The approach to art is made from the sensory experience. Art is seen, heard, touched... Based on this experience through the senses, the classification of artistic disciplines has been historically addressed: visual arts, music, dance or theatre. But these categories present problems when the work feeds on two different techniques giving rise to hybrid creations, like the ones which incorporate sound and image, intervention and video, painting and screens, and an infinite number of combinations that enrich the current panorama of contemporary production.

Pablo Picasso, “Femme dans un fauteuil”, 1929. Museu colecçião Berardo, Lisboa. © Sucession Pablo Picasso, VEGAP. Madrid 2019

The visual burden of this approach to art is undeniable. But when we pass from pure experience to academic study, we face a knowledge always expressed in writing where the object of analysis is separated from its tangible reality and is transformed into an abstract and incorporeal idea to discuss and comment on. Almost all branches of knowledge have included a particular chapter dedicated, we could almost say, to self-analysis and self-evaluation. The development of a methodology for each field is a sign that there is a recognised and autonomous area of study, as is the case with art.

Alfred. H. Barr Jr., Diagram of stylistic evolution of art from 1980 to 1935, cover of “Cubism and Abstract Art”. New York: The Museum of Modern Art, 1936. Archivo Lafuente

The protagonists of the sector themselves have repeatedly questioned how art history has been approached, from academicism and theoretical narrative. Therefore, many of them have proposed alternative ways of exposing that knowledge with a greater visual load, paying homage to the works that make up the evolution of artistic creation.

These days the Juan March Foundation hosts the exhibition "Genealogies of art, or the history of art as visual art", in which we can see an interpretation of the famous diagram that Alfred H. Barr, Jr., that he proposed for the cover of the catalogue "Cubism and Abstract Art ”(1936) to explain the stylistic evolution of art from 1890 to 1935. This curator, who founded in 1929 of the Museum of Modern Art in New York (MoMA) and was also its first director, wanted to synthesise in a graphic the significant landmarks of the transition art towards the s. XX to make it easy to assimilate at a glance.

Vasili Kandinsky, “Landscape with Two Poplars”, 1912, © Arthur Jerome Eddy Memorial Collection (via artic.edu)

On this scheme, the exhibition is presented as a documentary sample, with 350 works and more than 100 documents that mark the diagram in each of its historical marks. Works by avant-garde artists such as Pablo Picasso, Constantin Brancusi, Kazimir Malévich, César Domela, Francis Picabia, Robert Delaunay and Vasili Kandinsky, among others are collected. In addition, there are some works that were present in Barr's original exhibition, such as “Landscape with Two Poplars”, 1912, by Vasili Kandinsky and “Femme dans un fauteuil”, 1929, by Pablo Picasso.

The circle as critical device and the marker as contemporary catalyst

POSCA, the Japanese brand of water-based paint markers, has established itself since the 1980s as a central instrument within contemporary artistic practices associated with urban art, illustration, graphic design, and interdisciplinary experimentation. Its opaque, highly pigmented, fast-drying formula—compatible with surfaces as diverse as paper, wood, metal, glass, and textiles—has enabled a technical expansion that extends beyond the traditional studio, engaging public space, objects, and installation practices alike.

In this context, POSCA operates as more than a working tool; it functions as a material infrastructure for contemporary creation. It is a technical device that enables immediacy of gesture without sacrificing chromatic density or formal precision. Its versatility has contributed to the democratization of languages historically associated with painting, fostering a more horizontal circulation between professional and amateur practices.

This expanded dimension of the medium finds a particularly compelling conceptual framework in The Rolling Collection, a traveling exhibition curated by ADDA Gallery. The project proposes a collective investigation of the circular format, understood not merely as a formal container but as a symbolic structure and a field of spatial tension.

Historically, the circle has operated as a figure of totality, continuity, and return. Within the framework of The Rolling Collection, the circular format shifts away from its classical symbolic charge toward an experimental dimension, becoming a support that challenges the hegemonic rectangular frontality of the Western pictorial tradition. The absence of angles demands a reconsideration of composition, balance, and directional flow.

Rather than functioning as a simple formal constraint, this condition generates a specific economy of visual decisions. The curved edge intensifies the relationship between center and periphery, dissolves internal hierarchies, and activates both centrifugal and centripetal dynamics. The resulting body of work interrogates the very processes through which images are constructed.

Following its 2025 tour through Barcelona, Ibiza, Paris, London, and Tokyo, a selection of the exhibition is presented at Art Madrid, reinforcing its international scope and its adaptability to diverse cultural contexts. The proposal for Art Madrid’26 brings together artists whose practices unfold at the intersection of urban art, contemporary illustration, and hybrid methodologies: Honet, Yu Maeda, Nicolas Villamizar, Fafi, Yoshi, and Cachetejack.

While their visual languages vary—ranging from graphic and narrative approaches to chromatic explorations charged with gestural intensity—the curatorial framework establishes a shared axis: a free, experimental, and distinctly color-driven attitude. In this sense, color functions as a conceptual structure that articulates the works while simultaneously connecting them to the specific materiality of POSCA.

The marker’s inherent chromatic vibrancy engages in dialogue with the formal assertiveness of the circle, generating surfaces in which saturation and contrast take center stage. The tool thus becomes embedded within the exhibition discourse, operating as a coherent extension of the participating artists’ aesthetic vocabularies.

One of the project’s most significant dimensions is the active incorporation of the public. Within the exhibition space—activated by POSCA during Art Madrid’26—visitors will be invited to intervene on circular supports installed on the wall using POSCA markers, thereby symbolically integrating themselves into The Rolling Collection during its presentation in Madrid.

This strategy introduces a relational dimension that destabilizes the notion of the closed artwork. Authorship becomes decentralized, and the exhibition space transforms into a dynamic surface for the accumulation of gestures. From a theoretical standpoint, the project may be understood as aligning with participatory practices that, without compromising formal coherence, open the artistic dispositif to contingency and multiplicity.

The selection of POSCA as the instrument for this collective intervention is deliberate. Its ease of use, line control, and compatibility with multiple surfaces ensure an accessible experience without diminishing the visual potency of the outcome. In this way, the marker operates as a mediator between professional practice and spontaneous experimentation, dissolving technical hierarchies.

The title itself, The Rolling Collection, suggests a collection in motion—unfixed to a single space or definitive configuration. Its itinerant nature, combined with the incorporation of local interventions, transforms the project into an organism in continuous evolution. Within this framework, POSCA positions itself as a material catalyst for a transnational creative community. Long associated with urban scenes and emerging practices, the brand reinforces its identity as an ally of open, experimental, and collaborative processes.

POSCA x The Rolling Collection should not be understood merely as a collaboration between a company and a curatorial initiative; rather, it constitutes a strategic convergence of tool, discourse, and community. The project proposes a reflection on format, the global circulation of contemporary art, and the expansion of authorship, while POSCA provides the technical infrastructure that makes both individual works and collective experience possible.