond the work itself. In this scheme of thought, the fancy of creating pieces born to last only a short period lacked meaning. However, the concept of the ephemeral was present in the collective ideology, as the very resource of the tempus fugit that so many aesthetic narratives and discourses have nurtured, although the qualitative leap of discourse to the creation of fleeting works rarely occurred.

Ice sculptures by the Brasilian artist Néle Azevedo, installation, 2012

If these ideas channel into Western thought within the framework of philosophy, as a compendium of knowledge and wisdom, in the Eastern world it is a much more natural and widespread notion. With the focus on contemplation and the search for personal balance, the ephemeral manifestations, in the calligraphy of wet brushes on drying mud, in the sand gardens or water circuits, always changing, were momentary expressions that matched perfectly with the way of understanding life and with the "de-thing-making-ness" of manifestations. The important thing is not perpetuity, but the present moment of understanding.

Artwork on beach-sand by Andrés Amador

The ephemeral art seems to drink from both streams of thought and defines as an artistic creation of short duration in time. This way, the materialistic desire of the tangible thing is overcome to focus on the meaning of the message. With these works, in addition, other forms of expression are explored regardless of the established pattern, because that freedom of language does not fit within the preconceived or corseted formats. In the emergence of this movement, there is also a clear belligerent aspect, against the market system, against the imposed channels, against the old school, against the old painting, against the own boring art that does not criticise itself. Perhaps this was the covert motivation of this "show-staging" by Banksy.

 

Are you a contemporary art gallery and would like to participate in Art Madrid'26? The application period is now open!

The 21st edition of Art Madrid opens its application period. From March 4 to 8, 2026, the Galería de Cristal del Palacio de Cibeles will once again be the meeting point for national and international contemporary art. If you are a contemporary art gallery, this is your chance to be part of one of the most consolidated fairs in the Spanish circuit. The deadline for applications will be open until October 17, 2025.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


The Art Madrid contemporary art fair has been taking place during the capital's Art Week for more than twenty years. Art Madrid is a multidisciplinary fair of new artistic trends with the participation of about 40 national and international galleries that work with painting, sculpture, graphic work, photography, installation and digital art of recent production.


Aimed at both a broad and specialized audience, the fair combines a carefully curated artistic selection with a strong commitment to the professionalization of the sector and the visibility of gallery work. In addition to its gallery program, Art Madrid also develops a parallel program of activities throughout the month of February, promoting dissemination, reflection, and dialogue among cultural agents, collectors, and new audiences.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A key mission: to connect art with society

The fair's main mission is to bring contemporary art closer to the general and specialized public, creating an inclusive platform that promotes artistic talent, encourages collecting and strengthens the gallery ecosystem. The objective is clear: to disseminate art within and beyond our borders, generate new audiences and give visibility to young talents.


Art Madrid is a key event for the promotion and commercialization of both national and international contemporary art, placing the city in the spotlight during Art Week. At the same time, it remains committed to fostering a space for reflection and learning.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PROGRAMS

GALLERY PROGRAM

In each edition, the Gallery Program of Art Madrid brings together about 40 exhibitors, both national and international, who present proposals focused on recently created contemporary artworks.


COLLECTOR’S PROGRAM

Art Madrid offers a specialized advisory service for galleries and the general public interested in acquiring artworks.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PATRONAGE PROGRAM

Art Madrid develops a patronage program as part of its commitment to artistic creation and the promotion of collecting. Through different categories of awards, the fair contributes to the professional development of artists while encouraging the incorporation of contemporary works into prominent private collections. This program is made possible thanks to the commitment of collaborating entities, collectors, and private companies who, through their support, actively contribute to strengthening the cultural ecosystem and consolidating new forms of patronage.


ACQUISITION AWARD

Art Madrid joins forces with institutions and companies to support artistic creation and gallery work at the fair through the presentation of several awards.


EMERGING ARTIST AWARD

Our sponsors, as part of their commitment to promoting contemporary art, will provide an award to one of the emerging artists participating in the fair.


RESIDENCY AWARD

An award that will be given to one of the participating artists in this edition, intended for carrying out an artist residency.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PARALLEL PROGRAM

The Parallel Program of Art Madrid serves as a platform for analysis, research, and critical thinking around contemporary issues. This line of programming incorporates cross-cutting discourses and interdisciplinary approaches that make it possible to address current challenges through artistic practice, curating, and cultural production.


ACTIVITIES

The program for Art Madrid’26 will include a series of activities taking place throughout the month of February and during Madrid Art Week at the Galería de Cristal of the Palacio de Cibeles. In this edition, in addition to the pre-fair activities, the third edition of Open Booth, the Performance Cycle, the program Lecturas: Curated Walkthroughs by Art Madrid, and the Interview Program will all be continued.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A comprehensive communication ecosystem

With an audience of more than 110 million impacts in its last campaign, Art Madrid deploys a 360 strategy that includes traditional and digital media, social networks (with more than 113K followers), newsletter, and a 360 virtual tour. The fair is also committed to its own content with interviews, articles and curated tours accessible on its blog and digital platforms.


A key event in Madrid's cultural agenda

With an average visitor age between 35 and 54 years, 60% women, and 40% new collectors, Art Madrid establishes itself as a diverse, inclusive fair aligned with the interests of the contemporary audience.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


Our commitment to art and culture extends throughout the year. We strive to broaden access for new audiences and foster interest in art and culture across all social sectors. We also aim to promote and give visibility to artists, with a special focus on emerging talent. We view art and culture as essential pillars of social development, and through our event, we work to create accessible, dynamic spaces that foster communication and cultural expression.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


IMPORTANT INFORMATION:

Applications for participation in the 21st edition of Art Madrid may be submitted to the following email address: info@art-madrid.com until October 17, 2025.




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