Art Madrid'24 – WHEN DIGITAL ART BECOMES AN IMMERSIVE EXPERIENCE

The current development of art moves along paths increasingly connected with technology and digital language. Although in the beginning, the virtual works had been to a certain extent unconsidered, because they seem to play down the importance of the authors who execute their pieces with their own hands; these forms of expression have followed a constant evolution to position themselves in their place, where they deserve the same respect and admiration as traditional disciplines.

teamLab, “Black Waves: Lost, Immersed and Reborn”, 2019. Digital Installation, Continuous Loop, Sound: Hideaki Takahashi. ©teamLab, courtesy Pace Gallery.

One of the main differences offered by digital works is their ability to create parallel realities in an immersive way. Their power transcends mere evocation since they overcome the mind of the spectator, who does not have to imagine the things suggested to him, but he is involved in them actively and directly. The connection of these pieces with the moving image is understood today as a natural outlet... because the movement is precisely what the traditional branches of art cannot capture.

In this path, the work of teamLab, an artistic collective composed of numerous professionals from different specialities, who unite their energy and knowledge to create impressive digital immersive pieces, is deployed. Their own work system is based on the philosophy they want to convey in their works. It is about pooling the effort of all, seeking complementarity and joint action, giving rise to artworks that flow, that explore for themselves a balance in the elements, a harmony in the exteriorisation of an idea as simple as complex.

teamLab, “Flutter of Butterflies Beyond Borders, Ephemeral Life born in Au-delà des limites”, 2018, installation in La Villette, Paris. © teamLab, courtesy Pace Gallery.

This group, founded in Tokyo in 2001, prefers to reinforce the collective work and reject the traditional concept of authorship in the art to focus its efforts on the production of works. Its pieces have already been exhibited in numerous capitals of the world and are part of important collections.

While searching for putting together nature, technology, science and art, teamLab's work explores the possibilities of digital recreation of natural elements taken on a large scale to involve the viewer in an experience that transcends and brings it to another place. Its digital creations are often interactive and change in a constant cyclic movement that evolves according to the elements that appear in the scene. The result is an artistic-digital experience that reacts to the visitor, in a non-verbal dialogue that invites us to reflect on our environmental impact, the interaction with living beings and the need to feel a vital connection with nature.

teamLab, “Enso - Cold Light”, 2018, Digital Installation, Continuous Loop. ©teamLab, courtesy Pace Gallery.

The Espacio Fundación Telefónica exhibits three works of this collective to offer an unforgettable experience to the visitor. "Black Waves: Lost, Immersed and Reborn", "Flutter of Butterflies, Born from Hands" and "Enso - Cold Light" unfold on the walls of the showing-room to wrap, in a dark atmosphere with quiet music, the fascinated gaze of the spectator. Everything changes in the constant oscillation of the water and the waves of a rough, but peaceful sea.

 

“I paint in a completely free way, I don't have a plan, it's chaotic, but everything has a reason. I don't prepare anything before I start painting, what I paint is what I feel or try to communicate at that moment, so it changes a lot (from one work to another)”.

Chão limpo e o resto. Mixed media on canvas. 2023. Ana Malta. Courtesy of the artist.

Cultura Inquieta once again joins the experience of discovering and celebrating creative talent within the broad spectrum of artistic expressions present at Art Madrid'24. As a supporter of culture and contemporary art, its commitment to promoting and supporting emerging artists is reflected in a special initiative in this edition: highlighting and supporting the work of the REVELATION ARTIST of the 19th edition.

Só durmo na minha almofada. Mixed media on canvas. 2023. Ana Malta. Courtesy of the artist.

In this context, Ana Malta emerges into the contemporary art scene with a fresh voice and her own visual aesthetic. Born in Lisbon in 1996, Malta is a talented visual artist and freelance designer who has captivated the public with her distinctive approach and bold exploration of the beauty of everyday spaces through her investigations of color.

Her studies in Painting at the Faculty of Fine Arts of the University of Lisbon, as well as her Master's Degree in Creative Industries Management at the Catholic University of Portugal in Porto, have provided a solid foundation for her artistic practice. Currently, she also collaborates in the Communication and Production Office of Carpintarias de São Lázaro - Centro Cultural e Galeria Belo-Galsterer, showing her commitment to the cultural fabric of her community. She is also part of the artistic collective VÊS.TRÊS.

Ana Malta has been recognized in several platforms and media, including the 14th Edition of QUADRANTE, Melancia Mag and the SCROLL program of the RTP2 channel. Her participation in the book (AS)ARTISTAS - Ensaio Gráfico sobre Histórias e Práticas Artísticas no Feminino and in the April 21st Edition of Nova Awareness Club underlines her impact and relevance in the contemporary art scene.

Só um é que ganha. Mixed media on canvas. 2023. Ana Malta. Courtesy of the artist.

Ana Malta's work is characterized by her exploration of color, patterns, composition, and texture. These elements are not only vehicles of her plastic and visual expression, but also embody an intimate dialogue between aesthetic restlessness and the transformation of error into opportunity.

It is exciting to see Ana Malta make her debut at Art Madrid'24, represented by Galeria São Mamede (STAND B3). Her presence promises to further enrich the artistic experience of the event, inviting the public to approach the visually captivating and conceptually stimulating universe that the artist creates to narrate the chaos she rearranges in shapes and colors.

Não fico pendurada. Mixed media on canvas. 2023. Ana Malta. Courtesy of the artist.

In a world in constant movement, Ana Malta reminds us of the importance of experimentation and continuous exploration in the search for authentic and sincere artistic expression.

Her work has been REVEALED to us in the 19th edition of ART MADRID, thanks to the precise point of view of CULTURA INQUIETA as a testimony of the transforming power of art. In her hands, the entropy of forms brings us the possible memory of an endless summer; the luminosity of the sun becomes the caress of everyday life; we may even be surprised by the formula of happiness turned into a companion animal.

Ana Malta's pieces combines the restlessness of a space that appears to be in a state of chaos with the delicate synesthesia of vibrating at the velocity of light, nuances, lines and colors in her paintings.