Art Madrid'25 – ACTION ART, THE NEWEST PROGRAMMING OF ART MADRID

Action art is a varied group of techniques or artistic styles that emphasize the creative act of the artist, the action. The term was created by Allan Kaprow, who pointed out the interrelationship between the artist and the viewer at the moment of the artistic creation.

It can be said that the concept of action art was born in the 1920s with Dadaism and Surrealism, in artistic montages such as collage and assemblage. Among the various forms of expression of action art are happening, performance, environment and installation.

In its most festive edition, this year Art Madrid presents its most innovative commitment with a specific programme dedicated to new media and action art. In this 15th edition we will have a booth at the fair for the realization of presentations and live actions in collaboration with the video art platform PROYECTOR and under the curatorship of its director Mario Gutiérrez Cru.

If you come to Art Madrid, you will be able to enjoy the different parts of the programme throughout the day. From the morning onwards, you will be able to view the best selection of pieces from the most outstanding international video art festivals in the world, with proposals from Portugal, Mexico, Morocco, Colombia, Peru, Argentina, France, Greece and the Netherlands. A selection made by Mario Gutiérrez Cru that will present us with new languages of artistic expression in the field of video creation so that we can compose a general idea of the international artistic paradigm of this area.

Then, every afternoon at 5pm we will attend the presentation and meeting with an outstanding artist to end the day of the fair with a performance at 8pm from Wednesday to Saturday. This program seeks to be an immersive experience in contemporary art and explore new languages linked to technology.

Opening the program on Wednesday 26th we will have Abelardo Gil-Fournier, in the presentation we will be able to contemplate the installation of the work "The Quivering of the Reed" and comment it with its creator in the whole of its trajectory. His work revolves around the hybridization between the real and the sensitive, approached from a perspective in which perception, image and material production are fused in a practice based on research into territorial planning and plant growth. His projects are conceived as material operations proposed for an open space between art, nature and politics.

Art Madrid will host at 8pm the performance of Iván Puñal “RRAND 0-82.” The artist Iván Puñal (a.k.a. The Pleasant View) will explore through a live audiovisual performance the concept of "random" and "chaos". Iván Puñal, works with determinism and freedom in his performances questioning how much belongs to the conscious self and how much is a mirage of illusion. To this end, uncontrolled elements will be introduced into the performance using mathematical algorithms, both to generate visual pictures and improvised sound spaces so that the result is "non-repeatable", "uncontrolled" and "non-voluntary". Atonal music within the territory of "musique concretè" or "noise" will accompany the projections, also framing the concept of "all sound is music".

On Thursday 27th, the public will be enjoy an encounter with Fernando Baena, a multidisciplinary artist who cultivates video, photography, installation and performance as means to reach the spectator with greater strength. His works seek to interact by approaching them through the use of common materials, and the use of direct discourses that demonstrate his communicative intention.

Afterwards, a site-specific participatory action will be carried out for the 'Partidura'. A project by Eunice Artur with the collaboration of Bruno Gonçalves. This project is part of the fascinating and vast panorama of the creation of graphic annotations. The evolution of electronic music requires a new system of notations where, among others, we seek to understand the relationship of new phenomena, such as the relationship between sound and plastic manipulation in performance; unpredictability and error as ways of generating non-linear readings and/or new graphic forms of notation.

On Friday 28th, Mario Santamaría will investigate the phenomenon of the contemporary observer, paying attention to two processes that shape him: the representational practices and the apparatuses of vision and mediation. Mario explores areas such as conflict, memory, virtuality and surveillance through tactics such as appropriation, remake and montage.

Two performers each sing inside the other's mouth. This is how the performance that Arturo Moya and Ruth Abellán will give on Friday 28th begins. The sound resulting from the interaction of the two voices in a single cavity, controls live the water produced by the same performers in a video that is projected during the performance. The same sound also governs the appearance of sounds from water recordings. "Danaides' Barrel", a physical and sound exploration that will leave no one indifferent.

And to finish the program of this edition Art Madrid-PROYECTOR, on Saturday 28th we will have two unmissable activities: on the one hand the meeting with the Argentine artist and curator Maia Navas, Bachelor of Arts and Technology, Bachelor of Psychology and Specialist in Creativity and Innovation, who will explore in a direct conversation with the public all these areas, giving way later to the performance of Olga Diego "The bubble woman show". The girl of plastics. The bubble woman. Outside, the audience interprets the movements of those two pairs of legs under the translucent inflatable. Sharing the air, the emptiness, the fragility…

Art Madrid'20 becomes a space for artistic immersion, involving all those who come and let art flood their lives from February 26 to March 1 in the Crystal Gallery of the Palacio de Cibeles.

We are waiting for you!

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.