ARTE A UN CLICK, MEDIA PARTNER OF ART MADRID'18
Jan 29, 2018
Arte a un Click is a magazine, a platform for contemporary art and a catalyst for culture. It is also a fantastic team of committed professionals and for Art Madrid'18 it is a luxury to collaborate with them.
Its main objective, as a communication platform of contemporary art, is to bring art to the general public, but, at the same time, they offer personalized and professional services for art fairs, artists, galleries and art centers.
Arte a un Click activity focuses on fairs, festivals and exhibitions, although the web offers a wide variety of content. Interviews with gallerists, emerging and consecrated artists, directors of projects, combine with exhibition reviews, agenda... Always from a professional perspective marked by the search for understanding, approach and passion for art. José Luis Calleja Isla, deputy director of the space, explains that: "we want that the contents we offer reach the public in a fresh and sincere way, because our contents are not only curated but collected with art in mind and, above all, with the creators, authentic protagonists of our space."
Attentive to fairs and festivals, centers of sponsorship, exhibition and knowledge of all the novelties in the art of the moment and aware of the need for the collector and, therefore, the sale as a plausible and desirable option, another of their business branches it is the organization of exhibition projects for those fairs, such as those developed for Jäälphoto, ArtNitCampos, Room Art Fair, MARTE, Art & Breakfast, Art Photo Bcn and Cultur3 Club.
In 2017 its services have increased and they have specialized in online content, more adapted to the audience of the digital world. "The diffusion in social networks is nowadays a great challenge, the changes are vertiginous and continuous, and we can not pretend that the creator, the gallery owner or the curator is dedicated to follow those changes. For example, before twitter was a network that generated a huge movement, now, if you do not have a target audience very, very focused on what you offer, the scope is scarce. Facebook is still the most important network, although it may seem that Instagram is now the most influential network, we must bear in mind that these are different audiences. While the first one searches more personalized content, the second is aimed primarily at the younger generations. It is therefore necessary to define very well the market niche and decide which platform works best. Everything is tremendously fast, that is why it is so important that our networks are composed by a stable and faithful public that allows us to get quality content," explains Mercedes Palaín, responsible for RRSS in Arte a un Click.
"The starting point to establish a work strategy for a specific client is the detailed study of what he wants to offer to the public, it is not the same to promote an emerging artist in networks than to support the work of a gallery that has been open for years. We need to study in detail what he has done to spread his space or his work in order to be able to offer the resources that produce the most with the least possible investment, which is what everyone is looking for, "adds Mila Abadía, director of the platform .
Among its clients, in addition to Art Madrid, stand out MARTE, International Fair of Contemporary Art of Castellón, the gallery of Santiago de Compostela OlaLAB Cultural Action and the gallery of Barcelona Art Deal Project. "Writing about spaces and fairs of such interest is always a challenge, expressing what you feel and doing it trying to get the reader to penetrate what you are perceiving is a unique experience," explains Ana Gr Yñañez, journalist in Arte a un Click.
One of the main and most recent projects of Arte a un Click, for the quality and the wide recognition obtained, is "Mujeres Mirando Mujeres", which celebrates its fourth edition. This online initiative claims the preponderant role of women in the artistic field and, year after year, thanks to the commitment of its participants, it is more and more relevant in the social debate about Art and Gender.
The project was based on the individual invitation to different agents of art, but now they have opened the call and its platform of visibility to all those cultural agents who want to apply to participate and join one of its formats: PRESENTATIONS of artists made by curators, galleries, directors of art fairs, managers of cultural spaces, museologists, or theoreticians. INTERVIEWS of artists made by bloggers or specialized journalists, and INVITED PROJECTS. Initiatives managed or curated by art managers, always oriented to implement actions of a collective that supports artists. They publish the articles daily starting on March 8, International Women's Day.
In this edition they extend the project with the collective exhibition "The power of the presence" (Est_Art Space, Alcobendas, Madrid, from 16 of March to the 15 of May), with artists of the three first editions. "With the exhibition we want to highlight the fact that the empowerment of women in all areas of life goes through presence, being and doing. We seek that the artists reflect on the positioning of women in the art world and the questioning of commons themes in which the women have been relegated. We seek works that change the discourse of dominance, narratives with a liberating perspective for women in art, also artists as transforming agents of reality", explains Adriana Pazos Ottón, artist, curator and part of the Arte a un Click.