Art Madrid'26 – "ELLAS CREAN" FESTIVAL

The Ellas Crean Festival takes place throughout the month of March and until April 7th. A proposal that combines dance, theatre, music, literature and visual arts in an attempt to reflect on the active and producer role of women in the cultural sector.

One week ago the International Women's Day was celebrated all over the world, and our country was an example of the ability to call one of the largest social mobilisations that wanted to question the pre-established gender roles and claim social equality which still is a historical debt.

“Óyeme con los ojos”. María Pagés Company

Around this milestone, many contributions have been generated from the world of the arts, among which "Ellas Crean" stands out. This festival is an initiative of the Institute for Women and Equal Opportunities and the Conde Duque Cultural Centre, which has had the collaboration of more than thirty institutions of the capital to build a solid program where women are the protagonists. The project obeys to a collective clamour that has been growing and increasing in adherents in recent years. According to the Minister of Culture of France "the cultural sector has the duty to be exemplary in terms of equality between men and women", and to this aim, the festival responds, which is now in its 14th edition.

Ana Dévora

From March 1st to April 7th, activities in all disciplines are concentrated and offer a wide range of possibilities for all tastes and trends. In addition to institutional support, the contributions of many national museums to the program stand out and help to enrich the exhibition content with samples that deal with the figure of relevant women and the role of women in the arts from different perspectives, both social and historical.

“Sin ellas no hay futuro” ©Patrick Farrell

In a more contemporary level, the proposals of plastic arts are completed with two photography exhibitions in Conde Duque: "Sur la route", by Ana Dévora, a landscape image that invites to meet again with nature, and "Sin ellas no hay futuro", which portrays the harsh reality that women suffer in contexts of humanitarian crisis, organized by Doctors Without Borders. In addition, the "Tres en suma" initiative, which celebrates its 7th anniversary within the festival, brings together exhibition, performance and poetry in the first two weeks of April.


ABIERTO INFINITO. LO QUE EL CUERPO RECUERDA. CICLO DE PERFORMANCE X ART MADRID'26


Art Madrid, committed to creating a discursive platform for artists working within the field of performance and action art, presents Abierto Infinito: lo que el cuerpo recuerda, a proposal inspired by Erving Goffman’s ideas in The Presentation of Self in Everyday Life (Amorrortu Editores, Buenos Aires, 1997).

The project unfolds within a theoretical framework that directly engages with these premises, conceiving social interaction as a stage of carefully modulated performances designed to influence others’ perceptions. Goffman argues that individuals deploy both verbal and involuntary expressions to guide the interpretation of their behavior, sustaining roles and façades that define the situation for those who observe.

The body — the first territory of all representation — precedes both word and learned gesture. Human experience, conscious and unconscious alike, is inscribed within it. Abierto Infinito: lo que el cuerpo recuerda departs from this premise: representation inhabits existence itself, and life, understood as a succession of representations, transforms the body into a space of constant negotiation over who we are. In this passage, boundaries blur; the individual opens toward the collective, and the ephemeral acquires symbolic dimension. By inhabiting this interstice, performance simultaneously reveals the fragility of identity and the strength that emerges from encounter with others.


PERFORMANCE: OFF LINE. JIMENA TERCERO

March 7 | 7:00 p.m. Galería de Cristal of the Palacio de Cibeles.



OFF LINE is a performance piece that reflects on the fragility of the body in the digital age. Our relationship with the outside world is mediated by a screen, which distances us further and further from physical contact and interpersonal relationships. Focusing on creating a digital identity causes the body to distance itself from the physical world and lose its memory.

Hyperconnectivity and fragmented attention lead to a more passive physical existence, characterised by reduced spontaneous movement and less direct sensory interaction. This raises fundamental questions: how is the concept of presence redefined when our relationship with the world relies on technological mediation? What will the experience of the body be like in a future where virtuality predominates over the physical? There is a risk of progressive bodily passivity: bodies that remain still, whose activity is determined by devices and whose memory is stored digitally. The fragmentation of physical experience and the primacy of technological representation create a scenario in which, although the body is visible, it is displaced from its original function as an agent of perception and action.

This conceptual framework invites reflection on the impact of digitisation on corporeality, memory and social relationships, and on the vulnerability and inertia experienced by bodies in environments that are increasingly mediated by technology.



ABOUT JIMENA TERCERO

Jimena Tercero (Madrid, 1998) is a multidisciplinary artist whose work explores the boundaries of the female body, identity, and the subconscious. She uses performance, video, and painting to address concepts such as memory, tangibility, and play. Tercero trained in painting with Lola Albín and in analog photography at Cambridge in 2014. She studied audiovisual direction from 2018 to 2020 with renowned figures such as Víctor Erice and the production company El Deseo. She is currently pursuing a Master's degree in Creative Direction at ELISAVA. She completed her performance training at La Juan Gallery. In 2011, she was part of the children's jury at the Isfahan Film Festival in Iran.

Her directed works include Private (2016) and Paranoid (2021), which were exhibited at the Aspa Contemporary Gallery. She has also worked on projects such as Yo, mi, me, conmigo (2023, Teatros del Canal), Inside Voices (2021, Conde Duque with Itziar Okariz), and La última regla (La Juan Gallery). She has directed fashion films for publishers and brands such as Puma, Dior, and Dockers. She has also provided art direction for artists such as Sen Senra and Jorge Drexler. Additionally, she directed the documentary Also Here for ArtforChange–La Caixa. She presented Out of View (Nebula Gallery), EDEN (White Lab Gallery), and Navel Bite (Sinespacio). She participates in residencies such as Medialab with Niño de Elche and Miguel Álvarez Fernández. In 2025, she will be part of the Special Jury of the Asian Film Fest in Barcelona and the International Cultural Museum of Assilah Art Residency in Morocco).