In August 2018 for the first time (and for a price never thought) Christie's auctioned a work made by artificial intelligence. Since then, the news around this technological side of art has only increased and the headlines conquer the covers of specialised media in the sector.

Pierre Fautrel, from the collective Obvious, “Edmond de Bellamy”, portrait made by AI, 2018 (image from Christie's)

The main difficulty that arises in this regard, and for which many detractors of the application of technological advances to the art world maintain their criticism, is the questioning of true creativity as an exclusively human skill. While innovations and the use of technology in other sectors are welcome, to enlarge the possibilities of expansion and research, the same does not apply to the art world. Admitting that a work made by artificial intelligence can compete in the market with other pieces made by artists puts into question the very concept of art and its intellectual and aesthetic appreciation as a genuinely human skill.

Mario Klingemann, "Memories of Passersby I", installation of the artwork sold at Sotheby's (image from La Vanguardia)

However, we must approach this question with the curiosity of an intrepid researcher, willing to break moulds. Thus, the creativity gets rid off that kind of mysticism that surrounds it and is analysed as a quality that can be translated into predictive algorithms and simulation patterns with an eminently scientific approach. In this context, we begin to speak of "computational creativity" to refer to the study of software behaviour whose performance and results can be considered creative. The possibilities are almost endless, and in recent times, the development of computer creativity software has grown exponentially.

But what is creativity? Can one determine when something is creative and when not? Back in the 50s, the Turing method developed to analyse the value of the objects produced by its software was extended. According to this method, if in a set of objects, some of which were made by a computer and others by a person, people could not distinguish one object from another, then the software worked correctly. This parameter, however, cannot be applied in the same way to creativity, because people do not value here the result obtained but the value of the work based on whether it has been created genuinely by a person or by a computer.

Jake Elwes, "CUSP", frame, 2019 (image from www.zabludowiczcollection.com)

Also keep in mind that even when we talk about computer creativity, we cannot ignore the part of human intervention in software programming. The research and applied knowledge that lead to writing that code is the result of a very personal intellectual work that also involves an in-depth analysis of the phases of the process itself. And this is where one of the main difficulties lies, because how and when does a creative idea arise? For now, it has become clear that these programs work with an initial phase of learning based on the detection of patterns, as is common in music or painting. Then, once the patterns are learned, they are applied to newly created work. But the mystery remains the same: what happens when there are no such patterns? How do ideas and creative thoughts arise in our mind? Difficult solution.

But it seems clear that artificial intelligence has come to stay and that we will have to deal with the multitude of matters that stem from this new reality: who is now the author of the work? How are intellectual property rights transmitted, if any? And many other issues.

ADA - Art Law Association and the Telefónica Foundation have organised an event on "Art and Artificial Intelligence", with the help of expert speakers, to open the debate around the challenges that new technologies pose in the art market of the 21st century. Thursday, June 5th at 7:00 p.m.

At the most recent edition of Art Madrid, artist Luis Olaso (Bilbao, 1986), represented by Kur Art Gallery (San Sebastián), received the Residency Prize of the Art Madrid Patronage Program. This award, the result of a collaboration between Art Madrid, DOM Art Residence, and the Italian association ExtrArtis, enabled him to undertake an artistic residency in Sorrento (Italy) in August 2025.

Through initiatives like this, the fair reaffirms its support for contemporary creation—a commitment aimed at increasing artists’ visibility and strengthening art collecting through concrete actions such as acquisition prizes, recognition of emerging talents, and international residencies.

Artists in Residence. DOM & ExtrArtis. Image courtesy of Agata D’Esposito.

The DOM & ExtrArtis 2025 Residency Program took place in Sorrento from August 1 to 31, 2025. The artists lived together at Relais La Rupe, a 16th-century villa surrounded by cliffs and centuries-old gardens, which became an ideal setting for experimentation and exchange.

In this edition, residents worked around the theme “Reimagining Genius Loci”, an invitation to reflect on how the movement of people and traditions transforms the “spirit of place.” During the residency, DOM organized two public group exhibitions: the first to present the artists’ previous work, and the second to showcase the projects developed in Sorrento.

Work by Luis Olaso. DOM & ExtrArtis. Image courtesy of Agata D’Esposito.

Luis Olaso’s work moves between expressionist figuration and abstraction, always employing a pictorial language charged with strength and emotion. Initially self-taught, he later graduated in Fine Arts and has developed a solid international career, with exhibitions at venues including JD Malat (London) and Makasiini Contemporary (Turku, Finland), and participation in fairs such as Untitled Miami, Estampa, and Art Madrid itself.

His work is part of prestigious collections, including the Tokyo Contemporary Art Foundation, Fundación SIMCO, and the Provincial Council of Bizkaia, and has been recognized in competitions such as the Reina Sofía Prize for Painting and Sculpture and the Ibercaja Young Painting Prize.

In Sorrento, Olaso found a unique context to expand his pictorial research, engaging in dialogue with the Mediterranean landscape and the region’s historical heritage. The residency provided him with time, resources, and a framework for exchange with other international artists, fostering the production of new works that were later presented in the group exhibitions organized by DOM.

Luis Olaso working on his project. DOM & ExtrArtis. Image courtesy of DOM.

Luis Olaso’s experience at DOM Art Residence concluded with a public showcase of the works produced, reinforcing his presence on the international circuit and consolidating his position as one of the most prominent Basque artists on the contemporary scene.

Through initiatives such as this, Art Madrid demonstrates its active role as a platform for direct support of contemporary creation, creating opportunities for research, production, and intercultural dialogue that extend beyond the fair itself and accompany artists in their professional development.