Art Madrid'24 – ART WITHIN THE 7TH ART

The impact of cinema was, since its invention, the prelude to a whole discipline that continues to this day in constant evolution. The strength of the image and the appeal of the visual narrative has come to displace in many schools of arts the interest for more traditional forms of artistic expression. The world of contemporary creation did not escape this trend, and cinema, already consecrated as such, has been opening the way to other experimental forms that use the moving image as the main language.

René Magritte, “The Son of Man”, 1964

Frame from the movie “The Thomas Crown Affair”, 1999

We continue today talking about the 7th art as an unmistakable label to designate the cinema, without knowing very well where the classification comes from and what are the other previous six arts. Although classifying-tradition goes back to the time of ancient Greece, cradle par excellence of an artistic and technical wealthiness, and which also has rich mythology-stories to cover explanations for all kinds on the deeds of humanity, at that time the categorisation of the arts was based on combining both intellectual and physical aspects, resulting in enumerations that today are difficult for us to understand. Afterwards, the Romans assimilated this same tradition. Cicero spoke of three orders of arts: "Major Arts": military policy and strategy; "Medium Arts": science, poetry and rhetoric, and "Minor Arts": painting, sculpture, music, performance and athletics.

Left: Frame from “Meet Joe Black”, 1998 / Right: Mark Rothko, “Blue, Orange, Red”, 1961 (image from ©wikiart)

After many changes over the centuries, the classification handled today was established by the Italian artist Ricciotto Canudo in his treatise "Manifesto of the seven arts", of 1911, where he fixes this order as follows: 1) architecture, 2 ) sculpture, 3) painting, 4) music 5) poetry/literature, 6) dance and 7) cinema, list that has recently been enlarged with new disciplines such as photography, comics, video games, costumes or theater.

Goya, “Saturn Devouring His Children”, 1819-1823 (image from ©wikimedia)

Frame from the movie “Wall Street: Money Never Sleeps”, 2010

Beyond classifications, perhaps the cinema contains the potential to be a totalising art. Its capacity to refer all the other disciplines, to self-refer as well, and to be a vehicle of expression to which many multidisciplinary artists resort at one moment or another allows numerous readings and re-readings of the works. The seduction of the image tempts everyone and offers endless possibilities to capture new audiences and play with the fantasy of fiction. At the same time, it contains an accessible language and is an excellent way to recreate what has never been seen, what is not known or what has never existed.

Kandinsky, designs for “Der Blaue Reiter” almanac, 1911 (image from ©sammlungonline.lenbachhaus.de)

Frame from the film “Double jeopardy”, 1999.

Within this path of "meta-art", we bring you some examples of films that refer to other pieces of art, not necessarily in films dedicated to the life of artists, as well as productions made by creators that ridicule the media impact of cinema itself. This is, for example, the type of work that characterises Banksy and his piece "Exit through the gift shop", a film of the genre "false documentary" that ironises about the artist's own work and has been able to generate curious spin-off beyond the work itself. So it has happened with Mr Brainwash, a sort of Banksy’s alter ego in the film, who has become an internationally renowned pop-contemporary artist.

We remind you that CaixaForum Madrid is projecting this piece within a cycle of "Art and Cinema", on Friday 29th at 7 pm.

 

If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

PROGRAMS

Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.

Activities

The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

AWARDS

Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.



Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: info@art-madrid.com until October 7, 2024