Art Madrid'26 – IN THE CATCH OF MOVEMENT: VICTOR VASARELY

When talking about Op Art one wonders what a difference makes concerning plastic geometry or abstraction based on forms. Investigating optical art means going a step further and understanding its location within the artistic coordinates of the mid-20th-century. In this style, there is, in fact, colour, form and abstraction, but its vocation towards the representation of the movement separates it from pure static figuration and absolute formalism. The works of this pictorial movement hide a double face that only the spectator can discover. In effect, they seem to move when the spectator himself moves.

Vasarely in his working desk, Annet-sur-Marne, 1964 (detail) ©Robert Doisneau

Vasarely was a fundamental character in the configuration of this creative trend, which emerged almost as a natural evolution of the movements of the early 20th century, in a postmodernist stage obsessed with fungibility, the representation of the movement and the impact of new techniques and images in the world of cinema and photography. And one of the main challenges of these creators was the generation of movement on flat works. It is here when visual games enter the scene and do so based on geometry and colour.

Victor Vasarely, "Marsan-2", 1964-1974 (detail), acrylic on canvas, Vasarely Múzeum, Budapest

In the mid-60s, the Hungarian Vasarely let his imagination run wild, fueled by the trends and the artistic atmosphere of Paris, the city where he settled down from an early age, to host that strange combination of lines and curves that are also characteristic of the era in artworks of great visual impact. The false volumes, the spheres in apparent perspective, the patterns with unreal folds... configured a catalogue of today emblematic images.

Victor Vasarely, "Doupla", 1970-1975, acrylic on canvas, Vasarely Múzeum, Budapest

Although Op Art it was an ephemeral movement, like many others that happened in the condensed and productive period of the beginning of the century, its legacy is still present. The beginning can be identified with the opening of the exhibition "Le mouvement" in the Paris gallery Denise René, in 1955, a space that always fostered the avant-garde of the moment. The set of pieces gathered for the occasion gave name to the movement of kinetic art, in which Op Art can be considered included. The visual representation of dynamism, of change, of movement, in short, led these artists to explore and expand the possibilities of traditional forms in both painting and sculpture.

Victor Vasarely, "Gixeh II", 1955-1962 (detail), oil on canvas. Szépmúveszéti Múzeum, Budapest

Vasarely trained as a graphic designer, studies that have left a clear imprint on his work. His choice of shapes and colours at the top of his artistic production is always clean and flat. Although the interest to investigate in the expressive potential of the linear and contrasted drawing began time ago, it is from mid-50’s when his style defines and consolidates, giving rise to some of the most paradigmatic works of this movement.

The Thyssen Museum dedicates to this artist the exhibition "The Birth of Op Art", which will be open until the 9th of September. A unique opportunity to approach this creator and know in-deep his career.

 


ABIERTO INFINITO. LO QUE EL CUERPO RECUERDA. CICLO DE PERFORMANCE X ART MADRID'26


Art Madrid, committed to creating a discursive platform for artists working within the field of performance and action art, presents Abierto Infinito: lo que el cuerpo recuerda, a proposal inspired by Erving Goffman’s ideas in The Presentation of Self in Everyday Life (Amorrortu Editores, Buenos Aires, 1997).

The project unfolds within a theoretical framework that directly engages with these premises, conceiving social interaction as a stage of carefully modulated performances designed to influence others’ perceptions. Goffman argues that individuals deploy both verbal and involuntary expressions to guide the interpretation of their behavior, sustaining roles and façades that define the situation for those who observe.

The body — the first territory of all representation — precedes both word and learned gesture. Human experience, conscious and unconscious alike, is inscribed within it. Abierto Infinito: lo que el cuerpo recuerda departs from this premise: representation inhabits existence itself, and life, understood as a succession of representations, transforms the body into a space of constant negotiation over who we are. In this passage, boundaries blur; the individual opens toward the collective, and the ephemeral acquires symbolic dimension. By inhabiting this interstice, performance simultaneously reveals the fragility of identity and the strength that emerges from encounter with others.


PERFORMANCE: OFF LINE. JIMENA TERCERO

March 7 | 7:00 p.m. Galería de Cristal of the Palacio de Cibeles.



OFF LINE is a performance piece that reflects on the fragility of the body in the digital age. Our relationship with the outside world is mediated by a screen, which distances us further and further from physical contact and interpersonal relationships. Focusing on creating a digital identity causes the body to distance itself from the physical world and lose its memory.

Hyperconnectivity and fragmented attention lead to a more passive physical existence, characterised by reduced spontaneous movement and less direct sensory interaction. This raises fundamental questions: how is the concept of presence redefined when our relationship with the world relies on technological mediation? What will the experience of the body be like in a future where virtuality predominates over the physical? There is a risk of progressive bodily passivity: bodies that remain still, whose activity is determined by devices and whose memory is stored digitally. The fragmentation of physical experience and the primacy of technological representation create a scenario in which, although the body is visible, it is displaced from its original function as an agent of perception and action.

This conceptual framework invites reflection on the impact of digitisation on corporeality, memory and social relationships, and on the vulnerability and inertia experienced by bodies in environments that are increasingly mediated by technology.



ABOUT JIMENA TERCERO

Jimena Tercero (Madrid, 1998) is a multidisciplinary artist whose work explores the boundaries of the female body, identity, and the subconscious. She uses performance, video, and painting to address concepts such as memory, tangibility, and play. Tercero trained in painting with Lola Albín and in analog photography at Cambridge in 2014. She studied audiovisual direction from 2018 to 2020 with renowned figures such as Víctor Erice and the production company El Deseo. She is currently pursuing a Master's degree in Creative Direction at ELISAVA. She completed her performance training at La Juan Gallery. In 2011, she was part of the children's jury at the Isfahan Film Festival in Iran.

Her directed works include Private (2016) and Paranoid (2021), which were exhibited at the Aspa Contemporary Gallery. She has also worked on projects such as Yo, mi, me, conmigo (2023, Teatros del Canal), Inside Voices (2021, Conde Duque with Itziar Okariz), and La última regla (La Juan Gallery). She has directed fashion films for publishers and brands such as Puma, Dior, and Dockers. She has also provided art direction for artists such as Sen Senra and Jorge Drexler. Additionally, she directed the documentary Also Here for ArtforChange–La Caixa. She presented Out of View (Nebula Gallery), EDEN (White Lab Gallery), and Navel Bite (Sinespacio). She participates in residencies such as Medialab with Niño de Elche and Miguel Álvarez Fernández. In 2025, she will be part of the Special Jury of the Asian Film Fest in Barcelona and the International Cultural Museum of Assilah Art Residency in Morocco).