Art Madrid'26 – Adding value to Spanish Illustration

Alfredo González, Illustration to Seis barbas de besugo, Media Vaca. 2007

 

 

 

Illustration seems to be one of the less-attention-paid disciplines within the visual arts, considered a genre less outstanding and more popular in comparison to other techniques more recognised, like the oil painting or the engraving. Luckily, in the last few years, illustration has recovered a great reputation and the offer of illustrated books in the market, for children and adults, has increased. We no longer look for fairy tales pocketbook for kids with series-designed drawings, but for little masterpieces made with love and care in which, sometimes, text remains in a second place.

 

 

 

Alfredo González, “De Moscú a Nueva York”, 1989

 

 

 

The Illustration National Award started in 1978, though during the first thirty years the aim of this recognition was to reward a work of illustration, unpublished in Spain, of an infant or youth publication. Since 2008, the line of this award has changed, and now it is devoted to the artistic career that the author, as an illustrator, has developed into the Spanish literature realm.

 

 

 

Alfredo González, “Teoría de Madrid”, 1980

 

 

 

This year the award was granted to Alfredo González “due to his dilated career, that led him to work in different spots of Spain and the world, to his cultivation of different aspects of illustration and to his teaching and influence into following generations”, as the Ministry has stated. This author, graduated in Philosophy and Theology, worked for many years in the advertising sphere, a profession that led him to live in numerous countries before he returned to Spain.

 

 

 

Alfredo González. “Nueva York”, 1995

 

 

 

Alfredo devoted to illustration 65 years of his life. He collaborated in media like EL PAÍS, La Codorniz, El Jueves, El Papus, Muy Sr. Mío, Cambio 16, La Calle or El Mundo. He also illustrated works in cooperation to writers like Francisco Umbral, in the book entitled Teoría de Madrid, or Ignacio Carrión, in De Moscú a Nueva York. The award arrives at his 84 years old, in a perfect moment, as he himself confesses: “my soul became fluffy with this award, it is the best of all the awards that I have received and it has arrived in the ideal moment”.

 


Art Madrid presents the second edition of its Patronage Program, an initiative aimed at reinforcing its commitment to contemporary artistic production and the promotion of collecting. The program articulates several lines of support designed to enhance the visibility of participating artists, promote recognition of emerging careers, and consolidate sustainable relationships among artists, galleries, and collectors—thereby strengthening the professional ecosystem surrounding the fair.

This edition is supported by leading institutions, private collections, and companies committed to the development of contemporary art. The involvement of the private sector is essential in consolidating a sustainable model of support for artistic creation, understanding investment in art as a driver of innovation, prestige, and cultural responsibility. The program is further reinforced by the active participation of patrons who, through acquisitions and support of emerging artists, contribute to generating tangible opportunities and strengthening the artistic landscape.


Within this framework, the program includes the One Shot Hotels Revelation Award, a distinction intended to highlight a proposal that, through its singularity and strength, makes a particularly powerful entrance into the contemporary landscape. Through this award, One Shot Hotels, official sponsor of Art Madrid’26, reinforces its commitment to increasing visibility and supporting new voices within the contemporary art scene.


Meanwhile, the Cervezas Alhambra Emerging Artist Award focuses on the projection and consistency of a developing career, recognizing sustained processes and distinctive artistic languages within the most recent generation of creators. Through this initiative, Cervezas Alhambra reaffirms its commitment to new generations and to the ongoing support of contemporary artistic production.

The artists recognized in both awards will be announced shortly.


Acquisition Awards

Four entities — Studiolo Collection, E2IN2 Collection, Devesa Law, and dn2 Collection — reaffirm their commitment to contemporary art through the acquisition of works by artists participating in the fair. Their engagement not only contributes to the dissemination of contemporary art but also supports artists’ professional development and strengthens the collecting ecosystem. These initiatives are essential to ensuring the continuity and long-term projection of artistic careers. Through these Acquisition Awards, the selected works will enter prominent private collections, guaranteeing their preservation, study, and circulation within the art world.


About One Shot Hotels

One Shot Hotels is a collection of 14 boutique hotels located in prime areas of Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand to three new destinations: Ibiza, Lisbon, and Bilbao.

Each hotel reflects a commitment to design, creativity, and aesthetics, authentically integrating art and culture throughout its spaces. More than accommodations, the hotels are places with soul—each environment conveys artistic sensibility and attention to detail, offering guests a memorable stay that combines comfort, style, and culture.

Proximity, innovation, and a passion for the arts define the brand’s identity and shape how One Shot Hotels connects people with the creativity of each city in which it operates. The hotel group brings art and culture closer to guests and visitors, fostering authentic connections between its spaces and the creative spirit of each location.


About Cervezas Alhambra

Art Madrid is officially sponsored by Cervezas Alhambra, in line with its longstanding commitment to supporting contemporary artistic creation.

True to its philosophy, the brand promotes initiatives that celebrate unhurried craftsmanship, artisanal dedication, and the beauty found in details—values it has cultivated for over a century since its origins in Granada. Its support of artistic creation reflects a way of living and experiencing through all five senses, inviting audiences to slow down and engage with experiences that go beyond the purely visual.

Its cultural engagement is a natural extension of its brewing philosophy: a process rooted in knowledge, passion, and dedication, resulting in unique, authentic, and memorable creations. In this way, Cervezas Alhambra continues to accompany artists and creators, emphasizing process and reminding us that—just as in art—there is an essential ingredient in its beers: time.


About Colección Studiolo

Colección Studiolo, founded by Candela Álvarez Soldevilla, is a private initiative dedicated to the acquisition and promotion of modern and contemporary art. Inspired by the concept of the studiolo as a space for contemplation and thought, the collection brings together works across diverse artistic languages, with particular attention to 20th-century avant-gardes and contemporary artists. It understands collecting as a long-term commitment and sustained support for artistic practice.


About E2IN2 Collection

E2IN2 is an entity engaged in projects that generate significant economic and social value. The organization supports artistic talent and is currently seeking collaborators with whom to exhibit works from its art collection.


About Devesa Law

Devesa is a national law firm specialized in business law. Its mission is to provide value to companies, investors, and institutions operating in Spain through outstanding legal and tax services. Founded in 2007, the firm currently maintains offices in Madrid, Alicante, and Valencia, from which it serves clients nationwide.


About dn2 Collection

Colección dn2, based in Gran Canaria, is a private initiative dedicated to the acquisition and promotion of national and international contemporary art. Since its inception, it has developed a continuously growing collection characterized by diversity of artistic languages and a strong commitment to emerging and mid-career artists. The collection views acquisition as a long-term act of support and commitment to artists’ careers.