We live an explosion of movements that try to raise awareness about the need to fight against climate change and the abusive use of plastics so damaging to the environment; we often tend to identify these initiatives with the activity of NGOs and other groups with campaigns seeking for a great impact on media. However, artists are also very aware of this problem and often include this theme in their works.

Mandy Barker, 500-plastic-piece composition picked up in a beach, 2018

A way to denounce extreme capitalism and overexploitation is by creating works with reused pieces or using the plastic itself as the main raw material, as well as creating pieces in idyllic landscapes, with the aim of emphasising the ephemeral survival of those places. The proposals are diverse: a multitude of techniques, disciplines and finishes; but the purpose is the same because undoubtedly the human being has a responsibility to the planet. On many occasions, artists associate with groups of activists to develop large-scale actions that boost the message and generate a global awareness.

Marcel van Es, drawing in Novo Sancti Petri beach, Cádiz, 2018

This is the case of Marcel van Es, a Dutch artist who for years cooperates with Greenpeace and Ecologistas en acción by creating drawings on the wet sand of the Bay of Cádiz. In April 2018 he carried out his third intervention at the Novo Sancti Petri beach in Cádiz, with a work over 25 meters in diameter that depicts a sea turtle surrounded by plastics. His vulnerable, short-lived drawings represent the fragility of nature and its impossibility to fight against the excessive abuse of natural resources and its capacity for regeneration.

Isabel Muñoz, “Water”, 2016

Other authors opt for proposals less linked to denounce movements and more focused on a personal discourse that highlights the problem within their own line of work. This is what happens with the project "Water" by Isabel Muñoz, who, true to her careful and exquisite photography, presents a series of images that underline the purity of the sea and the risk into which it is permanently put. With this underwater photography, the impact of the textures and the colours on the submerged bodies represents in an allegorical and elegant way the oppression and adherence of the plastics to the living beings in their marine environment, something against which they can not fight for themselves.

Maria Cristina Finucci, installation in the Island of Mozia, Sicily, 2016

Also, some artists devote their work almost wholly to deal with the problem of climate change and pollution by plastics. The project "The garbage patch state" has become the main leitmotif of Maria Cristina Finucci’s work. With a multidisciplinary proposal, which includes both performances, photography and installations, her production process is open to external contributions and international presence. It is an interactive and shared project that has already gone through Rome, New York, Madrid or Geneva. Because Maria does not conceive art if it does not fulfil a social function, and in this case, her educational mission is more than evident.

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.

First Course on Collecting and Contemporary Art. Avilés, Asturias

The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.

"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.

The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.

PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.

This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.