Art Madrid'25 – Entrefotos phtotography fair helds it\'s XVI edition in La Casa del Reloj (Matadero Madrid)

The slogan with which this fair defines itself immediately reveals the intention of the organizers. This is an event that promotes the encounter and dialogue as equals between buyer-visitor and photographer-artist. The idea is to create a forum for direct communication, "without intermediaries", where the artist, omnipresent beside his work, has the opportunity to explain their work and the spirit of his creations, and the visitor has the opportunity to see face to face the artist hand, his/her intimate and personal universe.

 

The idea began 16 years ago, when the founders of the initiative detected a lack of more open and communicative proposals in the Spanish market. The enhancement of the photo seemed to require not only a recognition by the public, but also to promote discussion and exchange circles to reflect on this technique and contribute to generate a constructive discourse in dialogue with the visitor. And so, in 1998, Luis Baylon, José María Díaz-Maroto, Evaristo Delgado and Pasquale Caprile, at the study of the latter, in Madrid, decided to create EntreFotos. This enthusiastic quartet tried to emulate in our country the photography encounters that were spreading through Europe, and publicize the author photography. Today, after 16 years of uninterrupted call, the show continues to respond to the original idea with which was born.

 

EntreFotos is a gathering of four days devoted to photography and its creators, where all the curious, passionate, unbelievers and skeptics are welcome. Purchase invitations and other indecent proposals will be accepted. This edition features the participation of 35 artists, selected by an independent committee: Beroiz Pérez de la Rada, Alberto Espinosa, Andreas Strobel, Angelica Sole De La Llave, Carlos Regueira, Cristina Esteban Briones, Elena García Guerrero, Gert Voor in't Holt, Iris Encina, Jesus Botaro, Jorge Flores, Julian Ochoa, José Luis López Moral, José Luis Núñez, Juanma Vidal, Juan Sande, Laura Len, María Antonia García de la Vega, Oscar Rivilla, Ariza Pedro Gonzalez, Pepe Huelves, Pilar Pequeño, Ramon Fernandez Rafer Barcia, Rebecca Lebron, Rubén García, Soledad Pulgar, Tino Garcia, Valme de Toledo, Masaur, Maite Sánchez Urueña, Labandeira Jesús Gómez, Xavier Mollà i Revert and Zdenek Tusek. In addition, the exhibition offer is completed with a program of activities which foresees book signings, awards and the chance to see live the process of photographic portrait of the artist's hand Xavier Gómez.

Another point of reference in EntreFotos is the fair's prize in recognition of a career that each year awards to an author of reference. This time the winner is José Luis Mur who is also a photographer, was a founder of Fotocasión mid 70s, in the wake of Madrid, establishment landmark dedicated to the world of photography and is now one of the largest devoted to this discipline in Europe shops.
 
EntreFotos opens this Thursday, November 27th, at 18:30 and will be open until Sunday 30 at the Sala La Lonja de la Casa del Reloj of Matadero Madrid.
 
More information:
Programme (http://www.entrefotosferia.com/#!programa/c1543)
 

 

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.