Art Madrid'25 – Arte in Acción Workshop with Yolanda Dominguez in Art Madrid\'15

Begging for a CHANEL. Yolanda Domínguez.
 
ART PRACTICE AS A PLACE OF [INTER] SOCIAL CHANGE. Under this title it happens one of the highlightened activities included in the Parallel Program of the contemporary art fair Art Madrid'15. The fair aims in this tenth edition to be open to new artistic initiatives and open them for a new, curious public and committed to what happens in contemporary art.
 
Yolanda Dominguez is, today, one of the most influential artists of the national scene with a blunt and sharp speech that do not let escape gender messages, social criticism and citizen action. Precisely, the action is what defines best her work, work that invading public spaces and forces people to stop, observe and reflect, and precisely art and action is what we propose in this workshop.
Fashion Victims Action. Yolanda Dominguez.
 
 
The concepts of "interaction" and "community" that characterize our social space today require new forms of relationship between artist and viewer. It is necessary to rethink the place and role of art in and out of the economic model and generate new forms of dialogue linking him with the public and current contexts.
 
This workshop presents art as a meeting place between people, as an activity that is inserted into the social spaces and tests the limits of resistance of the institutional sphere, a set of exchanges that goes beyond the material form to propose dynamic situations of collective experience.
 
We will discuss various strategies and proposals for social activation, new languages and areas of action and apply together in a group work.
 
Strike The Pose Action. Yolanda Dominguez.
 
 
Session 1 (3 hours) "the object of art to artistic experience"
 
Introduction: The power of the artwork and its impact / Art as a tool for social intervention.
 
Purpose of art: Journey through the history of art and its purpose / Current situation.
 
Main actors of art: The artist / Viewers / Marketplace / Public Space / Virtual space.
 
The work of Yolanda Dominguez: Beginnings and motivations / Creative Process / Action, impact and diffusion / social implications.
 
Session 2 (3 hours) "The social function of art"
 
Analysis: artists, View and comment on works by artists offering art as a tool for social transformation.
 
New forms of collaboration: Channels / Forms of Funding / Self Branding / Relationship to other disciplines.
 
Development of an action: Concept and development of practical experience in group with subsequent application.
 
"Art practice as a place of [inter] social change" with Yolanda Dominguez.
When?
Saturday February 21. 11: 30h to 14: 30h / lunch break / from 15:30 to 18: 30h.
Where?
BAT Gallery (c/ María de Guzmán, 61. 28003. Madrid)
Price: 50 €
Limited seating. 30 places, by order of registration.
Fill in your entry form HERE
About Yolanda Dominguez
Visual Artist / Performance Art / Street Art
 
Yolanda Dominguez (Madrid, 1977), visual artist, studied Fine Arts at the Universidad Complutense de Madrid and a Masters in Art and New Technologies for the European University of Madrid and Master in Photography Concept and Design from the School of Photography EFTI, Madrid.
 
Scholarship from the Ministry of Culture of Spain for Spanish Art Promotion Outdoor (2010) has presented her work at various institutions and festivals like Photoespaña 2012, Contemporary Art JustMad, L'Alliance Française, Mulier Mulieris Museum of the University of Alicante , Live Art Festival Exist in Australia, International Art Festival Gender, NOVA Contemporary Culture Festival in Sao Paulo, Rio de Janeiro and Barcelona and has exhibited in the Gallery Rafael Pérez Hernando and Pilar Cubillo in Madrid, Streitfeld Projektraum in Munich, Red Artspace in Elga Wimmer Gallery Milan and New York.
 
His artistic work transcends social and educational field, collaborating with various institutions and agencies in gender equality programs and through workshops and conferences and is currently professor and tutor of the Master of Contemporary Photography EFTI School of Madrid where he teaches the workshop "Image as a tool for social transformation" and professor in the Master Experiential marketing direction for the creative industries in Madrid School of marketing.

 

Art Madrid’25 presents One Shot Collectors, a program sponsored by One Shot Hotels that returns to the fair for the fifth consecutive edition with the mission of democratizing and promoting art collecting. Aimed at collectors, professionals in the sector, and new art lovers, the program seeks to bring the public closer to the works by offering an accessible approach supported by experts.

The program is led by Ana Suárez Gisbert, an art advisor with an outstanding track record in the art market. Her experience ranges from art valuation to personalized advisory services, helping participants find pieces that suit their tastes and budget. In addition, she combines her technical knowledge with a passion for sustainability, promoting responsible practices within the art market.


Art Madrid.19ª Edition. Galería de Cristal del Palacio de Cibeles. Courtesy image. Beatriz Maestre.


Art collecting is more than a hobby; it is a passion that goes beyond owning a piece. It involves an emotional, aesthetic, and personal journey that connects the collector with the history and creative process of the artist. A collection should evolve gradually, built over time and based on information aligned with our interests. The key is to enjoy the art, without feeling intimidated, and trusting in personal taste.

So, how do we decide what to focus on and where to direct our attention? Where do we start? How do we connect one purchase to the next? A good acquisition happens when we follow our personal tastes, learning to recognize what attracts and interests us, while staying informed before and during the process.


Professional advice from an expert is a safe and consistent way to make decisions. The collector not only seeks to enhance and maximize the quality and value of their collection but also to enrich the buying and enjoyment experience.


In the 20th edition of Art Madrid’25, a consulting space will be offered, led by Ana Suárez Gisbert, Art Advisor, a Law graduate, and a certified Art Appraiser with extensive experience in the art market. This service is designed for both experienced collectors and those looking for their first collectible piece, even for corporate collectors wishing to reflect their brand values through an art collection. The Art Madrid’25 collecting program adapts to different profiles, needs, and preferences, offering a personalized journey and guidance.


Our Art Advisor will find and prepare a selection of artworks based on the requirements and budget of each buyer, as well as assist in negotiating the acquisition.


Starting in art collecting can arise from a desire for knowledge and aesthetic, social, economic, or even business exploration.


At Art Madrid, we promote collecting for individuals and companies who wish to invest in patronage. This initiative is directed at a broad spectrum of profiles, for those who wish to start or continue their collection. Art Madrid offers a wide variety of works in areas such as photography, painting, sculpture, or installation, within a broad price range.


Whether you are an experienced collector, a beginner buyer, a curious enthusiast looking for your first piece, or a company interested in reflecting its values through art, the One Shot Collectors program offers a complete experience. Don’t miss the opportunity to find a work that meets all your expectations.


The advisory service is part of the One Shot Collectors, Collecting Program at Art Madrid’25 and is completely free for those who register in advance.

If you would like personalized advice, request more information via email at vip@art-madrid.com or sign up using the following form:


ABOUT ONE SHOT HOTELS. SPONSOR OF ART MADRID

One Shot Hotels is a boutique hotel chain that focuses on design, creativity, and prime locations in cities such as Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. Since its foundation in 2013, the brand has built a unique identity in which art, culture, and beauty are essential parts of the guest experience. Each of its hotels is designed to be much more than just accommodation: they are soulful spaces where aesthetics and artistic sensitivity are integrated into every detail.

In line with this commitment, One Shot Hotels returns as a sponsor of Art Madrid, reaffirming its support for artistic creation in all its forms. The chain sees art as a universal language that connects people and transforms spaces, and this philosophy is reflected in the design of its hotels, the selection of furniture, and the arrangement of its environments. Creativity and inspiration are experienced in every corner, offering guests an experience that goes beyond the conventional.

With an eye on the future, One Shot Hotels continues to grow and expand its presence in new destinations, while maintaining its commitment to art and culture. More than a decorative element, art is part of its essence and value proposition, creating spaces where each stay becomes an aesthetic and emotional experience.


ABOUT ANA SUÁREZ GISBERT. ART ADVISOR OF THE PROGRAM

Ana Suárez Gisbert holds a law degree from the Complutense University of Madrid, specializing in International Law and Foreign Trade of Art. She is an appraiser and judicial expert in art and antiques from Antonio de Nebrija University. She is a partner at the art appraisal firm Art Value Project.

She has carried out valuation work for important collections and insurance companies. For years, she has represented major international publications in the arts and design world, such as Frieze, Frieze Masters, and Gagosian, among others. Currently, she combines her work at the art appraisal firm with a project focused on art and sustainability for private companies and local governments.





Sponsor of ART MADRID'25

One Shot Hotels