Art Madrid'25 – Art Dialogues

L: Piet Mondrian, “Tableau II”, 1921, oil on canvas | R: Yves Saint Laurent's design, 1965.

 

 

Art sometimes becomes a field without fences, full of paths, a mechanism of communicating vessels where inspiration flows in a multi directional manner. The homage, the emulation, the tribute, the reinterpretation move in that uncertain space between artistic disciplines to originate new pieces in which respect and admiration to what old masters had previously made are embodied.

 

 

 

1: Public School “La Canal”, Luanco (Spain) | 2: Mondrian Maison Hotel (France) | 3: City Hall façade in La Hague | 4: Block of buildings in Rouen (France).

 

 

Mondrian’s fame very soon went beyond the boundaries of visual arts. His simple and linear designs, which the artist only achieved after many years of work in which he developed an evolved style tending to simplicity, made the difference within Modern Art. Today, his impact is still remarkable, and his aesthetic simplicity and elegant choice of colours, have turned his work into a timeless legacy that inspires new designs. Architecture and fashion design are two of the main disciplines based on Mondrian’s paintings.

 

 

L: Jil Sander's design, 2012. R: Pablo Picasso, “Chouette Femme”, 1950, vallauris pottery.

 

 

Precisely, fashion has in several times resorted to visual arts to offer a new reading of artworks captured on fabric. Though in many cases, paintings have been taken as a reference for these designs (like Mondrian’s, that we have pointed out), here we bring the example of the pottery artwork by Picasso entitled “Chouette Femme”. The German designer Jil Sander based on this piece to the proposal that she presented on the catwalk in 2012.

 

 

L: Johannes Vermeer, “Girl with a Pearl Earring”, 1667, oil on canvas | R: A frame of the film “Girl with Pearl Earring”, 2003.

 

 

“Girl with a Pearl Earring”, by the Dutch painter Johannes Vermeer, is a famous painting finished between 1665 and 1667 now kept in the Mauritshuis Museum in The Hague. Scholars consider this piece a “tronie”, a classic painting at the epoch, mainly made with a decorative purpose with no intention of identifying the person in the portrait. This was not a problem to the American novelist Tracy Chevalier, who based her book “Girl with a Pearl Earring” on this artwork. The writer builds a story on the relationship of the painter with a servant girl, Griet, that would be his model for this portrait. Years later, this novel was adapted to the cinema with an homonymous film whose main characters were Scarlett Johansson and Colin Firth. As a detail, we must point out that Vermeer felt an authentic devotion for these pearl earrings, and we can find them as little sparkling dots in other female portraits, like “Girl with a Red Hat” or “A Lady Writing a Letter”.

 

 

L: Otto Dix, “Portrait of Sylvia von Harden”, 1926, oil on canvas | R: scene from film “Cabaret”, 1972.

 

 

Cinema does not escape from the influence of the visual arts either. In this case, we talk about the film “Cabaret” (1972), whose first scene is inspired by the oil painting by Otto Dix “Portrait of Sylvia von Harden”, of 1926. The attention devoted to this film and the numerous artistic references that it has, besides of being itself an iconic film, explain that it was awarded the Oscar of Best Photography, under the direction of Geoffrey Unsworth. The choice of this pictorial reference is not casual at all. Otto Dix was one of the main representatives of the German “New Objectivity” trend, and this piece conveys some of the aesthetic principles of the epoch, especially in what the consideration of women against the imposition of beauty stereotypes concerns, at a period, the late 20’s, when the intellectual and female liberalisation mastered. Precisely, Otto himself asked Sylvia in several times to allow him to paint her. For the artist, this journalist and poet that frequented the Romanisches Café in Berlin, place where intellectuals and artists met at the time, summarised the purest essence of his epoch. It was not a wrong choice to inspire the opening scene of the film, also set at the beginning of the next decade.

 

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.