Art Madrid'24 – Adding value to Spanish Illustration

Alfredo González, Illustration to Seis barbas de besugo, Media Vaca. 2007

 

 

 

Illustration seems to be one of the less-attention-paid disciplines within the visual arts, considered a genre less outstanding and more popular in comparison to other techniques more recognised, like the oil painting or the engraving. Luckily, in the last few years, illustration has recovered a great reputation and the offer of illustrated books in the market, for children and adults, has increased. We no longer look for fairy tales pocketbook for kids with series-designed drawings, but for little masterpieces made with love and care in which, sometimes, text remains in a second place.

 

 

 

Alfredo González, “De Moscú a Nueva York”, 1989

 

 

 

The Illustration National Award started in 1978, though during the first thirty years the aim of this recognition was to reward a work of illustration, unpublished in Spain, of an infant or youth publication. Since 2008, the line of this award has changed, and now it is devoted to the artistic career that the author, as an illustrator, has developed into the Spanish literature realm.

 

 

 

Alfredo González, “Teoría de Madrid”, 1980

 

 

 

This year the award was granted to Alfredo González “due to his dilated career, that led him to work in different spots of Spain and the world, to his cultivation of different aspects of illustration and to his teaching and influence into following generations”, as the Ministry has stated. This author, graduated in Philosophy and Theology, worked for many years in the advertising sphere, a profession that led him to live in numerous countries before he returned to Spain.

 

 

 

Alfredo González. “Nueva York”, 1995

 

 

 

Alfredo devoted to illustration 65 years of his life. He collaborated in media like EL PAÍS, La Codorniz, El Jueves, El Papus, Muy Sr. Mío, Cambio 16, La Calle or El Mundo. He also illustrated works in cooperation to writers like Francisco Umbral, in the book entitled Teoría de Madrid, or Ignacio Carrión, in De Moscú a Nueva York. The award arrives at his 84 years old, in a perfect moment, as he himself confesses: “my soul became fluffy with this award, it is the best of all the awards that I have received and it has arrived in the ideal moment”.

 

If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

PROGRAMS

Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.

Activities

The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

AWARDS

Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.



Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: info@art-madrid.com until October 7, 2024