Art Madrid'26 – ART MADRID’25: A CALL FOR ACTION

There are places where art breathes differently, where every piece finds the space to whisper into the viewer's ear. Art Madrid has become, edition after edition, a highly anticipated event for contemporary art—an encounter where innovation intertwines with human connection. In 2025, we celebrate our 20th edition, adhering to the guiding principles that have always defined Art Madrid: an approach that remains close to the public and attuned to the realities of the art world, conscious of future challenges and the positive impact of events like this, which often bring fresh air and break the insularity that tends to permeate the sector.


Milija Cpajak Thorn. Bronze sculpture. 2021.


It is often thought that the success of an art fair is measured in square meters. In truth, its true value lies in the audience's motivation to return year after year and to recommend it to others. In our case, being a "small" fair is a statement of principles. Here, there is no rush, no crowds to stifle conversation.

At Art Madrid, galleries, artists, and collectors have time to meet, to unravel the stories behind the artworks. It is a place where the intimacy of dialogue takes precedence over the grandiosity of numbers. Over these twenty years, we have seen galleries grow that began this adventure with us, sharing and shaping their journeys in the same spirit of closeness and authenticity. At the same time, each edition is enriched by the incorporation of new projects and visions that inject fresh air and broaden our artistic horizons.


Veljko Vuckovic. Suspended State. Oil on canvas. 2024.


The year 2025 brings us a selection of artists who are shaping the future of art. Guided by the thirty-four galleries participating in this edition of Art Madrid, we will discover artists whose passion for visual expression redefines the boundaries between abstraction and figuration; bold proposals that explore texture, color, and the symbolism of “other” visual narratives; and new voices and perspectives that confront the challenges of creation in a globalized world. This wealth of perspectives invites visitors to witness a constant dialogue between contemporary creation and the tensions that permeate it.

A clear example of how contemporary artists are weaving threads between the past and the present, thereby reshaping our understanding of art as a dynamic practice in continuous dialogue with history. In this context, artists challenge the conventions of visual language and invite us to rethink the meanings, textures, and symbols that saturate our perceptions.

The fair has remained true to its identity as a close, human-centered event—modest in scale but significant in impact—allowing it to offer a unique and personalized experience to everyone involved. The questions we pose are clear: How is contemporary art understood in the 21st century? How can a fair be not just a marketplace, but also a space for debate, critique, and discovery? And, above all, what does it mean to celebrate twenty years of contemporary art in a world transforming at breathtaking speed?


Iyán Castaño. Corrientes circulares. Mixed Media. 2024.


In 2025, Art Madrid emerges as a call to action: an invitation to pause and reflect on the role that art plays in our lives and society. Rather than offering a quick response to market dynamics, the fair creates a moment of reflection, a space where artworks can engage in deeper, more meaningful dialogue with the viewer. This approach is not only necessary but becomes an act of resistance against the immediacy and superficiality that often characterize the consumption of art in the digital age.

In an era where the acceleration of the market and consumer-driven trends shape the creation and exhibition of art, Art Madrid remains faithful to a model that values thoughtful reflection, personal encounters, and profound dialogue. This critique of speed is particularly relevant in a historical moment where digital platforms, algorithms, and globalization are redefining our interactions with culture.


Joana Gancho. ST. Oil on table. 2024.


In this edition, we tackle the challenge of balancing the need for relevance in a globalized market with the preservation of authenticity and creativity. In this effort, we have successfully struck a balance where the quality of the artistic offering is prioritized over the mass scale of events. This principle is essential to understanding how the fair has, over two decades, evolved into an international showcase while remaining true to its local essence and its strong connection to Madrid’s artistic community.

The inclusion of disciplines such as painting, sculpture, photography, and video art reflects the plurality of approaches that define Art Madrid. This diversity of artistic expressions offers the public a broad and multifaceted perspective on today’s contemporary art landscape, demonstrating art’s power to transform perceptions of urban spaces, integrating technology into the creative process, and reshaping the relationship between the viewer, the artwork, and the context that embraces it.

Richard García. Me peleo con las bestias de mi propia fantasía. Mixed Media. 2024.

Art Madrid returns this year, celebrating twenty years of contemporary art and reaffirming its commitment to remain an open space for galleries and artists striving to stand out in an increasingly fragmented and image-saturated world. With this in mind, we aim to ensure that the galleries' exhibitions resonate with the public, enhancing the experience by proposing new ways of engaging with contemporary art and tackling complex issues such as climate change, identity, collective memory, and global politics. In 2025, the works on display at Art Madrid will undoubtedly reflect the most pressing concerns and questions of our time.



Art Madrid’26 presents One Shot Collectors, a program sponsored by One Shot Hotels that returns to the fair -now in its sixth edition- with the goal of making contemporary art collecting more accessible and encouraging new and established collectors alike. The initiative is designed to support both art professionals and new audiences interested in starting or strengthening a collection by providing tools, knowledge, and specialized guidance.

One Shot Collectors promotes an informed and approachable way of acquiring artworks, understanding collecting as a process that requires discernment, context, and time. The program serves as a bridge between the public and the artworks presented at the fair, fostering a confident and well-informed relationship with the art market.



The program is directed by Ana Suárez Gisbert, an art advisor with extensive experience in the art market. Her background includes artwork valuation and appraisal, as well as personalized advisory services throughout the acquisition process, helping participants identify works that align with their interests, budget, and goals. Her approach combines technical rigor with a strong commitment to best practices and sustainability within the art ecosystem.

Art collecting goes beyond the purchase of a single work. It involves an intellectual, aesthetic, and personal journey that connects collectors with the artist’s context, discourse, and creative process. Building a collection means developing a personal point of view, making informed decisions, and allowing the collection to evolve coherently over time, guided by enjoyment and confidence in one’s own taste.

So how do we decide where to focus and how to move forward? Where do we begin? How does one purchase connect to the next? A successful acquisition comes from following personal interests, learning to recognize what truly resonates with us, and staying informed before and throughout the process.

During Art Madrid’26, One Shot Collectors offered a personalized advisory service tailored to different profiles: established collectors, individuals acquiring their first artwork, and companies interested in developing collections aligned with their values and brand identity. The program adapts to a wide range of needs and offers customized tours of the fair based on aesthetic, conceptual, and budget considerations.

Our Art Advisor prepares a curated selection of artworks according to each buyer’s criteria and provides support throughout the negotiation process, offering a professional and strategic perspective. In this way, collecting becomes an informed, coherent, and rewarding experience.

Beginning a collection may stem from a desire for knowledge and aesthetic, social, economic, or even corporate exploration. At Art Madrid, we encourage collecting among individuals and companies interested in patronage and investment. This initiative is aimed at both professionals and contemporary art enthusiasts who wish to start or continue building a collection. Art Madrid presents a wide variety of works across disciplines such as photography, painting, sculpture, and installation, spanning a broad range of price points.

Whether you are an experienced collector, a first-time buyer, or a company seeking to express its values through art, the One Shot Collectors program offers a comprehensive experience.


ABOUT ONE SHOT HOTELS. SPONSOR OF ART MADRID

One Shot Hotels is a collection of 14 boutique hotels set in some of the most desirable locations in Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand its presence with new openings in three additional destinations: Ibiza, Lisbon, and Bilbao. Each property embodies a strong commitment to design, creativity, and aesthetics, seamlessly weaving art and culture into every space.

More than places to stay, One Shot Hotels are destinations with soul. Every interior reflects artistic sensitivity and an uncompromising attention to detail, offering guests a memorable experience where comfort, style, and culture coexist effortlessly. A spirit of closeness, innovation, and a deep passion for the arts defines the brand’s identity and shapes the way it connects people with the creative essence of each city it inhabits.

Through initiatives such as One Shot Collectors, the hotel group brings art and culture closer to both guests and visitors, fostering meaningful connections between its hotel spaces and the creative pulse of each destination.


ABOUT ANA SUÁREZ GISBERT. PROGRAM ART ADVISOR

Ana Suárez Gisbert holds a law degree from Complutense University of Madrid, with a specialization in international law and the international trade of artworks. She is a certified art and antiques appraiser and court-appointed expert through Antonio de Nebrija University, and a partner at the art appraisal firm Art Value Project.

She has carried out appraisal work for major collections and insurance companies and has represented leading international publications in the fields of art and design, including Frieze, Frieze Masters, and Gagosian. She currently combines her work at the appraisal firm with an art and sustainability project for private companies and municipal institutions

The advisory service is part of Art Madrid’26 One Shot Collectors Program and is completely free for participants who register in advance. To receive personalized advice, please request more information at vip@art-madrid.com or register using the following form:





Patrocinador de ART MADRID'26

One Shot Hotels