Within the last edition of the fair, Art Madrid carried out a collaborative action, on Tuesday 25th of February, with the arts & crafts public school Artediez, also joined by Liquitex, a benchmark brand in the manufacture of products for fine arts.

This project rmatches one of the fair's essential goals: to support young talent and encourage artistic creation from its inception. The profile of students at the school is varied since it provides training in photography, audiovisuals, illustration, industrial, fashion and graphic design, but all of them share the same concerns about artistic expression as well as the vital choice to make of it their profession. Artediez, moreover, makes efforts to support the work of its students with various exhibition proposals, contests or conducting travelling exhibitions, a work of visibility that undoubtedly pays off.

On this occasion, and within the framework of the fair and the activities program that we carry out every year, the collaboration with the school was divided into two actions, one of training and the other one of artistic creation, and in both, we had the contribution of Liquitex. The brand supported the proposal with materials and the organisation of a practical workshop, for students and the general public, on the use of acrylics and conservation of works of art taught by one of its artist ambassadors: Miguel Torrús. The objective was, on the one hand, to promote the creativity of young people by carrying out an exclusive artwork that was exhibited in the school itself and, on the other hand, to expand their knowledge and skills with this workshop, which Miguel conceived as practical training on technique and methodology to get the most out of the materials used while taking into account the conservation of the works and their long-term durability.

Liquitex is a brand of high-quality acrylics part of the Winsor & Newton group, manufacturer of fine art products since 1820. Liquitex characterises by the production of high-quality pigment paints, something that guarantees its durability, colour preservation and brightness and luminosity over time. Several artists specialised in this technique have joined forces with the brand to serve as ambassadors. This is the case of Miguel Torrús, a creator with more than 30 years of experience that has wide international recognition and works particularly with acrylics and watercolours. His work moves between expressionist figurative art and pure abstraction, and is part of important collections inside and outside Spain, in addition to having obtained countless awards and mentions. His collaboration with Liquitex is also based on his deep knowledge of each technique and his ability to fully exploit the capabilities of the materials. As he himself explains:

“my main function is to be able to teach both the professional artist, the student and the amateur painter the possibilities of the material, make them know all the possibilities of colour, of a medium, force them to leave their 'comfort zone' and that they know new pigments, new materials, new possibilities.”

The result was a very busy training session in which both students and the general public participated. During the workshop, everything learned was put into practice and tests were made with the materials, the different pigments and their characteristics on different supports.

But in addition to this training workshop, Artediez invited one of his students, the artist María Elvira Bárbara (@elvirambarbara), to carry out an intervention on the school premises using the materials provided by Liquitex. The chosen space was the glass pane of the main entrance, which allows the work to be seen in front and behind, as well as playing with the dimensions and the fixed elements of the structure onto the piece. Elvira Bárbara chose for the occasion bird motifs with which she invaded the glass surface with feathers and wings outlined in white, grey and black. A whole day of painting that resulted in a spectacular artwork to welcome students and visitors to the school.

Ana García Angulo, Head of the Artediez Promotion and Development Department, has been in charge of this collaboration with Art Madrid and has managed the actions from the school, showing enormous enthusiasm for the project from the beginning. Given the interest of the centre to expand the range of options of its teaching programs, in addition to enabling new experiences for its students, this proposal has been widely appreciated by all and enjoyed not only by students but by all teachers and visitors to the school.

From Art Madrid, we will continue working to support the education sector and foster creativity and young talent from the beginning, because those will be the artists of tomorrow.

Liquitex at Art Madrid’26: Creativity, Innovation and a Commitment to the Future of Art

Since 1955, Liquitex has built a distinguished legacy rooted in continuous innovation, technical excellence, and unwavering support for the artistic community. Its history is closely intertwined with the evolution of contemporary art, accompanying generations of creators with materials that expand expressive possibilities and encourage fearless experimentation.

At the 21st edition of Art Madrid, Liquitex renews its commitment to contemporary creation, reaffirming its position as a leading brand in professional acrylics and a strategic partner to both emerging and established artists.

Liquitex has transformed the world of acrylics since inventing the first water-based acrylic paint. Today, its portfolio continues to set industry standards through advanced formulations, exceptional color vibrancy, and remarkable versatility across artistic disciplines. Each product is designed to provide total control over color, texture, and finish, empowering artists to explore new techniques and develop work with a distinct voice. For Liquitex, innovation is not an end in itself, but a catalyst for creative freedom.

Under the tagline Just Imagine, Liquitex invites artists to challenge boundaries and embrace art as a space of limitless possibility. This philosophy not only defines its creative approach but also translates into a tangible commitment to artistic growth, offering materials conceived to support experimental processes and contemporary narratives.

Every brushstroke, every blend, and every surface transformed with Liquitex becomes an opportunity to imagine without constraint and create bold visual narratives.

Liquitex and the Support of Emerging Talent: Espacio Nebrija

At Art Madrid’26, Liquitex strengthens its dedication to nurturing and professionalizing emerging talent through its sponsorship of Espacio Nebrija, a curatorial initiative developed by Universidad Nebrija. For the second consecutive time, the project offers Fine Arts students the opportunity to make their professional debut within the contemporary art circuit.

Curated by Luis Gárciga, the project proposes a critical reflection on artistic pedagogy, the art market, and technology through the concept NotanIA SipedagogIE—an aesthetic, empathetic, and anti-algorithmic pedagogy that champions Aesthetic Intelligence in response to creative automation.

The stand is conceived as a space of transition, resistance, and experimentation, bringing visibility to the processes, aspirations, and perspectives of a new generation of artists in formation. Thanks to Liquitex’s support, participants have access to professional-grade materials that enable them to develop their projects with complete technical and conceptual freedom, fostering an environment grounded in research, experimentation, and critical inquiry.

Liquitex’s presence at Art Madrid’26 underscores its commitment to a responsible brand model actively engaged with the future of art. Recently awarded B Corp Certification, Liquitex joins a global community of companies dedicated to sustainability, transparency, and social responsibility.

This recognition affirms a long-term vision centered on artistic excellence, environmental stewardship, and support for creative communities—values reflected both in the development of new products and in the brand’s active involvement in cultural initiatives.

At Art Madrid’26, Liquitex continues to champion contemporary creativity, accompanying artists in their exploration of new visual languages and reaffirming that art, when equipped with the right tools, knows no boundaries. Because imagining is always the first step toward transforming reality.

ABOUT LIQUITEX

The world-leading professional acrylic brand Liquitex joins Art Madrid’26 as a sponsor, reinforcing its mission to empower artists and support contemporary creation through Espacio Nebrija.

At the 21st edition of the fair, the brand reaffirms its purpose of helping individuals connect with their creative energy, encouraging them to imagine and tell stories through art. Liquitex, the American brand recently awarded B Corp Certification, celebrates an achievement that not only welcomes it into a global community of purpose-driven companies but also reinforces its long-standing commitments.

These commitments encompass artistic excellence, sustainability, social responsibility through engagement with artists, employees, and local communities, and transparency within its business model. Liquitex remains dedicated to continuous innovation and product development, striving to serve as a force for positive change in society and for the environment—leaving a more meaningful and responsible legacy for the future.