Art Madrid'26 – AN INTERVIEW WITH ISABELITA VALDECASAS

Although Isabel began her pictorial trajectory in the world of figurative art, later she began to explore the expressive power of abstraction, with strong plasticity and the use of real materials extracted from the places she was visiting. Her latest series, "Cosmogonías", is an abstract expression of a moment of Genesis, a metaphor of the origin of life that coincides with a moment of change in her career. Today we interview this Sevillian painter and we approach her to know her work in a more personal way.

You studied Art History and soon after you moved to London where you worked at Christie's, could you describe how your experience was there and what are the differences between the British and Spanish markets?

After I studied Art History in Seville, I managed to go to London to continue studying. My hunger to see the museums, the wonderful works of art and everything that was going on was insatiable. I learned a lot not only about art but also about the world that surrounds it: exhibitions, galleries, auctions, market, etc. I realised that in Spain we were very far from the artistic dynamism that was breathed there. There were weekly auctions of a whole artistic period, for example, the week of the Impressionists was terrific, you could see Monet’s, Manet’s, Renoir’s, Van Gogh’s, etc. all together on sale. The same happened with the old painting, the furniture, the jewels... Britains have always had a long tradition of buying and selling works of art of great value; in that, Spaniards go behind.

 

As a result of your experience in London, you started painting. How did you take that step and in what style would you currently place your work?

I already painted a lot before moving to London, although it is true that I did not dedicate myself professionally to it; that came after my return. I needed to work since I did not know where to start living from this. In Madrid, I worked at Christie's for a few years while I was drawing in my spare time and painting furniture by order. The step was not sudden, little by little, I painted more and more, each time I filled more, and each time I needed more to feel good. One day I was offered to make a mural. I had never painted such a large surface before. I jumped without hesitation (with a very short time, what a foolish kamikaze!) And I understood that I would never be completely satisfied with myself if I did not dedicate myself to what I really liked and I was good at. So I began to make murals, I remember it as an exciting, difficult, learning and monumental-back-pain period. Then came the crisis and with it a huge personal crisis... that's when I went from the figurative art to the abstract art, and the Cosmogonies were born. So I cannot define my style, right now I'm doing abstract and very material works, but I start from the classic and figurative, and, in the end, I always go back to basics.

Isabelita Valdecasas

Cosmogonia Corales, 2017

Mixed media on canvas

100 x 100cm

Isabelita Valdecasas

Tríptico cosmogonía, 2018

Mixed technique on canvas

120 x 55cm

Isabelita Valdecasas

Textura lunar, 2018

Mixed technique on canvas

80 x 80cm

In some press statements, you have made it clear that both music and travel are two key elements when painting. Could you explain what your creative process is like and how does the travel and music influence that process?

The creative process is slow; it is not only the moment of execution of the work. In this, trips play an important role, although I could not define precisely which one. I am fascinated by the nature and sensuality of the landscape, and by sensuality, I mean the senses: smell, light, colour, the sound of the wind, the touch of sand or moss, the local product of the land that one eats during a journey. Everything is related to the land that is visited. The painting that comes out after a trip to Germany or Sweden with those greens and grays, those clouds and skies, the smell of cold or grass in summer, the sensation of stillness... has nothing to do with a painting you make after a trip to Cartagena de Indias where everything is colour, noise, humidity and Caribbean joy. I take many elements for my work every time I travel, and sometimes I think they will stop me at a customs office for the amount of local "souvenirs" I bring.

The music is also inspired by the places where it is made. I paint because I do not make music and I'm almost not able to get out of bed without it (I do not know who once told me that I exaggerate, like a good Andalusian). I do everything with music; it's like an engine; it gives me joy and accompanies me in my long hours at the studio. I listen to everything, well, not everything... but almost. It is my great, great hobby.

 

What does art bring to your life?

Art brings a thousand things to my life. On the one hand, it is my job, so it gives me responsibility, challenge and gratification. Art is my concern and, at the same time, it is what comes naturally to me. The art of others, whether plastic or not (literature, music, movies...) is my passion, my intellectual food. But I like more when shared, commented, analysed and discussed with more people; from there, interesting reflections, ideas and sometimes big laughs always come. It is fundamental to laugh seriously.

Isabelita Valdecasas

Textura azul bicolor, 2019

Mixed technique on canvas

90 x 90cm

Isabelita Valdecasas

Textura rojo, 2019

Mixed technique on canvas

80 x 80cm

Natural elements such as sand, moss or rocks are components that can be found in your work. What is the intention of using these materials in your pieces?

The natural elements that I use are both a compositional part of the work and a symbolic part. All this was emerging little by little and unconsciously. On the one hand, they add texture and volume to the work, create reliefs and material bodies; but they are also there with a purpose, they reflect that everything is part of nature, no matter how processed or intervened it is in the hands of man, it comes from the earth and end in it by good or bad, resurfacing, though in the process we end up extinguished by brutes, beasts and self-destructive. I am obsessed with recycling and with the ambiguity or duality of this language, since we are part of that nature that we are destroying, it is us who are going to destroy ourselves since we are a symbiosis, an "everything" in a fragile equilibrium.

Could you talk about the underlying meaning of “Cosmogonías” and how it arose?

“Cosmogonías” emerged little by little and almost by chance as a small Big Bang. Then, they shaped and consolidated in my head and the canvases. On the one hand, there is the idea of ​​the immensity of nature in the face of our insignificance, both towards the boundless infinite and towards the infinitesimal and microscopic. They coincided in time with a change in my life when I started doing abstract works, so they were like a genesis. I needed to give them a name, and that is where the word Cosmogenesis, the origin, comes from. So they can also be interpreted as a new beginning, the gestation of something. They are works inspired by the source of life, the fascination and mystery of creation from the tiniest cell in a microscope and its chemical reactions to the infinite of the cosmos, so similar among them. They are also introspection and a call for attention to the basics, the classic, the natural and the organic in this digitalised, denatured and plastic world.

 

How does an artist of the 21st century keep a little apart from the new digital habits and the imperative of social networks?

New digital habits do not interest me much. I think they are necessary and useful, of course, but they do not particularly attract me. I need contact with the material, with the tangible. There is also an aesthetic and compositional part that I believe should go beyond what is marketing and is fashionable. But there is no doubt that to survive in the 21st century we have to keep up to date with social networks and the digital age... what can I say? It is like the child coming back from school and wants to play, but knows that he must do his homework first.

Isabelita Valdecasas

Textura blanco y negro I, 2019

Mixed technique on canvas

70 x 70cm

Isabelita Valdecasas

Textura círculo rojo, 2019

Mixed technique on canvas

90 x 90cm

Isabelita Valdecasas

Textura blanco y negro II, 2019

Mixed technique on canvas

70 x 70cm

Do you think that concern for the environment is more and more frequent among contemporary creators? What difficulties and innovations have you found to work accordingly to these principles?

Fortunately, there is much more awareness in this generation of caring for the environment, recycling, not polluting etc., and, in fact, this is reflected in current art. It could not be otherwise. Each era must be reflected in its contemporary art. But it is also true that this destructive madness is more aggressive than ever. There is more pollution increasing without measure and it is something that scares me and worries a lot. I will not be hypocritical, I recycle and I try to be as careful as possible, but I cannot stop thinking that it is never enough. In the end, we live in the place and time we live.

Difficulties I have found several, innovations ... I think none! One has to test the materials well to verify that they will be durable or, for example, to have faith that the pigments and other products of Fine Arts sold as "organic" or "ecological" really are so. Another difficulty has been to be doing a work inspired by the Mediterranean Sea with algae and sand collected on the beaches and suddenly I have run out of Posidonia or some other local element, then I have to resort to a charitable soul that will collect materials to send them over... I do not even want to think what the postmen face would be if they have ever opened one of those boxes full of seaweed, weeds, shavings and sand...! Once a friend came carrying 15 kg of Tarifa’s sand for some paintings.

Innovations I do not think so, everything is invented; the question is to make unique pieces with their own style. Time will tell…

 

Contemporary art has ceased to be an exclusive territory reserved for elites and has become an increasingly democratic and accessible space. In the context of fairs such as Art Madrid, which in 2026 brings together more than 200 artists from five continents, a new generation of collectors is emerging—one that challenges the traditional codes of the art market. But how do you make the leap from admirer to collector? What do you need to know before acquiring your first artwork?

The image of the art collector has historically been associated with great fortunes, multimillion-euro auctions, and inaccessible masterpieces. However, this perception is changing radically. Today’s contemporary art market offers a wide range of proposals that suit virtually any budget, from works by emerging artists to limited editions by established creators. .



At Art Madrid, for example, galleries presenting young talents coexist with those representing artists with consolidated careers. This diversity allows first-time buyers to find meaningful works without needing unlimited capital. What matters is not how much you invest, but why you do it, and how that piece resonates with your life, your space, and your concerns.

Experience in the art world shows that a collection is not defined by the monetary value of the works it contains, but by the coherence and strength of the narrative they build together. Understanding this frees emerging collectors from the pressure to succeed according to investment logic and encourages them to rely on their own aesthetic judgment and the emotional connection they establish with the works.



HOW TO START A COLLECTION

Define Your Orientation: Passion vs. Investment

Before acquiring your first work, it is essential to ask yourself what you are looking for in collecting. There are two main approaches which, although they can coexist, lead down different paths:

Collecting driven by passion is guided by emotional connection, aesthetic pleasure, and the desire to live surrounded by works that speak to you. This approach is more intuitive and personal and, paradoxically, often proves to be more successful economically in the long term because it is rooted in genuine conviction.

Collecting as an investment requires more technical knowledge of the market, monitoring trends, understanding artists’ and galleries’ trajectories, and having a strategic vision. Although art has proven to be an interesting alternative investment—especially in times of economic uncertainty—it requires patience and a tolerance for risk.

Most successful collectors combine both dimensions: they buy what moves them, while also developing a critical eye to identify works with potential for appreciation. The key is not to be driven solely by market opportunism, because art that does not move you is unlikely to hold your interest when trends change.



EDUCATE YOURSELF BEFORE BUYING

Knowledge is your best tool. Before acquiring works, take time to:

Visit exhibitions regularly. Not only in commercial galleries, but also in museums, independent spaces, and art centers. This will help you develop your own aesthetic criteria and understand which proposals truly resonate with you.

Research artists. Read about their careers, influences, and creative processes. In the digital age, most artists are present on social media, where they share daily work, sketches, and reflections. This transparency makes it easier to connect more deeply with their practice.

Understand the market. Observe prices in different galleries, learn what factors influence valuation (artist’s career, technique, dimensions, limited edition versus unique piece), and become familiar with how galleries and fairs operate.

Talk to gallerists. Gallerists are essential allies. Their job is not only to sell, but to educate, connect, and build long-term relationships. A good gallerist will guide you toward works that match your interests and accompany you in the development of your collection.



EVALUATING A WORK: BEYOND “I LIKE IT”

When a work captures your attention, it is important to go beyond the initial emotional impression and ask yourself some key questions:

Coherence in the Artist’s Trajectory

Is this work part of a sustained line of research, or is it an isolated experiment? Artists with coherent proposals over time tend to have greater projection. Look for a logical evolution in their work, participation in relevant exhibitions, awards or grants, and representation by established galleries.

This does not mean you should reject the work of very young or highly experimental artists. On the contrary, some of the greatest successes in collecting come from early support of emerging talents. However, such a bet should be based on informed intuition, not mere novelty.

Technical and Conceptual Quality

Contemporary art has greatly expanded the boundaries of what we consider “technique,” incorporating everything from installation to digital art. Nevertheless, each discipline has its own standards of excellence. A painting should demonstrate mastery of color, composition, and material; a sculpture, an understanding of space and materials; a photograph, control of light and framing; a conceptual work, rigor in the development of the idea.

Beyond technique, ask yourself: What is this work saying? Does it offer an original perspective on something that interests me? Is there conceptual depth, or is it purely decorative? There are no absolute right answers, but asking these questions will help you make more conscious decisions.

Suitability for the Space

A practical but fundamental consideration: where will this work live? Art needs room to breathe, appropriate light, and a context that enhances it. A monumental work can feel overwhelming in a small apartment, while an intimate piece may get lost in a large space. Many galleries offer virtual visualization services or even temporary loans so you can experience the work in your space before committing.



Practical Aspects of Collecting

When you acquire a work, you should receive:

Certificate of authenticity: A document signed by the artist or gallery that certifies the authorship of the piece, its dimensions, technique, year of creation, and, in the case of editions, its number within the edition.

Invoice: Legally required and essential for proving ownership and purchase value, particularly relevant for insurance and potential resale.

Conservation information: Each technique and material requires specific care. Ask how the work should be preserved (light, humidity, temperature conditions) and whether it needs periodic maintenance.

Insurance and Protection: Even if your collection is just beginning, it is advisable to take out specific insurance for artworks. Most home insurance policies do not adequately cover this type of asset. There are specialized policies that protect against theft, accidental damage, fire, and other risks, with reasonable premiums for modest collections.

In addition to insurance, consider basic conservation measures: avoid hanging works in areas with excessive humidity, direct sunlight, or sudden temperature changes. For works on paper (photographs, prints, drawings), framing with UV-protective glass and acid-free matting is essential.



Legal and Tax Advice

In Spain, artworks have a specific tax treatment. The applicable VAT rate is 21%, although there are exemptions in certain cases. If your collection grows and you eventually decide to sell pieces, you will need to consider the tax implications of capital gains. For larger collections, it can be useful to consult advisors specialized in artistic heritage, who can guide you on tax benefits (donations to museums, long-term loans), inheritance planning, and asset protection structures.



Building Relationships Within the Art Ecosystem

Collecting is not a solitary activity, but a deeply social one. Some tips for integrating into the community:

Attend openings and events. Exhibition openings are opportunities to meet artists, other collectors, critics, and curators. Don’t be afraid to ask questions or express genuine interest.

Join collectors’ associations. Many cities have organized groups that arrange studio visits, talks with experts, and trips to international fairs. These spaces facilitate learning and networking.

Be loyal to your galleries. If a gallery has advised you well and you feel comfortable with its program, maintain the relationship long-term. Gallerists tend to reserve the best pieces or opportunities for their regular collectors.



Value Beyond Price

Finally, it is important to remember that the true value of collecting goes beyond economics. Living with art transforms everyday spaces into places of reflection and beauty. A work on your wall is a daily reminder of an emotion, an idea, a vision of the world that once moved you enough to want to live with it.

Collecting is also a way of actively participating in the cultural ecosystem. When you buy the work of an emerging artist, you help them continue creating. When you support an independent gallery, you help sustain spaces of experimentation. When you lend your works for an exhibition or eventually donate them to a public institution, you contribute to the collective heritage



At fairs like Art Madrid, where proposals from different generations, geographies, and artistic languages coexist, you have the opportunity to explore, compare, and discover. There is no rush. Collecting is a long-term journey in which each acquisition is a chapter in a personal story you are building. The key is to begin with curiosity, humility, and the certainty that art, more than a luxury, is a necessity that profoundly enriches life.