Art Madrid'25 – A DADA AND SURREAL OASIS IN THE HEART OF MADRID

The Palace of Gaviria has opened this week an exhibition that brings together 180 works by some of the most iconic artists of the 20th century. It is a small part of the private collection of Arturo Schwarz, who donated more than 700 pieces to the Museum of Israel.

The history of this collection is intimately connected to the life of its owner. Schwarz specialised in works of Dadaism and Surrealism, artistic movements in which he became a close friend with some of its greatest exponents, such as Duchamp, Man Ray or Breton. This obstinacy for Surrealism began in the mid-40s, after reading the "Manifesto" by André Breton, which led him also to join the movement. Later, in 1945, he met Marcel Duchamp, with whom he had a relationship since then. In his own words, he was fascinated by being in contact with artists who were "extremely free and intellectually honest".

Man Ray, “The Rayograph”, 1921-28.

He worked as a writer, curator and gallery owner, but he is best known as a collector. This passion for twentieth-century art, and particularly for these two isms, has guided his eagerness to gather representative works of those who were his friends, to the point to treasure a set of pieces that travelled several times around the world.

Man Ray, “'El observatorio del tiempo. Los amantes”, 1932-34.

Most of this collection was donated to the Museum of Israel to form the "The Vera and Arturo Schwarz Collection of Dada and Surrealist Art". The process began in 1972 with the transfer of 30 replicas of Duchamp's readymades, followed by the extensive Dada and Surrealism library in 1991. Finally, in 1998, on the occasion of the 50th anniversary of the museum, the rest of the legacy was completed to become a permanent fund in the museum.

René Magritte, “The Castle of the Pyrenees”, 1959.

Under the claim of Duchamp, Magritte and Dalí, the Palace of Gaviria brings together a selection of the most emblematic works of these isms of the last century, which are joined by Ernst, Tanguy, Man Ray, Picabia, Calder, Schwitters, Höch, Blumenfeld, Janco, among others. These artistic movements were a response of the creators to the convulsive times lived in old Europe devastated by the warlike conflicts and the lack of social integration. The rereading of the tangible, the dream interpretation, the scape to a different reality were ideas that fed the creative impulse of these artists, true architects of the critical thinking of the 20th century.

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.







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