FOR YOU, INSTAGRAMMER

After the first days of celebration of the fourteenth edition of Art Madrid, we have been able to immerse ourselves in social media, especially in Instagram, to know which works are the most photographed. In this article, we show you the pieces that you can not miss when you come to visit Art Madrid'19.

José Ramón Lozano

Sin Título (VI), 2019

Acrylic on canvas

170 x 190cm

Undoubtedly, one of the most appealing works to visitors is that of the young José Ramón Lozano (BAT Gallery Alberto Cornejo). His very close-up female portraits are, looking directly at the viewer, equally seducing and intriguing him. A painter specialized in portraiture, Lozano affirms that through this genre "he can transmit more of his work to the spectators". His work is a perfect manifesto of the new possibilities that even today can characterize such a traditional discipline and genre, as well as being a clear example of the unlimited power of young creation. Likewise, in the same stand, are the works of the Slovak photographer Mária Švarbová and those of Lantomo, a great Italian artist passionate about Chinese culture, these are also featured on social media.

François Bel

Ringringring, 2018

Acrylic glass

40 x 14cm

Rafael Barrios

Tumble, 2018

Lacquered steel

57 x 45cm

Peter Anton

Raspberry-Lemon Ice Bar, 2017

Mixed technique

56 x 23cm

Naturally, the sculptures of François Bel (Galerie Barrou Planquart), known as "Big Bangs" are one of the most shared images on Instagram. This artist, interested in new realism, street art and pop culture, makes impressive encapsulations in synthetic glass of a decisive moment, but at the same time reflects some of the great icons of the contemporary world: the concern of time passage, self-centeredness or materialism. He shares the critical vision of the state of things with another of the most prominent artists on social media: Layziehound Coka (ODA Gallery), a South African artist who works from a very gestural figuration and who will be accompanying us throughout the celebration of Art Madrid.

Gerard Mas

Guardian, 2018

Madera de teka quemada y vidrio

103 x 27cm

Many attendees have photographed the works of the Galería Hispánica stand (Madrid-Mexico City), where you can find pieces by American, Italian and Spanish authors, such as Rafael Barrios, Peter Antono, Paul Rousso or Mr. Brainwash (Thierry Guetta). The same is happening at the 3 punts gallery stand, where the works by Samuel Salcedo, Gerard Mas, Alejandro Monge or Kiko Miyares stand out, this last one also being present in the space of the Gallery Arancha Osoro. The works by Collage Habana artists, Andy Llanes Bultó, Ernesto Rancaño, Roldán Lauzán Eiras y Daniel R. Collazo, have been photographed and shared on social media.

Carlo Borer

Cluster, 2011

Steel

45 x 65cm

Oliver Czarnetta

Spektrum, 2018

Resin

41 x 17cm

In the stand of Schmalfuss the works by Carlo Borer also stand out, abstract sculptures made of steel in which the spectators find an interesting game of reflections; likewise sculptures by Oliver Czarnetta, mysterious faces isolated with secrets inside. In the Robert Drees space, the most portrayed are the pieces in rubber by the South Korean Sun Rae Kim and paintings by the Spanish Pepa Salas. Also, within the proposal of the Bea Villamarín Gallery are works by Carlos Tárdez, Patricia Escutia and Mònica Subidé, whom we also find in the Yiri Arts gallery. We also highlight the works by Isabel Alonso Vega (Fucking Art Gallery), made from smoke and methacrylate, pieces that speak to viewers of "the intangible, of what is present but can hardly be seen, it is almost impossible to touch and much less to catch".

Alejandra Atarés

Jardin con fondo rosa, 2018

Oil and acrylic on linen

150 x 150cm

Manuela Eichner

Bruja, 2018

Collage on wood

60 x 45cm

The One Project space, the program curated by Nerea Ubieto, is having great success on social media. Pieces by Nuria Mora (Gallery About Art), Virginia Rivas (DDR Art Gallery), Manuela Eichner (RV Culture and Art) or those by Alejandra Atarés (Víctor) Lope) are the most shared images by instagrammers. Finally, we are happy to see that Rubén Martín de Lucas's audio-visual installation that welcomes the audience at the entrance is one of the works that is being recorded and photographed the most. We hope that this small guide will help everyone who wants to keep and share what they have seen in Art Madrid'19!

 

Buying the first work of art always instils respect. A difficult feeling to define that mixes vertigo with adrenaline. But over uncertainty and caution, a pleasurable sense of connection, understanding, and desire prevails. That work that, once seen, stays in the mind, reappears in the memory several times a day and seems to tell you that it is willing to be part of your home, is the perfect candidate to make the decision.

In the first steps, many collectors do point out that one does not start from an established plan, but rather that one acquires pieces based on taste and the connection one feels with them until, after time, they realise that the volume of works that accumulates can be labelled as a "collection". For example, this is how Alicia Aza explains it:

“I was not aware that I was collecting until many years later when a third party named me as a collector and talked about my collection. In 2005, I became aware of what collecting means and decided to articulate a collection with an identity of criteria and formats”.

Marcos Martín Blanco, co-founder, with his wife Elena Rueda, of the MER Collection, shares this same opinion:

“Collecting has been a passion, driven by a visceral state that encourages you to do so. The collection, in terms of acquisitions, has not been particularly complicated because, let's face it: it is easy to buy because they are all beautiful things and you have some clear idea of where you want to go, but at first those preferences were not so clear. It is with the time that a criterion is being formed”.

It is not always this way, of course, but for the buyer who starts out on this path, the personal connection that entails the first piece is essential. There it is the germ of a lasting relationship that is not limited to a simple aesthetic question but is an open window to knowledge, to exploration, to a world that is often unknown to us and awakens our fascination. The seed of that connection is purely sentimental, and it is precisely this impulse that determines the first acquisitions. The first piece is never forgotten.

Art Madrid'20, photo by Ana Maqueda

Exceeding the usual recommendations made by advisers and agents, rare is the occasion when the art lover decides to buy by pure investment. These paths usually open later, when the volume of pieces is large enough. In addition, there are those who are a bit against this classic concept of the traditional collector, approached from an eccentric, elitist and little accessible vision. On the contrary, art buyers are, above all, art lovers, sentient beings and permeable to creative stimulus who, at a given moment, decide to deepen the relationship they already have with art to take a piece home.

It is not that hard to overcome that small psychological barrier that turns the visitor into a buyer if one approaches the matter from a more personal and intimate perspective than from social consideration. Small-format works, graphic work or serial photography are of great help for this, whose price range, generally more affordable, allows a closer comparison to the daily basis expenses. In this way, the purchase of art falls within the range of feasible activities and becomes something close and possible.

Art Madrid'20, photo by Marc Cisneros

At that moment, a different relationship with art begins, based on pure experience and coexistence with the acquired piece. Perhaps it can be seen as an act of daring, but on many occasions, it is more a matter of necessity and transformation. Collectors also agree that the acquisition of an artwork is an exercise on personal analysis and opening up to a new field of knowledge that was previously alien to us. Alicia Aza explains that the reason she acquired her first piece of video art, by Sergio Prego, is because she did not understand it and because she saw it as a challenge and an opportunity to self-improve. This open window to knowledge creates new connections and bonds with creators, as one of the most fascinating parts of the process. Candela Álvarez Soldevilla explains that

"I think the most interesting thing in the art world is talking to artists. They are people with a special sensitivity to listen and understand.”

And Alicia Aza also says:

"I can share the satisfaction of being able to count on many artists in my circle of close friends today, and that is a long way to go."

Thus, with works that seem acceptable within the horizon of expenses that each one considers affordable, it is easy to find a piece that catches us. Since then, our home also evolves into a space in which art has a permanent place and presence, and there is no doubt that this transforms us inside.

Art Madrid'20, photo by Henar Herguera

Jaime Sordo, owner of Los Bragales collection and founder of the 9915 Contemporary Art Collectors Association, has always defined his relationship with art as a true passion and a vital necessity. For buyers who start on this path, he has the following recommendation:

“It is an essential condition that they feel the need to live with their passion to enjoy the works. Another very important aspect is that before making decisions for purchases, they are informed, so it is necessary to read specialised newspapers and books, visit exhibitions and museums and a lot of contact with galleries, which is an important and very specific source of information of the artists they represent. Finally, the presence in national and international art fairs. All this generates information and training.”

Indeed, fairs have become a good place for discovery because they condense a wide offer and allow diverse and global contact in a concentrated way. For this reason, many new generation buyers start in the context of an event such as Art Madrid, whose closeness and quality constitute a unique opportunity to meet, soak up and feed the passion for art.

(*) quotes taken from various interviews published in public media between 2013 and 2019.