Art Madrid'25 – Art Madrid consolidates: 20.000 visitors, sales for about 5 mill. euros

Some 20,000 visitors, among which are major collectors and art professionals and sales estimated at 5 million euros, confirm the consolidation of Art Madrid in our country. This 10th anniversary edition has been a resounding success for all participating galleries and an attractive alternative for fans and collectors of art.

A tenth anniversary deserved a celebration of height and so it has been!... The contemporary art fair Art Madrid has closed its tenth edition with about 20,000 visitors since opening on Wednesday 25 February to Sunday 1 March, and with great sales, becoming the second largest art fair in Spain after ARCO. In addition, the activities of the Parallel Program, developed throughout February in collaboration with Fundación FiArt, Círculo de Bellas Artes, PLOM GALLERY and One Shot Hotels, have had more than 2,000 participants to its various proposals .

It seems that the art market in our country recovers itself and Art Madrid has been a reflection of this renewed optimism and incipient growth. Their sales figures, estimated at about 5 million euros, demonstrate this fact... with pieces by artists such as Pablo Palazuelo, Diego Canogar, Xavier Mascaro, Chillida, Niki de Saint Phalle, Fernando Botero, Carmen Otero, Asian artista as Lai Wei-Yu or Liu Guanguyn, photographer Leticia Felgueroso, Lopez Davis, Marcos Tamargo, Le Parc, Rubén Martín de Lucas or the very young Alejandra Sampedro, all with very different profiles and ages.

SPECIAL PUBLIC AND GOOD ORGANIZATION
 
Among its visitors, Art Madrid'15 has warned increased presence of specialized public and willing to purchase art works, and has received Important collectors as Masaveu Foundation, which acquired several pieces, among which are paintings by Rafa Macarrón and photos by Rocio Verdejo and Xurxo Gómez Chao, and Lluis&Carmen Bassat Foundation who acquired the five photographs of the Coca-Cola series by Miguel Angel Moreno Carretero.
 
The number of visitors and its quality are two of the factors that highlight the participating galleries. In the words of Susanne Obert, of the Schmalfuss Gallery in Berlin, "we have reinforced contacts from past years and have established relationships with new collectors and customers." F. Xavier Gasulla and Rosa Mª Ferrer, of El Quatre (Barcelona), confirm that "after very difficult years in terms of sales, this year it seems that things start to shift. [...] The optimism was in the air in a way that suggests a substantial improvement over previous editions ".
 
To Elizabeth Lazaro, director of Art Deal Project, her first year at the fair within ONE PROJECT has been "very positive" because "a show is much more than renting spaces and Art Madrid is very clear about that. It has been a very important event for collectors and buyers". Fidel Balaguer, Balaguer Gallery (Barcelona), which also premiered this year suggests that "good organization is working and not noticeable, and has passed this, the artistic proposals have been up and for us has been a fantastic opportunity to publicize the work of Alejandra Atares ".
 
The Sevillian Patricia Acal, director of the eponymous gallery, highlights good reactions from customers, "rave reviews related to artistic proposals and an excellent selection of galleries". "It met our goals," says gallery owner Arancha Osoro, "we believe it is very important in these times of confusion, where everything has to be flashy, an extensive and serious view of art market, which fit established artists (contemporary) and a commitment to young talent".
 
A careful selection of galleries and artists, good organization and influx of specialized public and international collectors, are key and objectives that Art Madrid will continue working with.

 

At the most recent edition of Art Madrid, artist Luis Olaso (Bilbao, 1986), represented by Kur Art Gallery (San Sebastián), received the Residency Prize of the Art Madrid Patronage Program. This award, the result of a collaboration between Art Madrid, DOM Art Residence, and the Italian association ExtrArtis, enabled him to undertake an artistic residency in Sorrento (Italy) in August 2025.

Through initiatives like this, the fair reaffirms its support for contemporary creation—a commitment aimed at increasing artists’ visibility and strengthening art collecting through concrete actions such as acquisition prizes, recognition of emerging talents, and international residencies.


Artists in Residence. DOM & ExtrArtis. Image courtesy of Agata D’Esposito.


The DOM & ExtrArtis 2025 Residency Program took place in Sorrento from August 1 to 31, 2025. The artists lived together at Relais La Rupe, a 16th-century villa surrounded by cliffs and centuries-old gardens, which became an ideal setting for experimentation and exchange.

In this edition, residents worked around the theme “Reimagining Genius Loci”, an invitation to reflect on how the movement of people and traditions transforms the “spirit of place.” During the residency, DOM organized two public group exhibitions: the first to present the artists’ previous work, and the second to showcase the projects developed in Sorrento.


Work by Luis Olaso. DOM & ExtrArtis. Image courtesy of Agata D’Esposito.


Luis Olaso’s work moves between expressionist figuration and abstraction, always employing a pictorial language charged with strength and emotion. Initially self-taught, he later graduated in Fine Arts and has developed a solid international career, with exhibitions at venues including JD Malat (London) and Makasiini Contemporary (Turku, Finland), and participation in fairs such as Untitled Miami, Estampa, and Art Madrid itself.

His work is part of prestigious collections, including the Tokyo Contemporary Art Foundation, Fundación SIMCO, and the Provincial Council of Bizkaia, and has been recognized in competitions such as the Reina Sofía Prize for Painting and Sculpture and the Ibercaja Young Painting Prize.

In Sorrento, Olaso found a unique context to expand his pictorial research, engaging in dialogue with the Mediterranean landscape and the region’s historical heritage. The residency provided him with time, resources, and a framework for exchange with other international artists, fostering the production of new works that were later presented in the group exhibitions organized by DOM.


Luis Olaso working on his project. DOM & ExtrArtis. Image courtesy of DOM.

Luis Olaso’s experience at DOM Art Residence concluded with a public showcase of the works produced, reinforcing his presence on the international circuit and consolidating his position as one of the most prominent Basque artists on the contemporary scene.


Through initiatives such as this, Art Madrid demonstrates its active role as a platform for direct support of contemporary creation, creating opportunities for research, production, and intercultural dialogue that extend beyond the fair itself and accompany artists in their professional development.