BREAKING UP THE MOLDS OF TRADITIONAL MUSEUM

Progress to make art accessible to the public, overcome barriers and break down formats becomes more evident when we move in the field of urban creation. This discipline evolves in the thin line that separates the manifestations as true artistic expressions or as acts of vandalism, in spite of the fact that social valuation of these works has considerably moved forward. Contemporary art continues to be the natural field in which stronger and more flexible channels of communication between citizens and artists are woven.

‘Voltagem’, by Tétis & Hazul, in Alfândega da Fé

The project "Public Art" of the Electricity Foundation of Portugal (EDP) responds to this sort of utopia, whose essence consists of revitalising recondite villages and filling them with plastic proposals. Cemeteries, power stations, barracks, water tanks ... are the canvases scattered throughout the country willing to contribute to a transformation that actively involves all agents.

'Mar', by Priscilla Ballarin, in São João da Ribeira

The novelty of this project lies in the fact that all the artistic proposals are previously approved in assembly by the people who live in the place. It is an example of a collaborative initiative that involves locals with creators and tends to build solid bridges of communication, so that mural art is no longer seen as the burst of a furtive artist who clandestinely wants to leave a mark on someone else's property to understand the vehicular role that a plastic work can have for an entire community.

Intervention in the dam Bemposta, by Pedro Cabrita Reis

João Pinharanda, in charge of this macro project, and with a wide trajectory in the museum sphere, recognises that the initial challenges were many. In the first place, a drastic change in the game of "who is who" in the art sector and in the redefinition of those stereotyped roles of the curator, the museum director, the artist and the visitor. All that wouldn't have worked in a proposal like this, where the key is to give the floor to the people and put the work at their service.

Wall by Samina and Alecrim on an electric unit, in Assentiz (Ribatejo)

Each area of intervention has a fairly modest budget that does not cover all the costs of the intervention, materials and artists, but the aim is to achieve collaboration from everybody and to articulate creative processes that involve the community. The commitment of the artists to the proposal is unconditional. And that of the host towns as well, who host artists during their work stays as visitors of honour. An exchange experience in which everyone learns and builds. By 2020, EDP will have reached 40 Portuguese municipalities.

In Art Madrid, we love art in all its aspects. Therefore, on the occasion of our 15th anniversary and thanks to Cooltourspain.com , visitors at Art Madrid’20 will have the possibility to enjoy a free guided tour of urban art to discover the street art hidden by Lavapiés, one of the most multicultural and colourful neighbourhoods of Madrid.

With the code ARTMADRID2020

and your ticket to the Art Madrid’20 fair, you can enjoy "Street art Tour Lavapiés" for free, on days 26th, 27th and 28th of February at 11:00 a.m. The capacity is limited, so do not doubt, book your place at Cooltourspain.com Once the confirmation is received, you just have to go with your open eyes to enjoy this magnificent experience.

Street art is the expression of art in public spaces either in the form of murals in restored buildings; graffiti; street painting or curated artistic actions. What are the backstories of each artist? What are the social issues affecting our city? This social, cultural and educational project was born in 2016 to answer these questions and show the message hidden by the works of art of so many national and international artists who have painted the Embajadores neighbourhood. It became the first daily street art tour in Madrid.

Cooltourspain will show you the Spanish capital in an alternative way and its guides will share their knowledge about the best street art in the Lavapiés and Malasaña areas. In the same way, its Foundation collaborates with non-profit projects and local associations so that people at risk of social exclusion can learn the techniques used by Madrid graffiti artists. The tour lasts two hours and begins at the Valle Inclán Theater Entrance.