Art Madrid'26 – OUR RECOMMENDATION OF ART PUBLICATIONS TO CELEBRATE THE WORLD BOOK DAY

The World Book Day is celebrated every year on April 23rd. This date, which commemorates the death of some of the greatest writers such as Cervantes, Garcilaso de la Vega or Shakespeare, is a reminder of the immense value of the written word to enrich our culture and generate knowledge.

We bring you a list of recommended readings for art lovers or those who begin to be it because the world of books is for everyone:

My Museum, by Joanne Liu

It is an educational book for the little ones of a journey that approaches art from the experience of a child visiting an exhibition hall. It is about encouraging observation, attention, knowledge of different styles and themes to feed the imagination and get familiar with the range of possibilities that art offers to express themselves without limitations. Do you want to train a future artist or curator?

A Journey Through Art, by Aaron Rosen

It is a book designed for the pre-teenagers. As its title indicates, the book presents a journey through the history of art from its beginning to the present, with a content that delves into the cultural substratum of the different civilisations and societies that created the great masterpieces. A pleasant reading, full of illustrations and images that exemplifies the wonders that art has left for posterity.

Teoría de la retaguardia, cómo sobrevivir al arte contemporáneo (y a casi todo lo demás), by Ivan de la Nuez

This acidic work condenses a scathing critique of the current cultural system, the power of "institutionalisation" of museums, the "franchise" character of some museum-factories and the weakness of discourse in many contemporary artworks that are based on "social causes" of the moment, with volatile and futile propaganda. The union between art and globalisation is the raison d'etre of many of these phenomena, and De la Nuez masters these issues in his work.

What are you looking at?, by Will Gompertz.

For those who still want to become familiar with the art of our days and know the significant milestones that have shaped the contemporary art scene, our recommendation is one of the classics: "What are you looking at?", a book that has almost become a “must” to answer some of the questions we always ask ourselves about art.

Guernica, la obra maestra desconocida, by José María Juarranz de la Fuente

For those who seek a bit of intrigue and often question the "official version" of things, we recommend this study focused on the most famous work of Pablo Picasso: "The Guernica." According to its author, who has devoted 14 years to researching this issue, behind Guernica there is a different motivation to the traditionally spread out to represent the horrors of war. An excellent book to delve into the research and the essay in modern art.

 


ABIERTO INFINITO. LO QUE EL CUERPO RECUERDA. CICLO DE PERFORMANCE X ART MADRID'26


Art Madrid, committed to creating a discursive platform for artists working within the field of performance and action art, presents Abierto Infinito: lo que el cuerpo recuerda, a proposal inspired by Erving Goffman’s ideas in The Presentation of Self in Everyday Life (Amorrortu Editores, Buenos Aires, 1997).

The project unfolds within a theoretical framework that directly engages with these premises, conceiving social interaction as a stage of carefully modulated performances designed to influence others’ perceptions. Goffman argues that individuals deploy both verbal and involuntary expressions to guide the interpretation of their behavior, sustaining roles and façades that define the situation for those who observe.

The body — the first territory of all representation — precedes both word and learned gesture. Human experience, conscious and unconscious alike, is inscribed within it. Abierto Infinito: lo que el cuerpo recuerda departs from this premise: representation inhabits existence itself, and life, understood as a succession of representations, transforms the body into a space of constant negotiation over who we are. In this passage, boundaries blur; the individual opens toward the collective, and the ephemeral acquires symbolic dimension. By inhabiting this interstice, performance simultaneously reveals the fragility of identity and the strength that emerges from encounter with others.


PERFORMANCE: OFF LINE. JIMENA TERCERO

March 7 | 7:00 p.m. Galería de Cristal of the Palacio de Cibeles.



OFF LINE is a performance piece that reflects on the fragility of the body in the digital age. Our relationship with the outside world is mediated by a screen, which distances us further and further from physical contact and interpersonal relationships. Focusing on creating a digital identity causes the body to distance itself from the physical world and lose its memory.

Hyperconnectivity and fragmented attention lead to a more passive physical existence, characterised by reduced spontaneous movement and less direct sensory interaction. This raises fundamental questions: how is the concept of presence redefined when our relationship with the world relies on technological mediation? What will the experience of the body be like in a future where virtuality predominates over the physical? There is a risk of progressive bodily passivity: bodies that remain still, whose activity is determined by devices and whose memory is stored digitally. The fragmentation of physical experience and the primacy of technological representation create a scenario in which, although the body is visible, it is displaced from its original function as an agent of perception and action.

This conceptual framework invites reflection on the impact of digitisation on corporeality, memory and social relationships, and on the vulnerability and inertia experienced by bodies in environments that are increasingly mediated by technology.



ABOUT JIMENA TERCERO

Jimena Tercero (Madrid, 1998) is a multidisciplinary artist whose work explores the boundaries of the female body, identity, and the subconscious. She uses performance, video, and painting to address concepts such as memory, tangibility, and play. Tercero trained in painting with Lola Albín and in analog photography at Cambridge in 2014. She studied audiovisual direction from 2018 to 2020 with renowned figures such as Víctor Erice and the production company El Deseo. She is currently pursuing a Master's degree in Creative Direction at ELISAVA. She completed her performance training at La Juan Gallery. In 2011, she was part of the children's jury at the Isfahan Film Festival in Iran.

Her directed works include Private (2016) and Paranoid (2021), which were exhibited at the Aspa Contemporary Gallery. She has also worked on projects such as Yo, mi, me, conmigo (2023, Teatros del Canal), Inside Voices (2021, Conde Duque with Itziar Okariz), and La última regla (La Juan Gallery). She has directed fashion films for publishers and brands such as Puma, Dior, and Dockers. She has also provided art direction for artists such as Sen Senra and Jorge Drexler. Additionally, she directed the documentary Also Here for ArtforChange–La Caixa. She presented Out of View (Nebula Gallery), EDEN (White Lab Gallery), and Navel Bite (Sinespacio). She participates in residencies such as Medialab with Niño de Elche and Miguel Álvarez Fernández. In 2025, she will be part of the Special Jury of the Asian Film Fest in Barcelona and the International Cultural Museum of Assilah Art Residency in Morocco).