Art Madrid'26 – Entrefotos phtotography fair helds it\'s XVI edition in La Casa del Reloj (Matadero Madrid)

The slogan with which this fair defines itself immediately reveals the intention of the organizers. This is an event that promotes the encounter and dialogue as equals between buyer-visitor and photographer-artist. The idea is to create a forum for direct communication, "without intermediaries", where the artist, omnipresent beside his work, has the opportunity to explain their work and the spirit of his creations, and the visitor has the opportunity to see face to face the artist hand, his/her intimate and personal universe.

 

The idea began 16 years ago, when the founders of the initiative detected a lack of more open and communicative proposals in the Spanish market. The enhancement of the photo seemed to require not only a recognition by the public, but also to promote discussion and exchange circles to reflect on this technique and contribute to generate a constructive discourse in dialogue with the visitor. And so, in 1998, Luis Baylon, José María Díaz-Maroto, Evaristo Delgado and Pasquale Caprile, at the study of the latter, in Madrid, decided to create EntreFotos. This enthusiastic quartet tried to emulate in our country the photography encounters that were spreading through Europe, and publicize the author photography. Today, after 16 years of uninterrupted call, the show continues to respond to the original idea with which was born.

 

EntreFotos is a gathering of four days devoted to photography and its creators, where all the curious, passionate, unbelievers and skeptics are welcome. Purchase invitations and other indecent proposals will be accepted. This edition features the participation of 35 artists, selected by an independent committee: Beroiz Pérez de la Rada, Alberto Espinosa, Andreas Strobel, Angelica Sole De La Llave, Carlos Regueira, Cristina Esteban Briones, Elena García Guerrero, Gert Voor in't Holt, Iris Encina, Jesus Botaro, Jorge Flores, Julian Ochoa, José Luis López Moral, José Luis Núñez, Juanma Vidal, Juan Sande, Laura Len, María Antonia García de la Vega, Oscar Rivilla, Ariza Pedro Gonzalez, Pepe Huelves, Pilar Pequeño, Ramon Fernandez Rafer Barcia, Rebecca Lebron, Rubén García, Soledad Pulgar, Tino Garcia, Valme de Toledo, Masaur, Maite Sánchez Urueña, Labandeira Jesús Gómez, Xavier Mollà i Revert and Zdenek Tusek. In addition, the exhibition offer is completed with a program of activities which foresees book signings, awards and the chance to see live the process of photographic portrait of the artist's hand Xavier Gómez.

Another point of reference in EntreFotos is the fair's prize in recognition of a career that each year awards to an author of reference. This time the winner is José Luis Mur who is also a photographer, was a founder of Fotocasión mid 70s, in the wake of Madrid, establishment landmark dedicated to the world of photography and is now one of the largest devoted to this discipline in Europe shops.
 
EntreFotos opens this Thursday, November 27th, at 18:30 and will be open until Sunday 30 at the Sala La Lonja de la Casa del Reloj of Matadero Madrid.
 
More information:
Programme (http://www.entrefotosferia.com/#!programa/c1543)
 

 


ABIERTO INFINITO. LO QUE EL CUERPO RECUERDA. CICLO DE PERFORMANCE X ART MADRID'26


Art Madrid, committed to creating a discursive platform for artists working within the field of performance and action art, presents Abierto Infinito: lo que el cuerpo recuerda, a proposal inspired by Erving Goffman’s ideas in The Presentation of Self in Everyday Life (Amorrortu Editores, Buenos Aires, 1997).

The project unfolds within a theoretical framework that directly engages with these premises, conceiving social interaction as a stage of carefully modulated performances designed to influence others’ perceptions. Goffman argues that individuals deploy both verbal and involuntary expressions to guide the interpretation of their behavior, sustaining roles and façades that define the situation for those who observe.

The body — the first territory of all representation — precedes both word and learned gesture. Human experience, conscious and unconscious alike, is inscribed within it. Abierto Infinito: lo que el cuerpo recuerda departs from this premise: representation inhabits existence itself, and life, understood as a succession of representations, transforms the body into a space of constant negotiation over who we are. In this passage, boundaries blur; the individual opens toward the collective, and the ephemeral acquires symbolic dimension. By inhabiting this interstice, performance simultaneously reveals the fragility of identity and the strength that emerges from encounter with others.


PERFORMANCE: OFF LINE. JIMENA TERCERO

March 7 | 7:00 p.m. Galería de Cristal of the Palacio de Cibeles.



OFF LINE is a performance piece that reflects on the fragility of the body in the digital age. Our relationship with the outside world is mediated by a screen, which distances us further and further from physical contact and interpersonal relationships. Focusing on creating a digital identity causes the body to distance itself from the physical world and lose its memory.

Hyperconnectivity and fragmented attention lead to a more passive physical existence, characterised by reduced spontaneous movement and less direct sensory interaction. This raises fundamental questions: how is the concept of presence redefined when our relationship with the world relies on technological mediation? What will the experience of the body be like in a future where virtuality predominates over the physical? There is a risk of progressive bodily passivity: bodies that remain still, whose activity is determined by devices and whose memory is stored digitally. The fragmentation of physical experience and the primacy of technological representation create a scenario in which, although the body is visible, it is displaced from its original function as an agent of perception and action.

This conceptual framework invites reflection on the impact of digitisation on corporeality, memory and social relationships, and on the vulnerability and inertia experienced by bodies in environments that are increasingly mediated by technology.



ABOUT JIMENA TERCERO

Jimena Tercero (Madrid, 1998) is a multidisciplinary artist whose work explores the boundaries of the female body, identity, and the subconscious. She uses performance, video, and painting to address concepts such as memory, tangibility, and play. Tercero trained in painting with Lola Albín and in analog photography at Cambridge in 2014. She studied audiovisual direction from 2018 to 2020 with renowned figures such as Víctor Erice and the production company El Deseo. She is currently pursuing a Master's degree in Creative Direction at ELISAVA. She completed her performance training at La Juan Gallery. In 2011, she was part of the children's jury at the Isfahan Film Festival in Iran.

Her directed works include Private (2016) and Paranoid (2021), which were exhibited at the Aspa Contemporary Gallery. She has also worked on projects such as Yo, mi, me, conmigo (2023, Teatros del Canal), Inside Voices (2021, Conde Duque with Itziar Okariz), and La última regla (La Juan Gallery). She has directed fashion films for publishers and brands such as Puma, Dior, and Dockers. She has also provided art direction for artists such as Sen Senra and Jorge Drexler. Additionally, she directed the documentary Also Here for ArtforChange–La Caixa. She presented Out of View (Nebula Gallery), EDEN (White Lab Gallery), and Navel Bite (Sinespacio). She participates in residencies such as Medialab with Niño de Elche and Miguel Álvarez Fernández. In 2025, she will be part of the Special Jury of the Asian Film Fest in Barcelona and the International Cultural Museum of Assilah Art Residency in Morocco).