Art Madrid'24 – WHEN ART DOES NOT NEED SPACE

The road to the virtual is a fact. The entry into the new millennium has meant a change in many of our habits, and much of the novelties come from technology. It is not necessary to remember that we develop our day to day with an open window to an infinite world, which we access through our phones and computers. It is the closest that exists to the gift of ubiquity.

“Psychological Morphology “ de Roberto Matta© Matta, VEGAP, Madrid, 2019

This reality has also had an impact on art. The proposals that bet to give more visibility to the artists and their work through virtual accessible projects are only at their beginnings. The possibilities are increasing and the richness of the initiatives too. Technological investment in the sector is on progress and the exploration of the connection with the digital sphere opens many doors to the future. Many galleries organise virtual tours of their exhibitions, the fairs strive to leave a record of the event so that people can relive the experience, and the artists themselves enter this area to accommodate new works.

“La Belle Société “ de René Magritte© René Magritte, VEGAP, Madrid, 2019

In this context, many people ask: is the experience of living art possible in the virtual world? What other sensations may arise? These questions are the starting point of the “Intangibles” project that the Telefónica Foundation opens this week simultaneously at its headquarters in Mexico City, Mar de Plata, Montevideo, Bogotá, Quito, Santiago, Chile, Lima and Madrid. The exhibition is presented as an initiative that wants to break physical barriers, overcome the limitations imposed by physical space and open a window to digital art and technology, with works from the foundation's own collection that can be enjoyed simultaneously in a shared experience.

“La fenêtre aux collines”, Juan Gris, 1923 ©ColecciónTelefónica

Among Joaquín Torres García, Roberto Matta, Juan Gris, René Magritte, Paul Delvaux, Eduardo Chillida, María Blanchard and Antoni Tàpies, the exhibition brings together a set of digital projects explicitly designed for each of the venues and using diverse techniques, from the VR, 3D design or photogrammetry, video mapping or digital painting. The objective is to investigate the potential of the digital art experience for the viewer, so it has not only innovated in the incorporation of these techniques, but also in the study of the sensations and perception of the visitor, with several tests oriented to improve the project.

With this proposal, it is intended to reflect on how the experience of approaching art is lived and what new possibilities technology offers for knowledge, visibility and dissemination of artistic creation, overcoming traditional barriers such as space and time.

 

“I paint in a completely free way, I don't have a plan, it's chaotic, but everything has a reason. I don't prepare anything before I start painting, what I paint is what I feel or try to communicate at that moment, so it changes a lot (from one work to another)”.

Chão limpo e o resto. Mixed media on canvas. 2023. Ana Malta. Courtesy of the artist.

Cultura Inquieta once again joins the experience of discovering and celebrating creative talent within the broad spectrum of artistic expressions present at Art Madrid'24. As a supporter of culture and contemporary art, its commitment to promoting and supporting emerging artists is reflected in a special initiative in this edition: highlighting and supporting the work of the REVELATION ARTIST of the 19th edition.

Só durmo na minha almofada. Mixed media on canvas. 2023. Ana Malta. Courtesy of the artist.

In this context, Ana Malta emerges into the contemporary art scene with a fresh voice and her own visual aesthetic. Born in Lisbon in 1996, Malta is a talented visual artist and freelance designer who has captivated the public with her distinctive approach and bold exploration of the beauty of everyday spaces through her investigations of color.

Her studies in Painting at the Faculty of Fine Arts of the University of Lisbon, as well as her Master's Degree in Creative Industries Management at the Catholic University of Portugal in Porto, have provided a solid foundation for her artistic practice. Currently, she also collaborates in the Communication and Production Office of Carpintarias de São Lázaro - Centro Cultural e Galeria Belo-Galsterer, showing her commitment to the cultural fabric of her community. She is also part of the artistic collective VÊS.TRÊS.

Ana Malta has been recognized in several platforms and media, including the 14th Edition of QUADRANTE, Melancia Mag and the SCROLL program of the RTP2 channel. Her participation in the book (AS)ARTISTAS - Ensaio Gráfico sobre Histórias e Práticas Artísticas no Feminino and in the April 21st Edition of Nova Awareness Club underlines her impact and relevance in the contemporary art scene.

Só um é que ganha. Mixed media on canvas. 2023. Ana Malta. Courtesy of the artist.

Ana Malta's work is characterized by her exploration of color, patterns, composition, and texture. These elements are not only vehicles of her plastic and visual expression, but also embody an intimate dialogue between aesthetic restlessness and the transformation of error into opportunity.

It is exciting to see Ana Malta make her debut at Art Madrid'24, represented by Galeria São Mamede (STAND B3). Her presence promises to further enrich the artistic experience of the event, inviting the public to approach the visually captivating and conceptually stimulating universe that the artist creates to narrate the chaos she rearranges in shapes and colors.

Não fico pendurada. Mixed media on canvas. 2023. Ana Malta. Courtesy of the artist.

In a world in constant movement, Ana Malta reminds us of the importance of experimentation and continuous exploration in the search for authentic and sincere artistic expression.

Her work has been REVEALED to us in the 19th edition of ART MADRID, thanks to the precise point of view of CULTURA INQUIETA as a testimony of the transforming power of art. In her hands, the entropy of forms brings us the possible memory of an endless summer; the luminosity of the sun becomes the caress of everyday life; we may even be surprised by the formula of happiness turned into a companion animal.

Ana Malta's pieces combines the restlessness of a space that appears to be in a state of chaos with the delicate synesthesia of vibrating at the velocity of light, nuances, lines and colors in her paintings.