When mastery, imagination and originality go hand in hand, we can only admire a masterpiece. This is the work of the artist Faig Ahmed, who fuses tradition with contemporaneity in his impressive braided carpets, pieces that force us to look carefully and to analyse the message that they transmit to us.

Faig Ahmed portrait with one of his pieces (image by Sarah Benet, on www.animationpagoda.com)

Faig Ahmed (Azerbaijan, 1982) is a tireless creator whose work rescues one of the main cultural signs of this region of the world, famous, like other surrounding countries, for its majestic carpets, a tradition that goes back several millennia ago as a sign of their collective identity to become a world reference. Their hypnotic drawings of symmetrical composition, which sometimes resemble elements seen through a kaleidoscope, unfold in layers woven of bright colours with enormous visual impact.

Faig Ahmed, artwork of the series "Liquid" (image from www.animationpagoda.com)

This practice synthesises the entire history of the Persian people until it becomes a cultural symbol that conveys a large knowledge accumulated over the centuries. This task has traditionally been attributed to women, who follow patterns of colour and composition to give the perfect finish we all know. The work of Faig Ahmed is a tribute to this meticulous and invisible work and offer a rereading that has bridges with the past.

The artist graduated in Fine Arts in Baku specialising in sculpture, and, although his production is very diverse, he has become famous for his work with carpets, a type of pieces with which he was presented in the Azerbaijan pavilion of the biennial of Venice in 2007. Today, he is part of important collections and museums around the world.

Faig Ahmed, “Secret Garden”, 2017, (image from voltashow.com)

As he explains, the goal is to channel conceptual art, with a strong base of colourist abstraction, through traditional techniques, far from what is usual in the field of visual arts. In his opinion, it is essential to look at the past to find that mystical and spiritual connection that deals with the passage of time and our location at the moment of history. His work raises an open question about what is true and what is not, what should be, what we really see, and how much we owe to our cultural heritage to be where we are today.

Faig Ahmed, "Set Your Life On Fire" (image from www.inverse.com)

The result is an eclectic work, which mixes disciplines and techniques, in large projects on which he previously works on a computer. A task of decomposition and deconstruction that he carries out with great inspiration to give rise to something completely new and fascinating.

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.

First Course on Collecting and Contemporary Art. Avilés, Asturias

The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.

"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.

The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.

PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.

This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.