Art Madrid'26 – Art Madrid consolidates: 20.000 visitors, sales for about 5 mill. euros

Some 20,000 visitors, among which are major collectors and art professionals and sales estimated at 5 million euros, confirm the consolidation of Art Madrid in our country. This 10th anniversary edition has been a resounding success for all participating galleries and an attractive alternative for fans and collectors of art.

A tenth anniversary deserved a celebration of height and so it has been!... The contemporary art fair Art Madrid has closed its tenth edition with about 20,000 visitors since opening on Wednesday 25 February to Sunday 1 March, and with great sales, becoming the second largest art fair in Spain after ARCO. In addition, the activities of the Parallel Program, developed throughout February in collaboration with Fundación FiArt, Círculo de Bellas Artes, PLOM GALLERY and One Shot Hotels, have had more than 2,000 participants to its various proposals .

It seems that the art market in our country recovers itself and Art Madrid has been a reflection of this renewed optimism and incipient growth. Their sales figures, estimated at about 5 million euros, demonstrate this fact... with pieces by artists such as Pablo Palazuelo, Diego Canogar, Xavier Mascaro, Chillida, Niki de Saint Phalle, Fernando Botero, Carmen Otero, Asian artista as Lai Wei-Yu or Liu Guanguyn, photographer Leticia Felgueroso, Lopez Davis, Marcos Tamargo, Le Parc, Rubén Martín de Lucas or the very young Alejandra Sampedro, all with very different profiles and ages.

SPECIAL PUBLIC AND GOOD ORGANIZATION
 
Among its visitors, Art Madrid'15 has warned increased presence of specialized public and willing to purchase art works, and has received Important collectors as Masaveu Foundation, which acquired several pieces, among which are paintings by Rafa Macarrón and photos by Rocio Verdejo and Xurxo Gómez Chao, and Lluis&Carmen Bassat Foundation who acquired the five photographs of the Coca-Cola series by Miguel Angel Moreno Carretero.
 
The number of visitors and its quality are two of the factors that highlight the participating galleries. In the words of Susanne Obert, of the Schmalfuss Gallery in Berlin, "we have reinforced contacts from past years and have established relationships with new collectors and customers." F. Xavier Gasulla and Rosa Mª Ferrer, of El Quatre (Barcelona), confirm that "after very difficult years in terms of sales, this year it seems that things start to shift. [...] The optimism was in the air in a way that suggests a substantial improvement over previous editions ".
 
To Elizabeth Lazaro, director of Art Deal Project, her first year at the fair within ONE PROJECT has been "very positive" because "a show is much more than renting spaces and Art Madrid is very clear about that. It has been a very important event for collectors and buyers". Fidel Balaguer, Balaguer Gallery (Barcelona), which also premiered this year suggests that "good organization is working and not noticeable, and has passed this, the artistic proposals have been up and for us has been a fantastic opportunity to publicize the work of Alejandra Atares ".
 
The Sevillian Patricia Acal, director of the eponymous gallery, highlights good reactions from customers, "rave reviews related to artistic proposals and an excellent selection of galleries". "It met our goals," says gallery owner Arancha Osoro, "we believe it is very important in these times of confusion, where everything has to be flashy, an extensive and serious view of art market, which fit established artists (contemporary) and a commitment to young talent".
 
A careful selection of galleries and artists, good organization and influx of specialized public and international collectors, are key and objectives that Art Madrid will continue working with.

 


Art Madrid presents the second edition of its Patronage Program, an initiative aimed at reinforcing its commitment to contemporary artistic production and the promotion of collecting. The program articulates several lines of support designed to enhance the visibility of participating artists, promote recognition of emerging careers, and consolidate sustainable relationships among artists, galleries, and collectors—thereby strengthening the professional ecosystem surrounding the fair.

This edition is supported by leading institutions, private collections, and companies committed to the development of contemporary art. The involvement of the private sector is essential in consolidating a sustainable model of support for artistic creation, understanding investment in art as a driver of innovation, prestige, and cultural responsibility. The program is further reinforced by the active participation of patrons who, through acquisitions and support of emerging artists, contribute to generating tangible opportunities and strengthening the artistic landscape.


Within this framework, the program includes the One Shot Hotels Revelation Award, a distinction intended to highlight a proposal that, through its singularity and strength, makes a particularly powerful entrance into the contemporary landscape. Through this award, One Shot Hotels, official sponsor of Art Madrid’26, reinforces its commitment to increasing visibility and supporting new voices within the contemporary art scene.


Meanwhile, the Cervezas Alhambra Emerging Artist Award focuses on the projection and consistency of a developing career, recognizing sustained processes and distinctive artistic languages within the most recent generation of creators. Through this initiative, Cervezas Alhambra reaffirms its commitment to new generations and to the ongoing support of contemporary artistic production.

The artists recognized in both awards will be announced shortly.


Acquisition Awards

Four entities — Studiolo Collection, E2IN2 Collection, Devesa Law, and dn2 Collection — reaffirm their commitment to contemporary art through the acquisition of works by artists participating in the fair. Their engagement not only contributes to the dissemination of contemporary art but also supports artists’ professional development and strengthens the collecting ecosystem. These initiatives are essential to ensuring the continuity and long-term projection of artistic careers. Through these Acquisition Awards, the selected works will enter prominent private collections, guaranteeing their preservation, study, and circulation within the art world.


About One Shot Hotels

One Shot Hotels is a collection of 14 boutique hotels located in prime areas of Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand to three new destinations: Ibiza, Lisbon, and Bilbao.

Each hotel reflects a commitment to design, creativity, and aesthetics, authentically integrating art and culture throughout its spaces. More than accommodations, the hotels are places with soul—each environment conveys artistic sensibility and attention to detail, offering guests a memorable stay that combines comfort, style, and culture.

Proximity, innovation, and a passion for the arts define the brand’s identity and shape how One Shot Hotels connects people with the creativity of each city in which it operates. The hotel group brings art and culture closer to guests and visitors, fostering authentic connections between its spaces and the creative spirit of each location.


About Cervezas Alhambra

Art Madrid is officially sponsored by Cervezas Alhambra, in line with its longstanding commitment to supporting contemporary artistic creation.

True to its philosophy, the brand promotes initiatives that celebrate unhurried craftsmanship, artisanal dedication, and the beauty found in details—values it has cultivated for over a century since its origins in Granada. Its support of artistic creation reflects a way of living and experiencing through all five senses, inviting audiences to slow down and engage with experiences that go beyond the purely visual.

Its cultural engagement is a natural extension of its brewing philosophy: a process rooted in knowledge, passion, and dedication, resulting in unique, authentic, and memorable creations. In this way, Cervezas Alhambra continues to accompany artists and creators, emphasizing process and reminding us that—just as in art—there is an essential ingredient in its beers: time.


About Colección Studiolo

Colección Studiolo, founded by Candela Álvarez Soldevilla, is a private initiative dedicated to the acquisition and promotion of modern and contemporary art. Inspired by the concept of the studiolo as a space for contemplation and thought, the collection brings together works across diverse artistic languages, with particular attention to 20th-century avant-gardes and contemporary artists. It understands collecting as a long-term commitment and sustained support for artistic practice.


About E2IN2 Collection

E2IN2 is an entity engaged in projects that generate significant economic and social value. The organization supports artistic talent and is currently seeking collaborators with whom to exhibit works from its art collection.


About Devesa Law

Devesa is a national law firm specialized in business law. Its mission is to provide value to companies, investors, and institutions operating in Spain through outstanding legal and tax services. Founded in 2007, the firm currently maintains offices in Madrid, Alicante, and Valencia, from which it serves clients nationwide.


About dn2 Collection

Colección dn2, based in Gran Canaria, is a private initiative dedicated to the acquisition and promotion of national and international contemporary art. Since its inception, it has developed a continuously growing collection characterized by diversity of artistic languages and a strong commitment to emerging and mid-career artists. The collection views acquisition as a long-term act of support and commitment to artists’ careers.