Art Madrid'25 – MANU IRANZO: ON THE TRANSCENDENCE OF DRAWING

Manu Iranzo. Courtesy of the artist.



ARTE & PALABRA. CONVERSATIONS WITH CARLOS DEL AMOR


There is a strange sensation when you stand in front of a work by Manu Iranzo (Teruel, 1983), you don't know if what you have in front of you is real or if it is some kind of intermediate layer between what we think we see and what we really see. It is as if his meticulous graphite drawings came out of the dream from last night. His work, I feel, moves in that diffuse plane that borders the existing boundary between what we think we have seen and what we have really seen.

Do the test, look at a sea, a flower or a cloud, then close your eyes tightly, that sea, that flower and that cloud remain, but in a different way, they are already a very close memory, but impossible to return, nothing will be the same when we open our eyelids. What we see when, paradoxically, our eyes are closed is very similar to Iranzo's drawings. It is the moment frozen and remembered of something that will never exist as we saw it. Its origins in design can be appreciated, although I feel that this is like the famous riddle, we will not know which came first, the drawing or the design. I say that the influence of this other facet is evident because a designer must be specific and observant, and this capacity for observation is often carried out far from the terrain on which he will later work, and it must be something like closing one's eyes and catching the moment, a step before sharpening the pencil.


ST. From the Botanical series. Graphite pencil on paper. 2023.


If you had to define your art in one sentence, what would it be?

The affirmation of balance, order and detail.


Looking at your social media, it says: "drawing and design", is that the right order?

There is no fixed order, I see it more as an indivisible, inseparable whole. It is the same look for the one who draws as for the one who designs, as both are completely complementary creative disciplines. The working environment/ecosystem may change, whether digital or analog, but the perception is the same.

I am aware that in design there are problems to be solved with a purpose/function for a specific client and specific needs. Drawing, on the other hand, enjoys a greater autonomy, in addition to being an emotional and personal expression, it also requires a final viewer with whom a conversation is established. I think that both fields drink from each other, sharing resources in both directions.

It is said that art poses questions and design offers answers. Drawing is subjective and can evoke different interpretations, while design has to communicate its message in a more direct and specific way.


I mean, how does your facet as a designer influence the drawing?

The way I approach the project. When I approach the work, I try to ask myself questions as if it were a client's briefing; to see what needs I have to cover. I try to answer these questions from the conceptual to the technical part, the possible route of the series, the technical complexity or the estimated time of execution.

I also consider that this designer's point of view has a direct influence on the way I compose the elements in the work. There are similarities when I layout a poster or a book, how the typographic compositions interact with the images, how they "stain" in short.

On a technical level, all the sketches that precede the final work are done in the digital environment. It is on the computer where I begin the sketching phase, where I establish formats and dimensions, so that when I move on to drawing, I already have a clear idea of how it will look. On the computer I can see very well how the work will look as a whole, if it will work. I don't usually improvise at the last minute, although I do improvise on some details of tonal evaluation or finishing in certain parts of the work. I try to be concise. I think that discipline in the process comes directly from the design world. It helps me to be more specific, to eliminate the superfluous.

Another aspect I would like to emphasize is how the trend in design influences the artistic work, as an inevitable consequence of the context that surrounds us.


Interrupted sea. Graphite pencil on paper. 2023.


Where does reality begin and where does fiction begin in your work? Where does the tangible begin and the dreamlike begin?

Reality begins with nature itself, the recognizable image. Fiction comes from the fusion of these identifiable natural elements with subjective interpretations. In my work Mar Interrumpido or in the Botánica series I experiment with the formation of the image, an effective treatment of blur creates an atmosphere that leads the viewer into the realm of interpretation, into a more psychological section.

Another element that I think influences and plays an important role in this concept of reality/fiction is the scale, the actual dimensions of the work. Introducing a sea with a diameter of eight centimeters or making clouds in a vertical format of more than two meters high. There is a different degree of intimacy, of contemplation of the work, one invites the approach and the other needs an inevitable space.

The dreamlike result is also linked to the monochrome technique itself. The absence of color leads us into the realm of imagination, into a sense of unreality. I also think that my way of drawing is pictorial in terms of treatment, sometimes the contours are lost, which helps and enhances the character of unreality.


What does the graphite of a pencil give you to trust it with everything?

The graphite pencil on paper is the medium in which I feel most comfortable when it comes to expressing myself and presenting my work. The cleanliness, the simplicity, the versatility, the speed of preparation, the finish, its slight shine, the black tone has a special light... the warmth, in short. The process based on layers, the different treatments, the meticulousness of the detail. Seeing the drawing and being able to observe a new nuance each time. Achieving a sense of reality only through chiaroscuro.

In earlier works I started with charcoal and colored pencils, but over time I concentrated exclusively on graphite pencils. In my drawing there is only graphite, keeping the natural white of a fine-grained paper, not very textured for the light areas or of maximum luminosity, without adding material white. The graphite technique goes hand in hand with the feeling of timelessness, of permanence. To be able to create a work that is relevant and transcendent.


A sea can be gray and look like a sea, a plant can be gray and look like a plant... Does it all depend on the eyes with which we look?

The absence of color implies that the viewer is the one who has to make an exercise of imagination and complete the image. It is a subjective and personal process, an individual perception. In any case, we are in the field of figurative representation and we can approach reality itself, since these elements are recognizable.

Continuing the game of questioning, a sea can be gray and look like a cliff, as happens in the Prisms series. Fragments of the sea are manipulated as a collage in which their union forms a new landscape. The very relief of the waves, together with their strong contrast, creates another different geographical feature; what was once liquid and light now changes its appearance to solid and rocky. A new nature emerges from common elements.


It has always been said that the origin of all art is drawing. Is drawing the essence?

By definition, drawing is the graphic expression of an idea or emotion. It is the artist's first contact with the work, the first approach. It is considered the precursor to painting, sculpture and architecture. Giorgio Vasari himself describes drawing as the most intimate and direct way an artist can work. This means that drawing comes from the intellect, it is the common link between knowledge and practice, contour - line - shade. Drawing is truth, it captures the essence of representation. It has more to do with touch than with sight. In my case, the drawing does not work as a sketch or as a prelude to the canvas, the drawing is the final work. As I said, the preliminary stage of ideas and sketches comes from the computer. Personally, in a more symbolic context, I see the drawing process itself as a liturgy, both for its structure and for its introspective exploration.


ST. From the series Three Seas. Graphite pencil on paper. 2023.


Do you think about colors?

At the moment I think more about form than color. It is the direct consequence of using a monochrome technique that determines the need to focus on other aspects. By abandoning color, I focus on structure, composition, and the search for formal balance.

I also think that an important point comes back into play, which is the concern for permanence, the concern for how the work will be perceived in the future. I spoke earlier about the trend in design (typographies, visual effects, graphic means, color...) and the risk in the creative contribution, the fear of the possibility of a very specific fashion. I am aware that the realization of a work can take several days or months and that uncertainty can be there.

Coming back to the question, I have no objection to the use of color. It was present in earlier works, I even combined it with the graphite itself, but my work has moved away from it.


Where is your art going?

I believe that the future of my artistic creation is to continue to explore ways of using drawing as the main technique along with the incorporation of emerging technological solutions. One example is augmented reality, which I have experimented with in some of my recent work. Again, I emphasize the union of digital and analog, where the tangible physical element is combined with virtual elements.

In the same way, continuing the relationship between design and drawing, I can extend the creative range by incorporating animation or text that complements and enriches the work, giving the viewer a more complete experience and allowing them to participate in a more personal way.

An example of this is my work Nubes en degradado, where augmented reality was implemented to add an animation to the drawing. This function was activated by focusing directly on the drawing with a mobile phone, adding movement and taking the work into another dimension. Here I want to emphasize the importance of the creative process: the work begins in the computer environment, moves to the physical format of paper, and culminates on the mobile screen. You could say that the drawing "jumps" from paper to screen, expanding its scope and path.





Are you a contemporary art gallery and would like to participate in Art Madrid'26? The application period is now open!

The 21st edition of Art Madrid opens its application period. From March 4 to 8, 2026, the Galería de Cristal del Palacio de Cibeles will once again be the meeting point for national and international contemporary art. If you are a contemporary art gallery, this is your chance to be part of one of the most consolidated fairs in the Spanish circuit. The deadline for applications will be open until October 17, 2025.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


The Art Madrid contemporary art fair has been taking place during the capital's Art Week for more than twenty years. Art Madrid is a multidisciplinary fair of new artistic trends with the participation of about 40 national and international galleries that work with painting, sculpture, graphic work, photography, installation and digital art of recent production.


Aimed at both a broad and specialized audience, the fair combines a carefully curated artistic selection with a strong commitment to the professionalization of the sector and the visibility of gallery work. In addition to its gallery program, Art Madrid also develops a parallel program of activities throughout the month of February, promoting dissemination, reflection, and dialogue among cultural agents, collectors, and new audiences.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A key mission: to connect art with society

The fair's main mission is to bring contemporary art closer to the general and specialized public, creating an inclusive platform that promotes artistic talent, encourages collecting and strengthens the gallery ecosystem. The objective is clear: to disseminate art within and beyond our borders, generate new audiences and give visibility to young talents.


Art Madrid is a key event for the promotion and commercialization of both national and international contemporary art, placing the city in the spotlight during Art Week. At the same time, it remains committed to fostering a space for reflection and learning.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PROGRAMS

GALLERY PROGRAM

In each edition, the Gallery Program of Art Madrid brings together about 40 exhibitors, both national and international, who present proposals focused on recently created contemporary artworks.


COLLECTOR’S PROGRAM

Art Madrid offers a specialized advisory service for galleries and the general public interested in acquiring artworks.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PATRONAGE PROGRAM

Art Madrid develops a patronage program as part of its commitment to artistic creation and the promotion of collecting. Through different categories of awards, the fair contributes to the professional development of artists while encouraging the incorporation of contemporary works into prominent private collections. This program is made possible thanks to the commitment of collaborating entities, collectors, and private companies who, through their support, actively contribute to strengthening the cultural ecosystem and consolidating new forms of patronage.


ACQUISITION AWARD

Art Madrid joins forces with institutions and companies to support artistic creation and gallery work at the fair through the presentation of several awards.


EMERGING ARTIST AWARD

Our sponsors, as part of their commitment to promoting contemporary art, will provide an award to one of the emerging artists participating in the fair.


RESIDENCY AWARD

An award that will be given to one of the participating artists in this edition, intended for carrying out an artist residency.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PARALLEL PROGRAM

The Parallel Program of Art Madrid serves as a platform for analysis, research, and critical thinking around contemporary issues. This line of programming incorporates cross-cutting discourses and interdisciplinary approaches that make it possible to address current challenges through artistic practice, curating, and cultural production.


ACTIVITIES

The program for Art Madrid’26 will include a series of activities taking place throughout the month of February and during Madrid Art Week at the Galería de Cristal of the Palacio de Cibeles. In this edition, in addition to the pre-fair activities, the third edition of Open Booth, the Performance Cycle, the program Lecturas: Curated Walkthroughs by Art Madrid, and the Interview Program will all be continued.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A comprehensive communication ecosystem

With an audience of more than 110 million impacts in its last campaign, Art Madrid deploys a 360 strategy that includes traditional and digital media, social networks (with more than 113K followers), newsletter, and a 360 virtual tour. The fair is also committed to its own content with interviews, articles and curated tours accessible on its blog and digital platforms.


A key event in Madrid's cultural agenda

With an average visitor age between 35 and 54 years, 60% women, and 40% new collectors, Art Madrid establishes itself as a diverse, inclusive fair aligned with the interests of the contemporary audience.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


Our commitment to art and culture extends throughout the year. We strive to broaden access for new audiences and foster interest in art and culture across all social sectors. We also aim to promote and give visibility to artists, with a special focus on emerging talent. We view art and culture as essential pillars of social development, and through our event, we work to create accessible, dynamic spaces that foster communication and cultural expression.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


IMPORTANT INFORMATION:

Applications for participation in the 21st edition of Art Madrid may be submitted to the following email address: info@art-madrid.com until October 17, 2025.