Action art is a varied group of techniques or artistic styles that emphasize the creative act of the artist, the action. The term was created by Allan Kaprow, who pointed out the interrelationship between the artist and the viewer at the moment of the artistic creation.

It can be said that the concept of action art was born in the 1920s with Dadaism and Surrealism, in artistic montages such as collage and assemblage. Among the various forms of expression of action art are happening, performance, environment and installation.

In its most festive edition, this year Art Madrid presents its most innovative commitment with a specific programme dedicated to new media and action art. In this 15th edition we will have a booth at the fair for the realization of presentations and live actions in collaboration with the video art platform PROYECTOR and under the curatorship of its director Mario Gutiérrez Cru.

If you come to Art Madrid, you will be able to enjoy the different parts of the programme throughout the day. From the morning onwards, you will be able to view the best selection of pieces from the most outstanding international video art festivals in the world, with proposals from Portugal, Mexico, Morocco, Colombia, Peru, Argentina, France, Greece and the Netherlands. A selection made by Mario Gutiérrez Cru that will present us with new languages of artistic expression in the field of video creation so that we can compose a general idea of the international artistic paradigm of this area.

Then, every afternoon at 5pm we will attend the presentation and meeting with an outstanding artist to end the day of the fair with a performance at 8pm from Wednesday to Saturday. This program seeks to be an immersive experience in contemporary art and explore new languages linked to technology.

Opening the program on Wednesday 26th we will have Abelardo Gil-Fournier, in the presentation we will be able to contemplate the installation of the work "The Quivering of the Reed" and comment it with its creator in the whole of its trajectory. His work revolves around the hybridization between the real and the sensitive, approached from a perspective in which perception, image and material production are fused in a practice based on research into territorial planning and plant growth. His projects are conceived as material operations proposed for an open space between art, nature and politics.

Art Madrid will host at 8pm the performance of Iván Puñal “RRAND 0-82.” The artist Iván Puñal (a.k.a. The Pleasant View) will explore through a live audiovisual performance the concept of "random" and "chaos". Iván Puñal, works with determinism and freedom in his performances questioning how much belongs to the conscious self and how much is a mirage of illusion. To this end, uncontrolled elements will be introduced into the performance using mathematical algorithms, both to generate visual pictures and improvised sound spaces so that the result is "non-repeatable", "uncontrolled" and "non-voluntary". Atonal music within the territory of "musique concretè" or "noise" will accompany the projections, also framing the concept of "all sound is music".

On Thursday 27th, the public will be enjoy an encounter with Fernando Baena, a multidisciplinary artist who cultivates video, photography, installation and performance as means to reach the spectator with greater strength. His works seek to interact by approaching them through the use of common materials, and the use of direct discourses that demonstrate his communicative intention.

Afterwards, a site-specific participatory action will be carried out for the 'Partidura'. A project by Eunice Artur with the collaboration of Bruno Gonçalves. This project is part of the fascinating and vast panorama of the creation of graphic annotations. The evolution of electronic music requires a new system of notations where, among others, we seek to understand the relationship of new phenomena, such as the relationship between sound and plastic manipulation in performance; unpredictability and error as ways of generating non-linear readings and/or new graphic forms of notation.

On Friday 28th, Mario Santamaría will investigate the phenomenon of the contemporary observer, paying attention to two processes that shape him: the representational practices and the apparatuses of vision and mediation. Mario explores areas such as conflict, memory, virtuality and surveillance through tactics such as appropriation, remake and montage.

Two performers each sing inside the other's mouth. This is how the performance that Arturo Moya and Ruth Abellán will give on Friday 28th begins. The sound resulting from the interaction of the two voices in a single cavity, controls live the water produced by the same performers in a video that is projected during the performance. The same sound also governs the appearance of sounds from water recordings. "Danaides' Barrel", a physical and sound exploration that will leave no one indifferent.

And to finish the program of this edition Art Madrid-PROYECTOR, on Saturday 28th we will have two unmissable activities: on the one hand the meeting with the Argentine artist and curator Maia Navas, Bachelor of Arts and Technology, Bachelor of Psychology and Specialist in Creativity and Innovation, who will explore in a direct conversation with the public all these areas, giving way later to the performance of Olga Diego "The bubble woman show". The girl of plastics. The bubble woman. Outside, the audience interprets the movements of those two pairs of legs under the translucent inflatable. Sharing the air, the emptiness, the fragility…

Art Madrid'20 becomes a space for artistic immersion, involving all those who come and let art flood their lives from February 26 to March 1 in the Crystal Gallery of the Palacio de Cibeles.

We are waiting for you!

Art Madrid’26 presents One Shot Collectors, a program sponsored by One Shot Hotels that returns to the fair -now in its sixth edition- with the goal of making contemporary art collecting more accessible and encouraging new and established collectors alike. The initiative is designed to support both art professionals and new audiences interested in starting or strengthening a collection by providing tools, knowledge, and specialized guidance.

One Shot Collectors promotes an informed and approachable way of acquiring artworks, understanding collecting as a process that requires discernment, context, and time. The program serves as a bridge between the public and the artworks presented at the fair, fostering a confident and well-informed relationship with the art market.

The program is directed by Ana Suárez Gisbert, an art advisor with extensive experience in the art market. Her background includes artwork valuation and appraisal, as well as personalized advisory services throughout the acquisition process, helping participants identify works that align with their interests, budget, and goals. Her approach combines technical rigor with a strong commitment to best practices and sustainability within the art ecosystem.

Art collecting goes beyond the purchase of a single work. It involves an intellectual, aesthetic, and personal journey that connects collectors with the artist’s context, discourse, and creative process. Building a collection means developing a personal point of view, making informed decisions, and allowing the collection to evolve coherently over time, guided by enjoyment and confidence in one’s own taste.

So how do we decide where to focus and how to move forward? Where do we begin? How does one purchase connect to the next? A successful acquisition comes from following personal interests, learning to recognize what truly resonates with us, and staying informed before and throughout the process.

During Art Madrid’26, One Shot Collectors offered a personalized advisory service tailored to different profiles: established collectors, individuals acquiring their first artwork, and companies interested in developing collections aligned with their values and brand identity. The program adapts to a wide range of needs and offers customized tours of the fair based on aesthetic, conceptual, and budget considerations.

Our Art Advisor prepares a curated selection of artworks according to each buyer’s criteria and provides support throughout the negotiation process, offering a professional and strategic perspective. In this way, collecting becomes an informed, coherent, and rewarding experience.

Beginning a collection may stem from a desire for knowledge and aesthetic, social, economic, or even corporate exploration. At Art Madrid, we encourage collecting among individuals and companies interested in patronage and investment. This initiative is aimed at both professionals and contemporary art enthusiasts who wish to start or continue building a collection. Art Madrid presents a wide variety of works across disciplines such as photography, painting, sculpture, and installation, spanning a broad range of price points.

Whether you are an experienced collector, a first-time buyer, or a company seeking to express its values through art, the One Shot Collectors program offers a comprehensive experience.

ABOUT ONE SHOT HOTELS. SPONSOR OF ART MADRID

One Shot Hotels is a collection of 14 boutique hotels set in some of the most desirable locations in Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand its presence with new openings in three additional destinations: Ibiza, Lisbon, and Bilbao. Each property embodies a strong commitment to design, creativity, and aesthetics, seamlessly weaving art and culture into every space.

More than places to stay, One Shot Hotels are destinations with soul. Every interior reflects artistic sensitivity and an uncompromising attention to detail, offering guests a memorable experience where comfort, style, and culture coexist effortlessly. A spirit of closeness, innovation, and a deep passion for the arts defines the brand’s identity and shapes the way it connects people with the creative essence of each city it inhabits.

Through initiatives such as One Shot Collectors, the hotel group brings art and culture closer to both guests and visitors, fostering meaningful connections between its hotel spaces and the creative pulse of each destination.

ABOUT ANA SUÁREZ GISBERT. PROGRAM ART ADVISOR

Ana Suárez Gisbert holds a law degree from Complutense University of Madrid, with a specialization in international law and the international trade of artworks. She is a certified art and antiques appraiser and court-appointed expert through Antonio de Nebrija University, and a partner at the art appraisal firm Art Value Project.

She has carried out appraisal work for major collections and insurance companies and has represented leading international publications in the fields of art and design, including Frieze, Frieze Masters, and Gagosian. She currently combines her work at the appraisal firm with an art and sustainability project for private companies and municipal institutions

The advisory service is part of Art Madrid’26 One Shot Collectors Program and is completely free for participants who register in advance. To receive personalized advice, please request more information at vip@art-madrid.com or register using the following form: