Art Madrid'25 – Esther Ferrer: an artist of performance

Esther Ferrer, 2012. Photo ©Publiescena.

 

 

 

Esther Ferrer was a pioneer in the art of performance, precisely at a complicated historical moment in terms of freedom of thought and expression. Her figure stands out not only for the fact of entering into the artistic action as a form of manifestation but also for being a woman in an eminently masculine context.

 

 

 

Esther Ferrer, Biografía para una exposición, 1982. Collage. Photography and ink on paper.

 

 

 

Esther joined in 1967 the group Zaj, along with Ramón Barce, Walter Marchetti and Juan Hidalgo. It was a transgressor and critic collective who, however, knew how to break through in the 60s and 70s and offer a multitude of artistic performances, even before they were named as such. Faithful to its Decalogue, Zaj organised actions in numerous Spanish cities but never allowed their performances to be filmed. As Esther, herself explains, "I have never asked for help from the Franco regime or tried to participate in anything they organised." They wanted to maintain their independence.

 

 

 

Incidents at the Teatro Gayarre during the performance of Zaj in the Encounters of Pamplona, 1972. Via: lajuntadecarter.com.

 

 

 

Settled down in France for many years, a country where she has lived more than in Spain, she worked as a journalist and translator for Gallic media specialising in art with outstanding collaborations in El País or Lápiz magazine. This creator has always been concerned with pedagogy and the role of women in society. In fact, she educated in teaching and pedagogy. She founded with José Antonio Sistiaga a school focused on promoting free expression of children, based on the method of the French pedagogue Freinet, whose technique gives absolute freedom to children from the creative aspect.

 

 

 

Esther Ferrer, Canon para siete sillas. Performance, 1990.

 

 

 

The Reina Sofía exhibition, titled "Todas las variaciones son válidas, incluida esta", offers a tour of her artistic career and focuses on the analysis of the author's own creative process, very interested in representing the passing of time, the changes of the body, and the mobilisation. She lives all these questions in the first person and, although she tries to be objective, she recognises that there is always something of ourselves that sneaks into our expressions.

 

Are you a contemporary art gallery and would like to participate in Art Madrid'26? The application period is now open!

The 21st edition of Art Madrid opens its application period. From March 4 to 8, 2026, the Galería de Cristal del Palacio de Cibeles will once again be the meeting point for national and international contemporary art. If you are a contemporary art gallery, this is your chance to be part of one of the most consolidated fairs in the Spanish circuit. The deadline for applications will be open until October 17, 2025.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


The Art Madrid contemporary art fair has been taking place during the capital's Art Week for more than twenty years. Art Madrid is a multidisciplinary fair of new artistic trends with the participation of about 40 national and international galleries that work with painting, sculpture, graphic work, photography, installation and digital art of recent production.


Aimed at both a broad and specialized audience, the fair combines a carefully curated artistic selection with a strong commitment to the professionalization of the sector and the visibility of gallery work. In addition to its gallery program, Art Madrid also develops a parallel program of activities throughout the month of February, promoting dissemination, reflection, and dialogue among cultural agents, collectors, and new audiences.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A key mission: to connect art with society

The fair's main mission is to bring contemporary art closer to the general and specialized public, creating an inclusive platform that promotes artistic talent, encourages collecting and strengthens the gallery ecosystem. The objective is clear: to disseminate art within and beyond our borders, generate new audiences and give visibility to young talents.


Art Madrid is a key event for the promotion and commercialization of both national and international contemporary art, placing the city in the spotlight during Art Week. At the same time, it remains committed to fostering a space for reflection and learning.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PROGRAMS

GALLERY PROGRAM

In each edition, the Gallery Program of Art Madrid brings together about 40 exhibitors, both national and international, who present proposals focused on recently created contemporary artworks.


COLLECTOR’S PROGRAM

Art Madrid offers a specialized advisory service for galleries and the general public interested in acquiring artworks.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PATRONAGE PROGRAM

Art Madrid develops a patronage program as part of its commitment to artistic creation and the promotion of collecting. Through different categories of awards, the fair contributes to the professional development of artists while encouraging the incorporation of contemporary works into prominent private collections. This program is made possible thanks to the commitment of collaborating entities, collectors, and private companies who, through their support, actively contribute to strengthening the cultural ecosystem and consolidating new forms of patronage.


ACQUISITION AWARD

Art Madrid joins forces with institutions and companies to support artistic creation and gallery work at the fair through the presentation of several awards.


EMERGING ARTIST AWARD

Our sponsors, as part of their commitment to promoting contemporary art, will provide an award to one of the emerging artists participating in the fair.


RESIDENCY AWARD

An award that will be given to one of the participating artists in this edition, intended for carrying out an artist residency.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


PARALLEL PROGRAM

The Parallel Program of Art Madrid serves as a platform for analysis, research, and critical thinking around contemporary issues. This line of programming incorporates cross-cutting discourses and interdisciplinary approaches that make it possible to address current challenges through artistic practice, curating, and cultural production.


ACTIVITIES

The program for Art Madrid’26 will include a series of activities taking place throughout the month of February and during Madrid Art Week at the Galería de Cristal of the Palacio de Cibeles. In this edition, in addition to the pre-fair activities, the third edition of Open Booth, the Performance Cycle, the program Lecturas: Curated Walkthroughs by Art Madrid, and the Interview Program will all be continued.


Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


A comprehensive communication ecosystem

With an audience of more than 110 million impacts in its last campaign, Art Madrid deploys a 360 strategy that includes traditional and digital media, social networks (with more than 113K followers), newsletter, and a 360 virtual tour. The fair is also committed to its own content with interviews, articles and curated tours accessible on its blog and digital platforms.


A key event in Madrid's cultural agenda

With an average visitor age between 35 and 54 years, 60% women, and 40% new collectors, Art Madrid establishes itself as a diverse, inclusive fair aligned with the interests of the contemporary audience.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


Our commitment to art and culture extends throughout the year. We strive to broaden access for new audiences and foster interest in art and culture across all social sectors. We also aim to promote and give visibility to artists, with a special focus on emerging talent. We view art and culture as essential pillars of social development, and through our event, we work to create accessible, dynamic spaces that foster communication and cultural expression.


[Art Madrid '25. Contemporary Art Fair. 20th Edition, 2025. Photo by Lucas Amillano.


IMPORTANT INFORMATION:

Applications for participation in the 21st edition of Art Madrid may be submitted to the following email address: info@art-madrid.com until October 17, 2025.