We live an explosion of movements that try to raise awareness about the need to fight against climate change and the abusive use of plastics so damaging to the environment; we often tend to identify these initiatives with the activity of NGOs and other groups with campaigns seeking for a great impact on media. However, artists are also very aware of this problem and often include this theme in their works.

Mandy Barker, 500-plastic-piece composition picked up in a beach, 2018

A way to denounce extreme capitalism and overexploitation is by creating works with reused pieces or using the plastic itself as the main raw material, as well as creating pieces in idyllic landscapes, with the aim of emphasising the ephemeral survival of those places. The proposals are diverse: a multitude of techniques, disciplines and finishes; but the purpose is the same because undoubtedly the human being has a responsibility to the planet. On many occasions, artists associate with groups of activists to develop large-scale actions that boost the message and generate a global awareness.

Marcel van Es, drawing in Novo Sancti Petri beach, Cádiz, 2018

This is the case of Marcel van Es, a Dutch artist who for years cooperates with Greenpeace and Ecologistas en acción by creating drawings on the wet sand of the Bay of Cádiz. In April 2018 he carried out his third intervention at the Novo Sancti Petri beach in Cádiz, with a work over 25 meters in diameter that depicts a sea turtle surrounded by plastics. His vulnerable, short-lived drawings represent the fragility of nature and its impossibility to fight against the excessive abuse of natural resources and its capacity for regeneration.

Isabel Muñoz, “Water”, 2016

Other authors opt for proposals less linked to denounce movements and more focused on a personal discourse that highlights the problem within their own line of work. This is what happens with the project "Water" by Isabel Muñoz, who, true to her careful and exquisite photography, presents a series of images that underline the purity of the sea and the risk into which it is permanently put. With this underwater photography, the impact of the textures and the colours on the submerged bodies represents in an allegorical and elegant way the oppression and adherence of the plastics to the living beings in their marine environment, something against which they can not fight for themselves.

Maria Cristina Finucci, installation in the Island of Mozia, Sicily, 2016

Also, some artists devote their work almost wholly to deal with the problem of climate change and pollution by plastics. The project "The garbage patch state" has become the main leitmotif of Maria Cristina Finucci’s work. With a multidisciplinary proposal, which includes both performances, photography and installations, her production process is open to external contributions and international presence. It is an interactive and shared project that has already gone through Rome, New York, Madrid or Geneva. Because Maria does not conceive art if it does not fulfil a social function, and in this case, her educational mission is more than evident.

Art Madrid’26 presents One Shot Collectors, a program sponsored by One Shot Hotels that returns to the fair -now in its sixth edition- with the goal of making contemporary art collecting more accessible and encouraging new and established collectors alike. The initiative is designed to support both art professionals and new audiences interested in starting or strengthening a collection by providing tools, knowledge, and specialized guidance.

One Shot Collectors promotes an informed and approachable way of acquiring artworks, understanding collecting as a process that requires discernment, context, and time. The program serves as a bridge between the public and the artworks presented at the fair, fostering a confident and well-informed relationship with the art market.

The program is directed by Ana Suárez Gisbert, an art advisor with extensive experience in the art market. Her background includes artwork valuation and appraisal, as well as personalized advisory services throughout the acquisition process, helping participants identify works that align with their interests, budget, and goals. Her approach combines technical rigor with a strong commitment to best practices and sustainability within the art ecosystem.

Art collecting goes beyond the purchase of a single work. It involves an intellectual, aesthetic, and personal journey that connects collectors with the artist’s context, discourse, and creative process. Building a collection means developing a personal point of view, making informed decisions, and allowing the collection to evolve coherently over time, guided by enjoyment and confidence in one’s own taste.

So how do we decide where to focus and how to move forward? Where do we begin? How does one purchase connect to the next? A successful acquisition comes from following personal interests, learning to recognize what truly resonates with us, and staying informed before and throughout the process.

During Art Madrid’26, One Shot Collectors offered a personalized advisory service tailored to different profiles: established collectors, individuals acquiring their first artwork, and companies interested in developing collections aligned with their values and brand identity. The program adapts to a wide range of needs and offers customized tours of the fair based on aesthetic, conceptual, and budget considerations.

Our Art Advisor prepares a curated selection of artworks according to each buyer’s criteria and provides support throughout the negotiation process, offering a professional and strategic perspective. In this way, collecting becomes an informed, coherent, and rewarding experience.

Beginning a collection may stem from a desire for knowledge and aesthetic, social, economic, or even corporate exploration. At Art Madrid, we encourage collecting among individuals and companies interested in patronage and investment. This initiative is aimed at both professionals and contemporary art enthusiasts who wish to start or continue building a collection. Art Madrid presents a wide variety of works across disciplines such as photography, painting, sculpture, and installation, spanning a broad range of price points.

Whether you are an experienced collector, a first-time buyer, or a company seeking to express its values through art, the One Shot Collectors program offers a comprehensive experience.

ABOUT ONE SHOT HOTELS. SPONSOR OF ART MADRID

One Shot Hotels is a collection of 14 boutique hotels set in some of the most desirable locations in Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand its presence with new openings in three additional destinations: Ibiza, Lisbon, and Bilbao. Each property embodies a strong commitment to design, creativity, and aesthetics, seamlessly weaving art and culture into every space.

More than places to stay, One Shot Hotels are destinations with soul. Every interior reflects artistic sensitivity and an uncompromising attention to detail, offering guests a memorable experience where comfort, style, and culture coexist effortlessly. A spirit of closeness, innovation, and a deep passion for the arts defines the brand’s identity and shapes the way it connects people with the creative essence of each city it inhabits.

Through initiatives such as One Shot Collectors, the hotel group brings art and culture closer to both guests and visitors, fostering meaningful connections between its hotel spaces and the creative pulse of each destination.

ABOUT ANA SUÁREZ GISBERT. PROGRAM ART ADVISOR

Ana Suárez Gisbert holds a law degree from Complutense University of Madrid, with a specialization in international law and the international trade of artworks. She is a certified art and antiques appraiser and court-appointed expert through Antonio de Nebrija University, and a partner at the art appraisal firm Art Value Project.

She has carried out appraisal work for major collections and insurance companies and has represented leading international publications in the fields of art and design, including Frieze, Frieze Masters, and Gagosian. She currently combines her work at the appraisal firm with an art and sustainability project for private companies and municipal institutions

The advisory service is part of Art Madrid’26 One Shot Collectors Program and is completely free for participants who register in advance. To receive personalized advice, please request more information at vip@art-madrid.com or register using the following form: