Paula Blanco

CONVERSATIONS WITH MARISOL SALANOVA. INTERVIEW PROGRAM. ART MADRID'25

Paula Blanco (Oviedo, 1996) explores the forms of nature, connecting them with science, territory, and the environment through artistic creation. The mountains, the sun, leaves, and trees serve as inspiration to create structures with clay, pigments, varnishes, and fiberglass, resembling fragments of organic creatures.

Each piece is not a finished work in itself but part of an evolving continuum, as she constantly experiments. Her sensitivity is skillfully channeled into her creations, which seem to pivot on the use of alternative techniques to traditional painting. She seeks to sublimate matter, separating the idea from the object. Her approach to abstraction is ethereal, expressing itself through landscapes and the places where raw materials originate.

The only blue organism. 2024. Mixed media on fiberglass. 98 x 138 cm.

What role does experimentation play in your creative process?

Experimentation plays a central role. Initially, I wasn’t aware of its importance in my process—it just happened naturally. I would follow a narrative thread, and experimentation was my organic way of reaching what I sought. Early on, I distanced myself from the stretcher frame because I found it limiting. I needed the edges of the pieces to be part of the composition, so I used traditional materials like canvas, paper, or oil paint in unconventional ways. I adapted materials to what each work required, without adhering to traditional rules.

Everything came together after a residency in Dubai. When I returned, I felt disconnected from both the work I had created there and my earlier work. It was like a beautiful suit that no longer fit. So, I consciously decided to connect the dots between the different series of works I had done. That’s when I realized the common thread was experimentation.

What I seek—and continue to seek—is the organic. I work with abstract elements, trying to explore the language of matter and elevate it to an almost ethereal plane. My goal is to separate the language of matter to reach something primordial and essential. I understood that experimentation was the foundation of my work, the medium to reach that organic essence from different angles—always through the language of matter and lightness. For me, it’s the most direct path to that essence.

Where the sky is created. 2024. Mixed media on fiberglass. 127 x 166 cm.

What are your references?

When I think about influences, I divide them into three groups:

The first includes artists and creators I consume daily through social media, cinema, or other forms of leisure. Even if they don’t directly relate to my work, they inevitably influence me in some way. The second group consists of my peers, my partner, and the people I share artistic perspectives with. Even if we work on different things, there’s a network of support and mutual inspiration. We recommend materials to each other, share ideas... It’s a more indirect influence but equally significant. Love you, friends.

Finally, there are the core influences: the artists who have marked turning points in my journey. For example, when I started painting, I was fascinated by Sorolla, especially his use of light. Although it’s not evident in my current work, that interest in light remains a crucial part of my language.

Then came Francis Bacon, with his approach to the visceral and the organic in open spaces. I was deeply affected by his ability to compose with central organic masses. Later, I discovered Berlinde De Bruyckere, whose wax sculptures replicate skins full of incredible transparencies and glazes. Her extensive material research to achieve her desired results inspired me to think, There must be a way to express myself, too. A professor once told me that the moments when you’re not painting are just as important as when you are, and he was absolutely right. At that time, Berlinde De Bruyckere inspired me to say, Maybe I shouldn’t be producing right now—just experimenting and taking it slow. Sometimes in art, you want everything now, now, now, but it’s more worthwhile—and productive—to pause and avoid obsessing over production for a while until you find that something you truly want to achieve, instead of struggling with the canvas.

Finally, Nolde was an unexpected discovery. I had never been particularly interested in watercolor or his use of color, but his expressive and free landscapes inspired me to explore color in my work. This was significant because I had always worked with muted tones, blacks, and grays. Seeing his work made me realize I could find my voice in color. Nolde opened up a new path for me, even though all the previous influences remain present in my work, albeit more subtly.

The arch it guards. 2024. Mixed media on fiberglass. 149 x 140 cm.

How do your roles as a cartoonist and painter interrelate?

Honestly, they barely intersect because they are very different languages. I can’t work on both simultaneously since they require completely different mental approaches. For instance, when I was working on my book Qué vergüenza haber nacido (What a Shame to Have Been Born), I was entirely immersed in the world of cartoons.

Cartoons emerged as a tool to organize my ideas about the world—a visual diary. They were incredibly helpful during my formative years, but I feel I don’t need them as much now. Nevertheless, they were fundamental to my development.

I’ve realized that these two parts of me—cartoonist and painter—are very distinct and well-separated. While they might seem to have nothing in common, I believe both are driven by a search for truth, by the need to dissect reality and reach what is true.

In painting, I focus on the organic and the primordial, while in cartoons, it’s a visceral sincerity. So, while they are two very different paths, they share the same destination. Right now, painting is my mother tongue, so to speak. It’s where I feel I can most purely achieve what I want. Cartoons have a more narrative component, helping to put things in order, whereas painting—perhaps because it’s more abstract—reaches corners that cartoons can’t.

Dog howling at the moon. 2024. Mixed media on fiberglass. 194 x 150cm.

What aspect defines your artistic language?

When I work, I constantly seek a balance between chaos and intention. My technique, as I’ve mentioned, revolves around pursuing a primordial organic force. An excess of intention or human intervention could kill that organic force.

It’s about finding balance: controlled chaos. For me, it’s crucial to maintain an equilibrium between the initial idea for a piece and what happens during the process. Although I don’t work with sketches, I always need a starting point: a color, a shape—something that sparks the urge to create. You begin with an idea of what you want to achieve, but it’s vital to remain open to what the work demands as it evolves.

The balance lies between what the piece asks of you and what you initially wanted. Often, your original plan won’t work 100%. That’s why you must be receptive to the piece suggesting new forms or colors. However, it’s equally important to maintain clarity to avoid being swept away by every new idea, as you’d never finish otherwise.

It’s also about balancing the pictorial and the sculptural. Although I approach my work pictorially, it’s evident that it has an installation-like quality. The pieces are translucent, viewable from both sides, and can be hung mid-room, where the surrounding air becomes significant. Each piece needs space around it to fully reveal its form.

Ultimately, I aim to observe the painting as if it were a being, almost with its own body. The uneven contours of the pieces reinforce this concept, creating a balance between painting as an entity and painting as an object.

The intentions of a flower. 2024. Mixed media on fiberglass. 173 x 117 cm.

How do transparency and light influence your works?

Light plays a crucial role in arranging the pieces, especially due to their translucency. I usually hang them in two ways: either on a wall or from the ceiling.

On the wall, the pieces are mounted with magnets to avoid puncturing them—something I find essential. Their distance from the wall significantly impacts their appearance. The closer they are, the more saturated the colors appear, emphasizing their pictorial quality. The farther they are, the more their object-like quality emerges, highlighting contours, textures, and the interplay of translucent layers with light.

Suspending them from the ceiling further desaturates the colors and gives full prominence to their object-like quality. Viewed from all angles, the works reveal their seams, collaged layers, and the delicate textures of overlapping paint.

I prefer natural light for display, as it integrates the work into the space, aligning with my goal of capturing the organic and primordial. These pieces, like fragments of the world, connect with the air and light around them, reinforcing their essence.

Contemporary art has ceased to be an exclusive territory reserved for elites and has become an increasingly democratic and accessible space. In the context of fairs such as Art Madrid, which in 2026 brings together more than 200 artists from five continents, a new generation of collectors is emerging—one that challenges the traditional codes of the art market. But how do you make the leap from admirer to collector? What do you need to know before acquiring your first artwork?

The image of the art collector has historically been associated with great fortunes, multimillion-euro auctions, and inaccessible masterpieces. However, this perception is changing radically. Today’s contemporary art market offers a wide range of proposals that suit virtually any budget, from works by emerging artists to limited editions by established creators. .

At Art Madrid, for example, galleries presenting young talents coexist with those representing artists with consolidated careers. This diversity allows first-time buyers to find meaningful works without needing unlimited capital. What matters is not how much you invest, but why you do it, and how that piece resonates with your life, your space, and your concerns.

Experience in the art world shows that a collection is not defined by the monetary value of the works it contains, but by the coherence and strength of the narrative they build together. Understanding this frees emerging collectors from the pressure to succeed according to investment logic and encourages them to rely on their own aesthetic judgment and the emotional connection they establish with the works.

HOW TO START A COLLECTION

Define Your Orientation: Passion vs. Investment

Before acquiring your first work, it is essential to ask yourself what you are looking for in collecting. There are two main approaches which, although they can coexist, lead down different paths:

Collecting driven by passion is guided by emotional connection, aesthetic pleasure, and the desire to live surrounded by works that speak to you. This approach is more intuitive and personal and, paradoxically, often proves to be more successful economically in the long term because it is rooted in genuine conviction.

Collecting as an investment requires more technical knowledge of the market, monitoring trends, understanding artists’ and galleries’ trajectories, and having a strategic vision. Although art has proven to be an interesting alternative investment—especially in times of economic uncertainty—it requires patience and a tolerance for risk.

Most successful collectors combine both dimensions: they buy what moves them, while also developing a critical eye to identify works with potential for appreciation. The key is not to be driven solely by market opportunism, because art that does not move you is unlikely to hold your interest when trends change.

EDUCATE YOURSELF BEFORE BUYING

Knowledge is your best tool. Before acquiring works, take time to:

Visit exhibitions regularly. Not only in commercial galleries, but also in museums, independent spaces, and art centers. This will help you develop your own aesthetic criteria and understand which proposals truly resonate with you.

Research artists. Read about their careers, influences, and creative processes. In the digital age, most artists are present on social media, where they share daily work, sketches, and reflections. This transparency makes it easier to connect more deeply with their practice.

Understand the market. Observe prices in different galleries, learn what factors influence valuation (artist’s career, technique, dimensions, limited edition versus unique piece), and become familiar with how galleries and fairs operate.

Talk to gallerists. Gallerists are essential allies. Their job is not only to sell, but to educate, connect, and build long-term relationships. A good gallerist will guide you toward works that match your interests and accompany you in the development of your collection.

EVALUATING A WORK: BEYOND “I LIKE IT”

When a work captures your attention, it is important to go beyond the initial emotional impression and ask yourself some key questions:

Coherence in the Artist’s Trajectory

Is this work part of a sustained line of research, or is it an isolated experiment? Artists with coherent proposals over time tend to have greater projection. Look for a logical evolution in their work, participation in relevant exhibitions, awards or grants, and representation by established galleries.

This does not mean you should reject the work of very young or highly experimental artists. On the contrary, some of the greatest successes in collecting come from early support of emerging talents. However, such a bet should be based on informed intuition, not mere novelty.

Technical and Conceptual Quality

Contemporary art has greatly expanded the boundaries of what we consider “technique,” incorporating everything from installation to digital art. Nevertheless, each discipline has its own standards of excellence. A painting should demonstrate mastery of color, composition, and material; a sculpture, an understanding of space and materials; a photograph, control of light and framing; a conceptual work, rigor in the development of the idea.

Beyond technique, ask yourself: What is this work saying? Does it offer an original perspective on something that interests me? Is there conceptual depth, or is it purely decorative? There are no absolute right answers, but asking these questions will help you make more conscious decisions.

Suitability for the Space

A practical but fundamental consideration: where will this work live? Art needs room to breathe, appropriate light, and a context that enhances it. A monumental work can feel overwhelming in a small apartment, while an intimate piece may get lost in a large space. Many galleries offer virtual visualization services or even temporary loans so you can experience the work in your space before committing.

Practical Aspects of Collecting

When you acquire a work, you should receive:

Certificate of authenticity: A document signed by the artist or gallery that certifies the authorship of the piece, its dimensions, technique, year of creation, and, in the case of editions, its number within the edition.

Invoice: Legally required and essential for proving ownership and purchase value, particularly relevant for insurance and potential resale.

Conservation information: Each technique and material requires specific care. Ask how the work should be preserved (light, humidity, temperature conditions) and whether it needs periodic maintenance.

Insurance and Protection: Even if your collection is just beginning, it is advisable to take out specific insurance for artworks. Most home insurance policies do not adequately cover this type of asset. There are specialized policies that protect against theft, accidental damage, fire, and other risks, with reasonable premiums for modest collections.

In addition to insurance, consider basic conservation measures: avoid hanging works in areas with excessive humidity, direct sunlight, or sudden temperature changes. For works on paper (photographs, prints, drawings), framing with UV-protective glass and acid-free matting is essential.

Legal and Tax Advice

In Spain, artworks have a specific tax treatment. The applicable VAT rate is 21%, although there are exemptions in certain cases. If your collection grows and you eventually decide to sell pieces, you will need to consider the tax implications of capital gains. For larger collections, it can be useful to consult advisors specialized in artistic heritage, who can guide you on tax benefits (donations to museums, long-term loans), inheritance planning, and asset protection structures.

Building Relationships Within the Art Ecosystem

Collecting is not a solitary activity, but a deeply social one. Some tips for integrating into the community:

Attend openings and events. Exhibition openings are opportunities to meet artists, other collectors, critics, and curators. Don’t be afraid to ask questions or express genuine interest.

Join collectors’ associations. Many cities have organized groups that arrange studio visits, talks with experts, and trips to international fairs. These spaces facilitate learning and networking.

Be loyal to your galleries. If a gallery has advised you well and you feel comfortable with its program, maintain the relationship long-term. Gallerists tend to reserve the best pieces or opportunities for their regular collectors.

Value Beyond Price

Finally, it is important to remember that the true value of collecting goes beyond economics. Living with art transforms everyday spaces into places of reflection and beauty. A work on your wall is a daily reminder of an emotion, an idea, a vision of the world that once moved you enough to want to live with it.

Collecting is also a way of actively participating in the cultural ecosystem. When you buy the work of an emerging artist, you help them continue creating. When you support an independent gallery, you help sustain spaces of experimentation. When you lend your works for an exhibition or eventually donate them to a public institution, you contribute to the collective heritage

At fairs like Art Madrid, where proposals from different generations, geographies, and artistic languages coexist, you have the opportunity to explore, compare, and discover. There is no rush. Collecting is a long-term journey in which each acquisition is a chapter in a personal story you are building. The key is to begin with curiosity, humility, and the certainty that art, more than a luxury, is a necessity that profoundly enriches life.