Art Madrid'25 – Art Madrid'24: The future belongs to the dreamers

After an intense year of work, visits to galleries, meetings with artists, transatlantic trips to learn about other possible ways of thinking about a fair, we can see that the future of Art Madrid continues to be linked to the initiatives and desires of those who are trying to build a sustainable value proposal for the reality of the cultural context and specifically for contemporary art in Spain.

We return once again to the Galería de Cristal of the Palacio de Cibeles to welcome gallerists, artists, audiences, curators, critics, collectors and all the people who make Art Madrid a place to encounter each edition. This ephemeral home that our fair becomes for a week will celebrate its nineteenth anniversary in 2024. On the eve of our twentieth, a reminder is needed to catapult us towards the celebration.


Work by Katya Scheglova. Dr Robot Gallery. Image courtesy of Christian Monsalve of Too Many Flash.

After the first fifteen editions of Art Madrid, we began a curious obsession with numbers and the month of February. Since then, each time we begin the organizational season for the next edition, dates, days, and hours are turned into tiny goals to be achieved, in an attempt to ensure that the fair continues to be a source of vitality; that it does not lose its approachable and accessible essence; that the galleries risk more on their exhibition proposals; that the artists continue to feel part of this call that we are, and understand that without them, nothing would make sense. In other words, we allow ourselves to dream of a better contemporary art fair in the midst of a scenario that is sometimes difficult, but for us definitely hopeful. For the first time since the pandemic, Art Madrid, an event conceived for Art Week in February, is moving its calendar to March. This closes an infinite cycle of plans for the second month of the year and opens up new opportunities for March to orbit in our favor.


Art Madrid. Edition 16. Image courtesy of Christian Monsalve. Too Many Flash.

The preamble to the 19th edition was also a time to reflect on our obsession with editions, special editions, and special editions... And we understood that our Roman Empire of numbers and editions, that rare thing, is one we think about more than we should; it is not the fear of age, it is not because the years are weighing us down, or because we continue to be defined as a satellite fair. And here we open parentheses, (It is so beautiful the definition of a natural satellite: "A natural satellite is a celestial body that orbits around a planet. The satellite is usually smaller and accompanies the planet in its orbit around its mother star. Contrary to the fragments that orbit in a ring, the natural satellite is the only body in its orbit"). In fact, our Roman Empire is to ensure that the prestige that Art Madrid has achieved along the way is maintained in all the facets that an event of this magnitude touches: at the behest of the contemporary art market, in the eyes of our audience, and that we continue to be the first choice of galleries that bet on our project.


Work by Rodrigo Romero. 3 Punts Gallery. Image courtesy of Christian Monsalve. Too Many Flash.

Under the symbol of a satellite with a natural orbit, Art Madrid'24 opens with a General Program made up of thirty-six galleries and around two hundred artists representing the latest artistic trends on the national and international scene. And it presents a Parallel Program of activities that will take place in the pre-fair and during the week of the event. With the objective of encouraging new generations of artists and offering them a space for promotion in the contemporary art market circuit, the program is composed of Arte y Palabra. Conversations with Carlos del Amor; OPEN BOOTH featuring guest artist Marina Tellme; Intercessions X Tara for Women; Lecturas. Curated Walkthroughs; La Quedada. Art Madrid'24 Studio Visits and the Collecting Program: One Shot Collectors, which includes a consulting service for the acquisition of works by Ana Suárez Gisbert.


Art Madrid. Edition 18. View at Uxval Gochez Gallery. Image courtesy of Ricardo Perucha.

The program - a small celestial body - is a space dedicated to artists who transcend the established, who dream of new forms of expression, and who, through their art, contribute to the evolution and transformation of the artistic context. It is a living showcase for those who not only imagine, but also materialize their visions, turning the fair's stage into a fertile ground for change and creative innovation.

On this 19th anniversary of Art Madrid, we would like to remind ourselves that the future belongs to the dreamers. It is for those who have the ability to dream, to imagine and to create; for those who actively work to turn their aspirations into tangible reality, even against all obstacles. After an intense year of work, we continue to dream of a new Art Madrid for each special edition.


ART MADRID'25: TWENTIETH BIRTHDAY

The rain did not prevent the twentieth anniversary of Art Madrid from being celebrated in style at the Galería de Cristal of the Palacio de Cibeles. From the 5th to the 9th of March, the headquarters of the fair opened its doors to artists, galleries, collectors, art lovers and professionals of the sector to welcome us in an edition marked by a greater presence of women artists, more than 50% of debut artists, the presence of 34 galleries and around 1100 works produced between 2022 and 2025.


Art Madrid'25. Photo by Lucas Amillano.


Art Madrid'25 opened its doors with a gallery program that included 34 exhibitors, 22 national, 12 international and 7 for the first time at the fair. More than 200 artists exhibited their most recent works, representing the latest artistic trends on the national and international scene. Painting with a relevant presence in all its forms of expression and representation; sculpture, photography, drawing, video and installation.

During these five days, Art Madrid'25 welcomed around 20,000 visitors, including collectors, professionals, the general public and new buyers.


Art Madrid'25. Photo by Lucas Amillano.


The celebration of this edition was accompanied by a parallel program focusing on the conceptual axis: Territorio Ciudad. In the run-up to the fair, from 28 February to 2 March, the following projects took place in the city of Madrid: Arquitecturas Imaginadas, Dialoga Ciudad and the second edition of La Quedada: Arquitecturas Imaginadas, Dialoga Ciudad and the second edition of La Quedada, a tour of studios and spaces for artistic creation. Arquitecturas Imaginadas transformed the metro into an ephemeral art gallery; Dialoga Ciudad filled the streets with poetry, establishing a direct dialogue with passers-by; while La Quedada opened the doors of artists' studios, allowing visitors to get a closer look at their creative processes. The week of the fair was also preceded by the Interview programme: Conversations with Marisol Salanova.


Art Madrid'25. Photo by Lucas Amillano.


After the opening of the fair, the programme continued with innovative proposals such as Open Booth, a space created in collaboration with the University of Nebrija and Liquitex, which invited students from the university's Fine Arts department to present their work in a professional context. Similarly, the Raíces Afuera** cycle explored concepts of identity and belonging through performances that proposed different points of view and an extended reflection on rootedness and mobility in contemporary society.

Art in motion also played a prominent role in this edition, thanks to Cartografías de la Percepción, a video art programme curated by PROYECTOR that analysed the relationship between inhabitants and their urban environment through immersive audiovisual works. There was also 20 Grados**, developed at Espacio Tectónica, where ten artists used augmented reality, sound and performance to explore the interaction between architecture and its inhabitants.


Art Madrid'25. Photo by Lucas Amillano.


One of the most innovative proposals in the edition was Ciudad Sutil by Susi Vetter, which transformed Montalbán Street into an interactive digital installation. This initiative transformed the public space and raised new questions about the relationship between people and their environment, inviting viewers to reflect on their impact on the urban landscape.

Around 30 artists were invited to participate in the parallel program of Art Madrid'25. An initiative that the fair's organisers intend to continue in future editions, with the aim of incorporating into the event other ways of supporting creation and encouraging dialogue between artists, the public and professionals in the sector, thus enriching the cultural experience of the fair.


Art Madrid'25. Photo by Lucas Amillano.


PATRONAGE, PRIZES AND RESIDENCIES: PROMOTING CONTEMPORARY CREATION

One of the fundamental pillars of Art Madrid is its commitment to promoting art and supporting creators. Through its Patronage Program, the fair has consolidated its role as a platform for the promotion of emerging talent and the consolidation of artists in the market.

The Acquisition Award has enabled selected works to enter important private collections. This year, the Studiolo Collection, E2IN2 Collection and Devesa Law have chosen the works of Armando de la Garza (Acquisition Award. Studiolo Collection), represented by DDR Art Gallery; Fernando Suárez Reguera (Acquisition Award. E2IN2 Collection), represented by the Luisa Pita Gallery, and Moisés Yagües (Acquisition Award. Devesa Law), represented by the Aurora Vigil-Escalera Gallery; an initiative that ensures the dissemination and preservation of the works of the winning artists within the national collecting circuit.


Art Madrid'25. Photo by Lucas Amillano.


For its part, the Emerging Artist Award, granted by One Shot Hotels as part of the One Shot Collectors program, has recognised the talent of Ana Cardoso, represented by Galería São Mamede. This recognition provides an important economic boost for the consolidation of artists in the development phase.

Finally, the Residency Award, organised in collaboration with DOM Art Residence and ExtrArtis, has been awarded to Luis Olaso, represented by Kur Art Gallery. Thanks to this award, the artist will enjoy an artistic residency in Sorrento, Italy, in August 2025, a unique opportunity for experimentation, cultural exchange and expansion of his artistic practice.


Art Madrid'25. Photo by Lucas Amillano.


COLLECTING: THE ART OF ACQUIRING WITH CRITERIA

With the One Shot Collectors Program, sponsored by One Shot Hotels, the fair sought to promote the acquisition of works of art through a space for specialised advice. Under the guidance of expert Ana Suárez Gisbert, participants received guidance on how to start buying art or expand their collections with knowledge and criteria. This programme has made a significant contribution to strengthening the contemporary art market and strengthening the link between artists and collectors.


Art Madrid'25. Photo by Lucas Amillano.


The twentieth edition of Art Madrid leaves behind sales figures that exceed those of the 2024 edition, with a total of 675 works acquired. Of these, 39 were acquired through the Art Madrid'25 Collecting Programme, led by art advisor Ana Suárez Gisbert. Ten per cent of the works exceeded the price of 20,000 euros; 15 per cent were pieces between 10,000 and 20,000 euros; 30 per cent were between 3,000 and 10,000 euros; and 45 per cent were works acquired for less than 3,000 euros. This confirms Art Madrid's role as a key event for those wishing to enter the world of collecting. In this latest edition, the fair has seen a greater influx of international visitors, as well as visitors from different regions of Spain, which confirms the growing interest of foreign collectors in adding works by Spanish artists to their collections. Once again, the galleries participating in Art Madrid have noticed an increase in the number of visitors and the interest shown by buyers, both experienced collectors and new enthusiasts who want to start collecting art.


Art Madrid'25. Photo by Lucas Amillano.


AN EVENT MADE POSSIBLE BY ITS NETWORK OF PARTNERS

The success of Art Madrid'25 was made possible thanks to the support of its official sponsors: Liquitex, Lexus, One Shot Hotels, Safe Creative, Universidad Nebrija and Cervezas Alhambra. Their support has been fundamental in the celebration of Art Madrid's twenty years of contemporary art.

In addition, the fair has enjoyed the collaboration of cultural platforms and institutions such as **PROJECTOR, CRU Cultural Platform, Contemporary Art Collectors Association 9915, Colección Studiolo, E2IN2, DOM Art Residence, Devesa, Enviarte, Vanille Bakery Lab & Café and Pago de Cirsus.

It has also received the support of public institutions such as the Museo Nacional Centro de Arte Reina Sofía, the Madrid City Council, the Ministry of Culture and Sports, and the Madrid Community, strengthening its presence in the cultural scene.

In the field of dissemination, the media partners are: PAC, Gráffica, Cultura Inquieta, ArtPrice, Arte al Límite, Arte por Excelencias, VEIN, Art Facts and Bonart Cultural have contributed to the global project of the event.


Art Madrid'25. Photo by Lucas Amillano,


ART MADRID: A FUTURE FULL OF POSSIBILITIES

After two decades of development, Art Madrid reaffirms itself as a dynamic, accessible and constantly evolving event. With more than 100,000 visitors in the last five editions, the fair has established itself as an essential reference in the national and international art scene.

The Galería de Cristal of the Palacio de Cibeles is once again the ideal setting for this celebration of contemporary art, a meeting place for galleries, collectors and artists from all over the world. With an innovative program and an increasingly open approach, Art Madrid'25 has shown that, after twenty years, its role in the artistic ecosystem is more relevant than ever, and its future is full of possibilities and new artistic explorations.


Art Madrid'25. Photo by Lucas Amillano.


Thank you for joining us in this 20th edition of Art Madrid. Your trust and support are essential to continue promoting contemporary art and culture.


See you at Art Madrid'26!