Art Madrid'26 – WHAT DOES ART HAVE TO SAY ABOUT THE WORK DAY?

Our life is mostly marked by the time dedicated to work. Much of what we are and others see, is linked to our profession. Art is no apart to this phenomenon, and in fact, some artistic movements are to some extent indebted to the influence that technological advances in work have established in production processes and large factories. As a kind of second industrial revolution, the innovation of the production guidelines and the modernisation of the machinery, as well as the professional specialisation, have generated a work culture today almost inseparable from the idea of an advanced and up-to-date society.

Frame from the film "Modern Times", by Charles Chaplin

The impact of these changes on production processes appears in the arts. We all know the parody of the assembly line that Charles Chaplin made in his film "Modern Times" (1936). Although the context of this film is the crisis that emerged after the Great Depression, the adverse working conditions of the personnel of the large factories reflected in the movie can be extrapolated to any other place in the world. A paradox poses between the inclusion of machinery that replaces human labour and relieves them of mechanical work, and a higher demand for workers forced to perform more and better.

Fortunato Depero, 'Rascacielos y túneles' (Gratticieli e tunnel), 1930 (image from elpais.com)

But art has also echoed the positive effect of these advances for the work-life. Futurism, an artistic movement of the early s. XX that preceded Cubism and expanded worldwide, is essentially based on the capture of movement, speed, dynamism and progress. For this reason, many of the most representative pieces of this trend include machinery and technological devices associated with the evolution of society and the dizzy speed with which things happen in modern times. Futurists also developed a manifesto, released in 1909 by the Italian artist Filippo Tommaso Marinetti, which reflects some of their main ideas, always around the treatment of speed and beauty of machinery as a sign of an era marked by advance and innovation.

Soviet poster of the 30's. (image from magnet.xataka.com)

The inclusion of references to the labour world in the Soviet propaganda posters is also paradigmatic. While Futurism was a free artistic movement initiated in Italy, for the Soviet Union, propaganda was an essential diffusion tool, which the regime knew how to use skillfully to expand its message and win supporters. The communication of a discourse based on the duty of citizens to work, on the dignification of men and women with effort, on the benefits of collective commitment and rural sacrifice, resulted in posters with numerous work scenes that today shape a style and an aesthetic unmistakable.

Antonio Berni, “Manifestación”, 1934 (image from prevenblog.com)

In the decade of the 30s, other artists also began to portray the hardships of work and collective demands asking for better conditions for employees. Do not forget that the date chosen to commemorate Labour Day, the 1st of May, is a tribute to the martyrs of Chicago, some anarchist trade unionists who were executed for fostering and participating in various revolts to claim an 8-hour workday, in 1886. Half a century later, the demands of the workers still originate protest movements, reflected by the artists of the moment.

Mural by Diego Rivera – Detroit Institute of Arts

Paradoxically, it was also at this time when companies tried to spread a different image of collective effort, to dignify the role of the working class around the idea of ​​the New Deal. This attempt to make a call to the social contribution to recover the economy, especially after the debacle of the Crack of 1929, led some companies to finance motivational murals that represented employees in the North American factories. This happened with some orders made to Diego de Rivera for Ford factories in Detroit.

 



Art Madrid’26 presents One Shot Collectors, a program sponsored by One Shot Hotels that returns to the fair -now in its sixth edition- with the goal of making contemporary art collecting more accessible and encouraging new and established collectors alike. The initiative is designed to support both art professionals and new audiences interested in starting or strengthening a collection by providing tools, knowledge, and specialized guidance.

One Shot Collectors promotes an informed and approachable way of acquiring artworks, understanding collecting as a process that requires discernment, context, and time. The program serves as a bridge between the public and the artworks presented at the fair, fostering a confident and well-informed relationship with the art market.



The program is directed by Ana Suárez Gisbert, an art advisor with extensive experience in the art market. Her background includes artwork valuation and appraisal, as well as personalized advisory services throughout the acquisition process, helping participants identify works that align with their interests, budget, and goals. Her approach combines technical rigor with a strong commitment to best practices and sustainability within the art ecosystem.

Art collecting goes beyond the purchase of a single work. It involves an intellectual, aesthetic, and personal journey that connects collectors with the artist’s context, discourse, and creative process. Building a collection means developing a personal point of view, making informed decisions, and allowing the collection to evolve coherently over time, guided by enjoyment and confidence in one’s own taste.

So how do we decide where to focus and how to move forward? Where do we begin? How does one purchase connect to the next? A successful acquisition comes from following personal interests, learning to recognize what truly resonates with us, and staying informed before and throughout the process.

During Art Madrid’26, One Shot Collectors offered a personalized advisory service tailored to different profiles: established collectors, individuals acquiring their first artwork, and companies interested in developing collections aligned with their values and brand identity. The program adapts to a wide range of needs and offers customized tours of the fair based on aesthetic, conceptual, and budget considerations.

Our Art Advisor prepares a curated selection of artworks according to each buyer’s criteria and provides support throughout the negotiation process, offering a professional and strategic perspective. In this way, collecting becomes an informed, coherent, and rewarding experience.

Beginning a collection may stem from a desire for knowledge and aesthetic, social, economic, or even corporate exploration. At Art Madrid, we encourage collecting among individuals and companies interested in patronage and investment. This initiative is aimed at both professionals and contemporary art enthusiasts who wish to start or continue building a collection. Art Madrid presents a wide variety of works across disciplines such as photography, painting, sculpture, and installation, spanning a broad range of price points.

Whether you are an experienced collector, a first-time buyer, or a company seeking to express its values through art, the One Shot Collectors program offers a comprehensive experience.


ABOUT ONE SHOT HOTELS. SPONSOR OF ART MADRID

One Shot Hotels is a collection of 14 boutique hotels set in some of the most desirable locations in Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand its presence with new openings in three additional destinations: Ibiza, Lisbon, and Bilbao. Each property embodies a strong commitment to design, creativity, and aesthetics, seamlessly weaving art and culture into every space.

More than places to stay, One Shot Hotels are destinations with soul. Every interior reflects artistic sensitivity and an uncompromising attention to detail, offering guests a memorable experience where comfort, style, and culture coexist effortlessly. A spirit of closeness, innovation, and a deep passion for the arts defines the brand’s identity and shapes the way it connects people with the creative essence of each city it inhabits.

Through initiatives such as One Shot Collectors, the hotel group brings art and culture closer to both guests and visitors, fostering meaningful connections between its hotel spaces and the creative pulse of each destination.


ABOUT ANA SUÁREZ GISBERT. PROGRAM ART ADVISOR

Ana Suárez Gisbert holds a law degree from Complutense University of Madrid, with a specialization in international law and the international trade of artworks. She is a certified art and antiques appraiser and court-appointed expert through Antonio de Nebrija University, and a partner at the art appraisal firm Art Value Project.

She has carried out appraisal work for major collections and insurance companies and has represented leading international publications in the fields of art and design, including Frieze, Frieze Masters, and Gagosian. She currently combines her work at the appraisal firm with an art and sustainability project for private companies and municipal institutions

The advisory service is part of Art Madrid’26 One Shot Collectors Program and is completely free for participants who register in advance. To receive personalized advice, please request more information at vip@art-madrid.com or register using the following form:





Patrocinador de ART MADRID'26

One Shot Hotels