Our life is mostly marked by the time dedicated to work. Much of what we are and others see, is linked to our profession. Art is no apart to this phenomenon, and in fact, some artistic movements are to some extent indebted to the influence that technological advances in work have established in production processes and large factories. As a kind of second industrial revolution, the innovation of the production guidelines and the modernisation of the machinery, as well as the professional specialisation, have generated a work culture today almost inseparable from the idea of an advanced and up-to-date society.

Frame from the film "Modern Times", by Charles Chaplin

The impact of these changes on production processes appears in the arts. We all know the parody of the assembly line that Charles Chaplin made in his film "Modern Times" (1936). Although the context of this film is the crisis that emerged after the Great Depression, the adverse working conditions of the personnel of the large factories reflected in the movie can be extrapolated to any other place in the world. A paradox poses between the inclusion of machinery that replaces human labour and relieves them of mechanical work, and a higher demand for workers forced to perform more and better.

Fortunato Depero, 'Rascacielos y túneles' (Gratticieli e tunnel), 1930 (image from elpais.com)

But art has also echoed the positive effect of these advances for the work-life. Futurism, an artistic movement of the early s. XX that preceded Cubism and expanded worldwide, is essentially based on the capture of movement, speed, dynamism and progress. For this reason, many of the most representative pieces of this trend include machinery and technological devices associated with the evolution of society and the dizzy speed with which things happen in modern times. Futurists also developed a manifesto, released in 1909 by the Italian artist Filippo Tommaso Marinetti, which reflects some of their main ideas, always around the treatment of speed and beauty of machinery as a sign of an era marked by advance and innovation.

Soviet poster of the 30's. (image from magnet.xataka.com)

The inclusion of references to the labour world in the Soviet propaganda posters is also paradigmatic. While Futurism was a free artistic movement initiated in Italy, for the Soviet Union, propaganda was an essential diffusion tool, which the regime knew how to use skillfully to expand its message and win supporters. The communication of a discourse based on the duty of citizens to work, on the dignification of men and women with effort, on the benefits of collective commitment and rural sacrifice, resulted in posters with numerous work scenes that today shape a style and an aesthetic unmistakable.

Antonio Berni, “Manifestación”, 1934 (image from prevenblog.com)

In the decade of the 30s, other artists also began to portray the hardships of work and collective demands asking for better conditions for employees. Do not forget that the date chosen to commemorate Labour Day, the 1st of May, is a tribute to the martyrs of Chicago, some anarchist trade unionists who were executed for fostering and participating in various revolts to claim an 8-hour workday, in 1886. Half a century later, the demands of the workers still originate protest movements, reflected by the artists of the moment.

Mural by Diego Rivera – Detroit Institute of Arts

Paradoxically, it was also at this time when companies tried to spread a different image of collective effort, to dignify the role of the working class around the idea of ​​the New Deal. This attempt to make a call to the social contribution to recover the economy, especially after the debacle of the Crack of 1929, led some companies to finance motivational murals that represented employees in the North American factories. This happened with some orders made to Diego de Rivera for Ford factories in Detroit.

Thirteen years have passed since its beginnings, and in all this time the Video Art Festival PROYECTOR has grown and consolidated its position as an essential event in this discipline. Since its inception, the initiative has tried to give visibility to a discipline that has always been relegated to the background in the usual exhibition circuits. Although video creation is not new, since it emerged by its own in the 60s of last century, the way to get to know it and enjoy it has not always been easy. On many occasions, the exhibitions only included a few isolated pieces within the main route, as if the video was the anecdotal contribution to the whole. However, our daily lives are invaded by moving images, and there is a paradox that video art, despite being a format of artistic expression very much in tune with the habits of today's society, remains a minority discipline

Frame from “Hel City”, by Gregorio Méndez Sáez, 2019

To some extent, PROYECTOR was born to reverse this situation, to value video as a creative format and to offer a wide, itinerant space to host a multitude of proposals, coming from inside and outside our borders. In this time, the growth of the festival has led it to travel the world, but also, to be a benchmark that each year arouses more interest. In the open call to receive proposals, they reach almost half a thousand, and a hundred works selected by the jury are a representative sample of different ways of understanding video creation, with pieces mainly from Europe, Latin America, Southeast Asia and the Middle East.

In turn, PROYECTOR wants to be more than a video showcase and offers a large program with talks, workshops, masterclasses, meetings with artists, visits and concerts. A complete experience that always has the moving image as a backdrop.

El Instante Francisco Ruiz de Infante. El bosque que se mueve (errores de medida)

In this evolution, another circumstance stands out: video is a creative format that has its own codes, but it is also one of the disciplines most open to artistic hybridization and the widening of uses. The video may, therefore, be the genuine idea of an author who conceives an autonomous project to be carried out in this format, but it can also be the complementary result of an action or the documentary record of a previous performance being recorded to guarantee its survival. The versatility of the moving image and the potential that it has acquired in recent years allows us today to speak of numerous branches of art that focus on the fusion of languages and the integration of techniques and methodologies from other sectors, and in many of them, the video is still a cornerstone. So it is with technological art, interactive sound art, performance recording, the transformation from big data to image, artificial intelligence, and a long etcetera. Precisely for this reason, PROYECTOR offers a panoramic vision of this reality, with an extremely interesting program that plays with the variety and wealth of proposals.

Frame from “Herdança”, by Thiago Rocha Pitta, 2007

The 2020 edition will run from September 9th to 20th. As usual, the program displays in various venues throughout the city of Madrid, each of which will house a small section of the activities. This year the festival will count with the collaboration of the Casa Árabe, White Lab, Cruce, El Instante Fundación, ¡ésta es una PLAZA!, Extensión AVAM (Matadero Madrid), Institut Français de Madrid, Medialab Prado, Quinta del Sordo, Sala Alcalá 31, Sala El Águila, Secuencia de Inútiles and White Lab, in addition to the collaboration of the INELCOM Collection and the video art collection of Teresa Sapey.

The festival is also the ideal place to articulate the cultural fabric, since it involves numerous professionals in the sector, from curators to creators, from centres managers to critics and teachers. The 2020 program also has the collaboration of the FUSO Festival and the Museo Reina Sofía, which are providing some of their pieces for the exhibition.

In short, an appointment that lovers of contemporary art should not miss and that promises many novelties in this 13th edition.