For this new edition of Art Madrid'22 the video art platform PROYECTOR, once again under the curatorship of Mario Gutiérrez Cru, proposes a programme that revolves around the concept of loop. During the fair, the ARTMADRID-PROYECTOR'22 stand will allow us to enjoy a proposal by the pioneer of new media art Gary Hill together with a performance on 23 February at 8 pm. On 25 February, the pioneer of Spanish sound art Llorenç Barber will close the fair with a performance at 20:00h.

Pioneers" professional meeting

On the other hand, on Saturday 19 February in the Sala Auditorio El Águila at 12 noon there will be a professional round table organised by PROYECTOR on the concept of "loop" in video art, new media, festivals and media collecting.

We will have Gary Hill (usa), pioneer of new media art; Tom Van Vliet (hol), collector and director since 1982 of WWVF, one of the first video art festivals in the world; Sandra Lischi (ita) director of Ondavideo and INVIDEO, pioneering video art festivals since 1985; as well as the presentation and moderation of Tamara García (spa), specialist in the concept of the loop.

The meeting will be held in English, without translation, and can be watched both in person and virtually via streaming. A video with subtitles will be uploaded afterwards on the fair's channel.

Performance, Llorenç Barber

Screening of international curators

After the professional meeting in the morning, several of these experts will present a historical selection of video art. Tom Van Vliet (hol), collector and director since 1982 of WWVF, one of the first video art festivals worldwide, and Sandra Lischi (ita), director of Ondavideo and INVIDEO, pioneering video art festivals since 1985, will each present a 40-minute curatorial presentation of works from 1978 to 2003.

We will also have a presentation, this time online, by Irit Batsry, also a pioneer of video art and director of Loops.Lisboa and one of the components of the international project LOOPS.Expanded, which is an international network dedicated to exhibiting and investigating the concept and form of the Loop. With the aim of experimenting with decentralized video art / moving image exhibitions, symposiums, talks and masterclasses.

The network, founded in 2019, expands the original Loops.Lisboa initiative that started at the National Museum of Contemporary Art MNAC in Lisbon in 2015. The founders of LOOPS.Expanded are curators and organizations in the field of video art from five different countries: António da Câmara (Duplacena / Festival Temps d'Images, Lisbon - Portugal), Mario Gutiérrez Cru and Araceli López (PROYECTOR, Madrid - Spain); Sandra Lischi (Ondavideo, Milano - Italy); Tom Van Vliet (WWVF, Amsterdam - The Netherlands); Jaqueline Beltrame and Alisson Avila (collective Cine Esquema Novo (Porto Alegre - Brazil) and Irit Batsry and Alisson Avila (Loops. Lisboa / Festival Temps d'Images, Lisbon - Portugal).

Performance, Gary Hill

Also, to close a day dedicated to video art, the artist Lina Jiménez Nampaque will give a live performance at 19:30h in the same Sala El Águila.

Art Madrid’26 presents One Shot Collectors, a program sponsored by One Shot Hotels that returns to the fair -now in its sixth edition- with the goal of making contemporary art collecting more accessible and encouraging new and established collectors alike. The initiative is designed to support both art professionals and new audiences interested in starting or strengthening a collection by providing tools, knowledge, and specialized guidance.

One Shot Collectors promotes an informed and approachable way of acquiring artworks, understanding collecting as a process that requires discernment, context, and time. The program serves as a bridge between the public and the artworks presented at the fair, fostering a confident and well-informed relationship with the art market.

The program is directed by Ana Suárez Gisbert, an art advisor with extensive experience in the art market. Her background includes artwork valuation and appraisal, as well as personalized advisory services throughout the acquisition process, helping participants identify works that align with their interests, budget, and goals. Her approach combines technical rigor with a strong commitment to best practices and sustainability within the art ecosystem.

Art collecting goes beyond the purchase of a single work. It involves an intellectual, aesthetic, and personal journey that connects collectors with the artist’s context, discourse, and creative process. Building a collection means developing a personal point of view, making informed decisions, and allowing the collection to evolve coherently over time, guided by enjoyment and confidence in one’s own taste.

So how do we decide where to focus and how to move forward? Where do we begin? How does one purchase connect to the next? A successful acquisition comes from following personal interests, learning to recognize what truly resonates with us, and staying informed before and throughout the process.

During Art Madrid’26, One Shot Collectors offered a personalized advisory service tailored to different profiles: established collectors, individuals acquiring their first artwork, and companies interested in developing collections aligned with their values and brand identity. The program adapts to a wide range of needs and offers customized tours of the fair based on aesthetic, conceptual, and budget considerations.

Our Art Advisor prepares a curated selection of artworks according to each buyer’s criteria and provides support throughout the negotiation process, offering a professional and strategic perspective. In this way, collecting becomes an informed, coherent, and rewarding experience.

Beginning a collection may stem from a desire for knowledge and aesthetic, social, economic, or even corporate exploration. At Art Madrid, we encourage collecting among individuals and companies interested in patronage and investment. This initiative is aimed at both professionals and contemporary art enthusiasts who wish to start or continue building a collection. Art Madrid presents a wide variety of works across disciplines such as photography, painting, sculpture, and installation, spanning a broad range of price points.

Whether you are an experienced collector, a first-time buyer, or a company seeking to express its values through art, the One Shot Collectors program offers a comprehensive experience.

ABOUT ONE SHOT HOTELS. SPONSOR OF ART MADRID

One Shot Hotels is a collection of 14 boutique hotels set in some of the most desirable locations in Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand its presence with new openings in three additional destinations: Ibiza, Lisbon, and Bilbao. Each property embodies a strong commitment to design, creativity, and aesthetics, seamlessly weaving art and culture into every space.

More than places to stay, One Shot Hotels are destinations with soul. Every interior reflects artistic sensitivity and an uncompromising attention to detail, offering guests a memorable experience where comfort, style, and culture coexist effortlessly. A spirit of closeness, innovation, and a deep passion for the arts defines the brand’s identity and shapes the way it connects people with the creative essence of each city it inhabits.

Through initiatives such as One Shot Collectors, the hotel group brings art and culture closer to both guests and visitors, fostering meaningful connections between its hotel spaces and the creative pulse of each destination.

ABOUT ANA SUÁREZ GISBERT. PROGRAM ART ADVISOR

Ana Suárez Gisbert holds a law degree from Complutense University of Madrid, with a specialization in international law and the international trade of artworks. She is a certified art and antiques appraiser and court-appointed expert through Antonio de Nebrija University, and a partner at the art appraisal firm Art Value Project.

She has carried out appraisal work for major collections and insurance companies and has represented leading international publications in the fields of art and design, including Frieze, Frieze Masters, and Gagosian. She currently combines her work at the appraisal firm with an art and sustainability project for private companies and municipal institutions

The advisory service is part of Art Madrid’26 One Shot Collectors Program and is completely free for participants who register in advance. To receive personalized advice, please request more information at vip@art-madrid.com or register using the following form: