Balaguer Gallery from Barcelona in Art Madrid\'15

Balaguer Gallery is placed in the heart of arts neighbourhood of Barcelona. The well known Consell de Cent street groups the principal exhibition rooms of the city, place where the gallery has moved in 2004, hardly two years after its opening in 2002.

 

One of the main working lines of the gallery is the support to young artists and the bet for variety of formats. In this sense, Balaguer includes in its room works of photography, painting, drawing, sculpture, engraved, video or performance. In this last discipline, the gallery has wanted to make the difference in its trajectory through an exhibition project that started in 2001. This initiative, curated by Ariadna Rodríguez, offers a performance cycle bimonthly that takes place in the gallery, activity that completes the varied offer of events that meet up in this space.

 
 

Cristina en Miami. Alejandra Atarés.

 

Balaguer joins this appointment of Art Madrid'15 with a strong proposal of an unique artist: Alejandra Atarés.

 

The work of this artist from Zaragoza is characterized by its liveliness of color and the election of an original leit motiv to assemble her series. In her last collection, Alejandra presents pieces in which appear backs of women facing several urban and natural landscapes. As the artist explains, it's a serie where we can appreciate an evolution from the portrait of people she needs to previously know, with a result near to reality, til the creation of characters immersed into fantastic and imaginary locations. It is about a new way of portrait in which the texture of cloths, in contrast with background, less plastic, gains a special expressive importance.

 
 

Primavera. Alejandra Atarés.

 

With words of the artist Mercedes Mangrané "The work of Atarés plays from the impertinence at laying out a reverse: it is not painting who gives us the back but its enigmas, that we must approach to find out. The look that we will never figure out, the faces (surely selfportraits of the artist) that hide their attitude, but that, as mirrors, are reflected in the landscapes of marvel (of tale) that, as spectators, we contemplate".

 
 

 

Thirteen years have passed since its beginnings, and in all this time the Video Art Festival PROYECTOR has grown and consolidated its position as an essential event in this discipline. Since its inception, the initiative has tried to give visibility to a discipline that has always been relegated to the background in the usual exhibition circuits. Although video creation is not new, since it emerged by its own in the 60s of last century, the way to get to know it and enjoy it has not always been easy. On many occasions, the exhibitions only included a few isolated pieces within the main route, as if the video was the anecdotal contribution to the whole. However, our daily lives are invaded by moving images, and there is a paradox that video art, despite being a format of artistic expression very much in tune with the habits of today's society, remains a minority discipline

Frame from “Hel City”, by Gregorio Méndez Sáez, 2019

To some extent, PROYECTOR was born to reverse this situation, to value video as a creative format and to offer a wide, itinerant space to host a multitude of proposals, coming from inside and outside our borders. In this time, the growth of the festival has led it to travel the world, but also, to be a benchmark that each year arouses more interest. In the open call to receive proposals, they reach almost half a thousand, and a hundred works selected by the jury are a representative sample of different ways of understanding video creation, with pieces mainly from Europe, Latin America, Southeast Asia and the Middle East.

In turn, PROYECTOR wants to be more than a video showcase and offers a large program with talks, workshops, masterclasses, meetings with artists, visits and concerts. A complete experience that always has the moving image as a backdrop.

El Instante Francisco Ruiz de Infante. El bosque que se mueve (errores de medida)

In this evolution, another circumstance stands out: video is a creative format that has its own codes, but it is also one of the disciplines most open to artistic hybridization and the widening of uses. The video may, therefore, be the genuine idea of an author who conceives an autonomous project to be carried out in this format, but it can also be the complementary result of an action or the documentary record of a previous performance being recorded to guarantee its survival. The versatility of the moving image and the potential that it has acquired in recent years allows us today to speak of numerous branches of art that focus on the fusion of languages and the integration of techniques and methodologies from other sectors, and in many of them, the video is still a cornerstone. So it is with technological art, interactive sound art, performance recording, the transformation from big data to image, artificial intelligence, and a long etcetera. Precisely for this reason, PROYECTOR offers a panoramic vision of this reality, with an extremely interesting program that plays with the variety and wealth of proposals.

Frame from “Herdança”, by Thiago Rocha Pitta, 2007

The 2020 edition will run from September 9th to 20th. As usual, the program displays in various venues throughout the city of Madrid, each of which will house a small section of the activities. This year the festival will count with the collaboration of the Casa Árabe, White Lab, Cruce, El Instante Fundación, ¡ésta es una PLAZA!, Extensión AVAM (Matadero Madrid), Institut Français de Madrid, Medialab Prado, Quinta del Sordo, Sala Alcalá 31, Sala El Águila, Secuencia de Inútiles and White Lab, in addition to the collaboration of the INELCOM Collection and the video art collection of Teresa Sapey.

The festival is also the ideal place to articulate the cultural fabric, since it involves numerous professionals in the sector, from curators to creators, from centres managers to critics and teachers. The 2020 program also has the collaboration of the FUSO Festival and the Museo Reina Sofía, which are providing some of their pieces for the exhibition.

In short, an appointment that lovers of contemporary art should not miss and that promises many novelties in this 13th edition.