The contemporary art scene in Madrid, like the city itself, never stops evolving. Art Madrid, now in its twentieth edition, taking place from March 5 to 9 at the Glass Gallery of the Palacio de Cibeles, not only showcases the latest artistic trends but also invites us to question how we inhabit the world.

Miska-Mohmmed. Suburbs. 2022. Courtesy of OOA Gallery.

After a year of dedicated work organizing this new edition, we find ourselves at the peak of the process: the fair is about to begin. Having overcome the most challenging stages, we are fully aware of our mission—to be the platform that connects a vast diversity of artists with the public. We want their voices to reach you, whether through our communication efforts or your visit to the fair. This year, Art Madrid brings together nearly two hundred artists from twenty-seven countries, represented by thirty-four galleries from ten nations. From Taiwan to Mexico; from Cuba to Portugal; from Italy to Brazil; from Japan to Spain—tracing a route through the Dominican Republic, Peru, Germany, South Africa, France, the United Kingdom, Colombia, Uruguay, Venezuela, Belgium, Poland, the Congo, the Netherlands, Morocco, Argentina, Slovakia, Sudan, Austria, and Serbia. The wealth and diversity we are exposed to over these five days indicate that today's maps are shifting—or changing color, as the troubadour sings in that song. We are no longer talking only about physical borders; today's maps are fluid and transitory. They represent our identity, our memory, and our human connections.

Ruddy Taveras. The Key to the treasure. 2024. Courtesy of Galería Luisa Pita.

The artists at Art Madrid, through works ranging from painting to installation, invite us to explore this uncertainty, to question ourselves, and, above all, to discover new possibilities.

Historically, maps have been tools for understanding space and locating ourselves in the world. However, today more than ever, those maps, like the territories they represent, are open to question—they have mutated, digitized, and fragmented. And as this happens, art continues to be the medium through which, paradoxically, we can find points of reference, direction, and meaning. Art Madrid, like other major events that reflect the pulse of contemporary art, is not immune to this reconfiguration.

Khalid El Bekay. Africa. Diptych. 2024. Courtesy of Galería Espiral.

In a sector that sometimes falls into inertia, we ask ourselves how to bring together so many perspectives, styles, and discourses in the same space for five days. That question leads us to a broader reflection on the geographical and ideological boundaries we inhabit today.

The thirty-four participating galleries introduce us to a universe of creators who, though diverse in technique and approach, share a common concern: the need to reinterpret the world from new perspectives. What once seemed immutable is now in constant flux. Globalization, technology, politics, and the climate crisis have altered the maps that once guided us. But in every change, there is an opportunity—a territory for creation. And that is where art comes in: as a vehicle for imagining new cartographies.

Maps, like identities, are constructions in constant evolution. Instead of marking borders, art today invites us to erase them. With more than thirty international galleries in attendance, Art Madrid reinforces its global character and its ability to transcend geography. Here, artists do not work on pre-existing maps; they reinvent them with each creation.

Francesca Poza. Emotions. 2024. Courtesy of Galería Alba Cabrera.

The works presented at the fair are not confined to a single medium. Through painting, sculpture, installation, and new technologies, artists explore how we position ourselves in a world where traditional structures are increasingly fluid. They do not seek easy answers but pose essential questions: What does it mean to belong to a territory today? How do globalization, the climate crisis, and the digital era affect us?

Art Madrid becomes a space where creators engage with the major questions of our time—from the geopolitical to the emotional. Their works are not just meant to be contemplated; they provoke, shake, and transform.

Okuda San Miguel. Born to Be an Angel. 2023. Courtesy of 3 Punts Galería.

The borders of art, like those of maps, are no longer fixed. That is the challenge the fair presents this year: to question them, expand them, and redefine the role of art in a constantly changing world.

In this reconfiguration, Art Madrid positions itself as a space where the voices of contemporary art help us redraw the map of humanity, both in its physical and emotional dimensions. Because today, true borders are not just geographical—they are also cultural, digital, and symbolic. And being an open window to that experimental exercise that is making art, is precisely the space where those borders can be subverted and even crossed.

The circle as critical device and the marker as contemporary catalyst

POSCA, the Japanese brand of water-based paint markers, has established itself since the 1980s as a central instrument within contemporary artistic practices associated with urban art, illustration, graphic design, and interdisciplinary experimentation. Its opaque, highly pigmented, fast-drying formula—compatible with surfaces as diverse as paper, wood, metal, glass, and textiles—has enabled a technical expansion that extends beyond the traditional studio, engaging public space, objects, and installation practices alike.

In this context, POSCA operates as more than a working tool; it functions as a material infrastructure for contemporary creation. It is a technical device that enables immediacy of gesture without sacrificing chromatic density or formal precision. Its versatility has contributed to the democratization of languages historically associated with painting, fostering a more horizontal circulation between professional and amateur practices.

This expanded dimension of the medium finds a particularly compelling conceptual framework in The Rolling Collection, a traveling exhibition curated by ADDA Gallery. The project proposes a collective investigation of the circular format, understood not merely as a formal container but as a symbolic structure and a field of spatial tension.

Historically, the circle has operated as a figure of totality, continuity, and return. Within the framework of The Rolling Collection, the circular format shifts away from its classical symbolic charge toward an experimental dimension, becoming a support that challenges the hegemonic rectangular frontality of the Western pictorial tradition. The absence of angles demands a reconsideration of composition, balance, and directional flow.

Rather than functioning as a simple formal constraint, this condition generates a specific economy of visual decisions. The curved edge intensifies the relationship between center and periphery, dissolves internal hierarchies, and activates both centrifugal and centripetal dynamics. The resulting body of work interrogates the very processes through which images are constructed.

Following its 2025 tour through Barcelona, Ibiza, Paris, London, and Tokyo, a selection of the exhibition is presented at Art Madrid, reinforcing its international scope and its adaptability to diverse cultural contexts. The proposal for Art Madrid’26 brings together artists whose practices unfold at the intersection of urban art, contemporary illustration, and hybrid methodologies: Honet, Yu Maeda, Nicolas Villamizar, Fafi, Yoshi, and Cachetejack.

While their visual languages vary—ranging from graphic and narrative approaches to chromatic explorations charged with gestural intensity—the curatorial framework establishes a shared axis: a free, experimental, and distinctly color-driven attitude. In this sense, color functions as a conceptual structure that articulates the works while simultaneously connecting them to the specific materiality of POSCA.

The marker’s inherent chromatic vibrancy engages in dialogue with the formal assertiveness of the circle, generating surfaces in which saturation and contrast take center stage. The tool thus becomes embedded within the exhibition discourse, operating as a coherent extension of the participating artists’ aesthetic vocabularies.

One of the project’s most significant dimensions is the active incorporation of the public. Within the exhibition space—activated by POSCA during Art Madrid’26—visitors will be invited to intervene on circular supports installed on the wall using POSCA markers, thereby symbolically integrating themselves into The Rolling Collection during its presentation in Madrid.

This strategy introduces a relational dimension that destabilizes the notion of the closed artwork. Authorship becomes decentralized, and the exhibition space transforms into a dynamic surface for the accumulation of gestures. From a theoretical standpoint, the project may be understood as aligning with participatory practices that, without compromising formal coherence, open the artistic dispositif to contingency and multiplicity.

The selection of POSCA as the instrument for this collective intervention is deliberate. Its ease of use, line control, and compatibility with multiple surfaces ensure an accessible experience without diminishing the visual potency of the outcome. In this way, the marker operates as a mediator between professional practice and spontaneous experimentation, dissolving technical hierarchies.

The title itself, The Rolling Collection, suggests a collection in motion—unfixed to a single space or definitive configuration. Its itinerant nature, combined with the incorporation of local interventions, transforms the project into an organism in continuous evolution. Within this framework, POSCA positions itself as a material catalyst for a transnational creative community. Long associated with urban scenes and emerging practices, the brand reinforces its identity as an ally of open, experimental, and collaborative processes.

POSCA x The Rolling Collection should not be understood merely as a collaboration between a company and a curatorial initiative; rather, it constitutes a strategic convergence of tool, discourse, and community. The project proposes a reflection on format, the global circulation of contemporary art, and the expansion of authorship, while POSCA provides the technical infrastructure that makes both individual works and collective experience possible.