Art Madrid'26 – DISNEY: THE JOY FACTORY

CaixaForum Madrid will open on July 17th an exhibition dedicated to Disney, where many works of this big-fish of animated films meet since its founding to the present day. After having passed through Barcelona, the collection arrives in the capital along with a program of activities both for adults and children.

With the title "The Art of Telling Stories", the exhibition rescues the origins of Disney, a company created around the passion of its creator, Walter Elias Disney, who began working as a draftsman in the early 20th century. In 1920, he and his brother decided to settle in Hollywood to launch the first large cartoon factory in the world. In those early days, Mickey Mouse was the star, but still in black and white.

Disney has strongly bet on technological innovation. In 1928 his film "The Steam Boat" was the first animated product in which image and sound were perfectly synchronised. The technicolour arrived in 1932, with the short-film "Flowers and trees". The next milestone was a full-length cartoon-film, "Snow White and the Seven Dwarfs", which was released just five years later, in 1937.

The childhood of many of us would not have been the same without Disney’s stories. Although in recent years the company has become a giant of the film industry with capacity to acquire the production of other major labels, such as Marvel, the origins were clearly aimed at a kid's audience eager for fun and entertainment. Nor can we forget the impact of Disney on our way of understanding nowadays many classic stories that have been completely transformed to adapt to the tastes and ideology of the company. The factory was also (let's not forget it) a product of its time, emerged in full American economic boom, in a postwar period very sensitive to tragic and dramatic ends that chose to offer a rereading of the stories to become the paradigm of the happiness that they are today.

If there is something to acknowledge on Disney is its ability to create myths. Its proposals have gone far beyond the drawings with which the company grew up, it has transcended borders beyond imagining, and has created an empire close to reaching its first century of trajectory. And as a final touch is its founder, who died in 1966, around which emerged one of the most widespread urban legends of our time: that his body was cryopreserved awaiting new technological advances to revive it. A way to make the fantasy eternal.

 


ART MADRID’ 26: 21 YEARS OF CONTEMPORARY ART


Discover all the information about the artists and galleries participating in the 21st edition of Art Madrid. The catalog features a curated selection of the works presented in this edition, along with the most relevant details of the event, making it an essential tool for engaging with the fair’s key figures and exploring the defining elements of today’s art scene.


In 2026, Art Madrid celebrates its 21st edition, further establishing itself as a leading event within Spain’s cultural sector. From March 4 to 8, the Galería de Cristal of the Palacio de Cibeles will once again become a meeting point for galleries, collectors, artists, and contemporary art enthusiasts.


Over the past twenty-one years, the fair has evolved into a dynamic and ever-expanding platform, fostering diversity in artistic languages, techniques, and discourses. In this edition, the Galleries Program brings together around 35 exhibitors from more than seven countries, offering a representative overview of the most recent developments in contemporary creation.


The Art Madrid ’26 catalog serves as a key publication for discovering the work of this edition’s galleries and artists —marked by experimentation and a plurality of perspectives— while also documenting the conceptual axes that shape the fair. As part of the Parallel Program, INHABITING THE EPHEMERAL: A Reflection on the “Species” of Spaces proposes a reflection on space, relationships, and shared experience, expanding the understanding of the fair beyond its commercial dimension and highlighting its cultural and experiential significance.


In addition, the catalog presents the initiatives that complete the program, such as the Open Booth dedicated to emerging creation, the Nebrija Space in collaboration with Nebrija University, the Performance Series “Open Infinite. What the Body Remembers,” the One Shot Collectors Program, and the Patronage Program, reaffirming the fair’s commitment to supporting, mediating, and accompanying contemporary art at every stage.

We invite you to discover more about Art Madrid ’26 through the catalog of its 21st edition — a publication that, beyond serving as documentary memory, becomes a cartography of the present artistic moment and an open door to new ways of inhabiting contemporary art.