Art Madrid'25 – BREAKING UP THE MOLDS OF TRADITIONAL MUSEUM

Progress to make art accessible to the public, overcome barriers and break down formats becomes more evident when we move in the field of urban creation. This discipline evolves in the thin line that separates the manifestations as true artistic expressions or as acts of vandalism, in spite of the fact that social valuation of these works has considerably moved forward. Contemporary art continues to be the natural field in which stronger and more flexible channels of communication between citizens and artists are woven.

‘Voltagem’, by Tétis & Hazul, in Alfândega da Fé

The project "Public Art" of the Electricity Foundation of Portugal (EDP) responds to this sort of utopia, whose essence consists of revitalising recondite villages and filling them with plastic proposals. Cemeteries, power stations, barracks, water tanks ... are the canvases scattered throughout the country willing to contribute to a transformation that actively involves all agents.

'Mar', by Priscilla Ballarin, in São João da Ribeira

The novelty of this project lies in the fact that all the artistic proposals are previously approved in assembly by the people who live in the place. It is an example of a collaborative initiative that involves locals with creators and tends to build solid bridges of communication, so that mural art is no longer seen as the burst of a furtive artist who clandestinely wants to leave a mark on someone else's property to understand the vehicular role that a plastic work can have for an entire community.

Intervention in the dam Bemposta, by Pedro Cabrita Reis

João Pinharanda, in charge of this macro project, and with a wide trajectory in the museum sphere, recognises that the initial challenges were many. In the first place, a drastic change in the game of "who is who" in the art sector and in the redefinition of those stereotyped roles of the curator, the museum director, the artist and the visitor. All that wouldn't have worked in a proposal like this, where the key is to give the floor to the people and put the work at their service.

Wall by Samina and Alecrim on an electric unit, in Assentiz (Ribatejo)

Each area of intervention has a fairly modest budget that does not cover all the costs of the intervention, materials and artists, but the aim is to achieve collaboration from everybody and to articulate creative processes that involve the community. The commitment of the artists to the proposal is unconditional. And that of the host towns as well, who host artists during their work stays as visitors of honour. An exchange experience in which everyone learns and builds. By 2020, EDP will have reached 40 Portuguese municipalities.

At the most recent edition of Art Madrid, artist Luis Olaso (Bilbao, 1986), represented by Kur Art Gallery (San Sebastián), received the Residency Prize of the Art Madrid Patronage Program. This award, the result of a collaboration between Art Madrid, DOM Art Residence, and the Italian association ExtrArtis, enabled him to undertake an artistic residency in Sorrento (Italy) in August 2025.

Through initiatives like this, the fair reaffirms its support for contemporary creation—a commitment aimed at increasing artists’ visibility and strengthening art collecting through concrete actions such as acquisition prizes, recognition of emerging talents, and international residencies.


Artists in Residence. DOM & ExtrArtis. Image courtesy of Agata D’Esposito.


The DOM & ExtrArtis 2025 Residency Program took place in Sorrento from August 1 to 31, 2025. The artists lived together at Relais La Rupe, a 16th-century villa surrounded by cliffs and centuries-old gardens, which became an ideal setting for experimentation and exchange.

In this edition, residents worked around the theme “Reimagining Genius Loci”, an invitation to reflect on how the movement of people and traditions transforms the “spirit of place.” During the residency, DOM organized two public group exhibitions: the first to present the artists’ previous work, and the second to showcase the projects developed in Sorrento.


Work by Luis Olaso. DOM & ExtrArtis. Image courtesy of Agata D’Esposito.


Luis Olaso’s work moves between expressionist figuration and abstraction, always employing a pictorial language charged with strength and emotion. Initially self-taught, he later graduated in Fine Arts and has developed a solid international career, with exhibitions at venues including JD Malat (London) and Makasiini Contemporary (Turku, Finland), and participation in fairs such as Untitled Miami, Estampa, and Art Madrid itself.

His work is part of prestigious collections, including the Tokyo Contemporary Art Foundation, Fundación SIMCO, and the Provincial Council of Bizkaia, and has been recognized in competitions such as the Reina Sofía Prize for Painting and Sculpture and the Ibercaja Young Painting Prize.

In Sorrento, Olaso found a unique context to expand his pictorial research, engaging in dialogue with the Mediterranean landscape and the region’s historical heritage. The residency provided him with time, resources, and a framework for exchange with other international artists, fostering the production of new works that were later presented in the group exhibitions organized by DOM.


Luis Olaso working on his project. DOM & ExtrArtis. Image courtesy of DOM.

Luis Olaso’s experience at DOM Art Residence concluded with a public showcase of the works produced, reinforcing his presence on the international circuit and consolidating his position as one of the most prominent Basque artists on the contemporary scene.


Through initiatives such as this, Art Madrid demonstrates its active role as a platform for direct support of contemporary creation, creating opportunities for research, production, and intercultural dialogue that extend beyond the fair itself and accompany artists in their professional development.