Art Madrid'25 – LET'S MAKE ART HISTORY LIKEWISE VISUAL

The approach to art is made from the sensory experience. Art is seen, heard, touched... Based on this experience through the senses, the classification of artistic disciplines has been historically addressed: visual arts, music, dance or theatre. But these categories present problems when the work feeds on two different techniques giving rise to hybrid creations, like the ones which incorporate sound and image, intervention and video, painting and screens, and an infinite number of combinations that enrich the current panorama of contemporary production.

Pablo Picasso, “Femme dans un fauteuil”, 1929. Museu colecçião Berardo, Lisboa. © Sucession Pablo Picasso, VEGAP. Madrid 2019

The visual burden of this approach to art is undeniable. But when we pass from pure experience to academic study, we face a knowledge always expressed in writing where the object of analysis is separated from its tangible reality and is transformed into an abstract and incorporeal idea to discuss and comment on. Almost all branches of knowledge have included a particular chapter dedicated, we could almost say, to self-analysis and self-evaluation. The development of a methodology for each field is a sign that there is a recognised and autonomous area of study, as is the case with art.

Alfred. H. Barr Jr., Diagram of stylistic evolution of art from 1980 to 1935, cover of “Cubism and Abstract Art”. New York: The Museum of Modern Art, 1936. Archivo Lafuente

The protagonists of the sector themselves have repeatedly questioned how art history has been approached, from academicism and theoretical narrative. Therefore, many of them have proposed alternative ways of exposing that knowledge with a greater visual load, paying homage to the works that make up the evolution of artistic creation.

These days the Juan March Foundation hosts the exhibition "Genealogies of art, or the history of art as visual art", in which we can see an interpretation of the famous diagram that Alfred H. Barr, Jr., that he proposed for the cover of the catalogue "Cubism and Abstract Art ”(1936) to explain the stylistic evolution of art from 1890 to 1935. This curator, who founded in 1929 of the Museum of Modern Art in New York (MoMA) and was also its first director, wanted to synthesise in a graphic the significant landmarks of the transition art towards the s. XX to make it easy to assimilate at a glance.

Vasili Kandinsky, “Landscape with Two Poplars”, 1912, © Arthur Jerome Eddy Memorial Collection (via artic.edu)

On this scheme, the exhibition is presented as a documentary sample, with 350 works and more than 100 documents that mark the diagram in each of its historical marks. Works by avant-garde artists such as Pablo Picasso, Constantin Brancusi, Kazimir Malévich, César Domela, Francis Picabia, Robert Delaunay and Vasili Kandinsky, among others are collected. In addition, there are some works that were present in Barr's original exhibition, such as “Landscape with Two Poplars”, 1912, by Vasili Kandinsky and “Femme dans un fauteuil”, 1929, by Pablo Picasso.

 

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.