Art Madrid'24 – FIRST STEPS TO INITIATE AN ART COLLECTION

Buying the first work of art always instils respect. A difficult feeling to define that mixes vertigo with adrenaline. But over uncertainty and caution, a pleasurable sense of connection, understanding, and desire prevails. That work that, once seen, stays in the mind, reappears in the memory several times a day and seems to tell you that it is willing to be part of your home, is the perfect candidate to make the decision.

In the first steps, many collectors do point out that one does not start from an established plan, but rather that one acquires pieces based on taste and the connection one feels with them until, after time, they realise that the volume of works that accumulates can be labelled as a "collection". For example, this is how Alicia Aza explains it:

“I was not aware that I was collecting until many years later when a third party named me as a collector and talked about my collection. In 2005, I became aware of what collecting means and decided to articulate a collection with an identity of criteria and formats”.

Marcos Martín Blanco, co-founder, with his wife Elena Rueda, of the MER Collection, shares this same opinion:

“Collecting has been a passion, driven by a visceral state that encourages you to do so. The collection, in terms of acquisitions, has not been particularly complicated because, let's face it: it is easy to buy because they are all beautiful things and you have some clear idea of where you want to go, but at first those preferences were not so clear. It is with the time that a criterion is being formed”.

It is not always this way, of course, but for the buyer who starts out on this path, the personal connection that entails the first piece is essential. There it is the germ of a lasting relationship that is not limited to a simple aesthetic question but is an open window to knowledge, to exploration, to a world that is often unknown to us and awakens our fascination. The seed of that connection is purely sentimental, and it is precisely this impulse that determines the first acquisitions. The first piece is never forgotten.

Art Madrid'20, photo by Ana Maqueda

Exceeding the usual recommendations made by advisers and agents, rare is the occasion when the art lover decides to buy by pure investment. These paths usually open later, when the volume of pieces is large enough. In addition, there are those who are a bit against this classic concept of the traditional collector, approached from an eccentric, elitist and little accessible vision. On the contrary, art buyers are, above all, art lovers, sentient beings and permeable to creative stimulus who, at a given moment, decide to deepen the relationship they already have with art to take a piece home.

It is not that hard to overcome that small psychological barrier that turns the visitor into a buyer if one approaches the matter from a more personal and intimate perspective than from social consideration. Small-format works, graphic work or serial photography are of great help for this, whose price range, generally more affordable, allows a closer comparison to the daily basis expenses. In this way, the purchase of art falls within the range of feasible activities and becomes something close and possible.

Art Madrid'20, photo by Marc Cisneros

At that moment, a different relationship with art begins, based on pure experience and coexistence with the acquired piece. Perhaps it can be seen as an act of daring, but on many occasions, it is more a matter of necessity and transformation. Collectors also agree that the acquisition of an artwork is an exercise on personal analysis and opening up to a new field of knowledge that was previously alien to us. Alicia Aza explains that the reason she acquired her first piece of video art, by Sergio Prego, is because she did not understand it and because she saw it as a challenge and an opportunity to self-improve. This open window to knowledge creates new connections and bonds with creators, as one of the most fascinating parts of the process. Candela Álvarez Soldevilla explains that

"I think the most interesting thing in the art world is talking to artists. They are people with a special sensitivity to listen and understand.”

And Alicia Aza also says:

"I can share the satisfaction of being able to count on many artists in my circle of close friends today, and that is a long way to go."

Thus, with works that seem acceptable within the horizon of expenses that each one considers affordable, it is easy to find a piece that catches us. Since then, our home also evolves into a space in which art has a permanent place and presence, and there is no doubt that this transforms us inside.

Art Madrid'20, photo by Henar Herguera

Jaime Sordo, owner of Los Bragales collection and founder of the 9915 Contemporary Art Collectors Association, has always defined his relationship with art as a true passion and a vital necessity. For buyers who start on this path, he has the following recommendation:

“It is an essential condition that they feel the need to live with their passion to enjoy the works. Another very important aspect is that before making decisions for purchases, they are informed, so it is necessary to read specialised newspapers and books, visit exhibitions and museums and a lot of contact with galleries, which is an important and very specific source of information of the artists they represent. Finally, the presence in national and international art fairs. All this generates information and training.”

Indeed, fairs have become a good place for discovery because they condense a wide offer and allow diverse and global contact in a concentrated way. For this reason, many new generation buyers start in the context of an event such as Art Madrid, whose closeness and quality constitute a unique opportunity to meet, soak up and feed the passion for art.

(*) quotes taken from various interviews published in public media between 2013 and 2019.

 

“I paint in a completely free way, I don't have a plan, it's chaotic, but everything has a reason. I don't prepare anything before I start painting, what I paint is what I feel or try to communicate at that moment, so it changes a lot (from one work to another)”.

Chão limpo e o resto. Mixed media on canvas. 2023. Ana Malta. Courtesy of the artist.

Cultura Inquieta once again joins the experience of discovering and celebrating creative talent within the broad spectrum of artistic expressions present at Art Madrid'24. As a supporter of culture and contemporary art, its commitment to promoting and supporting emerging artists is reflected in a special initiative in this edition: highlighting and supporting the work of the REVELATION ARTIST of the 19th edition.

Só durmo na minha almofada. Mixed media on canvas. 2023. Ana Malta. Courtesy of the artist.

In this context, Ana Malta emerges into the contemporary art scene with a fresh voice and her own visual aesthetic. Born in Lisbon in 1996, Malta is a talented visual artist and freelance designer who has captivated the public with her distinctive approach and bold exploration of the beauty of everyday spaces through her investigations of color.

Her studies in Painting at the Faculty of Fine Arts of the University of Lisbon, as well as her Master's Degree in Creative Industries Management at the Catholic University of Portugal in Porto, have provided a solid foundation for her artistic practice. Currently, she also collaborates in the Communication and Production Office of Carpintarias de São Lázaro - Centro Cultural e Galeria Belo-Galsterer, showing her commitment to the cultural fabric of her community. She is also part of the artistic collective VÊS.TRÊS.

Ana Malta has been recognized in several platforms and media, including the 14th Edition of QUADRANTE, Melancia Mag and the SCROLL program of the RTP2 channel. Her participation in the book (AS)ARTISTAS - Ensaio Gráfico sobre Histórias e Práticas Artísticas no Feminino and in the April 21st Edition of Nova Awareness Club underlines her impact and relevance in the contemporary art scene.

Só um é que ganha. Mixed media on canvas. 2023. Ana Malta. Courtesy of the artist.

Ana Malta's work is characterized by her exploration of color, patterns, composition, and texture. These elements are not only vehicles of her plastic and visual expression, but also embody an intimate dialogue between aesthetic restlessness and the transformation of error into opportunity.

It is exciting to see Ana Malta make her debut at Art Madrid'24, represented by Galeria São Mamede (STAND B3). Her presence promises to further enrich the artistic experience of the event, inviting the public to approach the visually captivating and conceptually stimulating universe that the artist creates to narrate the chaos she rearranges in shapes and colors.

Não fico pendurada. Mixed media on canvas. 2023. Ana Malta. Courtesy of the artist.

In a world in constant movement, Ana Malta reminds us of the importance of experimentation and continuous exploration in the search for authentic and sincere artistic expression.

Her work has been REVEALED to us in the 19th edition of ART MADRID, thanks to the precise point of view of CULTURA INQUIETA as a testimony of the transforming power of art. In her hands, the entropy of forms brings us the possible memory of an endless summer; the luminosity of the sun becomes the caress of everyday life; we may even be surprised by the formula of happiness turned into a companion animal.

Ana Malta's pieces combines the restlessness of a space that appears to be in a state of chaos with the delicate synesthesia of vibrating at the velocity of light, nuances, lines and colors in her paintings.