Art Madrid'24 – IN THE CATCH OF MOVEMENT: VICTOR VASARELY

When talking about Op Art one wonders what a difference makes concerning plastic geometry or abstraction based on forms. Investigating optical art means going a step further and understanding its location within the artistic coordinates of the mid-20th-century. In this style, there is, in fact, colour, form and abstraction, but its vocation towards the representation of the movement separates it from pure static figuration and absolute formalism. The works of this pictorial movement hide a double face that only the spectator can discover. In effect, they seem to move when the spectator himself moves.

Vasarely in his working desk, Annet-sur-Marne, 1964 (detail) ©Robert Doisneau

Vasarely was a fundamental character in the configuration of this creative trend, which emerged almost as a natural evolution of the movements of the early 20th century, in a postmodernist stage obsessed with fungibility, the representation of the movement and the impact of new techniques and images in the world of cinema and photography. And one of the main challenges of these creators was the generation of movement on flat works. It is here when visual games enter the scene and do so based on geometry and colour.

Victor Vasarely, "Marsan-2", 1964-1974 (detail), acrylic on canvas, Vasarely Múzeum, Budapest

In the mid-60s, the Hungarian Vasarely let his imagination run wild, fueled by the trends and the artistic atmosphere of Paris, the city where he settled down from an early age, to host that strange combination of lines and curves that are also characteristic of the era in artworks of great visual impact. The false volumes, the spheres in apparent perspective, the patterns with unreal folds... configured a catalogue of today emblematic images.

Victor Vasarely, "Doupla", 1970-1975, acrylic on canvas, Vasarely Múzeum, Budapest

Although Op Art it was an ephemeral movement, like many others that happened in the condensed and productive period of the beginning of the century, its legacy is still present. The beginning can be identified with the opening of the exhibition "Le mouvement" in the Paris gallery Denise René, in 1955, a space that always fostered the avant-garde of the moment. The set of pieces gathered for the occasion gave name to the movement of kinetic art, in which Op Art can be considered included. The visual representation of dynamism, of change, of movement, in short, led these artists to explore and expand the possibilities of traditional forms in both painting and sculpture.

Victor Vasarely, "Gixeh II", 1955-1962 (detail), oil on canvas. Szépmúveszéti Múzeum, Budapest

Vasarely trained as a graphic designer, studies that have left a clear imprint on his work. His choice of shapes and colours at the top of his artistic production is always clean and flat. Although the interest to investigate in the expressive potential of the linear and contrasted drawing began time ago, it is from mid-50’s when his style defines and consolidates, giving rise to some of the most paradigmatic works of this movement.

The Thyssen Museum dedicates to this artist the exhibition "The Birth of Op Art", which will be open until the 9th of September. A unique opportunity to approach this creator and know in-deep his career.

 

If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

PROGRAMS

Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.

Activities

The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

AWARDS

Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.



Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: info@art-madrid.com until October 7, 2024