Art Madrid'26 – COME WITH US TO KNOW THE FRACTAL ART

Talking about fractals usually refers us to geometric patterns related to the golden proportion that nature offers in its immense variety. Discovering something that was already there and to name it is, though surprising, something very recent. Thus, the fractal concept is not new for mathematics, which already studied it in detail at the beginning of the last century within the theory of measurements; nevertheless, the specific name was not used until 1975 by the mathematician Benoît Mandelbrot, who distinguished several types of fractals according to their greater or lesser accuracy in the copy and the possibility or not of infinite reproduction.

But what do we understand by fractal? The word was used to designate the patterns of forms that did not fit the traditional geometric descriptions despite keeping an ordered structure. A proximity analysis revealed that these patterns were composed of small elements equal to each other, composing drawings that repeat on a larger scale, keeping the same distribution. Nature is full of examples of this type, such as snowflakes or sunflower seeds.

3D design with fractals

The study of this concept had an immediate practical application to graphic design. The use of fractal structures in the clouds, the mountains or the sea gave the graphics a greater realism that significantly improved the final result. Likewise, music is full of fractals and many classical works by Beethoven, Bach and Mozart work with this concept in their compositions. With the constant presence of these patterns in our environment, although unnoticed for a long time, very soon this interest made the leap into art. The plastic transposition of this idea opened a world of expressive possibilities still to be explored, even more in abstract works, where the game of geometries seemed to be running out.

M. C. Escher, “Smaller & Smaller”, 1956

Among the first artists who worked with this concept, we must mention Escher. His production is difficult to classify, although there is a clear interest in drawing and engraving, with which he channelled his intellectual restlessness and expositions of opposite terms, like the infinite versus the limited, the black and white, the misunderstandings, the double reading symmetries... Although the most famous works of this author are those that present optical games and visual paradoxes, he also investigated fractals with works that synthesize this concept perfectly, even though it had not been first used yet.

Jackson Pollock, “Number one”, 1950

Jackson Pollock's painting is also said to contain an infinity of fractal structures. The fascination that this artist has always raised, with such a short life and such a large production, led Australian scientists Richard P. Taylor, Adam P. Micolich and David Jonas to undertake a detailed study of his work in 1999. The work of this representative of abstract expressionism bases on the technique "drip and splash", drawing lines and spots by dripping and throwing paint on the canvas. The conclusion is that the fractal proportion of his painting increases with the years and gains perfection, and thus, we keep the same chaotic sensation of spread pattern whether we observe a detail of one of his works or the piece as a whole.

Kerry Mitchell, “Jungle”, 1998

Beyond these examples of traditional art, many contemporary creators approach their works from computer-made compositions where the presence of fractal algorithms combined with the changes of colour originates shocking images. For this reason, fractal art appears intimately connected with computational art, a new trend in which creators who usually have a previous background in the world of science or computer science stand out. We can mention as examples Scott Draves, William Latham, Greg Sams or Kerry Mitchell.

 



Art Madrid’26 presents One Shot Collectors, a program sponsored by One Shot Hotels that returns to the fair -now in its sixth edition- with the goal of making contemporary art collecting more accessible and encouraging new and established collectors alike. The initiative is designed to support both art professionals and new audiences interested in starting or strengthening a collection by providing tools, knowledge, and specialized guidance.

One Shot Collectors promotes an informed and approachable way of acquiring artworks, understanding collecting as a process that requires discernment, context, and time. The program serves as a bridge between the public and the artworks presented at the fair, fostering a confident and well-informed relationship with the art market.



The program is directed by Ana Suárez Gisbert, an art advisor with extensive experience in the art market. Her background includes artwork valuation and appraisal, as well as personalized advisory services throughout the acquisition process, helping participants identify works that align with their interests, budget, and goals. Her approach combines technical rigor with a strong commitment to best practices and sustainability within the art ecosystem.

Art collecting goes beyond the purchase of a single work. It involves an intellectual, aesthetic, and personal journey that connects collectors with the artist’s context, discourse, and creative process. Building a collection means developing a personal point of view, making informed decisions, and allowing the collection to evolve coherently over time, guided by enjoyment and confidence in one’s own taste.

So how do we decide where to focus and how to move forward? Where do we begin? How does one purchase connect to the next? A successful acquisition comes from following personal interests, learning to recognize what truly resonates with us, and staying informed before and throughout the process.

During Art Madrid’26, One Shot Collectors offered a personalized advisory service tailored to different profiles: established collectors, individuals acquiring their first artwork, and companies interested in developing collections aligned with their values and brand identity. The program adapts to a wide range of needs and offers customized tours of the fair based on aesthetic, conceptual, and budget considerations.

Our Art Advisor prepares a curated selection of artworks according to each buyer’s criteria and provides support throughout the negotiation process, offering a professional and strategic perspective. In this way, collecting becomes an informed, coherent, and rewarding experience.

Beginning a collection may stem from a desire for knowledge and aesthetic, social, economic, or even corporate exploration. At Art Madrid, we encourage collecting among individuals and companies interested in patronage and investment. This initiative is aimed at both professionals and contemporary art enthusiasts who wish to start or continue building a collection. Art Madrid presents a wide variety of works across disciplines such as photography, painting, sculpture, and installation, spanning a broad range of price points.

Whether you are an experienced collector, a first-time buyer, or a company seeking to express its values through art, the One Shot Collectors program offers a comprehensive experience.


ABOUT ONE SHOT HOTELS. SPONSOR OF ART MADRID

One Shot Hotels is a collection of 14 boutique hotels set in some of the most desirable locations in Madrid, Barcelona, Valencia, Seville, San Sebastián, and Porto. In 2026, the brand will expand its presence with new openings in three additional destinations: Ibiza, Lisbon, and Bilbao. Each property embodies a strong commitment to design, creativity, and aesthetics, seamlessly weaving art and culture into every space.

More than places to stay, One Shot Hotels are destinations with soul. Every interior reflects artistic sensitivity and an uncompromising attention to detail, offering guests a memorable experience where comfort, style, and culture coexist effortlessly. A spirit of closeness, innovation, and a deep passion for the arts defines the brand’s identity and shapes the way it connects people with the creative essence of each city it inhabits.

Through initiatives such as One Shot Collectors, the hotel group brings art and culture closer to both guests and visitors, fostering meaningful connections between its hotel spaces and the creative pulse of each destination.


ABOUT ANA SUÁREZ GISBERT. PROGRAM ART ADVISOR

Ana Suárez Gisbert holds a law degree from Complutense University of Madrid, with a specialization in international law and the international trade of artworks. She is a certified art and antiques appraiser and court-appointed expert through Antonio de Nebrija University, and a partner at the art appraisal firm Art Value Project.

She has carried out appraisal work for major collections and insurance companies and has represented leading international publications in the fields of art and design, including Frieze, Frieze Masters, and Gagosian. She currently combines her work at the appraisal firm with an art and sustainability project for private companies and municipal institutions

The advisory service is part of Art Madrid’26 One Shot Collectors Program and is completely free for participants who register in advance. To receive personalized advice, please request more information at vip@art-madrid.com or register using the following form:





Patrocinador de ART MADRID'26

One Shot Hotels