Art Madrid'25 – Art Madrid: Now that the maps are changing

The contemporary art scene in Madrid, like the city itself, never stops evolving. Art Madrid, now in its twentieth edition, taking place from March 5 to 9 at the Glass Gallery of the Palacio de Cibeles, not only showcases the latest artistic trends but also invites us to question how we inhabit the world.


Miska-Mohmmed. Suburbs. 2022. Courtesy of OOA Gallery.


After a year of dedicated work organizing this new edition, we find ourselves at the peak of the process: the fair is about to begin. Having overcome the most challenging stages, we are fully aware of our mission—to be the platform that connects a vast diversity of artists with the public. We want their voices to reach you, whether through our communication efforts or your visit to the fair. This year, Art Madrid brings together nearly two hundred artists from twenty-seven countries, represented by thirty-four galleries from ten nations. From Taiwan to Mexico; from Cuba to Portugal; from Italy to Brazil; from Japan to Spain—tracing a route through the Dominican Republic, Peru, Germany, South Africa, France, the United Kingdom, Colombia, Uruguay, Venezuela, Belgium, Poland, the Congo, the Netherlands, Morocco, Argentina, Slovakia, Sudan, Austria, and Serbia. The wealth and diversity we are exposed to over these five days indicate that today's maps are shifting—or changing color, as the troubadour sings in that song. We are no longer talking only about physical borders; today's maps are fluid and transitory. They represent our identity, our memory, and our human connections.


Ruddy Taveras. The Key to the treasure. 2024. Courtesy of Galería Luisa Pita.


The artists at Art Madrid, through works ranging from painting to installation, invite us to explore this uncertainty, to question ourselves, and, above all, to discover new possibilities.

Historically, maps have been tools for understanding space and locating ourselves in the world. However, today more than ever, those maps, like the territories they represent, are open to question—they have mutated, digitized, and fragmented. And as this happens, art continues to be the medium through which, paradoxically, we can find points of reference, direction, and meaning. Art Madrid, like other major events that reflect the pulse of contemporary art, is not immune to this reconfiguration.


Khalid El Bekay. Africa. Diptych. 2024. Courtesy of Galería Espiral.


In a sector that sometimes falls into inertia, we ask ourselves how to bring together so many perspectives, styles, and discourses in the same space for five days. That question leads us to a broader reflection on the geographical and ideological boundaries we inhabit today.

The thirty-four participating galleries introduce us to a universe of creators who, though diverse in technique and approach, share a common concern: the need to reinterpret the world from new perspectives. What once seemed immutable is now in constant flux. Globalization, technology, politics, and the climate crisis have altered the maps that once guided us. But in every change, there is an opportunity—a territory for creation. And that is where art comes in: as a vehicle for imagining new cartographies.

Maps, like identities, are constructions in constant evolution. Instead of marking borders, art today invites us to erase them. With more than thirty international galleries in attendance, Art Madrid reinforces its global character and its ability to transcend geography. Here, artists do not work on pre-existing maps; they reinvent them with each creation.


Francesca Poza. Emotions. 2024. Courtesy of Galería Alba Cabrera.


The works presented at the fair are not confined to a single medium. Through painting, sculpture, installation, and new technologies, artists explore how we position ourselves in a world where traditional structures are increasingly fluid. They do not seek easy answers but pose essential questions: What does it mean to belong to a territory today? How do globalization, the climate crisis, and the digital era affect us?

Art Madrid becomes a space where creators engage with the major questions of our time—from the geopolitical to the emotional. Their works are not just meant to be contemplated; they provoke, shake, and transform.


Okuda San Miguel. Born to Be an Angel. 2023. Courtesy of 3 Punts Galería.


The borders of art, like those of maps, are no longer fixed. That is the challenge the fair presents this year: to question them, expand them, and redefine the role of art in a constantly changing world.

In this reconfiguration, Art Madrid positions itself as a space where the voices of contemporary art help us redraw the map of humanity, both in its physical and emotional dimensions. Because today, true borders are not just geographical—they are also cultural, digital, and symbolic. And being an open window to that experimental exercise that is making art, is precisely the space where those borders can be subverted and even crossed.



From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.