EUROPEAN GALLERIES PARTICIPATING IN ART MADRID\'17

Some of the galleries participating in Art Madrid'17 travel to Spain from Italy, France and Germany, all of them with an important representation of local artists from each of these countries, as well as Spain and Latin America. They are: Unique Galleria (Turin, Italy), Schmalfuss Berlin (Berlin, Germany) and Norty (Carrières-sur-Seine, France).

 

 

Deflet Aderhold, Makes My Eyes Rain, 2014. Mixed media on canvas

 

 

Galleria Unique from Turin, was founded in 2008 and it is committed to searching new trends and contemporary artists. The gallery is not limited by stylistic restrictions, and its physical space is open to any artistic current, giving options to an interesting and quality contemporary art.

 

Unique will present in Art Madrid'17 a fresh proposal with artists from different parts of Europe. The artists who will exhibit in Unique’s booth are: François Bonjour, Detlef Aderhold, Diamante Galasso, Francesco Cusumano, Rebekka Hatzung and Robert Süess and the Madrilian Mirian Herraez, who uses a wide variety of materials such as acrylic, Ink, marble, pumice, pigment and solvent, among others.

 

 

 

 

 

Willi Siber, Floor Object, 2016. Varnished chrome

 

 

The German gallery Schmalfuss Berlin was originally founded in 1998 in Marburg. In 2011, its director, Michael Schmalfuss, opened a second space in Berlin. In both galleries take place a great variety of exhibitions with consolidated artists and young contemporary German artists, all with an international trajectory. Schmalfuss Berlin is focused on realism and figuration in painting and sculpture.

 

In Art Madrid'17, the gallery will present the work of three sculptors: Anke Eilergerhard, Jürgen Paas and Willi Siber, and the painter Bim Koehler. An eclectic and groundbreaking proposal, with artists working with different meanings, individual expressions and dynamism, main characteristics of the artists represented by the gallery.

 

 

 L’homme Jaune, Syria, 2016.Acrylic on canvas
 

 

Norty Gallery, founded in 2013 in Carrières-sur-Seine, participates in Art Madrid as a representative gallery of France. Norty presents emerging artists, mainly painters, selected for their committed and risky work, projecting their careers at and international level. The gallery proposes Art Brut style as a new artistic line.

 

The artists represented by Norty in Art Madrid’17 are two women and two men, all of them with very different techniques and styles, but very close to the Art Brut line. This artistic team is formed by: Carmen Selma, Rusudan Khizanishvili, Adlane Samet and L’homme Jaune

 

 

Normunds Braslins. Two Girls - Oil on canvas - 100,5 x 80 cm - 2015

 

 

Maksla XO, our Latvian gallery, is supporting contemporary and emerging artists since 1999. The proposal that brings this year to the twelfth edition of Art Madrid brings together the work of four latvian professionals. These projects have consecrated these authors not only in a local context of Latvian art, but also at international level. Their names are: Ivars Heinrihsons, Helena Heinrihsone, Normunds Braslins and Ieva Iltnere.

 

The work of the artist Ieva Iltnere, stands out for its ornamental and aesthetic beauty and the ironic documentation of this era, speaking of fetishes and icons that we worship today. With a touch of irony, she approaches issues of politics and fashion, anthropology and ethnography, allowing the user to detect nuances with which they can identified themselves.

 

 

 

Buying the first work of art always instils respect. A difficult feeling to define that mixes vertigo with adrenaline. But over uncertainty and caution, a pleasurable sense of connection, understanding, and desire prevails. That work that, once seen, stays in the mind, reappears in the memory several times a day and seems to tell you that it is willing to be part of your home, is the perfect candidate to make the decision.

In the first steps, many collectors do point out that one does not start from an established plan, but rather that one acquires pieces based on taste and the connection one feels with them until, after time, they realise that the volume of works that accumulates can be labelled as a "collection". For example, this is how Alicia Aza explains it:

“I was not aware that I was collecting until many years later when a third party named me as a collector and talked about my collection. In 2005, I became aware of what collecting means and decided to articulate a collection with an identity of criteria and formats”.

Marcos Martín Blanco, co-founder, with his wife Elena Rueda, of the MER Collection, shares this same opinion:

“Collecting has been a passion, driven by a visceral state that encourages you to do so. The collection, in terms of acquisitions, has not been particularly complicated because, let's face it: it is easy to buy because they are all beautiful things and you have some clear idea of where you want to go, but at first those preferences were not so clear. It is with the time that a criterion is being formed”.

It is not always this way, of course, but for the buyer who starts out on this path, the personal connection that entails the first piece is essential. There it is the germ of a lasting relationship that is not limited to a simple aesthetic question but is an open window to knowledge, to exploration, to a world that is often unknown to us and awakens our fascination. The seed of that connection is purely sentimental, and it is precisely this impulse that determines the first acquisitions. The first piece is never forgotten.

Art Madrid'20, photo by Ana Maqueda

Exceeding the usual recommendations made by advisers and agents, rare is the occasion when the art lover decides to buy by pure investment. These paths usually open later, when the volume of pieces is large enough. In addition, there are those who are a bit against this classic concept of the traditional collector, approached from an eccentric, elitist and little accessible vision. On the contrary, art buyers are, above all, art lovers, sentient beings and permeable to creative stimulus who, at a given moment, decide to deepen the relationship they already have with art to take a piece home.

It is not that hard to overcome that small psychological barrier that turns the visitor into a buyer if one approaches the matter from a more personal and intimate perspective than from social consideration. Small-format works, graphic work or serial photography are of great help for this, whose price range, generally more affordable, allows a closer comparison to the daily basis expenses. In this way, the purchase of art falls within the range of feasible activities and becomes something close and possible.

Art Madrid'20, photo by Marc Cisneros

At that moment, a different relationship with art begins, based on pure experience and coexistence with the acquired piece. Perhaps it can be seen as an act of daring, but on many occasions, it is more a matter of necessity and transformation. Collectors also agree that the acquisition of an artwork is an exercise on personal analysis and opening up to a new field of knowledge that was previously alien to us. Alicia Aza explains that the reason she acquired her first piece of video art, by Sergio Prego, is because she did not understand it and because she saw it as a challenge and an opportunity to self-improve. This open window to knowledge creates new connections and bonds with creators, as one of the most fascinating parts of the process. Candela Álvarez Soldevilla explains that

"I think the most interesting thing in the art world is talking to artists. They are people with a special sensitivity to listen and understand.”

And Alicia Aza also says:

"I can share the satisfaction of being able to count on many artists in my circle of close friends today, and that is a long way to go."

Thus, with works that seem acceptable within the horizon of expenses that each one considers affordable, it is easy to find a piece that catches us. Since then, our home also evolves into a space in which art has a permanent place and presence, and there is no doubt that this transforms us inside.

Art Madrid'20, photo by Henar Herguera

Jaime Sordo, owner of Los Bragales collection and founder of the 9915 Contemporary Art Collectors Association, has always defined his relationship with art as a true passion and a vital necessity. For buyers who start on this path, he has the following recommendation:

“It is an essential condition that they feel the need to live with their passion to enjoy the works. Another very important aspect is that before making decisions for purchases, they are informed, so it is necessary to read specialised newspapers and books, visit exhibitions and museums and a lot of contact with galleries, which is an important and very specific source of information of the artists they represent. Finally, the presence in national and international art fairs. All this generates information and training.”

Indeed, fairs have become a good place for discovery because they condense a wide offer and allow diverse and global contact in a concentrated way. For this reason, many new generation buyers start in the context of an event such as Art Madrid, whose closeness and quality constitute a unique opportunity to meet, soak up and feed the passion for art.

(*) quotes taken from various interviews published in public media between 2013 and 2019.