Art Madrid'25 – BERENICE ABBOTT: THE VISUAL STORY OF A TIME OF CHANGE

In the 20s of the last century, Paris continued to have an undeniable power of attraction for the cultural movements of the time. And this was true although the United States, and especially New York, was beginning to emerge as a reference country in full artistic effervescence. The ravages of the successive wars tipped the balance of art in favour of North America, an extensive land, far from direct conflict, not yet worn down by the weight of history and with a promising future of multitudinous shows and film industry ahead.

Berenice Abbott, Aerial view of New York at Night, March 20th, 1936, International Center of Photography, Gift of Daniel, Richard, and Jonathan Logan, 1984 (786.1984) © Getty Images/Berenice Abbott

But let’s get back to the 20s. Back then, the Art Nouveau was last shining in Europe while in New York, the Art Decó appeared, by urban design and stylish skyscrapers, to make this city an emblem. The connection between both metropolis based on an exchange of free thought shown in the arts and architecture. Perhaps few were aware at the time that the builders of the Rockefeller Center or the Chrysler Building were making history. The Gilger Age echoed still, a time between the end of s. XIX and early S. XX where the great family monopolies of the North American industry were born around important innovations such as the railroad, the exploitation of steel, the vast corn harvests, the livestock production and other significant advances in the hands of a few. The empowered families became great art collectors and unconscionable builders who wanted to demonstrate their power by raising taller and more iconic buildings. They succeeded.

Berenice Abbott, West Street, 1932, International Center of Photography, Purchase, with funds provided by the National Endowment for the Arts and the Lois and Bruce Zenkel Purchase Fund, 1983 (388.1983) © Getty Images/Berenice Abbott

The beginning of the century was a breeding ground suitable for artists. The stimuli multiplied, and the options seemed endless. Despite this, old Europe still represented the bohemian refuge, the place where the environment of creation was appropriated to restless minds because there were tradition, history and shared story, away from the sudden boiling of New York built overnight and based on galloping capitalism, the prelude to the Crack of 29. That's why many American creators laid vital bridges between Paris and the American city. This was the case of Berenice Abbott, a photographer born in Ohio in 1898 who let her talent flow to both sides of the Ocean.

Berenice Abbott, Canyon: Broadway and Exchange Place, 1936, The Miriam and Ira D. Wallach Division of Art, Prints and Photographs, Photography Collection. The New York Public Library, Astor, Lenox and Tilden Foundations © Getty Images/Berenice Abbott

Abbott worked on the portrait of celebrities, but for the documentary, not for dedication to entertainment and social reporting. She was interested in the representation of reality, without artifice, and was part of the movement of "direct photography" that claimed the artistic nature of this discipline without needing to intervene or compose the images. Her shots of New York and Paris are today invaluable documents that testify the vertiginous changes that both cities experienced. As thematic reports, her work allows us to know today a historical context full of misery, hope and ambition, in which the foundations of modern society were built. Although Abbott's artistic beginnings focused on sculpture, her connection with other artists of the moment and her interest in the representation of reality led her to try out photography, a discipline that she never left ever again.

Berenice Abbott, Rockefeller Center, ca. 1932, Courtesy Howard Greenberg Gallery © Getty Images/Berenice Abbott

The Mapfre Foundation dedicates to this artist its next exhibition "Berenice Abbott. Portraits of modernity ", which will open on June 1. The show brings together about 200 pieces of this indefatigable creator who made Paris and New York her spiritual homeland.

 

Are you a contemporary art gallery and would like to participate in Art Madrid'26? The application period is now open!

The 21st edition of Art Madrid opens its application period. From March 4 to 8, 2026, the Galería de Cristal del Palacio de Cibeles will once again be the meeting point for national and international contemporary art. If you are a contemporary art gallery, this is your chance to be part of one of the most consolidated fairs in the Spanish circuit. The deadline for applications will be open until October 17, 2025.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


The Art Madrid contemporary art fair has been taking place during the capital's Art Week for more than twenty years. Art Madrid is a multidisciplinary fair of new artistic trends with the participation of about 40 national and international galleries that work with painting, sculpture, graphic work, photography, installation and digital art of recent production.


Aimed at both a broad and specialized audience, the fair combines a carefully curated artistic selection with a strong commitment to the professionalization of the sector and the visibility of gallery work. In addition to its gallery program, Art Madrid also develops a parallel program of activities throughout the month of February, promoting dissemination, reflection, and dialogue among cultural agents, collectors, and new audiences.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A key mission: to connect art with society

The fair's main mission is to bring contemporary art closer to the general and specialized public, creating an inclusive platform that promotes artistic talent, encourages collecting and strengthens the gallery ecosystem. The objective is clear: to disseminate art within and beyond our borders, generate new audiences and give visibility to young talents.


Art Madrid is a key event for the promotion and commercialization of both national and international contemporary art, placing the city in the spotlight during Art Week. At the same time, it remains committed to fostering a space for reflection and learning.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PROGRAMS

GALLERY PROGRAM

In each edition, the Gallery Program of Art Madrid brings together about 40 exhibitors, both national and international, who present proposals focused on recently created contemporary artworks.


COLLECTOR’S PROGRAM

Art Madrid offers a specialized advisory service for galleries and the general public interested in acquiring artworks.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PATRONAGE PROGRAM

Art Madrid develops a patronage program as part of its commitment to artistic creation and the promotion of collecting. Through different categories of awards, the fair contributes to the professional development of artists while encouraging the incorporation of contemporary works into prominent private collections. This program is made possible thanks to the commitment of collaborating entities, collectors, and private companies who, through their support, actively contribute to strengthening the cultural ecosystem and consolidating new forms of patronage.


ACQUISITION AWARD

Art Madrid joins forces with institutions and companies to support artistic creation and gallery work at the fair through the presentation of several awards.


EMERGING ARTIST AWARD

Our sponsors, as part of their commitment to promoting contemporary art, will provide an award to one of the emerging artists participating in the fair.


RESIDENCY AWARD

An award that will be given to one of the participating artists in this edition, intended for carrying out an artist residency.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PARALLEL PROGRAM

The Parallel Program of Art Madrid serves as a platform for analysis, research, and critical thinking around contemporary issues. This line of programming incorporates cross-cutting discourses and interdisciplinary approaches that make it possible to address current challenges through artistic practice, curating, and cultural production.


ACTIVITIES

The program for Art Madrid’26 will include a series of activities taking place throughout the month of February and during Madrid Art Week at the Galería de Cristal of the Palacio de Cibeles. In this edition, in addition to the pre-fair activities, the third edition of Open Booth, the Performance Cycle, the program Lecturas: Curated Walkthroughs by Art Madrid, and the Interview Program will all be continued.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A comprehensive communication ecosystem

With an audience of more than 110 million impacts in its last campaign, Art Madrid deploys a 360 strategy that includes traditional and digital media, social networks (with more than 113K followers), newsletter, and a 360 virtual tour. The fair is also committed to its own content with interviews, articles and curated tours accessible on its blog and digital platforms.


A key event in Madrid's cultural agenda

With an average visitor age between 35 and 54 years, 60% women, and 40% new collectors, Art Madrid establishes itself as a diverse, inclusive fair aligned with the interests of the contemporary audience.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


Our commitment to art and culture extends throughout the year. We strive to broaden access for new audiences and foster interest in art and culture across all social sectors. We also aim to promote and give visibility to artists, with a special focus on emerging talent. We view art and culture as essential pillars of social development, and through our event, we work to create accessible, dynamic spaces that foster communication and cultural expression.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


IMPORTANT INFORMATION:

Applications for participation in the 21st edition of Art Madrid may be submitted to the following email address: info@art-madrid.com until October 17, 2025.




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