Art Madrid'25 – ART MADRID’25: A CALL FOR ACTION

There are places where art breathes differently, where every piece finds the space to whisper into the viewer's ear. Art Madrid has become, edition after edition, a highly anticipated event for contemporary art—an encounter where innovation intertwines with human connection. In 2025, we celebrate our 20th edition, adhering to the guiding principles that have always defined Art Madrid: an approach that remains close to the public and attuned to the realities of the art world, conscious of future challenges and the positive impact of events like this, which often bring fresh air and break the insularity that tends to permeate the sector.


Milija Cpajak Thorn. Bronze sculpture. 2021.


It is often thought that the success of an art fair is measured in square meters. In truth, its true value lies in the audience's motivation to return year after year and to recommend it to others. In our case, being a "small" fair is a statement of principles. Here, there is no rush, no crowds to stifle conversation.

At Art Madrid, galleries, artists, and collectors have time to meet, to unravel the stories behind the artworks. It is a place where the intimacy of dialogue takes precedence over the grandiosity of numbers. Over these twenty years, we have seen galleries grow that began this adventure with us, sharing and shaping their journeys in the same spirit of closeness and authenticity. At the same time, each edition is enriched by the incorporation of new projects and visions that inject fresh air and broaden our artistic horizons.


Veljko Vuckovic. Suspended State. Oil on canvas. 2024.


The year 2025 brings us a selection of artists who are shaping the future of art. Guided by the thirty-four galleries participating in this edition of Art Madrid, we will discover artists whose passion for visual expression redefines the boundaries between abstraction and figuration; bold proposals that explore texture, color, and the symbolism of “other” visual narratives; and new voices and perspectives that confront the challenges of creation in a globalized world. This wealth of perspectives invites visitors to witness a constant dialogue between contemporary creation and the tensions that permeate it.

A clear example of how contemporary artists are weaving threads between the past and the present, thereby reshaping our understanding of art as a dynamic practice in continuous dialogue with history. In this context, artists challenge the conventions of visual language and invite us to rethink the meanings, textures, and symbols that saturate our perceptions.

The fair has remained true to its identity as a close, human-centered event—modest in scale but significant in impact—allowing it to offer a unique and personalized experience to everyone involved. The questions we pose are clear: How is contemporary art understood in the 21st century? How can a fair be not just a marketplace, but also a space for debate, critique, and discovery? And, above all, what does it mean to celebrate twenty years of contemporary art in a world transforming at breathtaking speed?


Iyán Castaño. Corrientes circulares. Mixed Media. 2024.


In 2025, Art Madrid emerges as a call to action: an invitation to pause and reflect on the role that art plays in our lives and society. Rather than offering a quick response to market dynamics, the fair creates a moment of reflection, a space where artworks can engage in deeper, more meaningful dialogue with the viewer. This approach is not only necessary but becomes an act of resistance against the immediacy and superficiality that often characterize the consumption of art in the digital age.

In an era where the acceleration of the market and consumer-driven trends shape the creation and exhibition of art, Art Madrid remains faithful to a model that values thoughtful reflection, personal encounters, and profound dialogue. This critique of speed is particularly relevant in a historical moment where digital platforms, algorithms, and globalization are redefining our interactions with culture.


Joana Gancho. ST. Oil on table. 2024.


In this edition, we tackle the challenge of balancing the need for relevance in a globalized market with the preservation of authenticity and creativity. In this effort, we have successfully struck a balance where the quality of the artistic offering is prioritized over the mass scale of events. This principle is essential to understanding how the fair has, over two decades, evolved into an international showcase while remaining true to its local essence and its strong connection to Madrid’s artistic community.

The inclusion of disciplines such as painting, sculpture, photography, and video art reflects the plurality of approaches that define Art Madrid. This diversity of artistic expressions offers the public a broad and multifaceted perspective on today’s contemporary art landscape, demonstrating art’s power to transform perceptions of urban spaces, integrating technology into the creative process, and reshaping the relationship between the viewer, the artwork, and the context that embraces it.

Richard García. Me peleo con las bestias de mi propia fantasía. Mixed Media. 2024.

Art Madrid returns this year, celebrating twenty years of contemporary art and reaffirming its commitment to remain an open space for galleries and artists striving to stand out in an increasingly fragmented and image-saturated world. With this in mind, we aim to ensure that the galleries' exhibitions resonate with the public, enhancing the experience by proposing new ways of engaging with contemporary art and tackling complex issues such as climate change, identity, collective memory, and global politics. In 2025, the works on display at Art Madrid will undoubtedly reflect the most pressing concerns and questions of our time.

RAÍCES AFUERA. PERFORMANCE CYCLE X ART MADRID'25

Art Madrid celebrates twenty years of contemporary art from March 5 to 9, 2025, at the Galería de Cristal of the Palacio de Cibeles. During Art Week, it becomes an exhibition platform for national and international galleries and artists. In this edition, with the aim of providing a space for artists working in the realm of performance art, the fair presents Raíces Afuera, a performance cycle that explores notions of belonging and the need for rootedness in a contemporary world marked by fragmentation, displacement, and disconnection. Positioned within the fair as a critical and reflective space, the project challenges the individual’s relationship with their environment, community, and sense of identity.

PERFORMANCE: LAS FRONTERAS SIEMPRE TIENEN DOS LADOS. BY ELÉONORE OZANNE

March 6 | 19:00h. Galería de Cristal of the Palacio de Cibeles.


The real true tourist experience. Johanna Failer & Eléonore Ozanne. Performance Documentation.


You leave the house, and someone holds the door for you: "Oh, sorry—thank you." You’re walking down the street, and someone comes toward you: "Uh, sorry—thank you." If I’m late, if I can’t find something, if I don’t sit in my usual spot, if I ask for help, or if I don’t know what to say… "Sorry—thank you."

How many times have we said these two words? To whom? And why? Why does your mouth not sound the same as mine?


Day In, Day Out. Eléonore Ozanne. Performance Documentation.


Las fronteras siempre tienen dos lados invites us into the author's mind to discuss boundaries. Large boundaries that frighten. Tiny boundaries that are forgotten, and all those in between, with which we must negotiate, build, or tear down.

Las fronteras siempre tienen dos lados is a work that encourages reflection on the invisible borders that shape our daily lives. Through the words "sorry" and "thank you", the author sets up a dialogue about how, in our everyday interactions, we are constantly faced with limits and distances—both physical and emotional. Every time we use these words, we are acknowledging a separation, whether it’s letting someone pass or asking for help in moments of discomfort. The work highlights how these small phrases, often repeated without much thought, serve as a way to negotiate our relationships with the world and those around us.

In this context, the boundaries explored in the work are not just geographical, but also social and personal. The barriers that separate us from others may be subtle, but they significantly affect our daily lives. Through these gestures, we are constantly building, breaking down, or accepting the limits that define our relationship with others. Las fronteras siempre tienen dos lados challenges us to question how we perceive these boundaries and how words that seem simple actually reflect the complex dynamics of our existence.


The real true tourist experience. Johanna Failer y Eléonore Ozanne. Performance Documentation.


ABOUT ELÉONORE OZANNE

Eléonore Ozanne (Corbeil-Essonnes, France, 1990) is an artist and researcher working between France and Spain. She is a doctoral candidate in Fine Arts at UPV/EHU and Université de Pau et des Pays de l’Adour. Her work focuses on the relationship between the body and borders in everyday spaces. Through displacement, the multidisciplinary artist draws the concept of borders as physical limits or invisible walls that are crossed daily. She uses her body as the central axis of her work, exploring through actions, the movement through, across, or into predetermined spaces or times.

She has been awarded numerous residencies in Spain, Mexico, and Europe, including NauEstruch and CECDA in Veracruz. She has collaborated with artists such as Pilar Albarracín and is a member of the research teams Gizartea and Alter, where she actively participates in exploring ways to understand precariousness and displacement in the era of globalization. Her work has been exhibited at international festivals and venues, such as Matadero Madrid and Cidade da Cultura de Galicia. Additionally, she has published texts on art and precariousness in publishers like Dykinson and the University of the Basque Country.



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