Art Madrid'26 – Adding value to Spanish Illustration

Alfredo González, Illustration to Seis barbas de besugo, Media Vaca. 2007

 

 

 

Illustration seems to be one of the less-attention-paid disciplines within the visual arts, considered a genre less outstanding and more popular in comparison to other techniques more recognised, like the oil painting or the engraving. Luckily, in the last few years, illustration has recovered a great reputation and the offer of illustrated books in the market, for children and adults, has increased. We no longer look for fairy tales pocketbook for kids with series-designed drawings, but for little masterpieces made with love and care in which, sometimes, text remains in a second place.

 

 

 

Alfredo González, “De Moscú a Nueva York”, 1989

 

 

 

The Illustration National Award started in 1978, though during the first thirty years the aim of this recognition was to reward a work of illustration, unpublished in Spain, of an infant or youth publication. Since 2008, the line of this award has changed, and now it is devoted to the artistic career that the author, as an illustrator, has developed into the Spanish literature realm.

 

 

 

Alfredo González, “Teoría de Madrid”, 1980

 

 

 

This year the award was granted to Alfredo González “due to his dilated career, that led him to work in different spots of Spain and the world, to his cultivation of different aspects of illustration and to his teaching and influence into following generations”, as the Ministry has stated. This author, graduated in Philosophy and Theology, worked for many years in the advertising sphere, a profession that led him to live in numerous countries before he returned to Spain.

 

 

 

Alfredo González. “Nueva York”, 1995

 

 

 

Alfredo devoted to illustration 65 years of his life. He collaborated in media like EL PAÍS, La Codorniz, El Jueves, El Papus, Muy Sr. Mío, Cambio 16, La Calle or El Mundo. He also illustrated works in cooperation to writers like Francisco Umbral, in the book entitled Teoría de Madrid, or Ignacio Carrión, in De Moscú a Nueva York. The award arrives at his 84 years old, in a perfect moment, as he himself confesses: “my soul became fluffy with this award, it is the best of all the awards that I have received and it has arrived in the ideal moment”.

 


ABIERTO INFINITO. LO QUE EL CUERPO RECUERDA. CICLO DE PERFORMANCE X ART MADRID'26


Art Madrid, committed to creating a discursive platform for artists working within the field of performance and action art, presents Abierto Infinito: lo que el cuerpo recuerda, a proposal inspired by Erving Goffman’s ideas in The Presentation of Self in Everyday Life (Amorrortu Editores, Buenos Aires, 1997).

The project unfolds within a theoretical framework that directly engages with these premises, conceiving social interaction as a stage of carefully modulated performances designed to influence others’ perceptions. Goffman argues that individuals deploy both verbal and involuntary expressions to guide the interpretation of their behavior, sustaining roles and façades that define the situation for those who observe.

The body — the first territory of all representation — precedes both word and learned gesture. Human experience, conscious and unconscious alike, is inscribed within it. Abierto Infinito: lo que el cuerpo recuerda departs from this premise: representation inhabits existence itself, and life, understood as a succession of representations, transforms the body into a space of constant negotiation over who we are. In this passage, boundaries blur; the individual opens toward the collective, and the ephemeral acquires symbolic dimension. By inhabiting this interstice, performance simultaneously reveals the fragility of identity and the strength that emerges from encounter with others.


PERFORMANCE: OFF LINE. JIMENA TERCERO

March 7 | 7:00 p.m. Galería de Cristal of the Palacio de Cibeles.



OFF LINE is a performance piece that reflects on the fragility of the body in the digital age. Our relationship with the outside world is mediated by a screen, which distances us further and further from physical contact and interpersonal relationships. Focusing on creating a digital identity causes the body to distance itself from the physical world and lose its memory.

Hyperconnectivity and fragmented attention lead to a more passive physical existence, characterised by reduced spontaneous movement and less direct sensory interaction. This raises fundamental questions: how is the concept of presence redefined when our relationship with the world relies on technological mediation? What will the experience of the body be like in a future where virtuality predominates over the physical? There is a risk of progressive bodily passivity: bodies that remain still, whose activity is determined by devices and whose memory is stored digitally. The fragmentation of physical experience and the primacy of technological representation create a scenario in which, although the body is visible, it is displaced from its original function as an agent of perception and action.

This conceptual framework invites reflection on the impact of digitisation on corporeality, memory and social relationships, and on the vulnerability and inertia experienced by bodies in environments that are increasingly mediated by technology.



ABOUT JIMENA TERCERO

Jimena Tercero (Madrid, 1998) is a multidisciplinary artist whose work explores the boundaries of the female body, identity, and the subconscious. She uses performance, video, and painting to address concepts such as memory, tangibility, and play. Tercero trained in painting with Lola Albín and in analog photography at Cambridge in 2014. She studied audiovisual direction from 2018 to 2020 with renowned figures such as Víctor Erice and the production company El Deseo. She is currently pursuing a Master's degree in Creative Direction at ELISAVA. She completed her performance training at La Juan Gallery. In 2011, she was part of the children's jury at the Isfahan Film Festival in Iran.

Her directed works include Private (2016) and Paranoid (2021), which were exhibited at the Aspa Contemporary Gallery. She has also worked on projects such as Yo, mi, me, conmigo (2023, Teatros del Canal), Inside Voices (2021, Conde Duque with Itziar Okariz), and La última regla (La Juan Gallery). She has directed fashion films for publishers and brands such as Puma, Dior, and Dockers. She has also provided art direction for artists such as Sen Senra and Jorge Drexler. Additionally, she directed the documentary Also Here for ArtforChange–La Caixa. She presented Out of View (Nebula Gallery), EDEN (White Lab Gallery), and Navel Bite (Sinespacio). She participates in residencies such as Medialab with Niño de Elche and Miguel Álvarez Fernández. In 2025, she will be part of the Special Jury of the Asian Film Fest in Barcelona and the International Cultural Museum of Assilah Art Residency in Morocco).