Art Madrid'24 – Art Madrid'24: The future belongs to the dreamers

After an intense year of work, visits to galleries, meetings with artists, transatlantic trips to learn about other possible ways of thinking about a fair, we can see that the future of Art Madrid continues to be linked to the initiatives and desires of those who are trying to build a sustainable value proposal for the reality of the cultural context and specifically for contemporary art in Spain.

We return once again to the Galería de Cristal of the Palacio de Cibeles to welcome gallerists, artists, audiences, curators, critics, collectors and all the people who make Art Madrid a place to encounter each edition. This ephemeral home that our fair becomes for a week will celebrate its nineteenth anniversary in 2024. On the eve of our twentieth, a reminder is needed to catapult us towards the celebration.


Work by Katya Scheglova. Dr Robot Gallery. Image courtesy of Christian Monsalve of Too Many Flash.

After the first fifteen editions of Art Madrid, we began a curious obsession with numbers and the month of February. Since then, each time we begin the organizational season for the next edition, dates, days, and hours are turned into tiny goals to be achieved, in an attempt to ensure that the fair continues to be a source of vitality; that it does not lose its approachable and accessible essence; that the galleries risk more on their exhibition proposals; that the artists continue to feel part of this call that we are, and understand that without them, nothing would make sense. In other words, we allow ourselves to dream of a better contemporary art fair in the midst of a scenario that is sometimes difficult, but for us definitely hopeful. For the first time since the pandemic, Art Madrid, an event conceived for Art Week in February, is moving its calendar to March. This closes an infinite cycle of plans for the second month of the year and opens up new opportunities for March to orbit in our favor.


Art Madrid. Edition 16. Image courtesy of Christian Monsalve. Too Many Flash.

The preamble to the 19th edition was also a time to reflect on our obsession with editions, special editions, and special editions... And we understood that our Roman Empire of numbers and editions, that rare thing, is one we think about more than we should; it is not the fear of age, it is not because the years are weighing us down, or because we continue to be defined as a satellite fair. And here we open parentheses, (It is so beautiful the definition of a natural satellite: "A natural satellite is a celestial body that orbits around a planet. The satellite is usually smaller and accompanies the planet in its orbit around its mother star. Contrary to the fragments that orbit in a ring, the natural satellite is the only body in its orbit"). In fact, our Roman Empire is to ensure that the prestige that Art Madrid has achieved along the way is maintained in all the facets that an event of this magnitude touches: at the behest of the contemporary art market, in the eyes of our audience, and that we continue to be the first choice of galleries that bet on our project.


Work by Rodrigo Romero. 3 Punts Gallery. Image courtesy of Christian Monsalve. Too Many Flash.

Under the symbol of a satellite with a natural orbit, Art Madrid'24 opens with a General Program made up of thirty-six galleries and around two hundred artists representing the latest artistic trends on the national and international scene. And it presents a Parallel Program of activities that will take place in the pre-fair and during the week of the event. With the objective of encouraging new generations of artists and offering them a space for promotion in the contemporary art market circuit, the program is composed of Arte y Palabra. Conversations with Carlos del Amor; OPEN BOOTH featuring guest artist Marina Tellme; Intercessions X Tara for Women; Lecturas. Curated Walkthroughs; La Quedada. Art Madrid'24 Studio Visits and the Collecting Program: One Shot Collectors, which includes a consulting service for the acquisition of works by Ana Suárez Gisbert.


Art Madrid. Edition 18. View at Uxval Gochez Gallery. Image courtesy of Ricardo Perucha.

The program - a small celestial body - is a space dedicated to artists who transcend the established, who dream of new forms of expression, and who, through their art, contribute to the evolution and transformation of the artistic context. It is a living showcase for those who not only imagine, but also materialize their visions, turning the fair's stage into a fertile ground for change and creative innovation.

On this 19th anniversary of Art Madrid, we would like to remind ourselves that the future belongs to the dreamers. It is for those who have the ability to dream, to imagine and to create; for those who actively work to turn their aspirations into tangible reality, even against all obstacles. After an intense year of work, we continue to dream of a new Art Madrid for each special edition.


Mónica Egido. Courtesy of the artist.

INTERCESSIONS. PERFORMANCE CYCLE X TARA FOR WOMEN



Art Madrid celebrates its 19th edition from March 6 to 10, 2024 at the Galería de Cristal del Palacio de Cibeles. During the Art Week, Art Madrid becomes an exhibition platform for national and international galleries and artists. With the intention of creating a space of expression for emerging artists, our fair has joined forces with the Tara For Women Foundation, which, in its mission to empower and strengthen talented women, becomes a collaborator of Art Madrid's renewed Parallel Program with the Performance Cycle: Intercessions X Tara For Women.

PERFORMANCE VACÍO. FROM THE SERIES FOMO. MÓNICA EGIDO


Wednesday - March 6 - 19:00h. Galería de Cristal of the Palacio de Cibeles.

FOMO (Fear of Missing Out) is a diagnostic label under which people of the same generation suffer high levels of anxiety and stress due to the fear of not complying with everything that society imposes; they live in a constant state of alert that leads to a deterioration of their physical and mental health.

The social demands imposed, together with the maximum development of capitalism, consumerism and productivism at all levels, make us human beings self-imposed to take advantage of every second, forgetting the need to stop, rest, get bored and "not to do".

Still from the FOMO Project. 2023.

This project aims to give visibility to this social problem and create a space for debate to talk about an issue that affects thousands of people. We must ask what is the origin of the desire to be connected to what others are doing at all times, and what are its effects at the individual level, from a neuroscientific and psychological point of view; and what are its effects at the social level, from an anthropological and philosophical point of view.

Vacío reflects on the feeling of dissatisfaction and constant unhappiness suffered by many people of the millennial generation. With this performance, Mónica Egido claims that a profession or career does not define us as people, that we can be mediocre once more, and in general stop filling those "empty" spaces of content and constant experiences, to stop doing and just BEING.

Still from the FOMO Project. 2023.

ABOUT THE ARTIST

MÓNICA EGIDO. Salamanca, 1994

Mónica Egido (Salamanca, 1994) is a visual artist with a background in physiotherapy and specialization in neuroscience of chronic pain and obstetrics. She has excelled in the field of photography, being selected for Futures Photography 2023 and awarded a grant by PhotoEspaña. Her work, exhibited in various spaces in Europe, addresses different issues of neuroscience in relation to health, using art as a mechanism for dissemination, as in her latest project FOMO, where she talks about the impact of permanent anxiety on physical and mental health. Her piece Vacío reflects on the feeling of dissatisfaction and unhappiness that many people of the millennial generation suffer from.