Art Madrid'25 – GASTÓN LISAK: TO TOUCH THE OTHER, THE OTHERNESS, THE THINGS

Gastón Lisak

CCONVERSATIONS WITH MARISOL SALANOVA. INTERVIEW PROGRAM. ART MADRID'25

Gastón Lisak (Barcelona, 1989) approaches conceptual art through a path deeply tied to his teaching experience, the facilitation of workshops, and experimenting with collective creations. His work is rooted in meticulous research into mundane archaeology, exploring the transformation of anachronistic objects.

With a background in design, much of his work intersects with industrial processes. Applying industrial techniques to art, working with waste materials, and transforming them into friezes results in pieces of immense appeal. Lisak seeks beauty in what is discarded, in the abject, challenging the contemporary concept of hyperproduction. Ultimately, his goal is to make us stop and observe what might otherwise go unnoticed. Playfulness is ever-present, reflecting his interest in learning and material recovery.


Polyptych. Gastón Lisak Exhibition: Mundane Archaeology, curated by Mariella Franzoni, La Sala Centre d'Art Vilanova i la Geltrú, 2023. Photograph by Roberto Ruiz.


What role does experimentation play in your creative process?

I believe experimentation plays a crucial role in my work—whether it's with new materials or industrial processes that I adapt to the art world. Experimentation is closely linked to the uncertainty of how a piece will turn out.

We live in a time when we have access to vast amounts of information—everything seems perfect, the entire system is polished. But experimentation involves error, things not turning out as expected, surprises, and discoveries.

My work is heavily centered on understanding societies through the objects we use. A mass-produced object—something hyper-new, like a spinner or a tiny figurine—appears everywhere, only to vanish into obscurity.

Through art and this process of rediscovering objects from our surroundings, we can help future generations—50, 100, or even 200 years from now—understand how we once lived. My work essentially preserves a snapshot of a specific moment in art history and in the world we're living in today.


Mundane Archaeology. 2022. Photography on aluminum. 100 x 70 cm.


Who are your references?

Like many people, most of my references come from those around me—individuals I grow with every day. However, I did spend some time in England, where I was fascinated by the Fluxus movement. Its chaos contained in boxes—the mix of disorder and absolute structure—was captivating. Similarly, randomness, the unexpected, and the accidental have always intrigued me.

I also admire Pistoletto's Arte Povera—the act of repurposing and giving new meaning to everyday objects. Antoni Miralda’s compulsive obsession with objects, his ability to listen to them and understand them, has deeply influenced my work.

Currently, artists like Joana Vasconcelos inspire me with her ability to rediscover, rethink, and recontextualize objects. Beyond individuals, markets are a great source of inspiration for me. Markets are like open-air museums that are constantly changing. When you visit them, you encounter strange objects that draw you in, making you want to learn about their origins, purpose, and stories.

Much of my inspiration stems from everyday life—small interactions, mistakes, the amateur, the ugly, the odd, and the bizarre elements of daily existence. I often try to add a twist to the mundane, to the monotonous cycles of life, transforming them into something new and different each day.


Metal Touch. 2022. Sacred Plastic Collection.


How do you select the objects that inspire you?

Sometimes the objects choose me, and other times, I choose them. Often, I’m drawn to strange objects that don’t make sense or that I don’t fully understand.

For instance, marine items are a recurring element in my work—objects from the sea or nature, as well as hyper-contemporary objects. How can we transform something ephemeral, like a plate of food, into a permanent piece—a sculpture, a totem, something enduring? How can we turn something small into something monumental?

Markets are great for discovery. Layer by layer, you can explore: What happens if I look closer? Those objects that might lack voice or presence can be transformed through art, giving them a new meaning and place.

When I transform objects and give them a new purpose, they become spaces for sharing thoughts about how we live today. It’s important that these objects are accessible and easy to connect with. In our environment, there’s a lot of visual noise—chaos, stimuli. Everything competes for our attention. Through art, I strive to create moments of pause: Stop. Breathe. Understand. Value what surrounds you.

Art, in this sense, is an exercise in thought, offering an opportunity for action both to the viewer and the creator. It’s a space for inspiration and change. While we may not change the world overnight, art can inspire small shifts in perspective, enabling us to see life differently.

I’ve also noticed that many of the objects in my work appear in different places. An object I see in a market in Buenos Aires might also appear in Chile or at Mexico’s La Lagunilla market. These objects travel globally, which fascinates me. Many objects in my work have a history—they’ve been seen and lived elsewhere before they reached me.


View of the ex-votos in the exhibition at the Fundación Espai Guinovart. Agramunt. 2023.


What role does nature play in your work?

I grew up near the sea, and I love it. It’s always been a part of my life. When working with objects, if you look at cabinets of curiosities, you’ll notice that humans have always been compelled to document, collect, and possess nature.

Markets often have remnants of nature—like shells or corals—that are admired in their original environment. This raises the question: What is nature today? How do humans impact it? We can’t view nature as separate from ourselves—it’s an ecosystem where everything coexists, even within the objects we create.

There’s little sense in the mass production of trendy, disposable objects, but art allows us to reflect on questions of consumption: What do we consume? How? Why? Does it make sense today?

Nature’s ability to inspire is also powerful. The sea, shells, and the mysteries of the underwater world captivate me. Observing our surroundings through a scientific lens—like a laboratory—helps us learn more about the world. When I analyze objects systematically in a market, it’s similar to how someone might study an ant or butterfly in a lab.


Ketchup. 2022. Sacred Plastic Collection.


When do you feel a piece in a series is complete?

For me, the end of a piece is as important as its creation. The process involves a journey and discovery that lead to the final work.

The conclusion is significant, but so is the story behind it. A piece is finished when you feel it is, but its value lies not only in the final result but in the time and journey it took to get there.

A phrase that inspires me is “to make the familiar unfamiliar and the unfamiliar familiar” by the German poet Novalis. It resonates because it’s fascinating to see how familiar objects can be transformed into something magical, distinct, and extraordinary.

I’ve become obsessed with this dichotomy between the familiar and the strange. Through curiosity and discovery, we can question and understand how we live today. This creates a pause, a moment to reflect.

We live in a fast-paced world, constantly on the move. Art offers us the opportunity to pause, reflect, and breathe.





Are you a contemporary art gallery and would like to participate in Art Madrid'26? The application period is now open!

The 21st edition of Art Madrid opens its application period. From March 4 to 8, 2026, the Galería de Cristal del Palacio de Cibeles will once again be the meeting point for national and international contemporary art. If you are a contemporary art gallery, this is your chance to be part of one of the most consolidated fairs in the Spanish circuit. The deadline for applications will be open until October 17, 2025.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


The Art Madrid contemporary art fair has been taking place during the capital's Art Week for more than twenty years. Art Madrid is a multidisciplinary fair of new artistic trends with the participation of about 40 national and international galleries that work with painting, sculpture, graphic work, photography, installation and digital art of recent production.


Aimed at both a broad and specialized audience, the fair combines a carefully curated artistic selection with a strong commitment to the professionalization of the sector and the visibility of gallery work. In addition to its gallery program, Art Madrid also develops a parallel program of activities throughout the month of February, promoting dissemination, reflection, and dialogue among cultural agents, collectors, and new audiences.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A key mission: to connect art with society

The fair's main mission is to bring contemporary art closer to the general and specialized public, creating an inclusive platform that promotes artistic talent, encourages collecting and strengthens the gallery ecosystem. The objective is clear: to disseminate art within and beyond our borders, generate new audiences and give visibility to young talents.


Art Madrid is a key event for the promotion and commercialization of both national and international contemporary art, placing the city in the spotlight during Art Week. At the same time, it remains committed to fostering a space for reflection and learning.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PROGRAMS

GALLERY PROGRAM

In each edition, the Gallery Program of Art Madrid brings together about 40 exhibitors, both national and international, who present proposals focused on recently created contemporary artworks.


COLLECTOR’S PROGRAM

Art Madrid offers a specialized advisory service for galleries and the general public interested in acquiring artworks.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PATRONAGE PROGRAM

Art Madrid develops a patronage program as part of its commitment to artistic creation and the promotion of collecting. Through different categories of awards, the fair contributes to the professional development of artists while encouraging the incorporation of contemporary works into prominent private collections. This program is made possible thanks to the commitment of collaborating entities, collectors, and private companies who, through their support, actively contribute to strengthening the cultural ecosystem and consolidating new forms of patronage.


ACQUISITION AWARD

Art Madrid joins forces with institutions and companies to support artistic creation and gallery work at the fair through the presentation of several awards.


EMERGING ARTIST AWARD

Our sponsors, as part of their commitment to promoting contemporary art, will provide an award to one of the emerging artists participating in the fair.


RESIDENCY AWARD

An award that will be given to one of the participating artists in this edition, intended for carrying out an artist residency.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PARALLEL PROGRAM

The Parallel Program of Art Madrid serves as a platform for analysis, research, and critical thinking around contemporary issues. This line of programming incorporates cross-cutting discourses and interdisciplinary approaches that make it possible to address current challenges through artistic practice, curating, and cultural production.


ACTIVITIES

The program for Art Madrid’26 will include a series of activities taking place throughout the month of February and during Madrid Art Week at the Galería de Cristal of the Palacio de Cibeles. In this edition, in addition to the pre-fair activities, the third edition of Open Booth, the Performance Cycle, the program Lecturas: Curated Walkthroughs by Art Madrid, and the Interview Program will all be continued.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A comprehensive communication ecosystem

With an audience of more than 110 million impacts in its last campaign, Art Madrid deploys a 360 strategy that includes traditional and digital media, social networks (with more than 113K followers), newsletter, and a 360 virtual tour. The fair is also committed to its own content with interviews, articles and curated tours accessible on its blog and digital platforms.


A key event in Madrid's cultural agenda

With an average visitor age between 35 and 54 years, 60% women, and 40% new collectors, Art Madrid establishes itself as a diverse, inclusive fair aligned with the interests of the contemporary audience.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


Our commitment to art and culture extends throughout the year. We strive to broaden access for new audiences and foster interest in art and culture across all social sectors. We also aim to promote and give visibility to artists, with a special focus on emerging talent. We view art and culture as essential pillars of social development, and through our event, we work to create accessible, dynamic spaces that foster communication and cultural expression.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


IMPORTANT INFORMATION:

Applications for participation in the 21st edition of Art Madrid may be submitted to the following email address: info@art-madrid.com until October 17, 2025.