Art Madrid'25 – FOR YOU, INSTAGRAMMER

After the first days of celebration of the fourteenth edition of Art Madrid, we have been able to immerse ourselves in social media, especially in Instagram, to know which works are the most photographed. In this article, we show you the pieces that you can not miss when you come to visit Art Madrid'19.

José Ramón Lozano

Sin Título (VI), 2019

Acrylic on canvas

170 x 190cm

Undoubtedly, one of the most appealing works to visitors is that of the young José Ramón Lozano (BAT Gallery Alberto Cornejo). His very close-up female portraits are, looking directly at the viewer, equally seducing and intriguing him. A painter specialized in portraiture, Lozano affirms that through this genre "he can transmit more of his work to the spectators". His work is a perfect manifesto of the new possibilities that even today can characterize such a traditional discipline and genre, as well as being a clear example of the unlimited power of young creation. Likewise, in the same stand, are the works of the Slovak photographer Mária Švarbová and those of Lantomo, a great Italian artist passionate about Chinese culture, these are also featured on social media.

François Bel

Ringringring, 2018

Acrylic glass

40 x 14cm

Rafael Barrios

Tumble, 2018

Lacquered steel

57 x 45cm

Peter Anton

Raspberry-Lemon Ice Bar, 2017

Mixed technique

56 x 23cm

Naturally, the sculptures of François Bel (Galerie Barrou Planquart), known as "Big Bangs" are one of the most shared images on Instagram. This artist, interested in new realism, street art and pop culture, makes impressive encapsulations in synthetic glass of a decisive moment, but at the same time reflects some of the great icons of the contemporary world: the concern of time passage, self-centeredness or materialism. He shares the critical vision of the state of things with another of the most prominent artists on social media: Layziehound Coka (ODA Gallery), a South African artist who works from a very gestural figuration and who will be accompanying us throughout the celebration of Art Madrid.

Gerard Mas

Guardian, 2018

Madera de teka quemada y vidrio

103 x 27cm

Many attendees have photographed the works of the Galería Hispánica stand (Madrid-Mexico City), where you can find pieces by American, Italian and Spanish authors, such as Rafael Barrios, Peter Antono, Paul Rousso or Mr. Brainwash (Thierry Guetta). The same is happening at the 3 punts gallery stand, where the works by Samuel Salcedo, Gerard Mas, Alejandro Monge or Kiko Miyares stand out, this last one also being present in the space of the Gallery Arancha Osoro. The works by Collage Habana artists, Andy Llanes Bultó, Ernesto Rancaño, Roldán Lauzán Eiras y Daniel R. Collazo, have been photographed and shared on social media.

Carlo Borer

Cluster, 2011

Steel

45 x 65cm

Oliver Czarnetta

Spektrum, 2018

Resin

41 x 17cm

In the stand of Schmalfuss the works by Carlo Borer also stand out, abstract sculptures made of steel in which the spectators find an interesting game of reflections; likewise sculptures by Oliver Czarnetta, mysterious faces isolated with secrets inside. In the Robert Drees space, the most portrayed are the pieces in rubber by the South Korean Sun Rae Kim and paintings by the Spanish Pepa Salas. Also, within the proposal of the Bea Villamarín Gallery are works by Carlos Tárdez, Patricia Escutia and Mònica Subidé, whom we also find in the Yiri Arts gallery. We also highlight the works by Isabel Alonso Vega (Fucking Art Gallery), made from smoke and methacrylate, pieces that speak to viewers of "the intangible, of what is present but can hardly be seen, it is almost impossible to touch and much less to catch".

Alejandra Atarés

Jardin con fondo rosa, 2018

Oil and acrylic on linen

150 x 150cm

Manuela Eichner

Bruja, 2018

Collage on wood

60 x 45cm

The One Project space, the program curated by Nerea Ubieto, is having great success on social media. Pieces by Nuria Mora (Gallery About Art), Virginia Rivas (DDR Art Gallery), Manuela Eichner (RV Culture and Art) or those by Alejandra Atarés (Víctor) Lope) are the most shared images by instagrammers. Finally, we are happy to see that Rubén Martín de Lucas's audio-visual installation that welcomes the audience at the entrance is one of the works that is being recorded and photographed the most. We hope that this small guide will help everyone who wants to keep and share what they have seen in Art Madrid'19!

 

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.