One of the design works that most impact and that usually falls into oblivion is the advertising posters. Metres and metres of billboards, bulletin boards, canopies, banderoles... covered with numerous layers of glued paper. Although the nostalgic people always want to keep the concert that made history or the movie that marked his childhood.

A group of entrepreneurs Bilbao has launched an app that develops a cultural agenda based on the posters designed to announce each of the activities: Postwall. This initiative has already exceeded 5,000 downloads in its five months of life. With these figures, it is evident that the communicative power of the poster resides in its visual impact and that the public is still sensitive to the quality of good design, something increasingly demanding and complicated in an environment of permanent competition in digital communication.

Beyond the fetishists and collectors who paper the walls of their rooms with posters of their small vital "milestones" (where there is no movie poster - especially Star Wars or similar - or a musical star - from Michael Jackson to Beyoncée-?), it is good to keep in mind that behind all good posters there are many hours of work. It is about harmonizing the information with an image that impacts, and a lot of design work in which the main artistic trends of the moment concentrate.

In fact, a poster can be used for much more than to announce an activity. It can create a tendency, influence the style of an era, become a reference of art for posterity. This has happened with communist aesthetics during the Cold War, with a propaganda poster that today is updated in the hands of authors such as Shepard Fairey, apart from other paradigmatic examples such as Mucha and his compositions Art Deco (sometimes it is difficult to know what was before , the poster or the style itself), or the total fusion of trends by Víctor Moscoso, a Galician poster designer based in California who set a trend in the 60s to generate an unmistakable style.

As Patrick San Juan, one of the founders of Postwall, explains, a good poster anticipates the experience of the event it announces. However, the graphic designer, the true alma mater of these works, goes completely unnoticed and remains forgotten to the value chain associated with the event at stake. This idea, added to the need to collect in one place all the cultural offer of the city, motivated the creation of this app that so far, without reaching the half year of life, already works in all Basque Country, Barcelona and Madrid and continues to expand to Seville and Valencia.

In the year 2020 in the heart of Barcelona a wandering gallery was born, the same one that in February 2021 would debut at Art Madrid with an exhibition proposal focused on contemporary portraits; with this subject matter it would manage to create a powerful dialogue between artwork and audience and make the seal Inéditad remain in the history of the event that contained it.

Jean Carlos Puerto. Protección. Oil and copper leaf on wood. 60 x 48. 2021. Image courtesy of the gallery.

Since that first time and until today, the wandering gallery has managed to build projects on otherness, has repositioned in the spotlight the discourses on the LGTBIQ+ collective, has consolidated a group of artists who share its principles of resilience and empathy and the best thing is that it continues to bet from the professionalism and commitment to give voice to the difference.

Claudio Petit-Laurent.. El Joven de la Perla. Oil on wood. 30 x 30 cm. 2023. Image courtesy of the gallery.

Inéditad Gallery, thanks to its founder Luis López, its collaborators and the infinite possibilities manifested in the works of the artists it represents, is a gallery that has demonstrated its capacity and courage to stimulate the sensibility of the public through art and seduce a generation that moves between the glass window and the analogical story. Inéditad is a nomadic gallery that has gathered around it a community of artists and has moved the context with exhibition projects that think about LGTBIQ+ art without prejudices.

Pepa Salas Vilar. Las marcas del arcoiris. Oil on canvas. 40 x 50 cm. 2022. Image courtesy of the gallery.

Pride and Prejudice was inaugurated. An exhibition that brings together the works of sixteen artists: Abel Carrillo, Alex Domènech, Carlos Enfedaque, Silvia Flechoso, Jamalajama, Daniel Jaén, Claudio Petit-Laurent, Jean Carlos Puerto, Fernando Romero, Pablo Rodríguez, Pepa Salas Vilar, Jack Smith, Pablo Sola, Bran Sólo, Elia Tomás and Utürüo. Painting, illustration, photography and digital art are the manifestations that bring into dialogue around fifty neatly threaded pieces, in a discursive line that discusses such a latent phenomenon as discrimination. To achieve this, the artists invited to the exhibition question themselves whether: Does discrimination exist within the LGTBIQ+ collective?

Pride and Prejudice Official Poster. Image courtesy of the gallery.

With approaches on and from the body, the proposal invites to celebrate diversity, proposes to question and self-question the prejudices and attitudes of society against the collective. Pride and Prejudice is a space for dialogue about the constructs imposed on us by society. It is also an oasis in which to deconstruct with tolerance and respect the subjectivities that sometimes prevent us from approaching the production of the participating artists, simply because "the beautiful" does not fit in an androgynous body. The subjugation of stereotypes are pressed with determination to find the beauty of diversity in other palpable facets of reality.

Pablo Sola. All men are dogs. Photography. 2014. Image courtesy of the gallery.

Throughout these three years Inéditad has stimulated the vindictive projection towards bad practices, has questioned estates around the LGTBIQ+ body and the most admirable thing, is that these capacities have resurfaced around the dialogue and the visual narrative of the stories that are told from the visual: Artworks that are people, art that is, per se, humanity. Overcome impositions and accept what is different in order to continue fighting against homophobia, biphobia, lesbophobia or transphobia and defend the equal rights that all the acronyms of the collective deserve in our community.

That's Pride and Prejudice: One creature, the happiest in the world. And maybe other projects and other people have said it - or felt it - before, but none so fairly.

Silvia Flechoso. Hola, soy maricón. Oil on canvas. 73 x 54 cm. 2023. Image courtesy of the gallery.

From June 8th until June 22nd you can visit Pride and Prejudice. Carrer de Palau núm. 4. Canal Gallery space. Barcelona.