Art Madrid'26 – DISNEY: THE JOY FACTORY

CaixaForum Madrid will open on July 17th an exhibition dedicated to Disney, where many works of this big-fish of animated films meet since its founding to the present day. After having passed through Barcelona, the collection arrives in the capital along with a program of activities both for adults and children.

With the title "The Art of Telling Stories", the exhibition rescues the origins of Disney, a company created around the passion of its creator, Walter Elias Disney, who began working as a draftsman in the early 20th century. In 1920, he and his brother decided to settle in Hollywood to launch the first large cartoon factory in the world. In those early days, Mickey Mouse was the star, but still in black and white.

Disney has strongly bet on technological innovation. In 1928 his film "The Steam Boat" was the first animated product in which image and sound were perfectly synchronised. The technicolour arrived in 1932, with the short-film "Flowers and trees". The next milestone was a full-length cartoon-film, "Snow White and the Seven Dwarfs", which was released just five years later, in 1937.

The childhood of many of us would not have been the same without Disney’s stories. Although in recent years the company has become a giant of the film industry with capacity to acquire the production of other major labels, such as Marvel, the origins were clearly aimed at a kid's audience eager for fun and entertainment. Nor can we forget the impact of Disney on our way of understanding nowadays many classic stories that have been completely transformed to adapt to the tastes and ideology of the company. The factory was also (let's not forget it) a product of its time, emerged in full American economic boom, in a postwar period very sensitive to tragic and dramatic ends that chose to offer a rereading of the stories to become the paradigm of the happiness that they are today.

If there is something to acknowledge on Disney is its ability to create myths. Its proposals have gone far beyond the drawings with which the company grew up, it has transcended borders beyond imagining, and has created an empire close to reaching its first century of trajectory. And as a final touch is its founder, who died in 1966, around which emerged one of the most widespread urban legends of our time: that his body was cryopreserved awaiting new technological advances to revive it. A way to make the fantasy eternal.

 


ABIERTO INFINITO. LO QUE EL CUERPO RECUERDA. CICLO DE PERFORMANCE X ART MADRID'26


Art Madrid, committed to creating a discursive platform for artists working within the field of performance and action art, presents Abierto Infinito: lo que el cuerpo recuerda, a proposal inspired by Erving Goffman’s ideas in The Presentation of Self in Everyday Life (Amorrortu Editores, Buenos Aires, 1997).

The project unfolds within a theoretical framework that directly engages with these premises, conceiving social interaction as a stage of carefully modulated performances designed to influence others’ perceptions. Goffman argues that individuals deploy both verbal and involuntary expressions to guide the interpretation of their behavior, sustaining roles and façades that define the situation for those who observe.

The body — the first territory of all representation — precedes both word and learned gesture. Human experience, conscious and unconscious alike, is inscribed within it. Abierto Infinito: lo que el cuerpo recuerda departs from this premise: representation inhabits existence itself, and life, understood as a succession of representations, transforms the body into a space of constant negotiation over who we are. In this passage, boundaries blur; the individual opens toward the collective, and the ephemeral acquires symbolic dimension. By inhabiting this interstice, performance simultaneously reveals the fragility of identity and the strength that emerges from encounter with others.


PERFORMANCE: TRAYECTORIA. BY AMANDA GATTI

March 6 | 7:00 PM. Galería de Cristal of the Palacio de Cibeles.


Amanda Gatti. Escaparate. 2023. DT-Espacio. Photograph by Pedro Mendes.


The proposal expands Amanda Gatti’s research initiated in La Plasti Ciudad del Cuerpo — an ongoing series of performance and installation presented since 2023 in spaces such as Fundación Antonio Pérez, Galería Nueva, CRUCE, and the Acción Spring(t)/UCM Congress — where she explores the relationship between her body and objects found in urban space. There, body and materials are articulated through a constant negotiation between functionality, weight, and support, generating temporary architectural compositions.

In Trayectoria, this research shifts toward the act of dragging: a gesture that makes visible the friction between body, objects, and space. The corridor ceases to be a neutrality to be crossed and becomes an operative intermediate zone, where form and content — veil and what is veiled, as Walter Benjamin points out — become confused. The space, saturated with objects turned into a mobile chain, clears and remakes itself with each step. Clearing, for Benjamin, is already an experience of space: each advance sustains this unfinished separation, always oriented toward a destination that may never be reached.


La Plasti Ciudad del Cuerpo #3. Amanda Gatti. Performance documentation. CRUCE 2054 exhibition, Galería CRUCE. Photograph by Pedro Mendes.


Displacement is not limited to material friction: it also becomes a symbolic inscription of that which every life trajectory drags along. The objects — remnants of past uses — function as metaphors for what remains attached to the body even when it no longer serves any function. The performance makes visible the condition of moving forward while carrying heterogeneous weights: material, affective, social. Thus, the gesture of walking linked to these objects turns the route into a writing in motion, where each step simultaneously activates a physical transit and a vital transit. Trayectoria proposes that every life is also a dragging: a continuous recomposing from what we insist on carrying with us.

The action operates objects as verbs: to push, to tense, to trip, to pull. From it emerges an operativity that involves the entire body and exceeds the visual. The image ceases to be representation and becomes gesture: a gesture that founds new spatial forms, that overflows, that produces an ephemeral mode of reappropriation of the corridor.

The trajectory thus becomes an affective map inscribed in the body, a way of merging with the environment by putting past and future, durability and wear, utility and obsolescence into friction. The action returns to public space what was taken from it, but now stripped of function: freed from meaning, freed from commodification, freed to be imagined otherwise.


ABOUT AMANDA GATTI

Amanda Gatti (1996, Porto Alegre, Brazil) is an artist and researcher whose practice unfolds across performance, video, photography, and installation. She explores the intersections of body, object, and space, investigating how we occupy — and are occupied by — the spaces around us. Drawing from experiences of displacement and the observation of domestic and urban environments, her work conceives the body as mediator and archive, transforming found objects, spatial arrangements, and everyday gestures into ephemeral architectures and relational situations.

She studied the Master’s in Scenic Practice and Visual Culture at Museo Reina Sofía/UCLM (Spain, 2023) and the Bachelor’s degree in Audiovisual Production at PUCRS (Brazil, 2018), where she received scholarships such as the Santander Universities grant. In Spain, her work has been presented in institutions and contexts such as Museo Reina Sofía, Fundación Antonio Pérez, Galería Nueva, CRUCE, and Teatro Pradillo, as well as in exhibitions and festivals in Brazil, Germany, Ireland, the United Kingdom, and the United States. She currently resides in Madrid, with secondary bases in Brazil and the United Kingdom.