Art Madrid'24 returns to the art scene to celebrate its nineteenth edition. From March 6th to 10th, 2024, the Galería de Cristal of the Palacio de Cibeles will become the epicentre where the most innovative and current artistic trends from both national and international scenes will converge.

To celebrate its 19th edition, Art Madrid presents its General Gallery Program as well as exciting news about the Parallel Programme. Both initiatives aim to enrich the presence of an event that has already surpassed its satellite season, establishing itself in each edition as a reference point on the agenda of both the general and specialized public.

Photo by Coke Riera

Thirty-six national and international galleries are represented in the General Gallery Programme of Art Madrid'24. The proposals, characterized by experimentation and the plurality of aesthetic discourses, will transform the space into an open window to the most cutting-edge artistic trends.

The participating galleries will offer the opportunity to see the production developed by their artists over the past year— a period dedicated to research and experimentation with new aesthetic codes. Throughout the fair, visitors will be able to see how their creative results are redefining the cultural landscape and positioning themselves within the ever-turning wheel of the contemporary art market.

Spanish galleries: a view of the national creation

Twenty-five Spanish galleries will participate in this new edition, two of them for the first time. Continuity and novelty intertwine to show the richness of the Spanish artistic landscape.

CLC ARTE (Valencia) and La Mercería (Valencia) are making their debut as participants in this new edition. Returning to Art Madrid'24 are: 3 Punts (Barcelona), Alba Cabrera (Valencia), Arancha Osoro (Oviedo), Arma Gallery (Madrid), Aurora Vigil-Escalera (Gijón), BAT Alberto Cornejo (Madrid), Bea Villamarín (Gijón), DDR (Madrid), Dr. Robot (Valencia), Espiral (Noja), Flecha (Madrid), Hispánica Contemporánea (Madrid/CDMX), Inéditad Gallery (Barcelona), Kur Art Gallery (San Sebastián), La Aurora (Murcia), Luisa Pita (Santiago de Compostela), Metro (Santiago de Compostela), MoretArt (A Coruña), OOA Gallery (Sitges/London), Pigment Gallery (Barcelona/Paris), Rodrigo Juarranz (Aranda de Duero), Shiras Galería (Valencia), and Uxval Gochez (Barcelona).

Photo by Ricardo Perucha

International Galleries: an expanding dialogue

The cultural dialogue will be present with the participation of eleven prominent international galleries. Five of them join the fair for the first time, enriching the experience with new proposals and perspectives. The galleries that continue to support Art Madrid'24 are: Collage Habana (La Habana, Cuba), Galleria Stefano Forni (Bologna, Italy), Nuno Sacramento Arte Contemporânea (Ílhavo, Portugal), Sâo Mamede (Lisbon, Portugal), Trema Arte Contemporânea (Lisbon, Portugal), and Yiri Arts (Taipei, Taiwan).

The new galleries: Banditrazos Gallery (Seoul, South Korea), Galerie One (Strasbourg, France), Gallery Tableau (Seoul, South Korea), Kleur Gallery (Santiago de Chile, Chile), and Loo & Lou Gallery (Paris, France), will bring a fresh and diverse perspective to Art Madrid as an international meeting point.

Photo by Paola Becerra, courtesy of TOO MANY FLASH

The Parallel Programme of Art Madrid'24 will feature a wide range of activities and initiatives that will take place in the lead-up to the event and during the days of the 19th editionof the fair in its usual location at the Galería de Cristal of the Palacio de Cibeles. During its 19th edition, Art Madrid renews its commitment to the cultural ecosystem. Aware of its transcendence as a reference event within the sector, it offers an edition tailored to new artistic languages and committed to society, all practices in which the creative spirit of its organization is recognized.

Art Madrid'24 returns with the vitality of its first editions, accompanying growing art and structuring an open and transversal fair proposal that highlights the most relevant issues of our context.

Photo by Florencia, courtesy of TOO MANY FLASH

ABIERTO INFINITO. LO QUE EL CUERPO RECUERDA. CICLO DE PERFORMANCE X ART MADRID'26

Art Madrid, committed to creating a discursive platform for artists working within the field of performance and action art, presents Abierto Infinito: lo que el cuerpo recuerda, a proposal inspired by Erving Goffman’s ideas in The Presentation of Self in Everyday Life (Amorrortu Editores, Buenos Aires, 1997).

The project unfolds within a theoretical framework that directly engages with these premises, conceiving social interaction as a stage of carefully modulated performances designed to influence others’ perceptions. Goffman argues that individuals deploy both verbal and involuntary expressions to guide the interpretation of their behavior, sustaining roles and façades that define the situation for those who observe.

The body — the first territory of all representation — precedes both word and learned gesture. Human experience, conscious and unconscious alike, is inscribed within it. Abierto Infinito: lo que el cuerpo recuerda departs from this premise: representation inhabits existence itself, and life, understood as a succession of representations, transforms the body into a space of constant negotiation over who we are. In this passage, boundaries blur; the individual opens toward the collective, and the ephemeral acquires symbolic dimension. By inhabiting this interstice, performance simultaneously reveals the fragility of identity and the strength that emerges from encounter with others.

PERFORMANCE: OFF LINE. JIMENA TERCERO

March 7 | 7:00 p.m. Galería de Cristal of the Palacio de Cibeles.

OFF LINE is a performance piece that reflects on the fragility of the body in the digital age. Our relationship with the outside world is mediated by a screen, which distances us further and further from physical contact and interpersonal relationships. Focusing on creating a digital identity causes the body to distance itself from the physical world and lose its memory.

Hyperconnectivity and fragmented attention lead to a more passive physical existence, characterised by reduced spontaneous movement and less direct sensory interaction. This raises fundamental questions: how is the concept of presence redefined when our relationship with the world relies on technological mediation? What will the experience of the body be like in a future where virtuality predominates over the physical? There is a risk of progressive bodily passivity: bodies that remain still, whose activity is determined by devices and whose memory is stored digitally. The fragmentation of physical experience and the primacy of technological representation create a scenario in which, although the body is visible, it is displaced from its original function as an agent of perception and action.

This conceptual framework invites reflection on the impact of digitisation on corporeality, memory and social relationships, and on the vulnerability and inertia experienced by bodies in environments that are increasingly mediated by technology.

ABOUT JIMENA TERCERO

Jimena Tercero (Madrid, 1998) is a multidisciplinary artist whose work explores the boundaries of the female body, identity, and the subconscious. She uses performance, video, and painting to address concepts such as memory, tangibility, and play. Tercero trained in painting with Lola Albín and in analog photography at Cambridge in 2014. She studied audiovisual direction from 2018 to 2020 with renowned figures such as Víctor Erice and the production company El Deseo. She is currently pursuing a Master's degree in Creative Direction at ELISAVA. She completed her performance training at La Juan Gallery. In 2011, she was part of the children's jury at the Isfahan Film Festival in Iran.

Her directed works include Private (2016) and Paranoid (2021), which were exhibited at the Aspa Contemporary Gallery. She has also worked on projects such as Yo, mi, me, conmigo (2023, Teatros del Canal), Inside Voices (2021, Conde Duque with Itziar Okariz), and La última regla (La Juan Gallery). She has directed fashion films for publishers and brands such as Puma, Dior, and Dockers. She has also provided art direction for artists such as Sen Senra and Jorge Drexler. Additionally, she directed the documentary Also Here for ArtforChange–La Caixa. She presented Out of View (Nebula Gallery), EDEN (White Lab Gallery), and Navel Bite (Sinespacio). She participates in residencies such as Medialab with Niño de Elche and Miguel Álvarez Fernández. In 2025, she will be part of the Special Jury of the Asian Film Fest in Barcelona and the International Cultural Museum of Assilah Art Residency in Morocco).