Art Madrid'24 – Entrefotos phtotography fair helds it\'s XVI edition in La Casa del Reloj (Matadero Madrid)

The slogan with which this fair defines itself immediately reveals the intention of the organizers. This is an event that promotes the encounter and dialogue as equals between buyer-visitor and photographer-artist. The idea is to create a forum for direct communication, "without intermediaries", where the artist, omnipresent beside his work, has the opportunity to explain their work and the spirit of his creations, and the visitor has the opportunity to see face to face the artist hand, his/her intimate and personal universe.

 

The idea began 16 years ago, when the founders of the initiative detected a lack of more open and communicative proposals in the Spanish market. The enhancement of the photo seemed to require not only a recognition by the public, but also to promote discussion and exchange circles to reflect on this technique and contribute to generate a constructive discourse in dialogue with the visitor. And so, in 1998, Luis Baylon, José María Díaz-Maroto, Evaristo Delgado and Pasquale Caprile, at the study of the latter, in Madrid, decided to create EntreFotos. This enthusiastic quartet tried to emulate in our country the photography encounters that were spreading through Europe, and publicize the author photography. Today, after 16 years of uninterrupted call, the show continues to respond to the original idea with which was born.

 

EntreFotos is a gathering of four days devoted to photography and its creators, where all the curious, passionate, unbelievers and skeptics are welcome. Purchase invitations and other indecent proposals will be accepted. This edition features the participation of 35 artists, selected by an independent committee: Beroiz Pérez de la Rada, Alberto Espinosa, Andreas Strobel, Angelica Sole De La Llave, Carlos Regueira, Cristina Esteban Briones, Elena García Guerrero, Gert Voor in't Holt, Iris Encina, Jesus Botaro, Jorge Flores, Julian Ochoa, José Luis López Moral, José Luis Núñez, Juanma Vidal, Juan Sande, Laura Len, María Antonia García de la Vega, Oscar Rivilla, Ariza Pedro Gonzalez, Pepe Huelves, Pilar Pequeño, Ramon Fernandez Rafer Barcia, Rebecca Lebron, Rubén García, Soledad Pulgar, Tino Garcia, Valme de Toledo, Masaur, Maite Sánchez Urueña, Labandeira Jesús Gómez, Xavier Mollà i Revert and Zdenek Tusek. In addition, the exhibition offer is completed with a program of activities which foresees book signings, awards and the chance to see live the process of photographic portrait of the artist's hand Xavier Gómez.

Another point of reference in EntreFotos is the fair's prize in recognition of a career that each year awards to an author of reference. This time the winner is José Luis Mur who is also a photographer, was a founder of Fotocasión mid 70s, in the wake of Madrid, establishment landmark dedicated to the world of photography and is now one of the largest devoted to this discipline in Europe shops.
 
EntreFotos opens this Thursday, November 27th, at 18:30 and will be open until Sunday 30 at the Sala La Lonja de la Casa del Reloj of Matadero Madrid.
 
More information:
Programme (http://www.entrefotosferia.com/#!programa/c1543)
 

 

Estel Boada. Courtesy of the artist.

INTERCESSIONS. PERFORMANCE CYCLE X TARA FOR WOMEN



Art Madrid celebrates its 19th edition from March 6 to 10, 2024 at the Galería de Cristal of the Palacio de Cibeles. During the Art Week, Art Madrid becomes an exhibition platform for national and international galleries and artists. With the intention of creating a space of expression for emerging artists, our fair has joined forces with the Tara For Women Foundation, which, in its mission to empower and strengthen talented women, becomes a collaborator of Art Madrid's renewed Parallel Program with the Performance Cycle: Intercessions X Tara For Women.

PERFORMANCE STAND, BY ME. ESTEL BOADA


Saturday - March 8 - 19:00h. Galería de Cristal of the Palacio de Cibeles.



They say that in order to succeed, a stand has to be well located, innovative, tidy, have a good, clean and clear image, we can't let it go unnoticed, it has to stand out from the competition, generate curiosity and space for personal interaction. Well, after 19 years, the perfect stand has arrived, he doesn't know it yet, but it has been an exclusive creation to stand out at the fair.

Performance of Pfff Historia d'una Fitball. Documentation. 2023.

His name is Stanley, he is 19 years old and he is... human.

Stand, by Me is a performance that wants to address the responsibility and the position of an art fair stand in an ironic and burlesque way.

"Stanley", our main character, created to live and die at the fair, doesn't know what the outside is, but he knows all about the strengths and weaknesses of this mobile architecture.

Unlike his family made of plasterboard, wood, glass and PVC, Stanley is human matter and therefore feels different from the rest. He tries to be like the rest of the stands: smooth, straight, monotonous, silent... But it is impossible, he has to understand that his strength is his uniqueness.

Through a corporal and vocal exploration, she finds the way to express herself and communicate with others, generating curiosity, empathy and humor.

Stand, By Me. Documentation. 2024.



ABOUT THE ARTIST

ESTEL BOADA. Mataró, Barcelona, 1991

Estel Boada is a multifaceted artist who addresses past, present and future issues in an ironic and burlesque way. Trained in Fine Arts, her work includes design, drawing, performance, among others... After studying Fine Arts, she is interested in design, drawing, performance, space, collectivity and voice. Playing with humor, absurdity and trash, Estel always ends up talking in a burlesque way about her life as a frustrated diva. Her performances include "Kslkkda" (Virreina and Can Balaguer), "Vital el Musical" (Antic Teatre + NyamNyam), "Esperit de Clor" at MAC (Mataró), "El Hechizo" (Residencia #Ey!MAD), "De Kathedraal: historia de la construcción" (Nau Estruch) and "PERTÚ (la ofrenda)", awarded by BCN Producció-La Capella, among others. His performance "Stand, by Me" ironizes the responsibility and position of an art fair stand by personifying "Stanley", a human being in a context designed for material structures. The work highlights uniqueness versus uniformity in the art world.