Art Madrid'26 – COLLECTING VIDEO ART: A PERSONAL UTOPIA

Art Madrid'19 focuses its activities program on a discipline that arouses both fascination and curiosity: video art. Although the adjective "innovator" does not sit well with a path of evolution and creative growth of something more than half a century, the truth is that this artistic branch still poses numerous challenges for art lovers, and is far from being something usual and common in the main exhibition circuits.

In spite of this, the moving image has true devotees who have focused on knowing the artists and understanding a language that can be both close and complex at the same time. The world of media offers infinite possibilities and is gradually gaining supporters, this mission is passionately entrusted to the video art platform PROYECTOR, which has been organizing a festival dedicated exclusively to this discipline for more than a decade.

Frame from "Sweet Dreams Are Made of This", by Carlos Aires, 2016

To contribute to this work and make this art field known to the public, Art Madrid's program of activities includes three excellent projection cycles curated by PROYECTOR, with works by the leading video art artists of our time, including the exceptional Teresa Sapey collection. Thus, on Thursday 21, Friday 22 and Saturday of 23 February, the auditorium of the Sala Alcalá 31 becomes a mandatory date to enter this addictive and vibrant field with three selected proposals titled "Woman as subject of the video art","From the present body to the performance body’’ and ‘’Cities". These cycles are an opportunity to get to know the work of Candice Breitz, Hussein Chalayan, Paula Lafuente, Carlos Llavata, Francesca Fini, Gianluca Abbate, Márcia Beatriz Granero, Daniel Lo Iacono, Mehdi-Georges Lahlou or Katherinne Fiedler, these being only some of them.

Cristina Garrido, "#JWIITMTESDSA? (Just what is it that makes today's exhibitions so different, so appealing?)" screening, 2015.

The Art Madrid-PROJECTOR'19 program also hosts conversations with professionals and artists in which, from different perspectives, a very particular approach will be presented to the international video art scene. These days of debate and reflection are the ideal framework to address some major issues that this discipline poses, starting with the collection of audiovisual pieces, which we can discuss with the famous collector specialized in video art Teresa Sapey.

Indeed, the fact of collecting is a human attitude that hides emotions, feelings and passions that reveal much about who is behind. Usually, when visiting a collection we ask ourselves questions such as why or when, a search for reasons and references that ease our understanding. With video art, this curiosity is, if possible, even more profound, because this field is not understood by the naked eye, it requires attention and time and it reveals, possibly with greater precision, the possessor’ intimacies, the contrasts of his personality. But what leads us to collect video art and what can it offer us?

Eugenio Ampudia, "Dónde dormir 5 (Palau)", 2015, "Dónde Dormir" series, 2008-15.

In the quest of getting closer to understanding video art collecting we have had the opportunity to interview Teresa Sapey, who revealed to us her experience as a collector of "art in movement".

To what point do life and collection merge? What is a collection to you?

In theory, the word "collection" can be used when possessing beyond five elements of the same family. I would prefer not to define myself as a collector because there are collectors who have hundreds of pieces, so I prefer to define myself as an art lover that occasionally, and when the budget allows it, buys a piece. I buy mostly for personal and hedonistic reasons more than to show-off or social reasons.

The pieces of video art that we have, at first were going to be a fundamental part of the architecture studio. I have always dreamed of having a studio with a room where the client arrived and before meeting us as a studio, saw a very white and minimal table with the projection of a key piece by Marina Abramovic: herself with a skeleton on top. This image must have been the first contact between life and death, between dressed and nude, very metaphorical just as our work, full and empty, project and not project. Things have not happened this way, but a big part of the studio is decorated with video art pieces.

Marina Abramovic, "Nude with Skeleton", Teresa Sapey collection (4/5 edition), 2002-05.

Appealing to the transformative ability of art, could you mention any work in the collection that has changed your way of being and collecting?

Without a doubt, I have to say when I discovered Charles Sandison, his way of dealing with art and using the bible in real time, his osmosis to communicate with the observer, a work of art is always designed to be looked at and admired. In Charles Sandison I noticed a penetration between artist and observer. It completely changed my way of living art and seeing it. From that moment I understood that for me in our 21st century, art had gained the fourth dimension that did not exist before, the artist always sought to represent the fourth dimension and now he has finally achieved it.

Collecting video art may seem unusual and minority, however, it is a practice that is slowly reaffirmed; and it could not be otherwise, if we think about the age of information in which we are immersed, a time where everything could be reduced to the spectrum of images and appearances that video art tries to account for.

Bill Viola, image of "Mery", video installation at St Paul’s Cathedral, 2016.

After these words by Sapey, we can reflect that collecting responds to "this avid and ambitious desire of possessing the object for the benefit of the owner, or even the viewer, is one of the most original features of the art of Western civilization" (Mythological, 1971). These words from the French anthropologist Claude Lévi-Strauss reveal one of the most complex and interesting aspects of the contemporary individual: the way in which he lives and looks at images, and the passionate impulse that he feels almost immediately by possessing them and owning them forever.

This property ostentation goes back especially to the Renaissance when artistic images were not only an instrument of knowledge but also of possession, wealth and political propaganda. Likewise, this obsession for the artistic object continues to be inherent in the society of our time and, in spite of being aware of the many possibilities that can drive the contemporary collector, we will focus on that attentive and enthusiastic vision of art, abandoning any investor and traditionalist view, we will focus in definitive, on the perspective of the passionate collector.

Isidro Varcárcel Medina, "Programación variada" video installation, 2016.

José María de Francisco and Luis Caballero, in the prologue of their exemplary text Conversations with contemporary art collectors (Madrid, 2018), define the collection of contemporary art as "a phenomenon in which three forces from three ancestral domains of human desires and needs embodied in Greek mythology by the three graces, daughters of Zeus: beauty (Algaea), social habit (Eufrosine) and material wealth (Talia). "These three virtues are the background decisions of conceiving a collection, which in many cases means a relationship of analogy with the process of life of each collector or lover of contemporary art. It would be therefore licit to speak of life and collection as a whole because what does the passionate collector look for in each new acquisition if not expanding the mental gaze of the reality that surrounds him. Thus, the passionate collector will be interested in those pieces that awaken in him a feeling or an emotion that remained dormant in his interior and that is suddenly activated, discovering a new corner of his essence that shapes his perception of the world and reaffirms his existence as an individual. And it is precisely in that encounter with the work when the phenomenon of desire occurs that leads to wanting possession of it and adding it to the rest of a collection of thoughts that end up weaving an intimate and organic story that describes its passage throw life.

In this sense it seems to evoke one of the most interesting aspects of the ontology of art in any of its stages: the meaning that the author projects in his work and the multiple interpretations and meanings that all those who look at experiences while looking at it, a cycle that seems to close completely with the figure of the collector, which in a certain way means a last glance.

 


ART MADRID CLOSES ITS 21ST EDITION AS A KEY EVENT OF MADRID ART WEEK


The Galería de Cristal of the Palacio de Cibeles hosted the 21st edition of Art Madrid from March 4 to 8, once again consolidating its role as one of the must-see events of Madrid Art Week. Over the course of five days, the fair brought together 35 national and international galleries and more than 200 artists, turning the venue into a meeting point for gallerists, collectors, professionals, and lovers of contemporary art.

Throughout its trajectory, Art Madrid has built a distinct identity, with a constant focus on giving visibility to both emerging and established galleries and on opening contemporary art to diverse audiences. Rather than being structured around a single curatorial line, the fair embraced a plural proposal, respecting the unique DNA of each exhibitor.



Art Madrid’26 presented a Gallery Program distinguished by the diversity of artistic proposals and languages, encouraging dialogue between different generations and contemporary practices. Painting, sculpture, photography, drawing, installation, and new hybrid forms coexisted in an edition that once again confirmed the dynamism of today’s art scene

During the days of the fair, nearly 20,000 visitors explored the booths of the participating galleries and enjoyed a parallel program that expanded the experience beyond the traditional exhibition format.


The Parallel Program: An Expanded Art Fair

The Parallel Program once again took center stage in the Art Madrid experience, activating the fair space through projects that explored new forms of interaction between artworks, artists, and the public.

Among the most notable initiatives was the performance series Open Infinite: What the Body Remembers, which presented a daily performative action at the fair featuring works by Colectivo La Burra Negra, Rocío Valdivieso, Amanda Gatti, and Jimena Tercero. The pieces incorporated the body as a critical device and a space of memory, reinforcing the presence of performance within Art Madrid’s programming.

The third edition of Open Booth presented Despiece. Protocolo de mutación, by Daniel Barrio, a site-specific project that transformed the booth into a landscape constructed from urban remnants and industrial materials. The installation invited visitors to physically engage with the work, creating an immersive experience within the exhibition space.

Meanwhile, Espacio Nebrija hosted the project Estancias transitorias (NotanIA SipedagogIE), a proposal by Nebrija University that reflected on Aesthetic Intelligence in the face of the growing dominance of algorithmic logic. The installation proposed a reclamation of gesture, materiality, and the time inherent to the creative process as dimensions that cannot be reduced to automation.

Lecturas. Curated Walkthroughs also returned, with itineraries designed by Zuriñe Lafón and Marisol Salanova that offered curatorial insights for exploring the fair from specific critical perspectives and expanding the visitor experience.



Patronage, Awards, and Acquisitions

Support for contemporary creation once again stood as one of the fair’s central pillars through the second edition of the Art Madrid Patronage Program, which recognizes the work of artists and strengthens the connections between galleries, collectors, and private entities.

On this occasion, the following awards were presented:

Cervezas Alhambra Emerging Artist Award Iyán Castaño, represented by Galería Arancha Osoro


One Shot Hotels Breakthrough Artist Award Joost Vandebrug, represented by KANT Gallery


In the Acquisition Awards category, several private collections incorporated works presented at the fair into their collections.


Studiolo Collection Roger Sanguino — DDR Art Gallery


Devesa Law Kim Han Ki — Banditrazos Gallery


E2IN2 Collection Albert Bonet — Inéditad Gallery


dn2 Collection Iván Baizán — Galería Arancha Osoro

These acquisitions reflect the private sector’s commitment to the development of contemporary art and contribute to advancing the professional trajectories of emerging and mid-career artists.



Collecting and Support for the Artistic Ecosystem

The promotion of collecting once again played a prominent role in this edition thanks to the One Shot Collectors program, which offered personalized advice to both new buyers and more experienced collectors, facilitating access to the contemporary art market and fostering direct relationships between artists, galleries, buyers, and collectors.


This program, together with the Patronage Program, continues to strengthen the professional ecosystem surrounding the fair and reinforce Art Madrid’s commitment to supporting contemporary creation.

Among the most notable sales were works by Antonio Ovejero, represented by CLC ARTE; Leticia Feduchi and Ángela Mena, represented by Galería Sigüenza; Idoia Cuesta and Iyán Castaño, represented by Galería Arancha Osoro; and Yasiel Elizagaray, represented by Nuno Sacramento Arte Contemporânea. Likewise, the proposals presented by Inéditad Gallery were very well received, with notable sales of works by artists Albert Bonet and Eduardo Urdiales, as well as Carmen Mansilla, who debuted at Art Madrid'26 and achieved a sold out.



The overall balance of the edition has been particularly positive, with sales reported by all 35 participating galleries, confirming the strong interest from collectors and the dynamism of the market throughout the fair. Among the galleries that recorded notable commercial activity are La Mercería (Valencia), LAVIO (Murcia–Shanghai), 3 Punts Galería (Barcelona), Galerie One (Paris), Shiras Galería (Valencia), Galería Rodrigo Juarranz (Aranda de Duero), Galería São Mamede (Lisbon), Yiri Arts (Taiwan), and Trema Arte Contemporânea (Lisbon), among others.


A Fair made possible thanks to Its network of Partners

The success of Art Madrid’26 has been made possible thanks to the support of its official sponsors: Cervezas Alhambra, One Shot Hotels, Liquitex, Universidad Nebrija, and Posca, as well as the trust of its collaborators: Asociación 9915, Colección Studiolo, E2IN2, Colección dn2, Devesa Law, Enviarte, Cova 13, and Vanille Bakery Lab & Café. The fair also benefits from the involvement of its media partners and the support of various cultural organizations, private collections, and institutions that contribute to strengthening the contemporary art ecosystem.



Art Madrid: A Future Full of Possibilities

After 21 years of history, Art Madrid continues to consolidate its position as a key event in the contemporary art calendar, both nationally and internationally. Its ability to bring together galleries, artists, collectors, and institutions reinforces its role as a space for encounter, exchange, and discovery. The fair maintains a steadily growing outlook, driven by a program that evolves each year and increasingly opens up to more innovative proposals.

Thank you for being part of the 21st edition of Art Madrid. Your support is essential for continuing to promote art and culture.


SEE YOU AT ART MADRID'27!