Art Madrid'25 – Adding value to Spanish Illustration

Alfredo González, Illustration to Seis barbas de besugo, Media Vaca. 2007

 

 

 

Illustration seems to be one of the less-attention-paid disciplines within the visual arts, considered a genre less outstanding and more popular in comparison to other techniques more recognised, like the oil painting or the engraving. Luckily, in the last few years, illustration has recovered a great reputation and the offer of illustrated books in the market, for children and adults, has increased. We no longer look for fairy tales pocketbook for kids with series-designed drawings, but for little masterpieces made with love and care in which, sometimes, text remains in a second place.

 

 

 

Alfredo González, “De Moscú a Nueva York”, 1989

 

 

 

The Illustration National Award started in 1978, though during the first thirty years the aim of this recognition was to reward a work of illustration, unpublished in Spain, of an infant or youth publication. Since 2008, the line of this award has changed, and now it is devoted to the artistic career that the author, as an illustrator, has developed into the Spanish literature realm.

 

 

 

Alfredo González, “Teoría de Madrid”, 1980

 

 

 

This year the award was granted to Alfredo González “due to his dilated career, that led him to work in different spots of Spain and the world, to his cultivation of different aspects of illustration and to his teaching and influence into following generations”, as the Ministry has stated. This author, graduated in Philosophy and Theology, worked for many years in the advertising sphere, a profession that led him to live in numerous countries before he returned to Spain.

 

 

 

Alfredo González. “Nueva York”, 1995

 

 

 

Alfredo devoted to illustration 65 years of his life. He collaborated in media like EL PAÍS, La Codorniz, El Jueves, El Papus, Muy Sr. Mío, Cambio 16, La Calle or El Mundo. He also illustrated works in cooperation to writers like Francisco Umbral, in the book entitled Teoría de Madrid, or Ignacio Carrión, in De Moscú a Nueva York. The award arrives at his 84 years old, in a perfect moment, as he himself confesses: “my soul became fluffy with this award, it is the best of all the awards that I have received and it has arrived in the ideal moment”.

 

At the most recent edition of Art Madrid, artist Luis Olaso (Bilbao, 1986), represented by Kur Art Gallery (San Sebastián), received the Residency Prize of the Art Madrid Patronage Program. This award, the result of a collaboration between Art Madrid, DOM Art Residence, and the Italian association ExtrArtis, enabled him to undertake an artistic residency in Sorrento (Italy) in August 2025.

Through initiatives like this, the fair reaffirms its support for contemporary creation—a commitment aimed at increasing artists’ visibility and strengthening art collecting through concrete actions such as acquisition prizes, recognition of emerging talents, and international residencies.


Artists in Residence. DOM & ExtrArtis. Image courtesy of Agata D’Esposito.


The DOM & ExtrArtis 2025 Residency Program took place in Sorrento from August 1 to 31, 2025. The artists lived together at Relais La Rupe, a 16th-century villa surrounded by cliffs and centuries-old gardens, which became an ideal setting for experimentation and exchange.

In this edition, residents worked around the theme “Reimagining Genius Loci”, an invitation to reflect on how the movement of people and traditions transforms the “spirit of place.” During the residency, DOM organized two public group exhibitions: the first to present the artists’ previous work, and the second to showcase the projects developed in Sorrento.


Work by Luis Olaso. DOM & ExtrArtis. Image courtesy of Agata D’Esposito.


Luis Olaso’s work moves between expressionist figuration and abstraction, always employing a pictorial language charged with strength and emotion. Initially self-taught, he later graduated in Fine Arts and has developed a solid international career, with exhibitions at venues including JD Malat (London) and Makasiini Contemporary (Turku, Finland), and participation in fairs such as Untitled Miami, Estampa, and Art Madrid itself.

His work is part of prestigious collections, including the Tokyo Contemporary Art Foundation, Fundación SIMCO, and the Provincial Council of Bizkaia, and has been recognized in competitions such as the Reina Sofía Prize for Painting and Sculpture and the Ibercaja Young Painting Prize.

In Sorrento, Olaso found a unique context to expand his pictorial research, engaging in dialogue with the Mediterranean landscape and the region’s historical heritage. The residency provided him with time, resources, and a framework for exchange with other international artists, fostering the production of new works that were later presented in the group exhibitions organized by DOM.


Luis Olaso working on his project. DOM & ExtrArtis. Image courtesy of DOM.

Luis Olaso’s experience at DOM Art Residence concluded with a public showcase of the works produced, reinforcing his presence on the international circuit and consolidating his position as one of the most prominent Basque artists on the contemporary scene.


Through initiatives such as this, Art Madrid demonstrates its active role as a platform for direct support of contemporary creation, creating opportunities for research, production, and intercultural dialogue that extend beyond the fair itself and accompany artists in their professional development.