Art Madrid'25 – ARTIVISM. THE CLAIM FROM ART

Artivism is defined as the hybridization between art and activism. Claims and resistance art. Visibility, durability and risk are the specific features of an intervention that carries a clear socio-political message. Art becomes a means of communication focused on change and transformation, a language that moves from academic or museum artistic creation to social spaces, becoming an educational tool.

Ángela Lergo

Desde el fondo de un espejo. Narciso, 2019

Piedra con resina y pigmentos naturales, cera y metacrilato

42 x 16cm

Art is an engine that can generate collectivity in individual spaces, and bring resistance to pressure places. Artivism develops a language of freedom and autonomy that moves outside of fixed cultural rules, of academic canons, of aesthetics and the majority tendency. It is an intervention without limits of action, where the conceptual lines of the spaces are blurred.

We could place the origins of artivism in the artistic avant-gardes of the 20th century: dadaism, futurism and surrealism. The development of performance, video art or conceptual art throughout the last century are essential elements that cause the dematerialisation of the artistic object, as Valdevieso develops in his article "The symbolic appropriation of public space through artivism".

Carlos Tárdez

San Sebastián, 2018

Resina policromada y dardo

9 x 5cm

The conceptual art of the 50s provides a key feature in the development of artivism: confronting and questioning the idea of producing traditional works of art, where the result is not as important as the process itself. Conceptual artists generate works that cannot be classified according to artistic traditions, often reflecting their political and social disagreement.

We must add to this the social movements of the late last century adjacent to the anti-globalisation that continue to develop in the 21st century through the generation of new visual and interventionist codes in the public space . For the most part, this political-social activation has developed its artistic expression through graffiti and urban art, both environments being the foundational basis of the multiple forms that we can find today within the global concept of artivism. Art Madrid is fortunate to bring together a wide range of new generation artists who naturally are keen on new contemporary discourses, where the concerns substantiated in artivism meet various channels of expression and creative representation.

Gerard Mas

Sarcofag, 2019

Polychrome wood

168 x 45cm

Artivism takes shape through the groups, associations and artists that add their rebel and nonconformist creativity to the struggle. Walls, façades, monuments, statues, fill with colour turning the urban landscape into a true museum of works of art that respond to the needs of a society that expresses its disagreement before a wide spectrum of inequalities and injustices that cross the backbone of the social structure.

Mário Macilau

A candle man, 2019

Pigmento, tinta

80 x 120cm

Around the collective imaginary that composes the paradigm of activism, we find expressions and artistic creations that share and involve a subversive and confrontational discourse despite not strictly fitting within the concept of artivism.

This is the case with the line on which the One Project program is developed this year. Under the title of "Salvajes", in the words of its curator, Fernando Gómez de la Cuesta, the selected artists "paint and sculpt with effort as a form of resistance and do so in an epidermal, superfluous and vertiginous era, where hardly anyone It stops at nothing. A beasts that create from expressiveness, drive or iconoclast, from a passionate, visceral, desacralising or irreverent perspective”.

PichiAvo

Orphical Hymn III to Nike, 2019

Mixed media on canvas

120 x 90cm

Artists such as the duo PichiAvo delve into some ways of doing that have to do with the rupture that begins in the endless collection of pre-existing images and concepts. A task that they carry out from a classic art that they intervene, turn, merge, integrate, repel and connect with urban art and its creation codes.

We can also see the prominence of public space as an essential element of the message in the work of Julio Anaya. His work is born, in most cases, to cease to exist, since it is a work in continuous transit, the eternal return, in development, in a permanent relocation that causes new interpretations and that transforms the spaces.

Julio Anaya

Ohannes Vermeer - Muchacha con sombrero rojo, 2918

Acrílico sobre cartón

51 x 36cm

In transgression and criticism, we can inscribe the work of Andrés Planas who, without responding to any hint of political correctness, constructs a sarcastic message about the strong manipulation of factual powers in today's societies.

Art Madrid thus develops a not so usual part of the art market, giving space to speeches and creations that move away from the legitimate artistic limits and rules.

 

Are you a contemporary art gallery and would like to participate in Art Madrid'26? The application period is now open!

The 21st edition of Art Madrid opens its application period. From March 4 to 8, 2026, the Galería de Cristal del Palacio de Cibeles will once again be the meeting point for national and international contemporary art. If you are a contemporary art gallery, this is your chance to be part of one of the most consolidated fairs in the Spanish circuit. The deadline for applications will be open until October 17, 2025.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


The Art Madrid contemporary art fair has been taking place during the capital's Art Week for more than twenty years. Art Madrid is a multidisciplinary fair of new artistic trends with the participation of about 40 national and international galleries that work with painting, sculpture, graphic work, photography, installation and digital art of recent production.


Aimed at both a broad and specialized audience, the fair combines a carefully curated artistic selection with a strong commitment to the professionalization of the sector and the visibility of gallery work. In addition to its gallery program, Art Madrid also develops a parallel program of activities throughout the month of February, promoting dissemination, reflection, and dialogue among cultural agents, collectors, and new audiences.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A key mission: to connect art with society

The fair's main mission is to bring contemporary art closer to the general and specialized public, creating an inclusive platform that promotes artistic talent, encourages collecting and strengthens the gallery ecosystem. The objective is clear: to disseminate art within and beyond our borders, generate new audiences and give visibility to young talents.


Art Madrid is a key event for the promotion and commercialization of both national and international contemporary art, placing the city in the spotlight during Art Week. At the same time, it remains committed to fostering a space for reflection and learning.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PROGRAMS

GALLERY PROGRAM

In each edition, the Gallery Program of Art Madrid brings together about 40 exhibitors, both national and international, who present proposals focused on recently created contemporary artworks.


COLLECTOR’S PROGRAM

Art Madrid offers a specialized advisory service for galleries and the general public interested in acquiring artworks.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PATRONAGE PROGRAM

Art Madrid develops a patronage program as part of its commitment to artistic creation and the promotion of collecting. Through different categories of awards, the fair contributes to the professional development of artists while encouraging the incorporation of contemporary works into prominent private collections. This program is made possible thanks to the commitment of collaborating entities, collectors, and private companies who, through their support, actively contribute to strengthening the cultural ecosystem and consolidating new forms of patronage.


ACQUISITION AWARD

Art Madrid joins forces with institutions and companies to support artistic creation and gallery work at the fair through the presentation of several awards.


EMERGING ARTIST AWARD

Our sponsors, as part of their commitment to promoting contemporary art, will provide an award to one of the emerging artists participating in the fair.


RESIDENCY AWARD

An award that will be given to one of the participating artists in this edition, intended for carrying out an artist residency.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PARALLEL PROGRAM

The Parallel Program of Art Madrid serves as a platform for analysis, research, and critical thinking around contemporary issues. This line of programming incorporates cross-cutting discourses and interdisciplinary approaches that make it possible to address current challenges through artistic practice, curating, and cultural production.


ACTIVITIES

The program for Art Madrid’26 will include a series of activities taking place throughout the month of February and during Madrid Art Week at the Galería de Cristal of the Palacio de Cibeles. In this edition, in addition to the pre-fair activities, the third edition of Open Booth, the Performance Cycle, the program Lecturas: Curated Walkthroughs by Art Madrid, and the Interview Program will all be continued.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A comprehensive communication ecosystem

With an audience of more than 110 million impacts in its last campaign, Art Madrid deploys a 360 strategy that includes traditional and digital media, social networks (with more than 113K followers), newsletter, and a 360 virtual tour. The fair is also committed to its own content with interviews, articles and curated tours accessible on its blog and digital platforms.


A key event in Madrid's cultural agenda

With an average visitor age between 35 and 54 years, 60% women, and 40% new collectors, Art Madrid establishes itself as a diverse, inclusive fair aligned with the interests of the contemporary audience.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


Our commitment to art and culture extends throughout the year. We strive to broaden access for new audiences and foster interest in art and culture across all social sectors. We also aim to promote and give visibility to artists, with a special focus on emerging talent. We view art and culture as essential pillars of social development, and through our event, we work to create accessible, dynamic spaces that foster communication and cultural expression.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


IMPORTANT INFORMATION:

Applications for participation in the 21st edition of Art Madrid may be submitted to the following email address: info@art-madrid.com until October 17, 2025.