Art Madrid'26 – Art Madrid consolidates: 20.000 visitors, sales for about 5 mill. euros

Some 20,000 visitors, among which are major collectors and art professionals and sales estimated at 5 million euros, confirm the consolidation of Art Madrid in our country. This 10th anniversary edition has been a resounding success for all participating galleries and an attractive alternative for fans and collectors of art.

A tenth anniversary deserved a celebration of height and so it has been!... The contemporary art fair Art Madrid has closed its tenth edition with about 20,000 visitors since opening on Wednesday 25 February to Sunday 1 March, and with great sales, becoming the second largest art fair in Spain after ARCO. In addition, the activities of the Parallel Program, developed throughout February in collaboration with Fundación FiArt, Círculo de Bellas Artes, PLOM GALLERY and One Shot Hotels, have had more than 2,000 participants to its various proposals .

It seems that the art market in our country recovers itself and Art Madrid has been a reflection of this renewed optimism and incipient growth. Their sales figures, estimated at about 5 million euros, demonstrate this fact... with pieces by artists such as Pablo Palazuelo, Diego Canogar, Xavier Mascaro, Chillida, Niki de Saint Phalle, Fernando Botero, Carmen Otero, Asian artista as Lai Wei-Yu or Liu Guanguyn, photographer Leticia Felgueroso, Lopez Davis, Marcos Tamargo, Le Parc, Rubén Martín de Lucas or the very young Alejandra Sampedro, all with very different profiles and ages.

SPECIAL PUBLIC AND GOOD ORGANIZATION
 
Among its visitors, Art Madrid'15 has warned increased presence of specialized public and willing to purchase art works, and has received Important collectors as Masaveu Foundation, which acquired several pieces, among which are paintings by Rafa Macarrón and photos by Rocio Verdejo and Xurxo Gómez Chao, and Lluis&Carmen Bassat Foundation who acquired the five photographs of the Coca-Cola series by Miguel Angel Moreno Carretero.
 
The number of visitors and its quality are two of the factors that highlight the participating galleries. In the words of Susanne Obert, of the Schmalfuss Gallery in Berlin, "we have reinforced contacts from past years and have established relationships with new collectors and customers." F. Xavier Gasulla and Rosa Mª Ferrer, of El Quatre (Barcelona), confirm that "after very difficult years in terms of sales, this year it seems that things start to shift. [...] The optimism was in the air in a way that suggests a substantial improvement over previous editions ".
 
To Elizabeth Lazaro, director of Art Deal Project, her first year at the fair within ONE PROJECT has been "very positive" because "a show is much more than renting spaces and Art Madrid is very clear about that. It has been a very important event for collectors and buyers". Fidel Balaguer, Balaguer Gallery (Barcelona), which also premiered this year suggests that "good organization is working and not noticeable, and has passed this, the artistic proposals have been up and for us has been a fantastic opportunity to publicize the work of Alejandra Atares ".
 
The Sevillian Patricia Acal, director of the eponymous gallery, highlights good reactions from customers, "rave reviews related to artistic proposals and an excellent selection of galleries". "It met our goals," says gallery owner Arancha Osoro, "we believe it is very important in these times of confusion, where everything has to be flashy, an extensive and serious view of art market, which fit established artists (contemporary) and a commitment to young talent".
 
A careful selection of galleries and artists, good organization and influx of specialized public and international collectors, are key and objectives that Art Madrid will continue working with.

 

Daniel Barrio. Guest artist of the third edition of OPEN BOOTH. Courtesy of the artist.


DESPIECE. PROTOCOLO DE MUTACIÓN


As part of the Art Madrid’26 Parallel Program, we present the third edition of Open Booth, a space conceived as a platform for artistic creation and contemporary experimentation. The initiative focuses on artists who do not yet have representation within the gallery circuit, offering a high-visibility professional context in which new voices can develop their practice, explore forms of engagement with audiences, and consolidate their presence within the current art scene. On this occasion, the project features artist Daniel Barrio (Cuba, 1988), who presents the site-specific work Despiece. Protocolo de mutación.

Daniel Barrio’s practice focuses on painting as a space for experimentation, from which he explores the commodification of social life and the tyranny of media approval. He works with images drawn from the press and other media, intervening in them pictorially to disrupt their original meaning. Through this process, the artist opens up new readings and questions how meaning is produced, approaching painting as a space of realization, therapy, and catharsis.

Despiece. Protocolo de mutación is built from urban remnants, industrial materials, and fragments of history, inviting us to reflect on which memories we inherit, which we consume, and which ones we are capable of creating. Floors, walls, and volumes come together to form a landscape under tension, where the sacred coexists with the everyday, and where cracks matter more than perfection.

The constant evolution of art calls for ongoing exchange between artists, institutions, and audiences. In its 21st edition, Art Madrid reaffirms its commitment to acting as a catalyst for this dialogue, expanding the traditional boundaries of the art fair context and opening up new possibilities of visibility for emerging practices.



Despiece. Protocolo de mutación emerges from a critical and affective impulse to dismantle, examine, and reassemble what shapes us culturally and personally. The work is conceived as an inseparable whole: an inner landscape that operates as a device of suspicion, where floors, walls, and volumes configure an ecosystem of remnants. It proposes a reading of history not as a linear continuity, but as a system of forces in permanent friction, articulating space as an altered archive—a surface that presents itself as definitive while remaining in constant transformation.



The work takes shape as a landscape constructed from urban waste, where floors, walls, and objects form a unified body made of lime mortar, PVC from theatrical signage, industrial foam, and offering wax. At the core of the project is an L-shaped structure measuring 5 × 3 meters, which reinterprets the fresco technique on reclaimed industrial supports. The mortar is applied wet over continuous working days, without a pursuit of perfection, allowing the material to reveal its own character. Orbiting this structure are architectural fragments: foam blocks that simulate concrete, a 3D-printed and distorted Belvedere torso, and a wax sculptural element embedded with sandpaper used by anonymous workers and artists, preserving the labor of those other bodies.

A white wax sculptural element functions within the installation as a point of sensory concentration that challenges the gaze. Inside it converge the accumulated faith of offering candles and the industrial residues of the studio, recalling that purity and devotion coexist with the materiality of everyday life. The viewer’s experience thus moves beyond the visual: bending down, smelling, and approaching its vulnerability transforms perception into an intimate, embodied act. Embedded within its density are sanding blocks used by artists, artisans, and laborers, recovered from other contexts, where the sandpaper operates as a trace of the effort of other bodies, following a protocol of registration with no autobiographical intent.

Despiece. Protocolo de mutación addresses us directly, asking: which memory do we value—the one we consume, or the one we construct with rigor? The audience leaves behind a purely contemplative position to become part of the system, as the effort of moving matter, documentary rigor, and immersive materiality form a body of resistance against a mediated reality. The project thus takes shape as an inner landscape, where floor, surface, and volume articulate an anatomy of residues. Adulteration operates as an analytical methodology applied to the layers of urban reality, intervening in history through theatrical and street advertising, architectural remnants, and administrative protocols, proposing that art can restore the capacity to build one’s own memory, even if inevitably fragmented.



ABOUT THE ARTIST

DANIEL BARRIO (1988, Cuba)

Daniel Barrio (Cienfuegos, Cuba, 1988) is a visual artist whose practice articulates space through painting, understanding the environment as an altered archive open to critical intervention. He studied at the Academy of Fine Arts of Cienfuegos (2004–2008), specializing in painting, and later at the Madrid Film School (ECAM, 2012–2015), where he studied Art Direction. His methodology integrates visual thinking with scenographic narrative.

His trajectory includes solo exhibitions such as La levedad en lo cotidiano (Galería María Porto, Madrid, 2023), Interiores ajenos (PlusArtis, Madrid, 2022), and Tribud (Navel Art, Madrid, 2019), as well as significant group exhibitions including Space is the Landscape (Estudio Show, Madrid, 2024), Winterlinch (Espacio Valverde Gallery, Madrid, 2024), Hiberia (Galería María Porto, Lisbon, 2023), and the traveling exhibition of the La Rioja Young Art Exhibition (2022).

A member of the Resiliencia Collective, his work does not pursue the production of objects but rather the articulation of pictorial devices that generate protocols of resistance against the flow of disposable images. In a context saturated with immediate data, his practice produces traces and archives what must endure, questioning not the meaning of the work itself but the memory the viewer constructs through interaction—thus reclaiming sovereignty over the gaze and inhabiting ruins as a method for understanding the present.