Arte in Acción Workshop with Yolanda Dominguez in Art Madrid\'15

Begging for a CHANEL. Yolanda Domínguez.
 
ART PRACTICE AS A PLACE OF [INTER] SOCIAL CHANGE. Under this title it happens one of the highlightened activities included in the Parallel Program of the contemporary art fair Art Madrid'15. The fair aims in this tenth edition to be open to new artistic initiatives and open them for a new, curious public and committed to what happens in contemporary art.
 
Yolanda Dominguez is, today, one of the most influential artists of the national scene with a blunt and sharp speech that do not let escape gender messages, social criticism and citizen action. Precisely, the action is what defines best her work, work that invading public spaces and forces people to stop, observe and reflect, and precisely art and action is what we propose in this workshop.
Fashion Victims Action. Yolanda Dominguez.
 
 
The concepts of "interaction" and "community" that characterize our social space today require new forms of relationship between artist and viewer. It is necessary to rethink the place and role of art in and out of the economic model and generate new forms of dialogue linking him with the public and current contexts.
 
This workshop presents art as a meeting place between people, as an activity that is inserted into the social spaces and tests the limits of resistance of the institutional sphere, a set of exchanges that goes beyond the material form to propose dynamic situations of collective experience.
 
We will discuss various strategies and proposals for social activation, new languages and areas of action and apply together in a group work.
 
Strike The Pose Action. Yolanda Dominguez.
 
 
Session 1 (3 hours) "the object of art to artistic experience"
 
Introduction: The power of the artwork and its impact / Art as a tool for social intervention.
 
Purpose of art: Journey through the history of art and its purpose / Current situation.
 
Main actors of art: The artist / Viewers / Marketplace / Public Space / Virtual space.
 
The work of Yolanda Dominguez: Beginnings and motivations / Creative Process / Action, impact and diffusion / social implications.
 
Session 2 (3 hours) "The social function of art"
 
Analysis: artists, View and comment on works by artists offering art as a tool for social transformation.
 
New forms of collaboration: Channels / Forms of Funding / Self Branding / Relationship to other disciplines.
 
Development of an action: Concept and development of practical experience in group with subsequent application.
 
"Art practice as a place of [inter] social change" with Yolanda Dominguez.
When?
Saturday February 21. 11: 30h to 14: 30h / lunch break / from 15:30 to 18: 30h.
Where?
BAT Gallery (c/ María de Guzmán, 61. 28003. Madrid)
Price: 50 €
Limited seating. 30 places, by order of registration.
Fill in your entry form HERE
About Yolanda Dominguez
Visual Artist / Performance Art / Street Art
 
Yolanda Dominguez (Madrid, 1977), visual artist, studied Fine Arts at the Universidad Complutense de Madrid and a Masters in Art and New Technologies for the European University of Madrid and Master in Photography Concept and Design from the School of Photography EFTI, Madrid.
 
Scholarship from the Ministry of Culture of Spain for Spanish Art Promotion Outdoor (2010) has presented her work at various institutions and festivals like Photoespaña 2012, Contemporary Art JustMad, L'Alliance Française, Mulier Mulieris Museum of the University of Alicante , Live Art Festival Exist in Australia, International Art Festival Gender, NOVA Contemporary Culture Festival in Sao Paulo, Rio de Janeiro and Barcelona and has exhibited in the Gallery Rafael Pérez Hernando and Pilar Cubillo in Madrid, Streitfeld Projektraum in Munich, Red Artspace in Elga Wimmer Gallery Milan and New York.
 
His artistic work transcends social and educational field, collaborating with various institutions and agencies in gender equality programs and through workshops and conferences and is currently professor and tutor of the Master of Contemporary Photography EFTI School of Madrid where he teaches the workshop "Image as a tool for social transformation" and professor in the Master Experiential marketing direction for the creative industries in Madrid School of marketing.

 

If visual arts arouse emotions in the viewer, and also gastronomy, at its finest, can cause a similar effect, the relationship between both "disciplines" is more than demonstrated.

Cheese is a fundamental piece in gastronomy, its diversity allows it to be part of gastronomy different moments, from starters to desserts, and that is why Art Madrid includes it in this year’s edition of the Fair from an ambitious place. Cheese is given this way a closest view to the creation of a work of art, both from the point of view of the time spent in its execution process and the almost personalized study dedicated to each piece during its elaboration.

Like a plastic artist, the Cheese Master Affineur executes a series of actions making each piece an exclusive and individualized element. This is what Madrid cheese factory QAVA de Quesos and its Master Afinador José Luis Martín achieve.

QAVA & MARTÍN AFINADOR is a new store concept: a unique space designed to taste, learn, promote and buy cheese in Madrid, in the heart of Retiro district."

José Luis Martín is a key piece in the QAVA cheese factory. He has been working in the cheese world for more than 30 years, providing training throughout the world, visiting cheese shops, consulting and advising on the design and implementation of one of the most emblematic cheese shops in Spain. The fact of knowing the producers personally, and even advising them on the manufacture and design of their products, allows him to select specific batches, at different stages of maturation, to complete the cheese ripening and then convert each piece into a unique product, different and with its own distinct character, the signature of the Cheese Master.

In the profile of the Master Martín Afinador experience and pure knowledge merge. Martín Afinador is an advisor and consultant for artisanal cheese factories and product design, and for the best-specialised stores in the country, director of Gourmetquesos, director and coordinator of the Championship of the Best Cheeses in Spain during nine editions, technical director and jury in national and international cheese competitions and tastings, collaborator of the Ministry of Agriculture and the Academy of Spanish Gastronomy, director and coordinator of the cheese section of the Repsol Guide to the Best Foods in Spain and trainer for hospitality schools and food centres teaching, among other activities.

Cheese ripening is a complex process that requires time and dedication, in addition to a developed use of the senses. The Master Cheese Tuner, as a specialist in the field, works in all cheese stages (varied and complex), controls all stages of raw material transformation, supervises the evolution and development of cheeses according to the characteristics of each one of them, verifies the quality and the state when the cheeses arrive at their cellars, checks their care and conservation, and; finally, he controls its packaging and the type of wrapping suitable for its best preservation.

In Qava de Quesos they have two Cheese Refining Cellars. In these "tuning caves" or refrigerated chambers designed in constant conditions of temperature, humidity and ventilation, "we take great care of the cheeses until they reach their optimum point of consumption". The work of refining involves placing the cheeses on wooden shelves, turning them over daily and/or washing them frequently, brushing them periodically, as well as other regular handlings.

Among the services offered by Qava de Quesos, we can find specific courses and workshops, events for groups and companies, and advice on shop design and ripening rooms.