We live an explosion of movements that try to raise awareness about the need to fight against climate change and the abusive use of plastics so damaging to the environment; we often tend to identify these initiatives with the activity of NGOs and other groups with campaigns seeking for a great impact on media. However, artists are also very aware of this problem and often include this theme in their works.

Mandy Barker, 500-plastic-piece composition picked up in a beach, 2018

A way to denounce extreme capitalism and overexploitation is by creating works with reused pieces or using the plastic itself as the main raw material, as well as creating pieces in idyllic landscapes, with the aim of emphasising the ephemeral survival of those places. The proposals are diverse: a multitude of techniques, disciplines and finishes; but the purpose is the same because undoubtedly the human being has a responsibility to the planet. On many occasions, artists associate with groups of activists to develop large-scale actions that boost the message and generate a global awareness.

Marcel van Es, drawing in Novo Sancti Petri beach, Cádiz, 2018

This is the case of Marcel van Es, a Dutch artist who for years cooperates with Greenpeace and Ecologistas en acción by creating drawings on the wet sand of the Bay of Cádiz. In April 2018 he carried out his third intervention at the Novo Sancti Petri beach in Cádiz, with a work over 25 meters in diameter that depicts a sea turtle surrounded by plastics. His vulnerable, short-lived drawings represent the fragility of nature and its impossibility to fight against the excessive abuse of natural resources and its capacity for regeneration.

Isabel Muñoz, “Water”, 2016

Other authors opt for proposals less linked to denounce movements and more focused on a personal discourse that highlights the problem within their own line of work. This is what happens with the project "Water" by Isabel Muñoz, who, true to her careful and exquisite photography, presents a series of images that underline the purity of the sea and the risk into which it is permanently put. With this underwater photography, the impact of the textures and the colours on the submerged bodies represents in an allegorical and elegant way the oppression and adherence of the plastics to the living beings in their marine environment, something against which they can not fight for themselves.

Maria Cristina Finucci, installation in the Island of Mozia, Sicily, 2016

Also, some artists devote their work almost wholly to deal with the problem of climate change and pollution by plastics. The project "The garbage patch state" has become the main leitmotif of Maria Cristina Finucci’s work. With a multidisciplinary proposal, which includes both performances, photography and installations, her production process is open to external contributions and international presence. It is an interactive and shared project that has already gone through Rome, New York, Madrid or Geneva. Because Maria does not conceive art if it does not fulfil a social function, and in this case, her educational mission is more than evident.

The circle as critical device and the marker as contemporary catalyst

POSCA, the Japanese brand of water-based paint markers, has established itself since the 1980s as a central instrument within contemporary artistic practices associated with urban art, illustration, graphic design, and interdisciplinary experimentation. Its opaque, highly pigmented, fast-drying formula—compatible with surfaces as diverse as paper, wood, metal, glass, and textiles—has enabled a technical expansion that extends beyond the traditional studio, engaging public space, objects, and installation practices alike.

In this context, POSCA operates as more than a working tool; it functions as a material infrastructure for contemporary creation. It is a technical device that enables immediacy of gesture without sacrificing chromatic density or formal precision. Its versatility has contributed to the democratization of languages historically associated with painting, fostering a more horizontal circulation between professional and amateur practices.

This expanded dimension of the medium finds a particularly compelling conceptual framework in The Rolling Collection, a traveling exhibition curated by ADDA Gallery. The project proposes a collective investigation of the circular format, understood not merely as a formal container but as a symbolic structure and a field of spatial tension.

Historically, the circle has operated as a figure of totality, continuity, and return. Within the framework of The Rolling Collection, the circular format shifts away from its classical symbolic charge toward an experimental dimension, becoming a support that challenges the hegemonic rectangular frontality of the Western pictorial tradition. The absence of angles demands a reconsideration of composition, balance, and directional flow.

Rather than functioning as a simple formal constraint, this condition generates a specific economy of visual decisions. The curved edge intensifies the relationship between center and periphery, dissolves internal hierarchies, and activates both centrifugal and centripetal dynamics. The resulting body of work interrogates the very processes through which images are constructed.

Following its 2025 tour through Barcelona, Ibiza, Paris, London, and Tokyo, a selection of the exhibition is presented at Art Madrid, reinforcing its international scope and its adaptability to diverse cultural contexts. The proposal for Art Madrid’26 brings together artists whose practices unfold at the intersection of urban art, contemporary illustration, and hybrid methodologies: Honet, Yu Maeda, Nicolas Villamizar, Fafi, Yoshi, and Cachetejack.

While their visual languages vary—ranging from graphic and narrative approaches to chromatic explorations charged with gestural intensity—the curatorial framework establishes a shared axis: a free, experimental, and distinctly color-driven attitude. In this sense, color functions as a conceptual structure that articulates the works while simultaneously connecting them to the specific materiality of POSCA.

The marker’s inherent chromatic vibrancy engages in dialogue with the formal assertiveness of the circle, generating surfaces in which saturation and contrast take center stage. The tool thus becomes embedded within the exhibition discourse, operating as a coherent extension of the participating artists’ aesthetic vocabularies.

One of the project’s most significant dimensions is the active incorporation of the public. Within the exhibition space—activated by POSCA during Art Madrid’26—visitors will be invited to intervene on circular supports installed on the wall using POSCA markers, thereby symbolically integrating themselves into The Rolling Collection during its presentation in Madrid.

This strategy introduces a relational dimension that destabilizes the notion of the closed artwork. Authorship becomes decentralized, and the exhibition space transforms into a dynamic surface for the accumulation of gestures. From a theoretical standpoint, the project may be understood as aligning with participatory practices that, without compromising formal coherence, open the artistic dispositif to contingency and multiplicity.

The selection of POSCA as the instrument for this collective intervention is deliberate. Its ease of use, line control, and compatibility with multiple surfaces ensure an accessible experience without diminishing the visual potency of the outcome. In this way, the marker operates as a mediator between professional practice and spontaneous experimentation, dissolving technical hierarchies.

The title itself, The Rolling Collection, suggests a collection in motion—unfixed to a single space or definitive configuration. Its itinerant nature, combined with the incorporation of local interventions, transforms the project into an organism in continuous evolution. Within this framework, POSCA positions itself as a material catalyst for a transnational creative community. Long associated with urban scenes and emerging practices, the brand reinforces its identity as an ally of open, experimental, and collaborative processes.

POSCA x The Rolling Collection should not be understood merely as a collaboration between a company and a curatorial initiative; rather, it constitutes a strategic convergence of tool, discourse, and community. The project proposes a reflection on format, the global circulation of contemporary art, and the expansion of authorship, while POSCA provides the technical infrastructure that makes both individual works and collective experience possible.