Art Madrid'25 – Arte in Acción Workshop with Yolanda Dominguez in Art Madrid\'15

Begging for a CHANEL. Yolanda Domínguez.
 
ART PRACTICE AS A PLACE OF [INTER] SOCIAL CHANGE. Under this title it happens one of the highlightened activities included in the Parallel Program of the contemporary art fair Art Madrid'15. The fair aims in this tenth edition to be open to new artistic initiatives and open them for a new, curious public and committed to what happens in contemporary art.
 
Yolanda Dominguez is, today, one of the most influential artists of the national scene with a blunt and sharp speech that do not let escape gender messages, social criticism and citizen action. Precisely, the action is what defines best her work, work that invading public spaces and forces people to stop, observe and reflect, and precisely art and action is what we propose in this workshop.
Fashion Victims Action. Yolanda Dominguez.
 
 
The concepts of "interaction" and "community" that characterize our social space today require new forms of relationship between artist and viewer. It is necessary to rethink the place and role of art in and out of the economic model and generate new forms of dialogue linking him with the public and current contexts.
 
This workshop presents art as a meeting place between people, as an activity that is inserted into the social spaces and tests the limits of resistance of the institutional sphere, a set of exchanges that goes beyond the material form to propose dynamic situations of collective experience.
 
We will discuss various strategies and proposals for social activation, new languages and areas of action and apply together in a group work.
 
Strike The Pose Action. Yolanda Dominguez.
 
 
Session 1 (3 hours) "the object of art to artistic experience"
 
Introduction: The power of the artwork and its impact / Art as a tool for social intervention.
 
Purpose of art: Journey through the history of art and its purpose / Current situation.
 
Main actors of art: The artist / Viewers / Marketplace / Public Space / Virtual space.
 
The work of Yolanda Dominguez: Beginnings and motivations / Creative Process / Action, impact and diffusion / social implications.
 
Session 2 (3 hours) "The social function of art"
 
Analysis: artists, View and comment on works by artists offering art as a tool for social transformation.
 
New forms of collaboration: Channels / Forms of Funding / Self Branding / Relationship to other disciplines.
 
Development of an action: Concept and development of practical experience in group with subsequent application.
 
"Art practice as a place of [inter] social change" with Yolanda Dominguez.
When?
Saturday February 21. 11: 30h to 14: 30h / lunch break / from 15:30 to 18: 30h.
Where?
BAT Gallery (c/ María de Guzmán, 61. 28003. Madrid)
Price: 50 €
Limited seating. 30 places, by order of registration.
Fill in your entry form HERE
About Yolanda Dominguez
Visual Artist / Performance Art / Street Art
 
Yolanda Dominguez (Madrid, 1977), visual artist, studied Fine Arts at the Universidad Complutense de Madrid and a Masters in Art and New Technologies for the European University of Madrid and Master in Photography Concept and Design from the School of Photography EFTI, Madrid.
 
Scholarship from the Ministry of Culture of Spain for Spanish Art Promotion Outdoor (2010) has presented her work at various institutions and festivals like Photoespaña 2012, Contemporary Art JustMad, L'Alliance Française, Mulier Mulieris Museum of the University of Alicante , Live Art Festival Exist in Australia, International Art Festival Gender, NOVA Contemporary Culture Festival in Sao Paulo, Rio de Janeiro and Barcelona and has exhibited in the Gallery Rafael Pérez Hernando and Pilar Cubillo in Madrid, Streitfeld Projektraum in Munich, Red Artspace in Elga Wimmer Gallery Milan and New York.
 
His artistic work transcends social and educational field, collaborating with various institutions and agencies in gender equality programs and through workshops and conferences and is currently professor and tutor of the Master of Contemporary Photography EFTI School of Madrid where he teaches the workshop "Image as a tool for social transformation" and professor in the Master Experiential marketing direction for the creative industries in Madrid School of marketing.

 

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.