Art Madrid'26 – ART WITHIN THE 7TH ART

The impact of cinema was, since its invention, the prelude to a whole discipline that continues to this day in constant evolution. The strength of the image and the appeal of the visual narrative has come to displace in many schools of arts the interest for more traditional forms of artistic expression. The world of contemporary creation did not escape this trend, and cinema, already consecrated as such, has been opening the way to other experimental forms that use the moving image as the main language.

René Magritte, “The Son of Man”, 1964

Frame from the movie “The Thomas Crown Affair”, 1999

We continue today talking about the 7th art as an unmistakable label to designate the cinema, without knowing very well where the classification comes from and what are the other previous six arts. Although classifying-tradition goes back to the time of ancient Greece, cradle par excellence of an artistic and technical wealthiness, and which also has rich mythology-stories to cover explanations for all kinds on the deeds of humanity, at that time the categorisation of the arts was based on combining both intellectual and physical aspects, resulting in enumerations that today are difficult for us to understand. Afterwards, the Romans assimilated this same tradition. Cicero spoke of three orders of arts: "Major Arts": military policy and strategy; "Medium Arts": science, poetry and rhetoric, and "Minor Arts": painting, sculpture, music, performance and athletics.

Left: Frame from “Meet Joe Black”, 1998 / Right: Mark Rothko, “Blue, Orange, Red”, 1961 (image from ©wikiart)

After many changes over the centuries, the classification handled today was established by the Italian artist Ricciotto Canudo in his treatise "Manifesto of the seven arts", of 1911, where he fixes this order as follows: 1) architecture, 2 ) sculpture, 3) painting, 4) music 5) poetry/literature, 6) dance and 7) cinema, list that has recently been enlarged with new disciplines such as photography, comics, video games, costumes or theater.

Goya, “Saturn Devouring His Children”, 1819-1823 (image from ©wikimedia)

Frame from the movie “Wall Street: Money Never Sleeps”, 2010

Beyond classifications, perhaps the cinema contains the potential to be a totalising art. Its capacity to refer all the other disciplines, to self-refer as well, and to be a vehicle of expression to which many multidisciplinary artists resort at one moment or another allows numerous readings and re-readings of the works. The seduction of the image tempts everyone and offers endless possibilities to capture new audiences and play with the fantasy of fiction. At the same time, it contains an accessible language and is an excellent way to recreate what has never been seen, what is not known or what has never existed.

Kandinsky, designs for “Der Blaue Reiter” almanac, 1911 (image from ©sammlungonline.lenbachhaus.de)

Frame from the film “Double jeopardy”, 1999.

Within this path of "meta-art", we bring you some examples of films that refer to other pieces of art, not necessarily in films dedicated to the life of artists, as well as productions made by creators that ridicule the media impact of cinema itself. This is, for example, the type of work that characterises Banksy and his piece "Exit through the gift shop", a film of the genre "false documentary" that ironises about the artist's own work and has been able to generate curious spin-off beyond the work itself. So it has happened with Mr Brainwash, a sort of Banksy’s alter ego in the film, who has become an internationally renowned pop-contemporary artist.

We remind you that CaixaForum Madrid is projecting this piece within a cycle of "Art and Cinema", on Friday 29th at 7 pm.

 

The 22nd edition of Art Madrid opens its application period. From 3 to 7 March 2027, the Galería de Cristal del Palacio de Cibeles will once again become the meeting point for national and international contemporary art. Galleries interested in taking part can submit their application until 20 October 2026.



Art Madrid'26 - 21st Contemporary Art Fair. Aerial view.

The Art Madrid contemporary art fair

Art Madrid takes place each year as part of Madrid Art Week, the moment in the Spanish art calendar with the highest concentration of collectors, institutions and specialist press. With 22 years of history, the fair brings together national and international galleries with a programme focused on recently produced contemporary work.


Located at the Galería de Cristal del Palacio de Cibeles, in the cultural heart of the city and steps away from the Triángulo del Arte and the Paseo del Prado, Art Madrid offers participating galleries a distinctive and recognisable setting within the Spanish art fair landscape.


Art Madrid'26 - 21st Contemporary Art Fair. Entrance.

Art Madrid'26 in figures

The previous edition closed with 35 galleries from 7 countries (Spain, Portugal, France, Denmark, Taiwan, South Korea and Cuba), over 200 artists and around 20,000 visitors. 35% of the audience were new collectors, with an age range between 35 and 60 and a gender split of 55% women and 45% men.


The fair welcomed representatives from more than 30 foundations, museums and collections, including Fundación Mapfre, Fundación BBVA, Fundación Telefónica, Fundación Banco Santander, Fundación Bertelsmann, Fundación María Cristina Masaveu Peterson, Fundación Carmen y Lluís Bassat, Fundación Studiolo, Fundació Lluís Coromina, IVAM, MARCO, CAAM, MEIAC and the Museo del Romanticismo. Delegations from Madrid City Council, the Community of Madrid, the Ministry of Culture and ambassadors from several countries also attended.


Art Madrid'26 - 21st Contemporary Art Fair. Fundación Studiolo Acquisition Award.

PROGRAMMES

GALLERIES PROGRAMME

In each edition, Art Madrid brings together a carefully curated selection of around 35 national and international galleries with proposals focused on recently produced contemporary work.


ONE SHOT COLLECTORS PROGRAMME

Sponsored by One Shot Hotels and led by Ana Suárez Gisbert (art advisor specialising in international law and the art trade, art appraiser and court expert), the Collectors Programme connects new and experienced buyers with the participating works and galleries through a personalised advisory service throughout the five days of the fair.


For galleries, it operates as an additional channel for engaging active buyers, running in parallel to their own commercial activity.


PATRONAGE PROGRAMME

Art Madrid partners with institutions, collectors and private companies to directly support artists and galleries through awards and acquisitions. At the 2026 edition:


  • One Shot Hotels Breakthrough Artist Award (€1,000): Joost Vandebrug · KANT Gallery (Copenhagen–Palma)
  • Cervezas Alhambra Emerging Artist Award (€1,000): Iyán Castaño · Galería Arancha Osoro (Oviedo)
  • Colección Studiolo Acquisition: Roger Sanguino · DDR Art Gallery (Madrid)
  • Colección E2IN2 Acquisition: Albert Bonet · Inéditad Gallery (Barcelona)
  • Devesa Law Acquisition: Kim Han Ki · Banditrazos Gallery (Seoul)
  • Colección dn2 Acquisition: Iván Baizán · Galería Arancha Osoro (Oviedo)

Art Madrid'26 - 21st Contemporary Art Fair. Devesa Law Acquisition Award.


PARALLEL PROGRAMME AND ON-SITE ACTIVITIES

Throughout February, Art Madrid runs a Parallel Programme of series, talks and projects that extend the dialogue beyond the fair venue.


During the five days of the fair, alongside the galleries' exhibition programme, on-site activities include the Open Booth, the Performance Series and Readings: Curated Tours.


Art Madrid'26 - 21st Contemporary Art Fair. View of Daniel Barrio's Open Booth.


Communication and reach

The Art Madrid'26 communications campaign reached 17 million people across online and offline media: print press, radio, exclusive catalogue, web, newsletter, social media and virtual 360° tour. Coverage included general and specialist national and international media, with appearances on RTVE, TeleMadrid, Onda Madrid, Onda Cero, COPE, El Mundo, ABC, Vogue, TimeOut and Elle, among others.


All participating galleries and artists feature on the Art Madrid website during and after the fair, with their own profile, images of works and contact details.


Art Madrid'26 - 21st Contemporary Art Fair. Aerial view.


KEY INFORMATION:

Galleries interested in taking part in the 22nd edition of Art Madrid can submit their application through the online registration form available on the website until 20 October 2026.



For any queries, please write to info@art-madrid.com or call +34 91 535 87 11.