ART MADRID JOINS LIQUITEX IN THE CHARITY PROJECT #SOMOSKANVA, WHAT ABOUT YOU?
Feb 7, 2019
Liquitex, market leader in acrylic paint, will once again participate in this new edition of Art Madrid as a collaborator through a very special project: #SomosKanva. Art and solidarity come together in a broad and admirable project led by (Kanva), International aid network through artistic creation; together with Shanga India, non-profit organization for schooling children from poor families in India; and Un Plato de Comida, a non-profit organization whose purpose is to provide the necessary meals at the "María Soliña" School (India).
The three organizations, together with Liquitex and Art Madrid as collaborators, offer you the possibility of contributing to a project aiming to improve the vital needs and education of children living a poverty situation, marginality or abandonment in India. Although Liquitex has collaborated in the #Somoskanva project from the beginning, donating painting materials for (Kanva), in their visit to India, especially in actions at the Uma Sankar School "María Soliña", giving them the possibility to paint murals and organizing art workshops with children -this uplifting experience was recorded in a brief documentary. Now, Liquitex joins forces with Art Madrid in a new project in which we propose a charity challenge. If you are an artist and you want to help this immense and necessary workforce, we encourage you to support the project in the best way you can: through your art.
The first step of the challenge is selecting or creating a work for the project; in the second, (4th of February-10th of March), you would publish your work with the hashtags #Somoskanva and #Liquitex, this way sharing the project with your followers. This work of art will be a part of the following exhibition (18th of March-18th of April) presented in Art Madrid's online art gallery, the Art Madrid market, where the work will be sold (under contract with the artist). Before, a team of specialists from Art of Madrid will carry out a selection process (11-17 March) of the participating works, choosing a total fifteen works that will form the online exhibition in the Art Madrid market. All 100% of the proceeds from the sale will be given to the NGO Un Plato de comida. In addition, Liquitex will select one of these fifteen works and will reward its author with 500 euros in supplies.
Liquitex, that has been innovating in the acrylic paint industry since 1955, for instance, inventing the first water-based acrylic paint, currently offers a range of intense and vibrant acrylic paints in all formats (thick and thin bodied paint, inks, markers and sprays), acrylic medium and various accessories. In addition, their products have the particularity that they can be mixed perfectly so that the palette of any artist will not encounter any experimentation limits. Thus, Liquitex offers infinite possibilities of expression in one of the cornerstones of creation, colour, something that has undoubtedly made the brand a great reference for contemporary creators.
Artists often as committed as the creators of (Kanva): Desi Civera, Nicolás Chiaravalloti and Rodrigo Molinero, who since 2018 have been working in this social and artistic action bringing the most disadvantaged children closer to art. An aspiration that they share with the organization Un Plato de Comida, founded by Antonio Valiente in 2011 to provide the children of rural Orissa the meals they need at the Uma Sankar School "María Soliña" (Pubai, Orissa, India) a school that offers free basic education and also takes in homeless children non-profit. Likewise, the organization founded by María (Neneta) Herrero, Shanga India, which their main goal since 2004 is educating children from humble families.
National and international artists such as Carla Fuentes, Thomas Cian, Anwei and Julio Linares, have united with this cause, creating and donating works that were later presented in a charity exhibition that raised 6,000 euros, entirely allocated to these NGOs. What about you, do you want to be a part of #SomosKanva?