Art Madrid'25 – DIEGO VALLEJO GARCÍA: FRAGMENTS OF A GENERATION

Diego Vallejo García

CONVERSATIONS WITH MARISOL SALANOVA. INTERVIEW PROGRAM. ART MADRID'25

Diego Vallejo García (Ávila, 1991) has a classical style in his treatment or composition, but with a contemporary theme. He studied Art History before studying Restoration and Conservation, which gives his projects a degree of knowledge that crosses from the theoretical to the practical. His work is representative of the tendency towards fragmented painting and the superimposition of realities, from the abstraction of colour fields to the painted photomontage of striking realism. This photographic exploration is taken to the realm of pictorial distortion.

The artist makes a generational portrait without individualising anyone, seeking to capture the collective personality of his generation, of the customs. He paints everything with oils, glazes and materials that he uses, thinking a lot about the conservation of the pieces and their durability.


Synergies. 2024. Oil on canvas. 114 x 195 cm.


What role does experimentation play in your creative process?

I think that experimentation in the conception of my work is fundamental, as it begins even before dealing with the actual subject matter of the painting. It begins in the configuration of the image, working on it through digital media such as Photoshop or Procreate. However, that image will only be a guide at the moment of painting; as the work progresses and accidents with the material arise, the image becomes detached from the painting, and it is the painting that finally takes control. That is why accidents occur in my painting in which elements are eliminated or appear that were not originally planned.


What are your references?

Well, I have many references. If we start with the classics, the first one I would mention is Velázquez, as well as all the paintings of the 19th century. As for the more current ones, they could be Rubén Guerrero, Ignacio Estudillo, Phil Hale, Sean Scully. They are painters who, in the end, deal with matter rather than image. I think this is the natural process of any figurative painter: at the beginning, trying to capture reality more or less faithfully, and with time you realize that what should take precedence over the image is the painting itself.


Fr Ltsch. 2024. Oil on canvas. 195 x 195 cm.


Why do your works have such an emphasis on nocturnality?

My work is not so much about nocturnality, but rather about light. What nocturnality allows me to do is to work with artificial light, and it gives me the possibility of treating light in its different temperatures and powers to create different sensations or different realities.


Do you feel more comfortable portraying individuals or crowds?

Portraying individuals or crowds pursues the same goal: to seek a portrait of my generation and society through customs and actions. How do I get this portrait without being individual, but collective? By eliminating the faces of the characters.


Nothing Is What It Seems. 2024. Oil on canvas. 146 x 195 cm.


What is the importance of movement, of action, in your works?

Movement and action are related to the previous question, because the movement of those individuals, crowds or characters in the work identifies them with a social movement and a collective identity. Also the movement that is really perceived in the work, of blurring, comes from trying to create a concept of character rather than a character in itself.





Are you a contemporary art gallery and would like to participate in Art Madrid'26? The application period is now open!

The 21st edition of Art Madrid opens its application period. From March 4 to 8, 2026, the Galería de Cristal del Palacio de Cibeles will once again be the meeting point for national and international contemporary art. If you are a contemporary art gallery, this is your chance to be part of one of the most consolidated fairs in the Spanish circuit. The deadline for applications will be open until October 17, 2025.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


The Art Madrid contemporary art fair has been taking place during the capital's Art Week for more than twenty years. Art Madrid is a multidisciplinary fair of new artistic trends with the participation of about 40 national and international galleries that work with painting, sculpture, graphic work, photography, installation and digital art of recent production.


Aimed at both a broad and specialized audience, the fair combines a carefully curated artistic selection with a strong commitment to the professionalization of the sector and the visibility of gallery work. In addition to its gallery program, Art Madrid also develops a parallel program of activities throughout the month of February, promoting dissemination, reflection, and dialogue among cultural agents, collectors, and new audiences.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A key mission: to connect art with society

The fair's main mission is to bring contemporary art closer to the general and specialized public, creating an inclusive platform that promotes artistic talent, encourages collecting and strengthens the gallery ecosystem. The objective is clear: to disseminate art within and beyond our borders, generate new audiences and give visibility to young talents.


Art Madrid is a key event for the promotion and commercialization of both national and international contemporary art, placing the city in the spotlight during Art Week. At the same time, it remains committed to fostering a space for reflection and learning.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PROGRAMS

GALLERY PROGRAM

In each edition, the Gallery Program of Art Madrid brings together about 40 exhibitors, both national and international, who present proposals focused on recently created contemporary artworks.


COLLECTOR’S PROGRAM

Art Madrid offers a specialized advisory service for galleries and the general public interested in acquiring artworks.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PATRONAGE PROGRAM

Art Madrid develops a patronage program as part of its commitment to artistic creation and the promotion of collecting. Through different categories of awards, the fair contributes to the professional development of artists while encouraging the incorporation of contemporary works into prominent private collections. This program is made possible thanks to the commitment of collaborating entities, collectors, and private companies who, through their support, actively contribute to strengthening the cultural ecosystem and consolidating new forms of patronage.


ACQUISITION AWARD

Art Madrid joins forces with institutions and companies to support artistic creation and gallery work at the fair through the presentation of several awards.


EMERGING ARTIST AWARD

Our sponsors, as part of their commitment to promoting contemporary art, will provide an award to one of the emerging artists participating in the fair.


RESIDENCY AWARD

An award that will be given to one of the participating artists in this edition, intended for carrying out an artist residency.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PARALLEL PROGRAM

The Parallel Program of Art Madrid serves as a platform for analysis, research, and critical thinking around contemporary issues. This line of programming incorporates cross-cutting discourses and interdisciplinary approaches that make it possible to address current challenges through artistic practice, curating, and cultural production.


ACTIVITIES

The program for Art Madrid’26 will include a series of activities taking place throughout the month of February and during Madrid Art Week at the Galería de Cristal of the Palacio de Cibeles. In this edition, in addition to the pre-fair activities, the third edition of Open Booth, the Performance Cycle, the program Lecturas: Curated Walkthroughs by Art Madrid, and the Interview Program will all be continued.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A comprehensive communication ecosystem

With an audience of more than 110 million impacts in its last campaign, Art Madrid deploys a 360 strategy that includes traditional and digital media, social networks (with more than 113K followers), newsletter, and a 360 virtual tour. The fair is also committed to its own content with interviews, articles and curated tours accessible on its blog and digital platforms.


A key event in Madrid's cultural agenda

With an average visitor age between 35 and 54 years, 60% women, and 40% new collectors, Art Madrid establishes itself as a diverse, inclusive fair aligned with the interests of the contemporary audience.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


Our commitment to art and culture extends throughout the year. We strive to broaden access for new audiences and foster interest in art and culture across all social sectors. We also aim to promote and give visibility to artists, with a special focus on emerging talent. We view art and culture as essential pillars of social development, and through our event, we work to create accessible, dynamic spaces that foster communication and cultural expression.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


IMPORTANT INFORMATION:

Applications for participation in the 21st edition of Art Madrid may be submitted to the following email address: info@art-madrid.com until October 17, 2025.