After the first days of celebration of the fourteenth edition of Art Madrid, we have been able to immerse ourselves in social media, especially in Instagram, to know which works are the most photographed. In this article, we show you the pieces that you can not miss when you come to visit Art Madrid'19.

José Ramón Lozano

Sin Título (VI), 2019

Acrylic on canvas

170 x 190cm

Undoubtedly, one of the most appealing works to visitors is that of the young José Ramón Lozano (BAT Gallery Alberto Cornejo). His very close-up female portraits are, looking directly at the viewer, equally seducing and intriguing him. A painter specialized in portraiture, Lozano affirms that through this genre "he can transmit more of his work to the spectators". His work is a perfect manifesto of the new possibilities that even today can characterize such a traditional discipline and genre, as well as being a clear example of the unlimited power of young creation. Likewise, in the same stand, are the works of the Slovak photographer Mária Švarbová and those of Lantomo, a great Italian artist passionate about Chinese culture, these are also featured on social media.

François Bel

Ringringring, 2018

Acrylic glass

40 x 14cm

Rafael Barrios

Tumble, 2018

Lacquered steel

57 x 45cm

Peter Anton

Raspberry-Lemon Ice Bar, 2017

Mixed technique

56 x 23cm

Naturally, the sculptures of François Bel (Galerie Barrou Planquart), known as "Big Bangs" are one of the most shared images on Instagram. This artist, interested in new realism, street art and pop culture, makes impressive encapsulations in synthetic glass of a decisive moment, but at the same time reflects some of the great icons of the contemporary world: the concern of time passage, self-centeredness or materialism. He shares the critical vision of the state of things with another of the most prominent artists on social media: Layziehound Coka (ODA Gallery), a South African artist who works from a very gestural figuration and who will be accompanying us throughout the celebration of Art Madrid.

Gerard Mas

Guardian, 2018

Madera de teka quemada y vidrio

103 x 27cm

Many attendees have photographed the works of the Galería Hispánica stand (Madrid-Mexico City), where you can find pieces by American, Italian and Spanish authors, such as Rafael Barrios, Peter Antono, Paul Rousso or Mr. Brainwash (Thierry Guetta). The same is happening at the 3 punts gallery stand, where the works by Samuel Salcedo, Gerard Mas, Alejandro Monge or Kiko Miyares stand out, this last one also being present in the space of the Gallery Arancha Osoro. The works by Collage Habana artists, Andy Llanes Bultó, Ernesto Rancaño, Roldán Lauzán Eiras y Daniel R. Collazo, have been photographed and shared on social media.

Carlo Borer

Cluster, 2011

Steel

45 x 65cm

Oliver Czarnetta

Spektrum, 2018

Resin

41 x 17cm

In the stand of Schmalfuss the works by Carlo Borer also stand out, abstract sculptures made of steel in which the spectators find an interesting game of reflections; likewise sculptures by Oliver Czarnetta, mysterious faces isolated with secrets inside. In the Robert Drees space, the most portrayed are the pieces in rubber by the South Korean Sun Rae Kim and paintings by the Spanish Pepa Salas. Also, within the proposal of the Bea Villamarín Gallery are works by Carlos Tárdez, Patricia Escutia and Mònica Subidé, whom we also find in the Yiri Arts gallery. We also highlight the works by Isabel Alonso Vega (Fucking Art Gallery), made from smoke and methacrylate, pieces that speak to viewers of "the intangible, of what is present but can hardly be seen, it is almost impossible to touch and much less to catch".

Alejandra Atarés

Jardin con fondo rosa, 2018

Oil and acrylic on linen

150 x 150cm

Manuela Eichner

Bruja, 2018

Collage on wood

60 x 45cm

The One Project space, the program curated by Nerea Ubieto, is having great success on social media. Pieces by Nuria Mora (Gallery About Art), Virginia Rivas (DDR Art Gallery), Manuela Eichner (RV Culture and Art) or those by Alejandra Atarés (Víctor) Lope) are the most shared images by instagrammers. Finally, we are happy to see that Rubén Martín de Lucas's audio-visual installation that welcomes the audience at the entrance is one of the works that is being recorded and photographed the most. We hope that this small guide will help everyone who wants to keep and share what they have seen in Art Madrid'19!

The circle as critical device and the marker as contemporary catalyst

POSCA, the Japanese brand of water-based paint markers, has established itself since the 1980s as a central instrument within contemporary artistic practices associated with urban art, illustration, graphic design, and interdisciplinary experimentation. Its opaque, highly pigmented, fast-drying formula—compatible with surfaces as diverse as paper, wood, metal, glass, and textiles—has enabled a technical expansion that extends beyond the traditional studio, engaging public space, objects, and installation practices alike.

In this context, POSCA operates as more than a working tool; it functions as a material infrastructure for contemporary creation. It is a technical device that enables immediacy of gesture without sacrificing chromatic density or formal precision. Its versatility has contributed to the democratization of languages historically associated with painting, fostering a more horizontal circulation between professional and amateur practices.

This expanded dimension of the medium finds a particularly compelling conceptual framework in The Rolling Collection, a traveling exhibition curated by ADDA Gallery. The project proposes a collective investigation of the circular format, understood not merely as a formal container but as a symbolic structure and a field of spatial tension.

Historically, the circle has operated as a figure of totality, continuity, and return. Within the framework of The Rolling Collection, the circular format shifts away from its classical symbolic charge toward an experimental dimension, becoming a support that challenges the hegemonic rectangular frontality of the Western pictorial tradition. The absence of angles demands a reconsideration of composition, balance, and directional flow.

Rather than functioning as a simple formal constraint, this condition generates a specific economy of visual decisions. The curved edge intensifies the relationship between center and periphery, dissolves internal hierarchies, and activates both centrifugal and centripetal dynamics. The resulting body of work interrogates the very processes through which images are constructed.

Following its 2025 tour through Barcelona, Ibiza, Paris, London, and Tokyo, a selection of the exhibition is presented at Art Madrid, reinforcing its international scope and its adaptability to diverse cultural contexts. The proposal for Art Madrid’26 brings together artists whose practices unfold at the intersection of urban art, contemporary illustration, and hybrid methodologies: Honet, Yu Maeda, Nicolas Villamizar, Fafi, Yoshi, and Cachetejack.

While their visual languages vary—ranging from graphic and narrative approaches to chromatic explorations charged with gestural intensity—the curatorial framework establishes a shared axis: a free, experimental, and distinctly color-driven attitude. In this sense, color functions as a conceptual structure that articulates the works while simultaneously connecting them to the specific materiality of POSCA.

The marker’s inherent chromatic vibrancy engages in dialogue with the formal assertiveness of the circle, generating surfaces in which saturation and contrast take center stage. The tool thus becomes embedded within the exhibition discourse, operating as a coherent extension of the participating artists’ aesthetic vocabularies.

One of the project’s most significant dimensions is the active incorporation of the public. Within the exhibition space—activated by POSCA during Art Madrid’26—visitors will be invited to intervene on circular supports installed on the wall using POSCA markers, thereby symbolically integrating themselves into The Rolling Collection during its presentation in Madrid.

This strategy introduces a relational dimension that destabilizes the notion of the closed artwork. Authorship becomes decentralized, and the exhibition space transforms into a dynamic surface for the accumulation of gestures. From a theoretical standpoint, the project may be understood as aligning with participatory practices that, without compromising formal coherence, open the artistic dispositif to contingency and multiplicity.

The selection of POSCA as the instrument for this collective intervention is deliberate. Its ease of use, line control, and compatibility with multiple surfaces ensure an accessible experience without diminishing the visual potency of the outcome. In this way, the marker operates as a mediator between professional practice and spontaneous experimentation, dissolving technical hierarchies.

The title itself, The Rolling Collection, suggests a collection in motion—unfixed to a single space or definitive configuration. Its itinerant nature, combined with the incorporation of local interventions, transforms the project into an organism in continuous evolution. Within this framework, POSCA positions itself as a material catalyst for a transnational creative community. Long associated with urban scenes and emerging practices, the brand reinforces its identity as an ally of open, experimental, and collaborative processes.

POSCA x The Rolling Collection should not be understood merely as a collaboration between a company and a curatorial initiative; rather, it constitutes a strategic convergence of tool, discourse, and community. The project proposes a reflection on format, the global circulation of contemporary art, and the expansion of authorship, while POSCA provides the technical infrastructure that makes both individual works and collective experience possible.