Art Madrid'25 – IN THE CATCH OF MOVEMENT: VICTOR VASARELY

When talking about Op Art one wonders what a difference makes concerning plastic geometry or abstraction based on forms. Investigating optical art means going a step further and understanding its location within the artistic coordinates of the mid-20th-century. In this style, there is, in fact, colour, form and abstraction, but its vocation towards the representation of the movement separates it from pure static figuration and absolute formalism. The works of this pictorial movement hide a double face that only the spectator can discover. In effect, they seem to move when the spectator himself moves.

Vasarely in his working desk, Annet-sur-Marne, 1964 (detail) ©Robert Doisneau

Vasarely was a fundamental character in the configuration of this creative trend, which emerged almost as a natural evolution of the movements of the early 20th century, in a postmodernist stage obsessed with fungibility, the representation of the movement and the impact of new techniques and images in the world of cinema and photography. And one of the main challenges of these creators was the generation of movement on flat works. It is here when visual games enter the scene and do so based on geometry and colour.

Victor Vasarely, "Marsan-2", 1964-1974 (detail), acrylic on canvas, Vasarely Múzeum, Budapest

In the mid-60s, the Hungarian Vasarely let his imagination run wild, fueled by the trends and the artistic atmosphere of Paris, the city where he settled down from an early age, to host that strange combination of lines and curves that are also characteristic of the era in artworks of great visual impact. The false volumes, the spheres in apparent perspective, the patterns with unreal folds... configured a catalogue of today emblematic images.

Victor Vasarely, "Doupla", 1970-1975, acrylic on canvas, Vasarely Múzeum, Budapest

Although Op Art it was an ephemeral movement, like many others that happened in the condensed and productive period of the beginning of the century, its legacy is still present. The beginning can be identified with the opening of the exhibition "Le mouvement" in the Paris gallery Denise René, in 1955, a space that always fostered the avant-garde of the moment. The set of pieces gathered for the occasion gave name to the movement of kinetic art, in which Op Art can be considered included. The visual representation of dynamism, of change, of movement, in short, led these artists to explore and expand the possibilities of traditional forms in both painting and sculpture.

Victor Vasarely, "Gixeh II", 1955-1962 (detail), oil on canvas. Szépmúveszéti Múzeum, Budapest

Vasarely trained as a graphic designer, studies that have left a clear imprint on his work. His choice of shapes and colours at the top of his artistic production is always clean and flat. Although the interest to investigate in the expressive potential of the linear and contrasted drawing began time ago, it is from mid-50’s when his style defines and consolidates, giving rise to some of the most paradigmatic works of this movement.

The Thyssen Museum dedicates to this artist the exhibition "The Birth of Op Art", which will be open until the 9th of September. A unique opportunity to approach this creator and know in-deep his career.

 

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.