ARTE A UN CLICK, MEDIA PARTNER OF ART MADRID'18

Arte a un Click is a magazine, a platform for contemporary art and a catalyst for culture. It is also a fantastic team of committed professionals and for Art Madrid'18 it is a luxury to collaborate with them.

Arte a un click

Its main objective, as a communication platform of contemporary art, is to bring art to the general public, but, at the same time, they offer personalized and professional services for art fairs, artists, galleries and art centers.

Arte a un click

Arte a un Click activity focuses on fairs, festivals and exhibitions, although the web offers a wide variety of content. Interviews with gallerists, emerging and consecrated artists, directors of projects, combine with exhibition reviews, agenda... Always from a professional perspective marked by the search for understanding, approach and passion for art. José Luis Calleja Isla, deputy director of the space, explains that: "we want that the contents we offer reach the public in a fresh and sincere way, because our contents are not only curated but collected with art in mind and, above all, with the creators, authentic protagonists of our space."

Attentive to fairs and festivals, centers of sponsorship, exhibition and knowledge of all the novelties in the art of the moment and aware of the need for the collector and, therefore, the sale as a plausible and desirable option, another of their business branches it is the organization of exhibition projects for those fairs, such as those developed for Jäälphoto, ArtNitCampos, Room Art Fair, MARTE, Art & Breakfast, Art Photo Bcn and Cultur3 Club.

Obra de Irene Cruz

In 2017 its services have increased and they have specialized in online content, more adapted to the audience of the digital world. "The diffusion in social networks is nowadays a great challenge, the changes are vertiginous and continuous, and we can not pretend that the creator, the gallery owner or the curator is dedicated to follow those changes. For example, before twitter was a network that generated a huge movement, now, if you do not have a target audience very, very focused on what you offer, the scope is scarce. Facebook is still the most important network, although it may seem that Instagram is now the most influential network, we must bear in mind that these are different audiences. While the first one searches more personalized content, the second is aimed primarily at the younger generations. It is therefore necessary to define very well the market niche and decide which platform works best. Everything is tremendously fast, that is why it is so important that our networks are composed by a stable and faithful public that allows us to get quality content," explains Mercedes Palaín, responsible for RRSS in Arte a un Click.

"The starting point to establish a work strategy for a specific client is the detailed study of what he wants to offer to the public, it is not the same to promote an emerging artist in networks than to support the work of a gallery that has been open for years. We need to study in detail what he has done to spread his space or his work in order to be able to offer the resources that produce the most with the least possible investment, which is what everyone is looking for, "adds Mila Abadía, director of the platform .

Among its clients, in addition to Art Madrid, stand out MARTE, International Fair of Contemporary Art of Castellón, the gallery of Santiago de Compostela OlaLAB Cultural Action and the gallery of Barcelona Art Deal Project. "Writing about spaces and fairs of such interest is always a challenge, expressing what you feel and doing it trying to get the reader to penetrate what you are perceiving is a unique experience," explains Ana Gr Yñañez, journalist in Arte a un Click.

Mujeres Mirando Mujeres

One of the main and most recent projects of Arte a un Click, for the quality and the wide recognition obtained, is "Mujeres Mirando Mujeres", which celebrates its fourth edition. This online initiative claims the preponderant role of women in the artistic field and, year after year, thanks to the commitment of its participants, it is more and more relevant in the social debate about Art and Gender.

The project was based on the individual invitation to different agents of art, but now they have opened the call and its platform of visibility to all those cultural agents who want to apply to participate and join one of its formats: PRESENTATIONS of artists made by curators, galleries, directors of art fairs, managers of cultural spaces, museologists, or theoreticians. INTERVIEWS of artists made by bloggers or specialized journalists, and INVITED PROJECTS. Initiatives managed or curated by art managers, always oriented to implement actions of a collective that supports artists. They publish the articles daily starting on March 8, International Women's Day.

In this edition they extend the project with the collective exhibition "The power of the presence" (Est_Art Space, Alcobendas, Madrid, from 16 of March to the 15 of May), with artists of the three first editions. "With the exhibition we want to highlight the fact that the empowerment of women in all areas of life goes through presence, being and doing. We seek that the artists reflect on the positioning of women in the art world and the questioning of commons themes in which the women have been relegated. We seek works that change the discourse of dominance, narratives with a liberating perspective for women in art, also artists as transforming agents of reality", explains Adriana Pazos Ottón, artist, curator and part of the Arte a un Click.

The cultural agenda gradually recovers after the health-crisis halt and art lovers are eager to enjoy the rich cultural offer that the different spaces and museums throughout our geography have to offer. In addition, one must remember that these centres have made an enormous effort to adapt to the demands that the new situation imposes and have created abundant online-accessible content to overcome confinement. We bring you a selection of content that can be visited both in person and through the web. There is no excuse for not enjoying contemporary art again.

Olafur Eliasson, “En la vida real (In real life)”, 2019

The Guggenheim Museum in Bilbao continues with its exhibition dedicated to Olafur Eliasson and offers numerous resources to understand not only the exhibition but also the work of the centre in the assembly and installation process. The website allows us to expand content with interviews with the artist, the download of the audio guide and the vision of the curator Lucía Aguirre, who offers us different video-pills on the pieces in the exhibition.

"Olafur Eliasson: in real life" brings together a part of this artist's work since 1990 through sculptures, photographs, paintings and installations that play with reflections and colours. Likewise, the integration of elements such as moss, water, ice, fog... put the visitor in a situation that confuses the senses and tries to challenge the way we perceive our environment and move in it.

Regina de Miguel, “Isla Decepción”, 2017

The Botín Centre in Santander hosts the exhibition "Collecting processes: 25 years of Itineraries" which brings together the work of 25 of the 210 scholarship recipients who, to date, have enjoyed the Botín Foundation Plastic Arts Scholarship, started in 1993. With the works Lara Almárcegui, Basma Alsharif, Leonor Antunes, Javier Arce, Erick Beltrán, David Bestué, Bleda and Rosa, Nuno Cera, Patricia Dauder, Patricia Esquivias, Karlos Gil, Carlos Irijalba, Adrià Julià, Juan López, Rogelio López Cuenca, Renata Lucas, Mateo Maté, Jorge Méndez Blake, Regina de Miguel, Leticia Ramos, Fernando Sánchez Castillo, Teresa Solar Abboud, Leonor Serrano Rivas, Jorge Yeregui, David Zink-Yi, the exhibition is a good example of up-to-date and young contemporary art contributed by artists with very diverse profiles.

Clemente Bernad. Series “Ante el umbral”, Madrid, 2020

The Reina Sofía Museum wanted to create a visual chronicle of what the confinement and the tragic numbers of infected and deceased have meant for the lives of many of us: a tale of pain, nostalgia and uncertainty made by the photographer Clemente Bernad. This exhibition, curated by Jorge Moreno Andrés, is entitled “Before the threshold”, a title that expresses the strange sensation that occurs when faced with something new and unknown, something that we cannot control or avoid, and that we all must go through. The alteration imposed on our lives unexpectedly is reflected in the streets, transformed into places of solitude and abandonment where life has been paralysed.

Mario Merz / No title, Triplo Igloo, 1984 MAXXI Collection

At the IVAM, the exhibition "What is our home?" brings together works from the IVAM collection and the MAXXI centre in Rome to propose a reflection on the space we inhabit seen from a personal and social perspective. It is about investigating the value that these spaces have as a home or refuge, as well as part of a city or community.

The exhibition, curated by José Miguel G. Cortés, also wants to delve into the feeling of those who feel like foreigners anywhere, because they do not identify with the habits or customs of the society, they do not fit into these social patterns, and home becomes the only shelter space that can adapt to their identity needs.

Martha Rosler, frame from “Backyard Economy I-II”, 1974 © Courtesy of Martha Rosler, 2020

Es Baluard Museu is committed to video creation and performance and hosts the monographic exhibition “Martha Rosler. How do we get there from here?” dedicated to this New York artist who pioneered the use of video as a mechanism for social and political analysis. This exhibition includes various works, from video to photography and several publications, which synthesise her main lines of discourse. Her concern for public policies and the social equality of women has led her to actively participate in numerous social movements in La Havana, New York, Mexico DC or Barcelona, and these experiences are present in one way or another in her work.

With the curatorship of Inma Prieto, a selection has been made within the abundant production of this artist, which presents one of the most coherent careers in towards-the-new-Millenium contemporary art.

Image from file, via meiac.es/turbulence/archive/acceso.html

The MEIAC - Museo Extremeño e Iberoamericano de Arte Contemporáneo, host the works of the prestigious international digital art archive "Turbulence", a platform dedicated to network and hybrid art. In view of the inevitable closure of this institution, the MEIAC has offered to host all this valuable content collected since 1996. The uploading of the file also served as an opportunity to restore numerous pieces and convert formats so that files that had become obsolete remain readable by new systems. A huge job of conservation and updating that can be enjoyed online today. The archive is made up of hundreds of digital works from around the world that can now be visited remotely.