Art Madrid'23 – A DADA AND SURREAL OASIS IN THE HEART OF MADRID

The Palace of Gaviria has opened this week an exhibition that brings together 180 works by some of the most iconic artists of the 20th century. It is a small part of the private collection of Arturo Schwarz, who donated more than 700 pieces to the Museum of Israel.

The history of this collection is intimately connected to the life of its owner. Schwarz specialised in works of Dadaism and Surrealism, artistic movements in which he became a close friend with some of its greatest exponents, such as Duchamp, Man Ray or Breton. This obstinacy for Surrealism began in the mid-40s, after reading the "Manifesto" by André Breton, which led him also to join the movement. Later, in 1945, he met Marcel Duchamp, with whom he had a relationship since then. In his own words, he was fascinated by being in contact with artists who were "extremely free and intellectually honest".

Man Ray, “The Rayograph”, 1921-28.

He worked as a writer, curator and gallery owner, but he is best known as a collector. This passion for twentieth-century art, and particularly for these two isms, has guided his eagerness to gather representative works of those who were his friends, to the point to treasure a set of pieces that travelled several times around the world.

Man Ray, “'El observatorio del tiempo. Los amantes”, 1932-34.

Most of this collection was donated to the Museum of Israel to form the "The Vera and Arturo Schwarz Collection of Dada and Surrealist Art". The process began in 1972 with the transfer of 30 replicas of Duchamp's readymades, followed by the extensive Dada and Surrealism library in 1991. Finally, in 1998, on the occasion of the 50th anniversary of the museum, the rest of the legacy was completed to become a permanent fund in the museum.

René Magritte, “The Castle of the Pyrenees”, 1959.

Under the claim of Duchamp, Magritte and Dalí, the Palace of Gaviria brings together a selection of the most emblematic works of these isms of the last century, which are joined by Ernst, Tanguy, Man Ray, Picabia, Calder, Schwitters, Höch, Blumenfeld, Janco, among others. These artistic movements were a response of the creators to the convulsive times lived in old Europe devastated by the warlike conflicts and the lack of social integration. The rereading of the tangible, the dream interpretation, the scape to a different reality were ideas that fed the creative impulse of these artists, true architects of the critical thinking of the 20th century.

Art Madrid, sponsored by One Shot Hotels, launches: "One Shot Collectors", a Collectors Program integrated into the heart of the fair with the commitment to continue building bridges to bring the public closer to contemporary art. One Shot Hotels is a young chain of boutique hotels with meticulous design and an unbeatable location in the center of Madrid, Valencia, Sevilla, Barcelona, San Sebastián and Oporto.

The interest in collecting art can become a true passion based on various criteria, be they historical-artistic, aesthetic, emotional, social or economic. All of them result in an aesthetic and personal exercise. Owning art is experiential, from meeting the artist to understanding and sharing the discourse behind the work. Building a collection is also a way to invest in something tangible and secure that could offer significant payback in the future. But above all, it is an essential support for the creative economy.

An art collection is something that must evolve gradually, that must be built over time, always based on information according to our interests. The main thing is to enjoy the experience of seeing art, not to be intimidated, and to trust our taste. But how do we decide what to focus on and which direction to go? Where do we start? How do we relate one purchase to the next?

A good acquisition occurs by following one's tastes, learning to recognize what attracts and interests us, while informing ourselves before and during the purchase. Collecting can be an emotional journey, one of knowledge with a social or economic background, or simply an aesthetic and personal exercise. That is why the accompaniment of an advisor when acquiring art is always a clear point, just as it is to have the endorsement of a gallery that supports and legitimizes the work of art.

© Photo by Christian Monsalve. Courtesy from TOO MANY FLASH

The professional advice of an expert is a "safe" and coherent way of deciding the collector, in addition to promoting and maximizing the quality and value of his collection, also seeks to enrich the shopping experience and its enjoyment. For this, in this edition of Art Madrid, we will have a space for advice by Ana Suárez Gisbert, Art Advisor, Law Degree, and Expert Appraiser with extensive experience in the art market. This advisory service is designed for experienced collectors, those looking for their first collector's item, and even corporate collectors looking to reflect their brand values ​​in an art collection. Thus, the Art Madrid'23 collecting program considers the different profiles, needs, and preferences, by generating a personalized tour and orientation.

Whether due to lack of time or desire to receive professional guidance, our Art Advisor will be able to find and prepare a selection of works of art according to the requirements and budget of each buyer, as well as help negotiate the acquisition of a construction site.

Collecting can start from a desire for knowledge and exploration at an aesthetic, social, economic, or even business level. At Art Madrid, we encourage collecting for those people and companies that want to bet on patronage and investment. This initiative is aimed at both professionals in the sector and lovers of contemporary art who are thinking of starting collecting or continuing to build their collection. Art Madrid offers a wide range of possibilities when it comes to acquiring works from disciplines such as: photography, painting, sculpture or installation, within a wide range of prices.

The advisory service is part of the "One Shot Collectors" program and is free for those who request it with prior registration. Request more information via email vip@art-madrid.com