“Connections” is a project launched thanks to the collaboration of the ABC Museum and the Banco Santander Foundation in which an artist is invited to develop a collection of pieces that open a dialogue between a selected work of the Banco collection Santander and others taken from the ABC Museum funds. This initiative tries to promote the diffusion and artistic production around contemporary drawing, so the invited authors work almost exclusively on this discipline.

Guillermo Peñalver, “Yo, dibujando” (detail), 2019

For this 17th edition of the program, the curator Óscar Alonso Molina has invited Guillermo Peñalver. This illustrator and paper lover has been inspired by the work “Modulation number 66” (1976) by the Argentinian artist Julio Le Parc, from the Banco Santander collection, and from the ABC Museum he has chosen three illustrations: “Brígida y su Boda ”(1929), by Emilio Ferrer; “The boy and the showcase” (1924), by Ángel Díaz Huertas; and "The Manly Man" (1932), by Antonio Barbero. Around these selected pieces, Peñalver has developed a project that takes as a starting point his day to day in a precarious context in which the most common and homely actions mix with the time and space dedicated to the creation of his work.

Julio Le Parc, Modulation no. 66, 1976. Banco Santander Collection

Under the title "Autorretrato en interior", the artist recreates scenes of his daily life in pieces of large format that merge the technique of collage with the pencil drawing. Overlapping cut-offs of different papers, he plays with the many shades of white, from ivory to pearl. The images take us to a known environment, to everyday situations in which we can recognise ourselves and find our own personal history.

Guillermo Peñalver, “Ser tú” (detail), 2019

Peñalver wants to convey with this collection the presence that the creative spirit has in his daily life and the lack of resources that artists sometimes face. The scenes show a shared space, where the resting area and the workplace blend in, making it clear that it is not always possible to own a private studio to create; but, at the same time, it is remarkable the naturalness with which the artistic desire is part of the author's life hardly without transition between the different activities of his daily work.

Guillermo Peñalver, “Máscara”, 2018.

The author shares with the viewer the intimacies of this creative process, where the smallest detail can trigger a desire to cut, fold and draw. The set of pieces condenses that uncontrollable impulse to create, which permeates each of the elements of its reality. The result is an intimate and honest work, where situations and thoughts materialise in clean and delicate pieces that need attention, not only to notice the depth of the white colour, always used intentionally, but to discover all the details, the invisible work, the care put into these everyday scenes. Peñalver subtly opens his inner world for us to find him as a spy looking through a window, and faces the naturalness of the home and things done without artifice or imposture.

ABC Museum. "Autorretrato en interior" by Guillermo Peñalver. Until 15th September.

Buying the first work of art always instils respect. A difficult feeling to define that mixes vertigo with adrenaline. But over uncertainty and caution, a pleasurable sense of connection, understanding, and desire prevails. That work that, once seen, stays in the mind, reappears in the memory several times a day and seems to tell you that it is willing to be part of your home, is the perfect candidate to make the decision.

In the first steps, many collectors do point out that one does not start from an established plan, but rather that one acquires pieces based on taste and the connection one feels with them until, after time, they realise that the volume of works that accumulates can be labelled as a "collection". For example, this is how Alicia Aza explains it:

“I was not aware that I was collecting until many years later when a third party named me as a collector and talked about my collection. In 2005, I became aware of what collecting means and decided to articulate a collection with an identity of criteria and formats”.

Marcos Martín Blanco, co-founder, with his wife Elena Rueda, of the MER Collection, shares this same opinion:

“Collecting has been a passion, driven by a visceral state that encourages you to do so. The collection, in terms of acquisitions, has not been particularly complicated because, let's face it: it is easy to buy because they are all beautiful things and you have some clear idea of where you want to go, but at first those preferences were not so clear. It is with the time that a criterion is being formed”.

It is not always this way, of course, but for the buyer who starts out on this path, the personal connection that entails the first piece is essential. There it is the germ of a lasting relationship that is not limited to a simple aesthetic question but is an open window to knowledge, to exploration, to a world that is often unknown to us and awakens our fascination. The seed of that connection is purely sentimental, and it is precisely this impulse that determines the first acquisitions. The first piece is never forgotten.

Art Madrid'20, photo by Ana Maqueda

Exceeding the usual recommendations made by advisers and agents, rare is the occasion when the art lover decides to buy by pure investment. These paths usually open later, when the volume of pieces is large enough. In addition, there are those who are a bit against this classic concept of the traditional collector, approached from an eccentric, elitist and little accessible vision. On the contrary, art buyers are, above all, art lovers, sentient beings and permeable to creative stimulus who, at a given moment, decide to deepen the relationship they already have with art to take a piece home.

It is not that hard to overcome that small psychological barrier that turns the visitor into a buyer if one approaches the matter from a more personal and intimate perspective than from social consideration. Small-format works, graphic work or serial photography are of great help for this, whose price range, generally more affordable, allows a closer comparison to the daily basis expenses. In this way, the purchase of art falls within the range of feasible activities and becomes something close and possible.

Art Madrid'20, photo by Marc Cisneros

At that moment, a different relationship with art begins, based on pure experience and coexistence with the acquired piece. Perhaps it can be seen as an act of daring, but on many occasions, it is more a matter of necessity and transformation. Collectors also agree that the acquisition of an artwork is an exercise on personal analysis and opening up to a new field of knowledge that was previously alien to us. Alicia Aza explains that the reason she acquired her first piece of video art, by Sergio Prego, is because she did not understand it and because she saw it as a challenge and an opportunity to self-improve. This open window to knowledge creates new connections and bonds with creators, as one of the most fascinating parts of the process. Candela Álvarez Soldevilla explains that

"I think the most interesting thing in the art world is talking to artists. They are people with a special sensitivity to listen and understand.”

And Alicia Aza also says:

"I can share the satisfaction of being able to count on many artists in my circle of close friends today, and that is a long way to go."

Thus, with works that seem acceptable within the horizon of expenses that each one considers affordable, it is easy to find a piece that catches us. Since then, our home also evolves into a space in which art has a permanent place and presence, and there is no doubt that this transforms us inside.

Art Madrid'20, photo by Henar Herguera

Jaime Sordo, owner of Los Bragales collection and founder of the 9915 Contemporary Art Collectors Association, has always defined his relationship with art as a true passion and a vital necessity. For buyers who start on this path, he has the following recommendation:

“It is an essential condition that they feel the need to live with their passion to enjoy the works. Another very important aspect is that before making decisions for purchases, they are informed, so it is necessary to read specialised newspapers and books, visit exhibitions and museums and a lot of contact with galleries, which is an important and very specific source of information of the artists they represent. Finally, the presence in national and international art fairs. All this generates information and training.”

Indeed, fairs have become a good place for discovery because they condense a wide offer and allow diverse and global contact in a concentrated way. For this reason, many new generation buyers start in the context of an event such as Art Madrid, whose closeness and quality constitute a unique opportunity to meet, soak up and feed the passion for art.

(*) quotes taken from various interviews published in public media between 2013 and 2019.