Art Madrid'25 – CULTURE AND PRECARIOUSNESS

It seems that the cultural sector is reluctant to abandon its almost endemic precariousness. Since the crisis made its appearance a decade ago, the blows are still there, though they adopt, it’s true, different forms and produce consequences of very different nature. In turn, culture, as such, is still a sector of economic content, subject to the same avatars as the other areas of activity, and a sphere in which the same patterns of inequality and imbalance perceived in other business fields repeated.

The professionalisation of culture has led to a high degree of specialisation of the profiles, giving light to new lines of activity that a few years ago were completely unknown. In parallel, consumption habits, the way of approaching art and the place that exhibition spaces had traditionally occupied have had to adapt to a change in circumstances. This evolution is motivated not only by the prevailing economic situation, right after the new millennium started, but also by the beginning of a period of transition in which a generational change comes together with a deep social identity crisis. This gap in the sense of belonging and the path towards a dehumanising individualism poses numerous challenges, and more so in an area such as culture, whose reason for being rests with the individual and his development in society. Many of these turning points usually coincide with significant world milestones, such as, without a doubt, the beginning of a new century, a situation that in our case came along with a technological revolution that opens up new ways of exploration but also contributes to deepening the uncertainty of our immediate context.

Campaign "no por amor al arte" launched by Plataforma PAC in 2018

All these changes don’t imply a strengthening of the profession or a revaluation of the work done. Although some slightly hopeful data emerge every year, a joint analysis shows that culture remains a very precarious sector that feeds on the passion of those who want to keep it alive. Paradoxically, there is an exploitation of our culture by tourism. The increasing volume of visitors that come to our country every year is a good indicator that, in addition to the excellent weather and the gastronomic variety, our cultural wealth plays a decisive role in. However, mechanisms to achieve a better distribution of these revenues or systems that serve to put culture in its place are not enhanced.

Other contradictions also coincide: the cultural sector is one of the most demanding in terms of required training and specialisation. 69.3% of cultural workers have higher education, compared to 42.9% of the national average (Yearbook of Cultural Statistics MCD 2018), a circumstance that is not accompanied by higher salary compensation. Likewise, there is a slight increase in employment generation (3.6% of the national total), although the number of single enterprises or self-employed is 64.7% and temporary contracts have increased by 19.4% since 2017. Thus, these data draw a sensitive, poorly resistant and depleted panorama to fight against setbacks.

Guided tour in Cádiz Museum

To make it worse, this sector replicates some of the imbalances seen in other economic areas: 60.9% of workers are men, and the remaining percentage are women. This could be an inner feature without major significance, as we know that in other sectors it happens in reverse; but the gap is noticed because there is a high percentage of artists who decide to establish themselves professionally abroad, where they get stability and better pay. A recent study carried out by Marta Pérez-Ibáñez and Isidro López-Aparicio on the situation of Spanish female artists (“Women artists and job insecurity in Spain. Analysis and comparison based on a global study”, Revista Arte, Individuo y Sociedad, vol. 31 (4), 2019) shows that 60% of them move abroad, of which 75% are under 40 years old. It also highlights the data collected on income, where 46.9% of the artists declare to obtain less than € 8,000 per year.

With all this, it is clear that the cultural sector has to face many future challenges, not only to overcome the difficulties inherent to its economic sensitivity, but also to many other circumstances that require a response more in line with the new times and the course of historical events. We will be here working to contribute to this (r)evolution.

 

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.