Art Madrid'25 – “ALL IS MOTION”: KINETIC & OP ART IN THE MUSEUM WÜRTH

Vasarely stated in 1955 in his famous Yellow Manifesto: "the art of tomorrow will be a collective treasure or it will not be art at all". Perhaps, at that time, the artists attached to the Op Art and Kinetic Art movements were not aware of the impact their works would have on the future of later art, but today there is no doubt that the concern and research surrounding the movement have left their mark.

Karl Gerstner

Op Art was officially inaugurated with the exhibition "The responsive eye" that MoMA organised in 1965. In fact, it was about labelling an artistic trend that had sprung up a few years ago and one of which main milestones was the collective exhibition organised by the gallery Denise René under the title "Le mouvement". At that time, the works of Duchamp, Calder, Vasarely, Jesús Rafael Soto, Robert Jacobsen... lived together in an enriching dialogue that gave birth to a new style defined within geometric abstraction: the Kinetic Art.

Carlos Cruz-Diez

Halfway between research and artistic production, the obsession of many of these creators was focused on, not capturing the movement, but incorporating it into their pieces, in a literal and physical way. From Calder's famous mobile-sculptures to multi-perspective works that force visitors to move around to find the exact point of view. Whether incorporated or projected, movement was the essence of this trend of art, where we cannot forget that the line of creative development was strongly linked to the recent sociological and psychological theories about the changing context of the 20th century and that it has its own background in the art world such as Futurism or Suprematism.

Francisco Sobrino. Sin título, 1989

Op Art delves into another kind of movement, the one generated by the viewer's own perception through a game of optics or repetition patterns. Geometry and colour are fundamental in these works, where a simple contrast effect can produce a sense of depth or superposition of planes with a volume. Symmetries, asymmetries, minimalism, pure forms ... ingredients of a composition designed to deceive and confuse the senses of the observer.

Yaacov Agam

The Würth Museum collects a total of 76 works (31 from its own collection) of the leading authors of these trends with pieces from 1921 to 2013. The colour, shape, light and perspective join around a paradigmatic collection of changes that the 20th century introduced in the art world. This exhibition opens the calendar of activities scheduled to celebrate the 10th anniversary of the opening of the Würth museum.

At the most recent edition of Art Madrid, artist Luis Olaso (Bilbao, 1986), represented by Kur Art Gallery (San Sebastián), received the Residency Prize of the Art Madrid Patronage Program. This award, the result of a collaboration between Art Madrid, DOM Art Residence, and the Italian association ExtrArtis, enabled him to undertake an artistic residency in Sorrento (Italy) in August 2025.

Through initiatives like this, the fair reaffirms its support for contemporary creation—a commitment aimed at increasing artists’ visibility and strengthening art collecting through concrete actions such as acquisition prizes, recognition of emerging talents, and international residencies.


Artists in Residence. DOM & ExtrArtis. Image courtesy of Agata D’Esposito.


The DOM & ExtrArtis 2025 Residency Program took place in Sorrento from August 1 to 31, 2025. The artists lived together at Relais La Rupe, a 16th-century villa surrounded by cliffs and centuries-old gardens, which became an ideal setting for experimentation and exchange.

In this edition, residents worked around the theme “Reimagining Genius Loci”, an invitation to reflect on how the movement of people and traditions transforms the “spirit of place.” During the residency, DOM organized two public group exhibitions: the first to present the artists’ previous work, and the second to showcase the projects developed in Sorrento.


Work by Luis Olaso. DOM & ExtrArtis. Image courtesy of Agata D’Esposito.


Luis Olaso’s work moves between expressionist figuration and abstraction, always employing a pictorial language charged with strength and emotion. Initially self-taught, he later graduated in Fine Arts and has developed a solid international career, with exhibitions at venues including JD Malat (London) and Makasiini Contemporary (Turku, Finland), and participation in fairs such as Untitled Miami, Estampa, and Art Madrid itself.

His work is part of prestigious collections, including the Tokyo Contemporary Art Foundation, Fundación SIMCO, and the Provincial Council of Bizkaia, and has been recognized in competitions such as the Reina Sofía Prize for Painting and Sculpture and the Ibercaja Young Painting Prize.

In Sorrento, Olaso found a unique context to expand his pictorial research, engaging in dialogue with the Mediterranean landscape and the region’s historical heritage. The residency provided him with time, resources, and a framework for exchange with other international artists, fostering the production of new works that were later presented in the group exhibitions organized by DOM.


Luis Olaso working on his project. DOM & ExtrArtis. Image courtesy of DOM.

Luis Olaso’s experience at DOM Art Residence concluded with a public showcase of the works produced, reinforcing his presence on the international circuit and consolidating his position as one of the most prominent Basque artists on the contemporary scene.


Through initiatives such as this, Art Madrid demonstrates its active role as a platform for direct support of contemporary creation, creating opportunities for research, production, and intercultural dialogue that extend beyond the fair itself and accompany artists in their professional development.