Arte in Acción Workshop with Yolanda Dominguez in Art Madrid\'15

Begging for a CHANEL. Yolanda Domínguez.
 
ART PRACTICE AS A PLACE OF [INTER] SOCIAL CHANGE. Under this title it happens one of the highlightened activities included in the Parallel Program of the contemporary art fair Art Madrid'15. The fair aims in this tenth edition to be open to new artistic initiatives and open them for a new, curious public and committed to what happens in contemporary art.
 
Yolanda Dominguez is, today, one of the most influential artists of the national scene with a blunt and sharp speech that do not let escape gender messages, social criticism and citizen action. Precisely, the action is what defines best her work, work that invading public spaces and forces people to stop, observe and reflect, and precisely art and action is what we propose in this workshop.
Fashion Victims Action. Yolanda Dominguez.
 
 
The concepts of "interaction" and "community" that characterize our social space today require new forms of relationship between artist and viewer. It is necessary to rethink the place and role of art in and out of the economic model and generate new forms of dialogue linking him with the public and current contexts.
 
This workshop presents art as a meeting place between people, as an activity that is inserted into the social spaces and tests the limits of resistance of the institutional sphere, a set of exchanges that goes beyond the material form to propose dynamic situations of collective experience.
 
We will discuss various strategies and proposals for social activation, new languages and areas of action and apply together in a group work.
 
Strike The Pose Action. Yolanda Dominguez.
 
 
Session 1 (3 hours) "the object of art to artistic experience"
 
Introduction: The power of the artwork and its impact / Art as a tool for social intervention.
 
Purpose of art: Journey through the history of art and its purpose / Current situation.
 
Main actors of art: The artist / Viewers / Marketplace / Public Space / Virtual space.
 
The work of Yolanda Dominguez: Beginnings and motivations / Creative Process / Action, impact and diffusion / social implications.
 
Session 2 (3 hours) "The social function of art"
 
Analysis: artists, View and comment on works by artists offering art as a tool for social transformation.
 
New forms of collaboration: Channels / Forms of Funding / Self Branding / Relationship to other disciplines.
 
Development of an action: Concept and development of practical experience in group with subsequent application.
 
"Art practice as a place of [inter] social change" with Yolanda Dominguez.
When?
Saturday February 21. 11: 30h to 14: 30h / lunch break / from 15:30 to 18: 30h.
Where?
BAT Gallery (c/ María de Guzmán, 61. 28003. Madrid)
Price: 50 €
Limited seating. 30 places, by order of registration.
Fill in your entry form HERE
About Yolanda Dominguez
Visual Artist / Performance Art / Street Art
 
Yolanda Dominguez (Madrid, 1977), visual artist, studied Fine Arts at the Universidad Complutense de Madrid and a Masters in Art and New Technologies for the European University of Madrid and Master in Photography Concept and Design from the School of Photography EFTI, Madrid.
 
Scholarship from the Ministry of Culture of Spain for Spanish Art Promotion Outdoor (2010) has presented her work at various institutions and festivals like Photoespaña 2012, Contemporary Art JustMad, L'Alliance Française, Mulier Mulieris Museum of the University of Alicante , Live Art Festival Exist in Australia, International Art Festival Gender, NOVA Contemporary Culture Festival in Sao Paulo, Rio de Janeiro and Barcelona and has exhibited in the Gallery Rafael Pérez Hernando and Pilar Cubillo in Madrid, Streitfeld Projektraum in Munich, Red Artspace in Elga Wimmer Gallery Milan and New York.
 
His artistic work transcends social and educational field, collaborating with various institutions and agencies in gender equality programs and through workshops and conferences and is currently professor and tutor of the Master of Contemporary Photography EFTI School of Madrid where he teaches the workshop "Image as a tool for social transformation" and professor in the Master Experiential marketing direction for the creative industries in Madrid School of marketing.

 

One of the proposals included in the calendar of the “Art Madrid-Proyector'20” program was the organisation of several meetings with artists within the fair. This gave visitors the opportunity to get to know their work better and open a personal dialogue with them after the presentation of their last lines of work. From Wednesday 26th to Saturday 29th of February, we had the participation of Abelardo Gil-Fournier, Fernando Baena, Mario Santamaría and Maia Navas, a group of creators who work with the moving image, but also with the installation, technological art, performance and video art.

Abelardo Gil-Fournier's work revolves around the hybridization between the real and the sensible. This artist and researcher approaches this question in his works from a perspective in which perception, image and material production merge. Both his artistic and research practice deal with issues related to land use and plant growth without losing sight of these three points of interest. This results in works that incorporate the presence of nature from various perspectives, sometimes as a space of experimentation in which to reflect on the connection between art and politics, the relationship of the human being with the environment or the criteria for landscape intervention.

During his presentation on Wednesday 26th, Abelardo told us about some of his latest projects, in which the presence of technology is key to offering an artistic interpretation of the individual's impact into the territory. All this affects issues such as agricultural techniques, the progressive deforestation or the exploitation of land resources. The result is colour-coded pattern drawings that break down the analyzed landscape and offer a more visual and technology-based reinterpretation of these human behaviours. In addition, in this meeting, the artist explained his work “The Quivering of the Reed”, an installation that mixes video image, sound and material elements, and that plays the role of mixing the sensory with the real.

Abelardo Gil-Fournier

Fernando Baena shared a talk with us on the afternoon of Thursday 27th. This artist has focused a large part of his work on performance, happening and video pieces, many of them designed to capture the result of the action and give the work a second life in a new format. The main subjects that monopolize his work range from the treatment of sexuality and gender issues, to migratory movements and the drama of refugees, the exercise of political freedom and thought ... all of them are far-reaching issues that Fernando addresses from a familiar approach, with the use of common materials and recognizable environments. Another of the characteristics of his work is the presence of Marianela León in many of his pieces, a performer who has been collaborating with Fernando for many years until becoming almost an alter ego of himself and starring in most actions that take place in public spaces.

In this meeting, Fernando was able to explain part of his creative processes and to highlight a key aspect to the performance artist: to understand the reaction of the public. In this way, the impact of a work conceived from the theoretical plane is also analyzed, the meaning of which can completely change depending on the viewer's perception. As he himself explained in the talk regarding his piece "Balsa":

"What started out as a performance with an established script ended up being a happening in which the public participated with sometimes unusual reactions".

For his part, Mario Santamaría, who was with us on February 28th, shared with us a completely different work from Fernando's. This artist is focused on the analysis of the use of data, the feeling of manipulation and lack of control over our information that is produced in the digital medium and the desire to transform into something real some ideas as ethereal and commonplace today as the use of virtual storage clouds, the location of web pages or the data flow over the Internet. Much of his work, documented on video or transformed into technological facilities, is a form of research on the impact of the digital medium on our daily lives. His desire to bring these terms to the material plane, which we handle in our language today without really understanding their meaning, has led him to visit server bunkers, storage warehouses, in addition to tracking the exact location of the servers that host his own website to find isolated places far away from humanity.

Mario proposed a material trip to this reality to demonstrate that we are facing a very fragile system, whose durability is sensitive to natural phenomena, as evidenced by some of the documentation work carried out, where he rescued images of wild animals entering these data centres and endangering the livelihood of the digital world.

Mario Santamaría

Finally, Maia Navas, recently arrived from Argentina, shared with us the afternoon of Saturday 29th in a chat in which she told us about her creative work as well as her experience at the head of Play-Videoarte, a festival entirely dedicated to this discipline that she co-founded in 2012, and that in these six editions has combined an annual exhibition with a program of activities that take place in the City of Corrientes (Argentina), at the Cultural Centre of the University Extension that depends on the National University of the Northeast (UNNE).

Maia has a degree in psychology, as well as a degree in arts and technology, and combine her artistic career with teaching. The impact of psychology among her work topics is evident, and some of her video works try to delve into disturbing and perplexing aspects of human behaviour, such as the series "Procedures" that we could watch during the presentation. In it, the artist portrays the daily lives of people affected by OCD syndrome with an excellent visual narrative that puts the accent, almost with a cinematographic vision, on the personal experience of this phenomenon.

Maia Navas, foto de Marc Cisneros

From Art Madrid, we want to thank all these artists for sharing their creative experience with us and giving us the opportunity to dialogue with them about their present and future projects.