Entrefotos phtotography fair helds it\'s XVI edition in La Casa del Reloj (Matadero Madrid)

The slogan with which this fair defines itself immediately reveals the intention of the organizers. This is an event that promotes the encounter and dialogue as equals between buyer-visitor and photographer-artist. The idea is to create a forum for direct communication, "without intermediaries", where the artist, omnipresent beside his work, has the opportunity to explain their work and the spirit of his creations, and the visitor has the opportunity to see face to face the artist hand, his/her intimate and personal universe.

 

The idea began 16 years ago, when the founders of the initiative detected a lack of more open and communicative proposals in the Spanish market. The enhancement of the photo seemed to require not only a recognition by the public, but also to promote discussion and exchange circles to reflect on this technique and contribute to generate a constructive discourse in dialogue with the visitor. And so, in 1998, Luis Baylon, José María Díaz-Maroto, Evaristo Delgado and Pasquale Caprile, at the study of the latter, in Madrid, decided to create EntreFotos. This enthusiastic quartet tried to emulate in our country the photography encounters that were spreading through Europe, and publicize the author photography. Today, after 16 years of uninterrupted call, the show continues to respond to the original idea with which was born.

 

EntreFotos is a gathering of four days devoted to photography and its creators, where all the curious, passionate, unbelievers and skeptics are welcome. Purchase invitations and other indecent proposals will be accepted. This edition features the participation of 35 artists, selected by an independent committee: Beroiz Pérez de la Rada, Alberto Espinosa, Andreas Strobel, Angelica Sole De La Llave, Carlos Regueira, Cristina Esteban Briones, Elena García Guerrero, Gert Voor in't Holt, Iris Encina, Jesus Botaro, Jorge Flores, Julian Ochoa, José Luis López Moral, José Luis Núñez, Juanma Vidal, Juan Sande, Laura Len, María Antonia García de la Vega, Oscar Rivilla, Ariza Pedro Gonzalez, Pepe Huelves, Pilar Pequeño, Ramon Fernandez Rafer Barcia, Rebecca Lebron, Rubén García, Soledad Pulgar, Tino Garcia, Valme de Toledo, Masaur, Maite Sánchez Urueña, Labandeira Jesús Gómez, Xavier Mollà i Revert and Zdenek Tusek. In addition, the exhibition offer is completed with a program of activities which foresees book signings, awards and the chance to see live the process of photographic portrait of the artist's hand Xavier Gómez.

Another point of reference in EntreFotos is the fair's prize in recognition of a career that each year awards to an author of reference. This time the winner is José Luis Mur who is also a photographer, was a founder of Fotocasión mid 70s, in the wake of Madrid, establishment landmark dedicated to the world of photography and is now one of the largest devoted to this discipline in Europe shops.
 
EntreFotos opens this Thursday, November 27th, at 18:30 and will be open until Sunday 30 at the Sala La Lonja de la Casa del Reloj of Matadero Madrid.
 
More information:
Programme (http://www.entrefotosferia.com/#!programa/c1543)
 

 

One of the proposals included in the calendar of the “Art Madrid-Proyector'20” program was the organisation of several meetings with artists within the fair. This gave visitors the opportunity to get to know their work better and open a personal dialogue with them after the presentation of their last lines of work. From Wednesday 26th to Saturday 29th of February, we had the participation of Abelardo Gil-Fournier, Fernando Baena, Mario Santamaría and Maia Navas, a group of creators who work with the moving image, but also with the installation, technological art, performance and video art.

Abelardo Gil-Fournier's work revolves around the hybridization between the real and the sensible. This artist and researcher approaches this question in his works from a perspective in which perception, image and material production merge. Both his artistic and research practice deal with issues related to land use and plant growth without losing sight of these three points of interest. This results in works that incorporate the presence of nature from various perspectives, sometimes as a space of experimentation in which to reflect on the connection between art and politics, the relationship of the human being with the environment or the criteria for landscape intervention.

During his presentation on Wednesday 26th, Abelardo told us about some of his latest projects, in which the presence of technology is key to offering an artistic interpretation of the individual's impact into the territory. All this affects issues such as agricultural techniques, the progressive deforestation or the exploitation of land resources. The result is colour-coded pattern drawings that break down the analyzed landscape and offer a more visual and technology-based reinterpretation of these human behaviours. In addition, in this meeting, the artist explained his work “The Quivering of the Reed”, an installation that mixes video image, sound and material elements, and that plays the role of mixing the sensory with the real.

Abelardo Gil-Fournier

Fernando Baena shared a talk with us on the afternoon of Thursday 27th. This artist has focused a large part of his work on performance, happening and video pieces, many of them designed to capture the result of the action and give the work a second life in a new format. The main subjects that monopolize his work range from the treatment of sexuality and gender issues, to migratory movements and the drama of refugees, the exercise of political freedom and thought ... all of them are far-reaching issues that Fernando addresses from a familiar approach, with the use of common materials and recognizable environments. Another of the characteristics of his work is the presence of Marianela León in many of his pieces, a performer who has been collaborating with Fernando for many years until becoming almost an alter ego of himself and starring in most actions that take place in public spaces.

In this meeting, Fernando was able to explain part of his creative processes and to highlight a key aspect to the performance artist: to understand the reaction of the public. In this way, the impact of a work conceived from the theoretical plane is also analyzed, the meaning of which can completely change depending on the viewer's perception. As he himself explained in the talk regarding his piece "Balsa":

"What started out as a performance with an established script ended up being a happening in which the public participated with sometimes unusual reactions".

For his part, Mario Santamaría, who was with us on February 28th, shared with us a completely different work from Fernando's. This artist is focused on the analysis of the use of data, the feeling of manipulation and lack of control over our information that is produced in the digital medium and the desire to transform into something real some ideas as ethereal and commonplace today as the use of virtual storage clouds, the location of web pages or the data flow over the Internet. Much of his work, documented on video or transformed into technological facilities, is a form of research on the impact of the digital medium on our daily lives. His desire to bring these terms to the material plane, which we handle in our language today without really understanding their meaning, has led him to visit server bunkers, storage warehouses, in addition to tracking the exact location of the servers that host his own website to find isolated places far away from humanity.

Mario proposed a material trip to this reality to demonstrate that we are facing a very fragile system, whose durability is sensitive to natural phenomena, as evidenced by some of the documentation work carried out, where he rescued images of wild animals entering these data centres and endangering the livelihood of the digital world.

Mario Santamaría

Finally, Maia Navas, recently arrived from Argentina, shared with us the afternoon of Saturday 29th in a chat in which she told us about her creative work as well as her experience at the head of Play-Videoarte, a festival entirely dedicated to this discipline that she co-founded in 2012, and that in these six editions has combined an annual exhibition with a program of activities that take place in the City of Corrientes (Argentina), at the Cultural Centre of the University Extension that depends on the National University of the Northeast (UNNE).

Maia has a degree in psychology, as well as a degree in arts and technology, and combine her artistic career with teaching. The impact of psychology among her work topics is evident, and some of her video works try to delve into disturbing and perplexing aspects of human behaviour, such as the series "Procedures" that we could watch during the presentation. In it, the artist portrays the daily lives of people affected by OCD syndrome with an excellent visual narrative that puts the accent, almost with a cinematographic vision, on the personal experience of this phenomenon.

Maia Navas, foto de Marc Cisneros

From Art Madrid, we want to thank all these artists for sharing their creative experience with us and giving us the opportunity to dialogue with them about their present and future projects.