Art Madrid'25 – ART MADRID’24: GENERAL GALLERY PROGRAMME

Art Madrid'24 returns to the art scene to celebrate its nineteenth edition. From March 6th to 10th, 2024, the Galería de Cristal of the Palacio de Cibeles will become the epicentre where the most innovative and current artistic trends from both national and international scenes will converge.

To celebrate its 19th edition, Art Madrid presents its General Gallery Program as well as exciting news about the Parallel Programme. Both initiatives aim to enrich the presence of an event that has already surpassed its satellite season, establishing itself in each edition as a reference point on the agenda of both the general and specialized public.



Photo by Coke Riera

Thirty-six national and international galleries are represented in the General Gallery Programme of Art Madrid'24. The proposals, characterized by experimentation and the plurality of aesthetic discourses, will transform the space into an open window to the most cutting-edge artistic trends.

The participating galleries will offer the opportunity to see the production developed by their artists over the past year— a period dedicated to research and experimentation with new aesthetic codes. Throughout the fair, visitors will be able to see how their creative results are redefining the cultural landscape and positioning themselves within the ever-turning wheel of the contemporary art market.



Spanish galleries: a view of the national creation

Twenty-five Spanish galleries will participate in this new edition, two of them for the first time. Continuity and novelty intertwine to show the richness of the Spanish artistic landscape.

CLC ARTE (Valencia) and La Mercería (Valencia) are making their debut as participants in this new edition. Returning to Art Madrid'24 are: 3 Punts (Barcelona), Alba Cabrera (Valencia), Arancha Osoro (Oviedo), Arma Gallery (Madrid), Aurora Vigil-Escalera (Gijón), BAT Alberto Cornejo (Madrid), Bea Villamarín (Gijón), DDR (Madrid), Dr. Robot (Valencia), Espiral (Noja), Flecha (Madrid), Hispánica Contemporánea (Madrid/CDMX), Inéditad Gallery (Barcelona), Kur Art Gallery (San Sebastián), La Aurora (Murcia), Luisa Pita (Santiago de Compostela), Metro (Santiago de Compostela), MoretArt (A Coruña), OOA Gallery (Sitges/London), Pigment Gallery (Barcelona/Paris), Rodrigo Juarranz (Aranda de Duero), Shiras Galería (Valencia), and Uxval Gochez (Barcelona).



Photo by Ricardo Perucha

International Galleries: an expanding dialogue

The cultural dialogue will be present with the participation of eleven prominent international galleries. Five of them join the fair for the first time, enriching the experience with new proposals and perspectives. The galleries that continue to support Art Madrid'24 are: Collage Habana (La Habana, Cuba), Galleria Stefano Forni (Bologna, Italy), Nuno Sacramento Arte Contemporânea (Ílhavo, Portugal), Sâo Mamede (Lisbon, Portugal), Trema Arte Contemporânea (Lisbon, Portugal), and Yiri Arts (Taipei, Taiwan).

The new galleries: Banditrazos Gallery (Seoul, South Korea), Galerie One (Strasbourg, France), Gallery Tableau (Seoul, South Korea), Kleur Gallery (Santiago de Chile, Chile), and Loo & Lou Gallery (Paris, France), will bring a fresh and diverse perspective to Art Madrid as an international meeting point.



Photo by Paola Becerra, courtesy of TOO MANY FLASH

The Parallel Programme of Art Madrid'24 will feature a wide range of activities and initiatives that will take place in the lead-up to the event and during the days of the 19th editionof the fair in its usual location at the Galería de Cristal of the Palacio de Cibeles. During its 19th edition, Art Madrid renews its commitment to the cultural ecosystem. Aware of its transcendence as a reference event within the sector, it offers an edition tailored to new artistic languages and committed to society, all practices in which the creative spirit of its organization is recognized.

Art Madrid'24 returns with the vitality of its first editions, accompanying growing art and structuring an open and transversal fair proposal that highlights the most relevant issues of our context.



Photo by Florencia, courtesy of TOO MANY FLASH



From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.