Art Madrid'25 – Las Reglas del Juego new exhibition of Chema Madoz

Photographer Chema Madoz presents in "Las Reglas del Juego", a compilation of his images created between 2008 and 2014. The exhibition will be in the madrilian space Alcalá 31 until August.

 
 
It is a visual poet who writes poetry with objects, lines, volumes and shadows, objects in black and white that make us more questions than gives answers. Chema Madoz, National Photography Prize in 2000, is one of our most personal, unique and recognizable photographers, and he has displayed his collection of mental constructions and poetic visions in Sala Alcalá 31 of Madrid under the title "Las Reglas del Juego", a name that includes their art works between 2008 and 2014.
 
Indeed, the game that offers us Madoz with 124 images, is a game without more rules than elegance, mastery of photo language and a sharp and precise idea, with the naturalness and sense of humor that characterizes the photographer's work.
 
 
Stopped clocks, caged clouds, hands with spinning words, tributes to Magritte,... all his black and white photograph on baryta paper, is exposed almost complete for the first time and it speaks of a more mature Madoz, without losing their conceptual references but expanding his personal research on the language of objects and including things like animals, texts or even drawing as tool and trigger for new ideas.
The exhibition Chema Madoz 2008-2014 Las Reglas del Juego, is presented on the occasion of granting to the artist the Photographic Cultural Prize of the Community of Madrid 2012. This exhibition is part of the Official Selection of the International Festival of Photography and Visual Arts, PHotoEspaña 2015. In parallel, and to bring the work of Chema Madoz to everyone, the workshop visits "Poets in black and white " aimed at families with children between 6 and 12 years and Saturday in June and July.

Chema Madoz (Madrid, 1958), is one of the most important photographers of our country and enjoys international renown. Proof of this is his recent appearance at the Rencontres d'Arles (France) festival. In 1983 he held his first solo exhibition at the Royal Photographic Society of Madrid and since 1990 develops his poetic objects, that will be a constant theme in his photography to the present. He has received numerous awards, the Culture Prize of the Community of Madrid, mode of Photography (2012), the National Photography Award (2000) and the PHotoEspaña Prize (1998), among others. Large institutions as the National Centre de Arte Reina Sofia Museum and the Pompidou Centre have devoted solo exhibitions and his work is in major public and private collections of contemporary art and the Telefonica Foundation, the Andalusian Centre of Photography, the Juan March Foundation , the IVAM, the Ministry of Culture, the Fine Arts Museum of Houston and the National Museum itself Centro de Arte Reina Sofia.

 

 

Are you a contemporary art gallery and would like to participate in Art Madrid'26? The application period is now open!

The 21st edition of Art Madrid opens its application period. From March 4 to 8, 2026, the Galería de Cristal del Palacio de Cibeles will once again be the meeting point for national and international contemporary art. If you are a contemporary art gallery, this is your chance to be part of one of the most consolidated fairs in the Spanish circuit. The deadline for applications will be open until October 17, 2025.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


The Art Madrid contemporary art fair has been taking place during the capital's Art Week for more than twenty years. Art Madrid is a multidisciplinary fair of new artistic trends with the participation of about 40 national and international galleries that work with painting, sculpture, graphic work, photography, installation and digital art of recent production.


Aimed at both a broad and specialized audience, the fair combines a carefully curated artistic selection with a strong commitment to the professionalization of the sector and the visibility of gallery work. In addition to its gallery program, Art Madrid also develops a parallel program of activities throughout the month of February, promoting dissemination, reflection, and dialogue among cultural agents, collectors, and new audiences.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A key mission: to connect art with society

The fair's main mission is to bring contemporary art closer to the general and specialized public, creating an inclusive platform that promotes artistic talent, encourages collecting and strengthens the gallery ecosystem. The objective is clear: to disseminate art within and beyond our borders, generate new audiences and give visibility to young talents.


Art Madrid is a key event for the promotion and commercialization of both national and international contemporary art, placing the city in the spotlight during Art Week. At the same time, it remains committed to fostering a space for reflection and learning.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PROGRAMS

GALLERY PROGRAM

In each edition, the Gallery Program of Art Madrid brings together about 40 exhibitors, both national and international, who present proposals focused on recently created contemporary artworks.


COLLECTOR’S PROGRAM

Art Madrid offers a specialized advisory service for galleries and the general public interested in acquiring artworks.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PATRONAGE PROGRAM

Art Madrid develops a patronage program as part of its commitment to artistic creation and the promotion of collecting. Through different categories of awards, the fair contributes to the professional development of artists while encouraging the incorporation of contemporary works into prominent private collections. This program is made possible thanks to the commitment of collaborating entities, collectors, and private companies who, through their support, actively contribute to strengthening the cultural ecosystem and consolidating new forms of patronage.


ACQUISITION AWARD

Art Madrid joins forces with institutions and companies to support artistic creation and gallery work at the fair through the presentation of several awards.


EMERGING ARTIST AWARD

Our sponsors, as part of their commitment to promoting contemporary art, will provide an award to one of the emerging artists participating in the fair.


RESIDENCY AWARD

An award that will be given to one of the participating artists in this edition, intended for carrying out an artist residency.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PARALLEL PROGRAM

The Parallel Program of Art Madrid serves as a platform for analysis, research, and critical thinking around contemporary issues. This line of programming incorporates cross-cutting discourses and interdisciplinary approaches that make it possible to address current challenges through artistic practice, curating, and cultural production.


ACTIVITIES

The program for Art Madrid’26 will include a series of activities taking place throughout the month of February and during Madrid Art Week at the Galería de Cristal of the Palacio de Cibeles. In this edition, in addition to the pre-fair activities, the third edition of Open Booth, the Performance Cycle, the program Lecturas: Curated Walkthroughs by Art Madrid, and the Interview Program will all be continued.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A comprehensive communication ecosystem

With an audience of more than 110 million impacts in its last campaign, Art Madrid deploys a 360 strategy that includes traditional and digital media, social networks (with more than 113K followers), newsletter, and a 360 virtual tour. The fair is also committed to its own content with interviews, articles and curated tours accessible on its blog and digital platforms.


A key event in Madrid's cultural agenda

With an average visitor age between 35 and 54 years, 60% women, and 40% new collectors, Art Madrid establishes itself as a diverse, inclusive fair aligned with the interests of the contemporary audience.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


Our commitment to art and culture extends throughout the year. We strive to broaden access for new audiences and foster interest in art and culture across all social sectors. We also aim to promote and give visibility to artists, with a special focus on emerging talent. We view art and culture as essential pillars of social development, and through our event, we work to create accessible, dynamic spaces that foster communication and cultural expression.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


IMPORTANT INFORMATION:

Applications for participation in the 21st edition of Art Madrid may be submitted to the following email address: info@art-madrid.com until October 17, 2025.